Sharp GP7 vs Samsung OLED S95H (S99H) (QD-OLED)

In terms of HDR, Sharp GP7 can pleasantly surprise us. A maximum brightness of around 500 nits is the threshold at which the real benefits of high dynamic range become visible. During our tests, we achieved stable values between 430 and 500 nits, which translated to clearer differentiation of elements in both bright and slightly darker scenes. Additionally, the DCI-P3 colour space coverage was around 95%, allowing for vibrant, visually pleasing colours. Of course, this is not the highest league, but considering this price range – it’s a big plus.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2800 nits. Whatever the scene, you can count on powerful HDR effects that are almost blinding, exactly what you expect from a top-tier screen. It is the nature of OLED panels that they cannot sustain the same extreme brightness in very bright, full‑screen frames as they can with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H managed to sustain higher brightness than most Mini LED displays on the market. In terms of brightness, the S99H is currently the best OLED TV we have tested.

Colour gamut coverage

The S99H also handles colour extremely well, which is a direct result of the QD-OLED panel used here. Whether the test scenarios were synthetic test patterns or measurements taken with film material playing in the background, the results remained at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the more demanding BT.2020 colour space it reaches nearly 90%. That is absolute top-tier performance. These results match what we have seen in the new SQD-Mini-LED screens, and in real film scenes even outperform RGB Mini LED displays.

Upon removing it from the box, in movie mode, GP7 does not perform poorly at all. In HD materials, we noticed slight disturbances in white balance – drops in red and blue, which made the image have a somewhat greenish hue. This is evident, for example, on the faces of characters, which become less three-dimensional. The gamma is somewhat brightened in places, resulting in less deep blacks. In 4K HDR content, a cooler, bluish tone additionally comes to the fore, making the colours appear less natural. On the other hand, looking from the perspective of "straight out of the box," these settings are not bad – only minor adjustments are needed, and with the help of specific tools, we will try to improve them.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the filmmakers' intent. Out of the box the TV is tuned very well, although it has minor shortcomings. These are mainly a slight drift in the white balance in SDR content and a slightly low gamma. As a result, in darker viewing conditions the picture can be a little too bright compared with the reference gamma of 2.4, which is the standard for watching films with the lights off. These are, of course, minor points, because overall colour reproduction remains at a very good level and the errors in the ColorChecker measurements are not large. However, we know that with a screen of the S99H's class you can, and arguably should, expect even more, which is why we carried out a professional calibration.

Calibration really makes a difference in Sharp GP7. After making adjustments, we achieved a better white balance in HD content, and the colours began to appear much more natural, with minimal deviations and without a noticeable dominance of individual hues. In 4K HDR, the change is not as spectacular, but still noticeable. The gamma has been brought to a more neutral level, although there remains an issue with a slight boost in the brightest details on the screen. The lack of control over dynamic tone mapping limits our manoeuvrability, but nonetheless, it is a significant step forward compared to the factory settings.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration features, we were able to fine-tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and proper image modelling. In this tuned picture profile there really isn't a single thing to criticise or call a flaw. After calibration, the S99H can deliver an essentially reference-quality image.

The television is quite capable of scaling lower quality content. Our test patterns were well reproduced, and although there was minimal banding on fine, delicate shapes (for example, thin branches), it still looked satisfactory. Additionally, Sharp GP7 offers a "10-bit colour reproduction" feature to smooth tonal transitions in poor quality materials. It is useful, but at the cost of some details, so we recommend turning it on only when we are truly watching something subpar.

The proprietary Samsung NQ4 Gen3 processor is responsible for upscaling and digital image processing. It handles upscaling lower-resolution material to 4K very well. The picture is clear without looking artificial or overly sharp. The only rather specific drawback appears with very old material recorded at 480p or below. In such cases the TV can slightly crop the edges of the picture.

The processor also copes quite well with artefacts visible in lower bit-rate material, for example heavily compressed YouTube videos. The noise reduction function effectively smooths the image and reduces posterisation, but it operates quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. Wanting to preserve the source material as faithfully as possible, we decided not to use it. However, if someone prefers a clean, as-smooth-as-possible picture over retaining every detail, it may prove useful.

With a 60 Hz panel and an average response time, it’s hard to expect miraculous smoothness. In dynamic tests, such as the one with the “little green man”, it’s evident that the picture can stutter and occasionally lose sharpness. For watching films and series, this is acceptable, especially as you can make use of a motion smoother with three levels of adjustment. However, if we are keen on ultra-smooth sports broadcasts or super-responsive gaming, we may feel unsatisfied.

Another major advantage of organic OLED panels is their excellent motion handling. Thanks to the pixels' virtually instantaneous response time, the Samsung S99H exhibits virtually no motion blur. Fast-moving objects do not produce visible halos or trailing outlines, so the television performs very well for both watching sport and gaming. One characteristic of OLED screens compared with LCDs, however, is the way they render low-frame-rate material. With very slow camera movement the image can appear noticeably more 'choppy'. This can, however, be fairly effectively mitigated using a frame-interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, so it's easy to find a compromise between smoother motion and preserving the cinematic character of the content.

Let's not kid ourselves – GP7 Sharp is not a television for the most demanding console gamers. Yes, it has ALLM which automatically switches the TV to low latency mode, but it lacks VRR or G-Sync. We also won't find any advanced menu to assist in selecting settings during gameplay. Dolby Vision in games? It's there, but with such a high input lag that it's hard to speak of comfort. If we play occasionally and are not aiming for the highest standards, it can be managed, but fans of technological innovations will be disappointed.

The Samsung S99H is also a great TV for gamers. It offers almost every possible and useful feature... well, except for the obvious lack of Dolby Vision for the Xbox console. It's equipped with four full-bandwidth HDMI 2.1 ports that offer the full 48 Gbps. This lets you use VRR frame-rate synchronization and the automatic game mode (ALLM) without any problems. This year Samsung also has no issues properly supporting HGiG, so HDR setup on a console is quick and straightforward. Samsung's TVs are also known for interesting extras. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the minimap or change the displayed image's aspect ratio (PC).

Particularly noteworthy is Samsung's Game Motion Plus feature. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared with the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 frames per second, the S99H can display it much more smoothly than competing models.