SHARP JP7765E vs Philips OLED811

So how does the brightness of the Sharp JP7 fare in the most demanding titles? Honestly, at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 PLN (for 55 inches). Watching bright, full-screen scenes, one might feel they are dealing with really good equipment. Unfortunately, though, we have to return to the problem we mentioned earlier regarding local dimming management. When small bright areas appear on a dark background (as in the test scenes from the films Life of Pi or Sicario 2), it is evident how poorly the JP7 handles zones. The television dims them almost to the maximum, crushing the entire HDR effect, which in such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-heavy films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it is worth noting that the panel has the potential for good colour display. It features a PFS (phosphor) filter, which allows for a solid 94% coverage of the DCI-P3 palette. The manufacturer calls its product a “QLED,” even though it is primarily based on the aforementioned PFS filter. Given the recent market battles of manufacturers over what may or may not be called QLED, we leave the question of the correctness of this naming to your assessment. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

Philips OLED811 uses a new generation of WOLED EX panels, also found in models such as the LG C6 and Samsung S90H. After calibration we measured around 1500 nits, which is a very good result for an OLED TV. You can see this clearly in films and series. All kinds of bright flashes have the right intensity, especially when they appear against a dark background. In such scenes the OLED811 can deliver truly impressive HDR. Of course, that does not mean you will see that level of brightness in every shot. When the screen is filled with a large amount of white or a wide explosion, brightness falls to around 600 nits. That is still a good result, but those scenes no longer have the same punch as small, bright elements on a dark background. This is a known limitation of OLEDs and the OLED811 is no exception.

Colours

Aside from HDR brightness, colours also matter and here Philips performs very well. It covers almost the entire DCI-P3 gamut, which contains most of the colours used in HDR films and series. You get saturated reds and lush greens, and when watching it’s hard to find major faults in that respect. It looks a little worse with the much wider BT.2020 gamut, whose most saturated shades are already out of reach for this panel. There is also the issue of the white subpixel that the WOLED panel uses to boost brightness. With very bright colours you can see a certain washout: the colour is bright but loses some of its intensity. It is precisely in such situations that QD-OLED panels from Samsung Display have the advantage. However, in most films and series this is not something that will immediately stand out.

When it comes to out-of-the-box colours, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural greenish tint. Another issue was the gamma – during full-screen scenes, the television provides excessive brightness, which completely diminishes its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded a value of Delta E 10. For reference: errors above 2-3 are already visible to the human eye, so we are dealing with a significant distortion of reality here.

In HDR mode, the situation is reversed, but not any better. Here, the blue colour dominates the white balance, which gives the image an unnatural, almost “retail” sharpness, reminiscent of aggressive demonstration modes. Furthermore, measurements of the EOTF curve emphasise the retail character of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the cost of fidelity to the content.

Film mode on the Philips OLED811 is sensibly set up straight out of the box. Most colour errors remain small, both in SDR and HDR, so you can sit down to watch without adjusting the settings first. There are no major inaccuracies that would immediately distract from the film. It falls a little short of perfection, though. The white balance shows a slight lack of red compared with green, so whites and greys can have a faint greenish tint. It is not a strong colour cast, but measurements clearly show it. There are also minor brightness deviations in SDR: some parts of the image are slightly brightened, and the darkest shades are not always reproduced evenly. In HDR the TV sticks much closer to the reference, although in places it gently lifts detail from the shadows. These are generally areas that could be improved. The factory film mode provides a good starting point, and calibration will reveal how much more can be gained from it.

We subjected the JP7 to our standard calibration procedure and really... the television gained a new lease of life thanks to it, particularly with SDR content (YouTube, classic television, series, or older films). As a result of our precise adjustment of the white balance and stabilisation of the gamma, colour errors fell to a value of below 3. This is a level at which the human eye has difficulty detecting distortions. In this scenario, the Sharp JP7 delivers an image with truly excellent colour precision, which is a significant advantage in this price class. However, content with HDR turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply would not cooperate. In the JP7 menu, we don't find any option that would allow for real control over brightness management (EOTF). Although a significant portion of the colour errors was reduced, the image still remained unnaturally oversaturated. It's a bit of a shame, as the potential of the mini-LED backlit panel is great, but the software presents a clear barrier here.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you must come to terms with a certain degree of "artificiality" that cannot be circumvented even with professional equipment.

