Sony A95L vs Hisense U7Q PRO

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi or Sicario 2. These results are truly remarkable – the bright elements in these films practically come to life on the screen, providing the viewer with immersive visual experiences. The only thing that can be noticed is minor issues with maintaining brightness in a scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect associated with OLED technology. The wide coverage of the BT.2020 colour palette at 89% also deserves high praise, placing A95L Sony among the top televisions in terms of colour reproduction. All this is made possible by the QD-OLED panel from Samsung Displays.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

The best factory mode for colour reproduction in the Sony A95L is IMAX Enhanced. This mode appears to be well calibrated at first glance, but upon closer examination, several areas requiring improvement can be identified. Firstly, the white balance for both SDR content and 4K HDR is affected by an excess of blue and red, leading to a subtle pinkish hue, particularly noticeable on neutral tones. As a result, skin tones are distorted, impacting the realism of the displayed image. This is clearly visible in the comparison image below. Additionally, the Colour Checker test confirms the presence of these errors – colour samples often deviate from their reference values, indicating some inconsistencies in the factory colour reproduction of the A95L Sony. Maximum deltaE error values reach up to 5.8, which is a clear indicator that colours are not always reproduced as precisely as they should be.

Regarding brightness characteristics, gamma for HD/SDR content is generally quite accurate, maintaining an appropriate balance between brightness and contrast. Unfortunately, a significant jump is visible at the end of the graph, leading to a strong brightening of the image when the screen is entirely flooded with white. This can make scenes with a very bright background, such as snowy landscapes or bright daylight, appear too harsh and lose detail. For HDR content, the EOTF curve, which controls luminance, is slightly boosted compared to reference values. This, in turn, causes the image to appear somewhat brighter than it should, which can affect the viewing of more subtle details in the darker parts of the frame.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

Sony A95L offers excellent tools for professional screen calibration, which allows users to unlock the maximum potential of the IMAX Enhanced mode. We utilised these tools to achieve a picture quality that will satisfy even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply superb – almost perfect. The Colour Checker test confirmed that deltaE errors do not exceed the value of "2", which means that colour reproduction is incredibly accurate, and any deviations are practically unnoticeable to the human eye.

Calibration also brought significant improvements in terms of brightness – gamma is now perfectly balanced, eliminating the previous issue of excessive lightening in scenes with very bright backgrounds. As a result, even the most vibrant moments, such as snowy landscapes or intense daytime scenes, appear natural, without any risk of overexposure. The EOTF curve, responsible for controlling luminance in HDR content, has also been improved – it now reaches reference levels, both in synthetic tests and during practical movie watching.

As a result of the calibration, A95L Sony offers outstanding experiences, whether you are watching content from regular television or your favourite films. Every detail is reproduced exactly as the creators intended – without unnecessary brightening, with perfectly rendered colours and appropriate depth. This demonstrates that this television, after professional tuning, is capable of competing with the best screens on the market, delivering a picture that truly delights.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

The tonal transition smoothing feature in Sony A95L works really well and is worth noting. We recommend setting it to "Medium" because at this level, you achieve the perfect compromise – no artifacts appear, and the image looks incredibly natural and pleasing to the eye. As a result, the transitions between different shades are smooth while maintaining the detail of the scenes, which further enhances the viewing comfort.

When it comes to upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model exceptionally well – the image is remarkably clear, there are no excessive jagged edges, and details in the background are perfectly preserved. The XR processor effectively improves low resolution, delivering very good results that allow you to enjoy materials in almost high quality, even if their source is not ideal.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

Sony A95L is a television that should satisfy both gamers and cinema lovers. When it comes to watching films, this model is equipped with the Motionflow feature, which allows you to precisely adjust whether you want the image to be more "cinematic," like in traditional cinema, or exceptionally smooth, like in cinema-style TVs. The "Smoothness" slider lets you regulate the level of fluidity – from subtle changes to a more noticeable effect, while the "Clarity" slider is responsible for reducing flicker and artifacts, helping to achieve a more natural and clear motion. As for gaming and watching sports, the A95L Sony television offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, while sports fans will see every movement in full clarity. Overall, the television performs excellently – both with fast-paced games and emotionally charged film sequences.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. To start with, the 120 Hz refresh rate – this is something everyone who loves fast action games, racing, or dynamic shooters will appreciate. As a result, the image is exceptionally smooth, and the gameplay is more satisfying, without annoying stuttering. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature, which automatically engages low latency mode when we turn on the console. What does this mean? Above all, faster response on the screen, which in games where every second matters is simply invaluable. Additionally, there’s VRR (Variable Refresh Rate), which adjusts the image refresh rate to the number of frames generated by the console. The effect? No tearing of the image, and everything looks smooth and cohesive – even with variable FPS.

It is worth mentioning the support for Dolby Vision with low input lag in games – something we don’t often encounter in televisions, and here we have it onboard. Thanks to this, the image in games that support HDR is incredibly vibrant, with rich colours and excellent contrast. Both the brightest and darkest details are visible, making everything look as the game creators intended. And then there's the "Game Bar" – a small but very practical feature. With it, we have all the most important gaming-related settings at our fingertips, such as VRR or latency information. There’s no need to interrupt gameplay to adjust parameters – everything is right at hand.

However, it should be remembered that the A95L offers only two full-bandwidth HDMI 2.1 ports, one of which is designated for eARC. This may pose a limitation if we plan to connect multiple devices – for instance, a next-gen console and a soundbar simultaneously. In such a case, the eARC occupying one of those ports can be somewhat problematic, blocking the possibility of connecting a second console.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.