Sharp GR8 vs Samsung OLED S95H (S99H) (QD-OLED)

Sharp GR8 in its promotional materials boasts of "very high brightness" at a level of 500 nits. Unfortunately, our tests showed that the reality is somewhat different – the average luminance value we managed to achieve was around 360 nits. This is rather an average result, especially in the context of the manufacturer's claims. Such brightness does not allow for a full enjoyment of HDR effects. The image is a bit more defined than in standard SDR, but it is difficult to speak of true richness and depth in bright elements here. However, praise is due for the DCI-P3 colour gamut coverage at a level of 95%. This is a result of the application of an additional PFS layer, known from QLED technology. As a result, the colours are vivid and have a pleasant, natural tone, which somewhat compensates for the deficiencies in brightness.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2800 nits. Whatever the scene, you can count on powerful HDR effects that are almost blinding, exactly what you expect from a top-tier screen. It is the nature of OLED panels that they cannot sustain the same extreme brightness in very bright, full‑screen frames as they can with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H managed to sustain higher brightness than most Mini LED displays on the market. In terms of brightness, the S99H is currently the best OLED TV we have tested.

Colour gamut coverage

The S99H also handles colour extremely well, which is a direct result of the QD-OLED panel used here. Whether the test scenarios were synthetic test patterns or measurements taken with film material playing in the background, the results remained at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the more demanding BT.2020 colour space it reaches nearly 90%. That is absolute top-tier performance. These results match what we have seen in the new SQD-Mini-LED screens, and in real film scenes even outperform RGB Mini LED displays.

At the outset, it is worth noting that colour reproduction tests are always conducted in the best factory picture mode. In the case of Sharp GR8, this is the “Film” mode. As for white balance, which affects how we perceive colours on the screen, in SDR mode, there is an immediate noticeable dominance of blue. This results in an unnatural cooling of the image – blue elements take on a purple hue, and skin tones acquire a pinkish glow, as we can see in the comparative photo from the film STAR WARS. During the Color Checker test, it was clear that the colour samples deviated from the reference values, confirming considerable errors in colour reproduction. The gamma was also not ideal – it caused excessive brightness throughout the entire image, resulting in a lack of depth and appropriate tonal transitions in the scene.

In 4K HDR mode, the situation looks significantly better. The dominance of blue is much less noticeable, although there are minor issues with the combination of red and blue. This causes some shades to appear somewhat unnatural. The EOTF curve, responsible for the brightness of the image in 4K HDR content, revealed another problem – the television tends to excessively dim the image across the entire surface of the screen.

In summary, the “Film” mode in Sharp GR8 would require a few adjustments to fully utilise the potential of this television. Fortunately, we took care of that and proceeded with calibration.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the filmmakers' intent. Out of the box the TV is tuned very well, although it has minor shortcomings. These are mainly a slight drift in the white balance in SDR content and a slightly low gamma. As a result, in darker viewing conditions the picture can be a little too bright compared with the reference gamma of 2.4, which is the standard for watching films with the lights off. These are, of course, minor points, because overall colour reproduction remains at a very good level and the errors in the ColorChecker measurements are not large. However, we know that with a screen of the S99H's class you can, and arguably should, expect even more, which is why we carried out a professional calibration.

Sharp GR8 is one of those televisions that truly gains a second life after proper calibration. Both in HD and 4K content, the white balance performs very well, especially when considering the price segment of this model. The image becomes much more aligned with what the director intended to show – colours look natural, and skin tones acquire the appropriate depth and warmth. The brightness characteristics also make a very positive impression. Both gamma and the EOTF curve display really solid values. While minor imperfections can be noticed, they are subtle enough that they are difficult to detect during everyday viewing. In summary, calibration allows the Sharp GR8 to showcase its best features, offering an image that is not only pleasant to the eye but also faithfully reflects the creators' intentions.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration features, we were able to fine-tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and proper image modelling. In this tuned picture profile there really isn't a single thing to criticise or call a flaw. After calibration, the S99H can deliver an essentially reference-quality image.