After calibration the Philips OLED811 produces an image very close to the reference. We managed to correct the white balance and eliminate the slight tint visible in the factory settings. Errors in the Color Checker measurements for SDR and HDR fell to around 1 to 2, and many samples are even below 1. That's a level at which differences from the reference image are hard to spot with the naked eye. We also improved the gamma, and only in the brightest whites is there a slight brightening remaining. In HDR the EOTF curve also tracks the reference closely, although the TV still tends to gently boost the brightness of small elements, such as stars or on-screen text. This gives the picture a little extra sparkle that shouldn't be there, but otherwise there's little to fault. It was already good out of the box, and after calibration we managed to refine most of the remaining shortcomings.

In the case of lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and sharp, without the overscan effect, meaning no cropped edges. Of course, it is not at the level of top models, and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs significantly worse, which, apart from the upscaling, effectively does not exist. In the JP7 menu, we will not find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the panel in a very raw form, which, with heavily compressed materials (e.g. from YouTube), leads to visible posterisation. Either it is a flaw in the software or a very strange design decision, because in earlier Sharp models this function was available and, crucially, worked with noticeable effect. Here, we are left to deal with whatever the source provides us, without any digital support from the image processor.

OLED811 handles lower-quality material reasonably well, though it falls well short of perfection. The "Banding reduction" function helps to smooth tonal transitions and on the low setting gives a fairly good result. It does not remove bands between shades as effectively as similar solutions from some competitors, but at least it does not introduce new artefacts in the process. This is a sensible setting for everyday viewing. There is still some dissatisfaction, however, because the MediaTek Pentonic 800 chipset used here can, in other manufacturers' implementations, cope with the effects of heavy compression more effectively even at similarly low settings. Much therefore depends on how a given manufacturer makes use of its capabilities. We have a few more comments about the upscaling to 4K. There is a lot of detail, but the overall image looks rather soft. Edges are heavily smoothed, which robs the picture of a bit of sharpness and clarity. This can be partly corrected with the sharpness slider in the menu, though that will merely accentuate outlines rather than recover detail. On the plus side, there is no overscan; even with an SD signal the TV does not crop the edges of the picture.

The motion fluidity on the Sharp JP7 is quite mediocre, and the reason is simple: the television uses a 60Hz panel. This instantly makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a smoothness feature, which we can control in films using a slider called De-judder. Lower settings provide a more raw, "cinematic" (framey) image, while higher settings add artificial smoothness. We suggest setting it somewhere in the middle of the scale, that is in the range of 3-5 – this is the best compromise to avoid the soap opera effect while also eliminating the tiring stuttering of the image. Interestingly, in the menu, we also find a "motion blur removal" slider, which usually indicates the presence of a 120Hz panel. However, with the JP7, it does not enhance the image at all and serves rather as a dummy – it is meant to look good in the settings, but technically it has no right to operate on this panel.

In terms of motion handling the OLED811 performs excellently. At 120 Hz, which is useful for console gaming and watching sport, the picture stays clear and moving objects do not leave noticeable smears. The fast response of OLED pixels helps here; this is clear in the UFO test, even on dark backgrounds. There are also motion smoothing controls. For films you can adjust the level of smoothing to suit your taste, ranging from preserving a cinematic character to much smoother motion. A separate blur reduction setting is useful for fast-paced material such as sports broadcasts.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual player, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM Mode: Automatically switches the television to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as the functionality here is minimal. Aside from enabling ALLM, there’s only a game-specific motion smoother which we recommend avoiding as it introduces very noticeable artifacts and worsens responsiveness.

• Dolby Vision Gaming: For Microsoft consoles.

Unfortunately, the list of shortcomings is significantly longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another shortcoming is VRR, which means that during frame drops, we are exposed to screen tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally over-bright image with cut-off details. Sharp JP7 is a proposition solely for very casual gamers.

OLED811 has almost everything you could expect from a TV for gaming. It supports 120 Hz at Full HD, 1440p and 4K, and when connected to a PC it can reach 165 Hz. It also has VRR, which helps prevent screen tearing when frame rates fluctuate, and ALLM, which automatically switches to game mode. So you don't have to dig into the settings every time you power up your console.

Another plus is that HGiG works correctly, so once HDR is set on the console the TV doesn't apply its own changes to image brightness. There's also a Game Bar to check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for gaming, but there is a significant catch, which you can read about below.