Sony A95L vs Hisense U7S Pro

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi or Sicario 2. These results are truly remarkable – the bright elements in these films practically come to life on the screen, providing the viewer with immersive visual experiences. The only thing that can be noticed is minor issues with maintaining brightness in a scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect associated with OLED technology. The wide coverage of the BT.2020 colour palette at 89% also deserves high praise, placing A95L Sony among the top televisions in terms of colour reproduction. All this is made possible by the QD-OLED panel from Samsung Displays.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering that this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Although in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – the real challenge comes from the aggressively tuned local dimming algorithms. Because of this, small, bright details such as stars or the moon in the night sky are noticeably dimmed. The television tries at all costs to maintain deep blacks, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

One must commend the colour reproduction. The new U7S Pro is a QLED design that provides very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, rather than a solution based on a PFS filter. As a result, the colour saturation has clearly increased, and coverage of the most demanding BT.2020 colour space has surpassed the 81% barrier.

The best factory mode for colour reproduction in the Sony A95L is IMAX Enhanced. This mode appears to be well calibrated at first glance, but upon closer examination, several areas requiring improvement can be identified. Firstly, the white balance for both SDR content and 4K HDR is affected by an excess of blue and red, leading to a subtle pinkish hue, particularly noticeable on neutral tones. As a result, skin tones are distorted, impacting the realism of the displayed image. This is clearly visible in the comparison image below. Additionally, the Colour Checker test confirms the presence of these errors – colour samples often deviate from their reference values, indicating some inconsistencies in the factory colour reproduction of the A95L Sony. Maximum deltaE error values reach up to 5.8, which is a clear indicator that colours are not always reproduced as precisely as they should be.

Regarding brightness characteristics, gamma for HD/SDR content is generally quite accurate, maintaining an appropriate balance between brightness and contrast. Unfortunately, a significant jump is visible at the end of the graph, leading to a strong brightening of the image when the screen is entirely flooded with white. This can make scenes with a very bright background, such as snowy landscapes or bright daylight, appear too harsh and lose detail. For HDR content, the EOTF curve, which controls luminance, is slightly boosted compared to reference values. This, in turn, causes the image to appear somewhat brighter than it should, which can affect the viewing of more subtle details in the darker parts of the frame.

We tested the U7S Pro model – as we always do – in the best factory-calibrated picture mode, namely Filmmaker Mode. We can evaluate the displayed colours in two ways. The most disappointing was the profile designed for viewing SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly yellowed, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a significant deficiency of the blue component, which drastically affected the overall colour temperature. This is clearly visible on the ColorChecker charts as well as on the graphs of the colour palette itself, where most samples leaned towards yellow. Fortunately, the factory HDR mode fared much better – there, the colour errors were around a Delta E value of 3, which is already a really solid result.

Sony A95L offers excellent tools for professional screen calibration, which allows users to unlock the maximum potential of the IMAX Enhanced mode. We utilised these tools to achieve a picture quality that will satisfy even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply superb – almost perfect. The Colour Checker test confirmed that deltaE errors do not exceed the value of "2", which means that colour reproduction is incredibly accurate, and any deviations are practically unnoticeable to the human eye.

Calibration also brought significant improvements in terms of brightness – gamma is now perfectly balanced, eliminating the previous issue of excessive lightening in scenes with very bright backgrounds. As a result, even the most vibrant moments, such as snowy landscapes or intense daytime scenes, appear natural, without any risk of overexposure. The EOTF curve, responsible for controlling luminance in HDR content, has also been improved – it now reaches reference levels, both in synthetic tests and during practical movie watching.

As a result of the calibration, A95L Sony offers outstanding experiences, whether you are watching content from regular television or your favourite films. Every detail is reproduced exactly as the creators intended – without unnecessary brightening, with perfectly rendered colours and appropriate depth. This demonstrates that this television, after professional tuning, is capable of competing with the best screens on the market, delivering a picture that truly delights.

We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.

