Sharp GP6765 vs SAMSUNG S90F (WOLED)

In film mode, the television Sharp GP6765 reaches a brightness level of 300 nits, unfortunately, this is quite an average result. Such brightness is closer to the standard SDR image than to what should be offered by a full HDR experience. As a result, the television is unable to convey the full depth and dynamics of the image that one could expect from a good HDR mode. The visual effects that appear vivid and detailed in other models may seem muted here, and high-contrast scenes will not look as impressive. However, it is worth noting that when comparing this result with televisions in this budget, it is a decent score. A positive feature is the fact that the television supports a wide colour gamut of DCI-P3 at 92.5% thanks to the implementation of quantum dots (Quantum Dot/QLED). This is quite a respectable result, especially in this price category. As a result, the colours are vibrant and more saturated, which certainly affects the picture quality, although it does not fully salvage the HDR experience due to limited brightness.

Does the S90F handle not only black, but also bright parts of the image? Definitely yes. Tales of OLEDs as “dark screens” can slowly be regarded as a myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR imagery – both in films and series. Most of the scenes we tested look superb, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test pattern from the film The Meg (picture 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be considered that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

Sharp GP6765 was launched in movie mode, which is the best setting for colour reproduction. Unfortunately, despite this, the quality still falls short of ideal standards. Starting with white balance, in SDR mode, the graph shows significant increases in the case of the red colour. This effect can make the image appear slightly yellowed, leading to distortion of natural skin tones. As a result, viewers may notice that some scenes seem unnatural, and colours lose their authenticity. In HDR mode, the situation changes dramatically – the dominant colour becomes blue. Such a strong shift towards blue also negatively affects the colour balance of the image, which can lead to loss of detail in cool tones. Viewers may feel that the image is somewhat cold and out of balance, which further emphasises the fact that the television does not achieve optimal colour reproduction. Tests carried out using the Colour Checker tool confirm these shifts in several tested samples.

As for contrast, in HD mode, the range shows a significant jump at the beginning of the graph, but then remains close to the reference line at 2.4. This means that in most scenes, the television is able to deliver a satisfactory level of contrast. For the viewer, this translates into better perception of details in shadows and greater depth of the image, which affects their overall experience when watching films and TV programmes. In HDR mode, however, the EOTF curve displays large fluctuations both at the beginning and at the end of the graph. Such fluctuations can lead to inconsistencies in the reproduction of details in bright and dark areas of the image. For the viewer, this means that in scenes with intense light, such as explosions or dynamic actions, crucial details may disappear, and the image can appear blurred. Conversely, in darker parts of the image, the lack of clear differences in shades can cause details to merge into a uniform blob, significantly reducing the quality of viewing. Although movie mode offers the best factory settings in the GP6765, both in terms of colour reproduction and contrast, it still has significant issues.

The Samsung S90F, like most modern televisions, offers many picture modes, but – in line with our testing tradition – we assessed it in the best one, which is the Filmmaker mode. This way, the image looks significantly more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially muted – just closer to what should be seen. Of course, "more correct" does not mean "ideal". Unfortunately, our S90F unit had considerable issues with white balance, especially in the blue range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more "cinematic" – because it is warmer – but let's not kid ourselves, George Lucas did not film Star Wars in sepia 😉 (you will find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a clear "spike" in brightness – the television brightened the image more than it should have, which made some effects look overly intense and diverged from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you will read about its effects later in the review.

After calibration, in film mode, the white balance on the Sharp GP6765 television for SDR content shows a significant improvement. All lines in the graph approach the reference line. Although they are not perfectly straight, the results achieved are satisfactory, considering the price range of this model. Such an improvement in white balance translates to a more natural and accurate colour reproduction, positively affecting the overall visual experience and immersion in the films being watched. As for the gamut, the initial spike on the graph was not removed; however, after this error, the rest of the lines represent the expected effect much better, making the picture more consistent and enjoyable to perceive.

In the case of HDR content, the white balance performs somewhat worse compared to SDR content, but it is still significantly better than before calibration. The improvement in white balance in HDR contributes to greater colour consistency, making watching films more enjoyable, even though there may be some shortcomings. Speaking of contrast, it is difficult to mention a significant improvement here. Our specialists noted that the lack of control over the dynamic tone mapping settings hindered achieving a significant improvement in EOTF, leading to uneven brightness representation.