Sharp GR8 has been equipped with the "10-bit colour reproduction" feature, which theoretically should improve the smoothness of tonal transitions. In practice… well, the effect is surprising, but not in a particularly positive way. Even at the highest settings, it is difficult to notice any impact on the actual tonal transitions. Instead, the feature surprisingly smooths out what it shouldn't – walls, shirts, or other flat surfaces look almost like they have been freshly ironed. In the test, we had to note that there is simply no actual impact on tonal transitions.

As for image scaling, here Sharp GR8 performs significantly better. The television can give the image a plastic, smooth characteristic, meaning even lower resolution content looks quite good. Of course, with more demanding details, such as thin tree branches in the background, one can notice slight jaggedness, but it is not something that would significantly affect viewing comfort.

The proprietary Samsung NQ4 Gen3 processor is responsible for upscaling and digital image processing. It handles upscaling lower-resolution material to 4K very well. The picture is clear without looking artificial or overly sharp. The only rather specific drawback appears with very old material recorded at 480p or below. In such cases the TV can slightly crop the edges of the picture.

The processor also copes quite well with artefacts visible in lower bit-rate material, for example heavily compressed YouTube videos. The noise reduction function effectively smooths the image and reduces posterisation, but it operates quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. Wanting to preserve the source material as faithfully as possible, we decided not to use it. However, if someone prefers a clean, as-smooth-as-possible picture over retaining every detail, it may prove useful.

This is where Sharp GR8 has the chance to stand out from the competition in its price segment. The television is equipped with a 144 Hz refresh rate panel, which is an impressive achievement, especially if we plan to use it for dynamic content such as action films, sports broadcasts, or video games. Additionally, the manufacturer has ensured the presence of motion smoothing technology, commonly referred to as a “smoothness enhancer.” The user has three levels of adjustment at their disposal, allowing them to tailor the effect to their own preferences – from subtle smoothing to a more aggressive intervention in the smoothness of the image. This is a nice addition, particularly for those who mainly watch films and care about smooth, cinematic sequences without irritating stutters or frame drops.

Another major advantage of organic OLED panels is their excellent motion handling. Thanks to the pixels' virtually instantaneous response time, the Samsung S99H exhibits virtually no motion blur. Fast-moving objects do not produce visible halos or trailing outlines, so the television performs very well for both watching sport and gaming. One characteristic of OLED screens compared with LCDs, however, is the way they render low-frame-rate material. With very slow camera movement the image can appear noticeably more 'choppy'. This can, however, be fairly effectively mitigated using a frame-interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, so it's easy to find a compromise between smoother motion and preserving the cinematic character of the content.

If the television has a 144 Hz panel and two full HDMI 2.1 ports, it is clear that it has been designed with gamers in mind. The Sharp GR8 offers exactly that – high refresh rates and the appropriate connections that will allow you to get the most out of modern consoles and PCs. It also features ALLM, which automatically switches the television to low latency mode, and VRR, which ensures the image does not stutter even during more demanding moments. In practice, everything works as it should, and it is hard to find fault with anything. However, there are some shortcomings. It lacks support for HGiG, which is a feature that better adjusts HDR for games, as well as Game Bar, which makes it easier to quickly adjust settings without leaving the game. Despite these drawbacks, the Sharp GR8 is truly a solid option for gamers.

The Samsung S99H is also a great TV for gamers. It offers almost every possible and useful feature... well, except for the obvious lack of Dolby Vision for the Xbox console. It's equipped with four full-bandwidth HDMI 2.1 ports that offer the full 48 Gbps. This lets you use VRR frame-rate synchronization and the automatic game mode (ALLM) without any problems. This year Samsung also has no issues properly supporting HGiG, so HDR setup on a console is quick and straightforward. Samsung's TVs are also known for interesting extras. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the minimap or change the displayed image's aspect ratio (PC).

Particularly noteworthy is Samsung's Game Motion Plus feature. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared with the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 frames per second, the S99H can display it much more smoothly than competing models.