The tonal transition smoothing feature in Sony A95L works really well and is worth noting. We recommend setting it to "Medium" because at this level, you achieve the perfect compromise – no artifacts appear, and the image looks incredibly natural and pleasing to the eye. As a result, the transitions between different shades are smooth while maintaining the detail of the scenes, which further enhances the viewing comfort.

When it comes to upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model exceptionally well – the image is remarkably clear, there are no excessive jagged edges, and details in the background are perfectly preserved. The XR processor effectively improves low resolution, delivering very good results that allow you to enjoy materials in almost high quality, even if their source is not ideal.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling performance is equally impressive, meaning the television’s ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring the model simply looked attractive.

Sony A95L is a television that should satisfy both gamers and cinema lovers. When it comes to watching films, this model is equipped with the Motionflow feature, which allows you to precisely adjust whether you want the image to be more "cinematic," like in traditional cinema, or exceptionally smooth, like in cinema-style TVs. The "Smoothness" slider lets you regulate the level of fluidity – from subtle changes to a more noticeable effect, while the "Clarity" slider is responsible for reducing flicker and artifacts, helping to achieve a more natural and clear motion. As for gaming and watching sports, the A95L Sony television offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, while sports fans will see every movement in full clarity. Overall, the television performs excellently – both with fast-paced games and emotionally charged film sequences.

The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it is important to remember that these highest figures do not significantly matter in everyday use, as most content is still limited to a maximum of 120 Hz (for example, when gaming on a console). Nevertheless, the television handles motion quite well and performs really decently for an LCD construction.

There is little to criticise about the fluidity itself. In the menu, we find a motion smoother called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow for manual configuration of the smoother, which works well in both films and sports, effectively enhancing the raw television signal.

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. To start with, the 120 Hz refresh rate – this is something everyone who loves fast action games, racing, or dynamic shooters will appreciate. As a result, the image is exceptionally smooth, and the gameplay is more satisfying, without annoying stuttering. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature, which automatically engages low latency mode when we turn on the console. What does this mean? Above all, faster response on the screen, which in games where every second matters is simply invaluable. Additionally, there’s VRR (Variable Refresh Rate), which adjusts the image refresh rate to the number of frames generated by the console. The effect? No tearing of the image, and everything looks smooth and cohesive – even with variable FPS.

It is worth mentioning the support for Dolby Vision with low input lag in games – something we don’t often encounter in televisions, and here we have it onboard. Thanks to this, the image in games that support HDR is incredibly vibrant, with rich colours and excellent contrast. Both the brightest and darkest details are visible, making everything look as the game creators intended. And then there's the "Game Bar" – a small but very practical feature. With it, we have all the most important gaming-related settings at our fingertips, such as VRR or latency information. There’s no need to interrupt gameplay to adjust parameters – everything is right at hand.

However, it should be remembered that the A95L offers only two full-bandwidth HDMI 2.1 ports, one of which is designated for eARC. This may pose a limitation if we plan to connect multiple devices – for instance, a next-gen console and a soundbar simultaneously. In such a case, the eARC occupying one of those ports can be somewhat problematic, blocking the possibility of connecting a second console.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for a gamer. Hisense has not spared any expense and has included as many as 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won’t need to juggle cables as each port will handle the full set of features. We have an automatic game mode (ALLM) and VRR, which operates in a wide range from 48 Hz to an impressive 330 Hz. Of course, that 330 Hz is currently a gimmick for owners of powerful PCs, as consoles will be limited to 120 Hz, but it’s good to have that buffer for the future. The Game Bar also works very well during gaming. It’s a handy menu bar for gamers, where you can quickly change the picture mode, enable a crosshair in the centre of the screen, and even change the display aspect ratio to ultra-wide without having to exit to the main television settings, which will be appreciated by fans of PC simulators. The only downside worth mentioning is the improper implementation of the HGiG format in games. The issue is that the television ignores instructions from the console regarding the image generated in HDR10 and continues to forcefully interfere with the image it produces, trying to "enhance" it in its own way. This makes proper HDR configuration in the console menu (where you set brightness on symbols/checkerboard) somewhat difficult.