Despite some shortcomings related to the lack of settings options for dynamic tone mapping, the Sharp GP6765 television has gained a new identity after proper calibration. The enhanced white balance and better colour reproduction in SDR mode make the image more natural and pleasing to the eye. Although there are still areas that require improvement, especially in HDR content, the television offers a satisfying visual experience, making it an interesting choice within its price range.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older films in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics returns to its rightful place (you’re welcome, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Yes, the most demanding users may spot minimal deviations in brightness, but honestly – most viewers won’t even notice that. And it's no wonder, because the vast majority of errors are below a ΔE value of 3, which is below the threshold of visibility. After calibration, the S90F (WOLED) truly becomes an excellent display – one that provides nearly perfect picture quality.

On the Sharp GP6765 television, the "10-bit colour reproduction" feature performs well in the tested scene with light bulbs. Setting this option to "medium" yields satisfactory results, as there are no issues with grain smoothing or blurring of significant elements of the image. Setting it to "low" also produces positive results, offering a clear picture without negatively impacting the details. Such smoothing options for tonal transitions contribute to an improvement in visual quality, enabling more natural colour transitions.

In the context of image scaling, the Sharp GP6765 television has its strengths, such as the absence of overscan when displaying test material. This allows viewers to enjoy a full picture without losing any detail from the edges. However, in the tested scene with the model, there are some shortcomings. The branches and trousers do not look their best. Their outlines appear slightly jagged, suggesting that effective edge smoothing techniques have not been applied. This causes some details to look slightly distorted, which can affect the overall visual experience.

Digital Image Processing in the S90F:

Fortunately, Samsung, as in most of its models, effectively manages the unwanted posterisation effect in the S90F. The feature responsible for this aspect is noise reduction, which does a decent job of smoothing tonal transitions and eliminating unnatural colour connections – of course, within its limitations. Unfortunately, it operates rather aggressively, so using it comes with compromises. In addition to improving gradation, it can also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you want to preserve the original texture of the material?

Image Scaling in the S90F:

In this year's model, Samsung implemented its own AI processor – NQ4 Gen3, which does quite well with upscaling. In our test scenes, the television effectively "pulled up" lower quality towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing facade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival materials – e.g. a VHS tape of your parents' wedding – you must expect that the lower part of the image may be cut off. The image adaptation function to resolution simply does not work here as it should.

When it comes to trailing and motion smoothness, the Sharp GP6765 television performs rather mediocrely. It is equipped with a 60 Hz refresh rate panel, which suffices in the context of films. The television has a motion enhancement feature called "Motion Improvement". Thanks to this feature, we can control the fluidity of motion, allowing us to choose whether the image should appear with film-like frames or be smoother - theatrical. This enhancer should satisfy most users who focus on film content. However, when it comes to sports or gaming, Sharp does not perform at its best. In the tested scene with the UFO alien, there is noticeable blurriness, suggesting that the low response time of the panel negatively impacts the sharpness of moving objects. Such effects can be particularly frustrating during dynamic sequences where quick movements are common. For those who prefer watching sports or intense video games, the limitations in motion smoothness may be discouraging, making the Sharp GP6765 not necessarily the ideal choice in this category.

The S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is fluid, clear, and there’s no room for any ghosting or blurring that sometimes plagues cheaper LCDs.

The television is also equipped with motion smoothness settings, allowing you to customise everything to your preference. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to that soap opera effect), or more cinematic, with the classic 24-frame 'choppiness'. The choice is yours; Samsung doesn’t impose anything.

The functionality of Sharp's GP6765 for gamers leaves much to be desired. Although this model is equipped with HDMI 2.1 ports, which in theory should offer a range of modern conveniences, in practice the situation is far worse. The only feature that truly utilises the capabilities of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the lack of support for key features such as Variable Refresh Rate (VRR) or HDR Gaming Interest Group (HGIG) makes this television a less attractive choice for gamers. VRR is crucial for eliminating issues with tearing and stuttering, which is particularly important in dynamic games where image fluidity is key. Meanwhile, HGIG allows for optimal HDR reproduction, enhancing immersion and visual quality. While it might seem that the implementation of Dolby Vision would bring significant benefits, it is completely useless for gamers due to the very high input lag in this mode.

One could say that the presence of HDMI 2.1 ports in Sharp GP6765 is a marketing trap that may mislead users into thinking that the HDMI standard automatically entails all its conveniences. Expecting full functionality, which should go hand in hand with HDMI 2.1, could lead to disappointment.

When it comes to gaming features – the S90F has absolutely nothing to fault. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find the Game Bar – a practical tool that allows you to quickly glance at picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus also deserves a mention – Samsung's proprietary motion enhancer that is the only one truly functioning sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It is also worth mentioning the HGiG feature, which – much to our slight surprise – works correctly. We're mentioning this because Samsung clearly broke something in one of the last updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes practically impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for updates and information from the manufacturer.