Sharp GP6765 vs Philips PUS7000

In film mode, the television Sharp GP6765 reaches a brightness level of 300 nits, unfortunately, this is quite an average result. Such brightness is closer to the standard SDR image than to what should be offered by a full HDR experience. As a result, the television is unable to convey the full depth and dynamics of the image that one could expect from a good HDR mode. The visual effects that appear vivid and detailed in other models may seem muted here, and high-contrast scenes will not look as impressive. However, it is worth noting that when comparing this result with televisions in this budget, it is a decent score. A positive feature is the fact that the television supports a wide colour gamut of DCI-P3 at 92.5% thanks to the implementation of quantum dots (Quantum Dot/QLED). This is quite a respectable result, especially in this price category. As a result, the colours are vibrant and more saturated, which certainly affects the picture quality, although it does not fully salvage the HDR experience due to limited brightness.

Unfortunately, the PUS7000 is not suitable for watching HDR content. The screen is simply too dark. A brightness level of 200 nits is insufficient to properly display such a format. Even if a HDR signal message appears on the screen, the image will resemble a standard SDR recording. Therefore, it is better to stick with the latter format to avoid errors in displaying bright scenes, as discussed below. The situation is not improved by the fact that this is a classic LCD model without additional layers enhancing colours, such as QLED or PFS. As a result, colours in HDR may appear washed out. Ultimately, this gives a worse effect than in the standard SDR format, which is simply better suited to the capabilities of this panel.

Sharp GP6765 was launched in movie mode, which is the best setting for colour reproduction. Unfortunately, despite this, the quality still falls short of ideal standards. Starting with white balance, in SDR mode, the graph shows significant increases in the case of the red colour. This effect can make the image appear slightly yellowed, leading to distortion of natural skin tones. As a result, viewers may notice that some scenes seem unnatural, and colours lose their authenticity. In HDR mode, the situation changes dramatically – the dominant colour becomes blue. Such a strong shift towards blue also negatively affects the colour balance of the image, which can lead to loss of detail in cool tones. Viewers may feel that the image is somewhat cold and out of balance, which further emphasises the fact that the television does not achieve optimal colour reproduction. Tests carried out using the Colour Checker tool confirm these shifts in several tested samples.

As for contrast, in HD mode, the range shows a significant jump at the beginning of the graph, but then remains close to the reference line at 2.4. This means that in most scenes, the television is able to deliver a satisfactory level of contrast. For the viewer, this translates into better perception of details in shadows and greater depth of the image, which affects their overall experience when watching films and TV programmes. In HDR mode, however, the EOTF curve displays large fluctuations both at the beginning and at the end of the graph. Such fluctuations can lead to inconsistencies in the reproduction of details in bright and dark areas of the image. For the viewer, this means that in scenes with intense light, such as explosions or dynamic actions, crucial details may disappear, and the image can appear blurred. Conversely, in darker parts of the image, the lack of clear differences in shades can cause details to merge into a uniform blob, significantly reducing the quality of viewing. Although movie mode offers the best factory settings in the GP6765, both in terms of colour reproduction and contrast, it still has significant issues.

We tested the television in movie mode, which theoretically should provide the best and most natural colours. And indeed, this mode is quite correct; however, after connecting the calibration equipment, its biggest flaw came to light. The PUS7000 has significant shortcomings in displaying red. Poorly tuned white balance and overly low saturation of this colour cause the image to appear too cool. As a result, one may get the impression that the displayed content is simply lacking in vibrant colours. The situation is worsened by the fact that both SDR and HDR content are excessively brightened. This is confirmed by the gamma curve and EOTF graphs, which show that the television displays the image brighter than it should. This causes scenes to lose their depth and may appear somewhat washed out. Fortunately, in the Philips menu, we find quite a few functions to improve these aspects, so we immediately proceeded to calibration to see what could be squeezed out of this screen.

After calibration, in film mode, the white balance on the Sharp GP6765 television for SDR content shows a significant improvement. All lines in the graph approach the reference line. Although they are not perfectly straight, the results achieved are satisfactory, considering the price range of this model. Such an improvement in white balance translates to a more natural and accurate colour reproduction, positively affecting the overall visual experience and immersion in the films being watched. As for the gamut, the initial spike on the graph was not removed; however, after this error, the rest of the lines represent the expected effect much better, making the picture more consistent and enjoyable to perceive.

