Sharp GR8 vs Haier M90E

Sharp GR8 in its promotional materials boasts of "very high brightness" at a level of 500 nits. Unfortunately, our tests showed that the reality is somewhat different – the average luminance value we managed to achieve was around 360 nits. This is rather an average result, especially in the context of the manufacturer's claims. Such brightness does not allow for a full enjoyment of HDR effects. The image is a bit more defined than in standard SDR, but it is difficult to speak of true richness and depth in bright elements here. However, praise is due for the DCI-P3 colour gamut coverage at a level of 95%. This is a result of the application of an additional PFS layer, known from QLED technology. As a result, the colours are vivid and have a pleasant, natural tone, which somewhat compensates for the deficiencies in brightness.

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

At the outset, it is worth noting that colour reproduction tests are always conducted in the best factory picture mode. In the case of Sharp GR8, this is the “Film” mode. As for white balance, which affects how we perceive colours on the screen, in SDR mode, there is an immediate noticeable dominance of blue. This results in an unnatural cooling of the image – blue elements take on a purple hue, and skin tones acquire a pinkish glow, as we can see in the comparative photo from the film STAR WARS. During the Color Checker test, it was clear that the colour samples deviated from the reference values, confirming considerable errors in colour reproduction. The gamma was also not ideal – it caused excessive brightness throughout the entire image, resulting in a lack of depth and appropriate tonal transitions in the scene.

In 4K HDR mode, the situation looks significantly better. The dominance of blue is much less noticeable, although there are minor issues with the combination of red and blue. This causes some shades to appear somewhat unnatural. The EOTF curve, responsible for the brightness of the image in 4K HDR content, revealed another problem – the television tends to excessively dim the image across the entire surface of the screen.

In summary, the “Film” mode in Sharp GR8 would require a few adjustments to fully utilise the potential of this television. Fortunately, we took care of that and proceeded with calibration.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

Sharp GR8 is one of those televisions that truly gains a second life after proper calibration. Both in HD and 4K content, the white balance performs very well, especially when considering the price segment of this model. The image becomes much more aligned with what the director intended to show – colours look natural, and skin tones acquire the appropriate depth and warmth. The brightness characteristics also make a very positive impression. Both gamma and the EOTF curve display really solid values. While minor imperfections can be noticed, they are subtle enough that they are difficult to detect during everyday viewing. In summary, calibration allows the Sharp GR8 to showcase its best features, offering an image that is not only pleasant to the eye but also faithfully reflects the creators' intentions.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

Sharp GR8 has been equipped with the "10-bit colour reproduction" feature, which theoretically should improve the smoothness of tonal transitions. In practice… well, the effect is surprising, but not in a particularly positive way. Even at the highest settings, it is difficult to notice any impact on the actual tonal transitions. Instead, the feature surprisingly smooths out what it shouldn't – walls, shirts, or other flat surfaces look almost like they have been freshly ironed. In the test, we had to note that there is simply no actual impact on tonal transitions.

As for image scaling, here Sharp GR8 performs significantly better. The television can give the image a plastic, smooth characteristic, meaning even lower resolution content looks quite good. Of course, with more demanding details, such as thin tree branches in the background, one can notice slight jaggedness, but it is not something that would significantly affect viewing comfort.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

This is where Sharp GR8 has the chance to stand out from the competition in its price segment. The television is equipped with a 144 Hz refresh rate panel, which is an impressive achievement, especially if we plan to use it for dynamic content such as action films, sports broadcasts, or video games. Additionally, the manufacturer has ensured the presence of motion smoothing technology, commonly referred to as a “smoothness enhancer.” The user has three levels of adjustment at their disposal, allowing them to tailor the effect to their own preferences – from subtle smoothing to a more aggressive intervention in the smoothness of the image. This is a nice addition, particularly for those who mainly watch films and care about smooth, cinematic sequences without irritating stutters or frame drops.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

If the television has a 144 Hz panel and two full HDMI 2.1 ports, it is clear that it has been designed with gamers in mind. The Sharp GR8 offers exactly that – high refresh rates and the appropriate connections that will allow you to get the most out of modern consoles and PCs. It also features ALLM, which automatically switches the television to low latency mode, and VRR, which ensures the image does not stutter even during more demanding moments. In practice, everything works as it should, and it is hard to find fault with anything. However, there are some shortcomings. It lacks support for HGiG, which is a feature that better adjusts HDR for games, as well as Game Bar, which makes it easier to quickly adjust settings without leaving the game. Despite these drawbacks, the Sharp GR8 is truly a solid option for gamers.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.