In the case of HDR content, the white balance performs somewhat worse compared to SDR content, but it is still significantly better than before calibration. The improvement in white balance in HDR contributes to greater colour consistency, making watching films more enjoyable, even though there may be some shortcomings. Speaking of contrast, it is difficult to mention a significant improvement here. Our specialists noted that the lack of control over the dynamic tone mapping settings hindered achieving a significant improvement in EOTF, leading to uneven brightness representation.

Despite some shortcomings related to the lack of settings options for dynamic tone mapping, the Sharp GP6765 television has gained a new identity after proper calibration. The enhanced white balance and better colour reproduction in SDR mode make the image more natural and pleasing to the eye. Although there are still areas that require improvement, especially in HDR content, the television offers a satisfying visual experience, making it an interesting choice within its price range.

After professional calibration, it is evident that the PUS7000 responds well to image adjustments. In this price range, this is not at all a given. The effects should be evaluated in two scenarios, depending on what content we plan to watch. SDR performs the best. After our adjustments, the picture looks really good. Most colour errors have fallen below level 3, which is the threshold at which distortions usually begin to be visible to the naked eye in measurements. Films, series, sports, and regular television look natural, without unpleasant deviations. If someone mainly watches classic channels or streams in HD quality, the difference after calibration will be noticeable immediately. However, it must be clearly stated that the PUS7000 is still not a television suited for reasonable HDR, and calibration changes very little in this regard. The reason lies in the hardware: the colours remain too unsaturated. The television lacks solutions to expand the colour gamut, such as PFS filters or a quantum dot layer, so the panel simply cannot display the intense colours required by HDR. This is most apparent in reds, which still look pale. This limitation cannot be bypassed with menu settings, as it stems from the design of the backlighting and the panel itself.

On the Sharp GP6765 television, the "10-bit colour reproduction" feature performs well in the tested scene with light bulbs. Setting this option to "medium" yields satisfactory results, as there are no issues with grain smoothing or blurring of significant elements of the image. Setting it to "low" also produces positive results, offering a clear picture without negatively impacting the details. Such smoothing options for tonal transitions contribute to an improvement in visual quality, enabling more natural colour transitions.

In the context of image scaling, the Sharp GP6765 television has its strengths, such as the absence of overscan when displaying test material. This allows viewers to enjoy a full picture without losing any detail from the edges. However, in the tested scene with the model, there are some shortcomings. The branches and trousers do not look their best. Their outlines appear slightly jagged, suggesting that effective edge smoothing techniques have not been applied. This causes some details to look slightly distorted, which can affect the overall visual experience.

The PUS7000 handles digital image processing quite well. The distortion reduction feature deserves praise, as it effectively smooths out unwanted tonal transitions even at low settings. However, it has a drawback: if applied too aggressively, it can introduce undesirable artifacts on the screen. Therefore, it would be a good idea to experiment with this setting to find a happy medium between a smooth image and detail clarity.

The upscaling, or enhancing the quality of lower-resolution materials to 4K, is adequate. The image after processing is very "soft," which is typical for nearly all Philips televisions. The edges are plastic and smooth, making the image look cohesive. If it feels too soft for someone, the sharpness slider in the menu can always be adjusted to achieve a more pronounced effect.

When it comes to trailing and motion smoothness, the Sharp GP6765 television performs rather mediocrely. It is equipped with a 60 Hz refresh rate panel, which suffices in the context of films. The television has a motion enhancement feature called "Motion Improvement". Thanks to this feature, we can control the fluidity of motion, allowing us to choose whether the image should appear with film-like frames or be smoother - theatrical. This enhancer should satisfy most users who focus on film content. However, when it comes to sports or gaming, Sharp does not perform at its best. In the tested scene with the UFO alien, there is noticeable blurriness, suggesting that the low response time of the panel negatively impacts the sharpness of moving objects. Such effects can be particularly frustrating during dynamic sequences where quick movements are common. For those who prefer watching sports or intense video games, the limitations in motion smoothness may be discouraging, making the Sharp GP6765 not necessarily the ideal choice in this category.

In this respect, we actually have no good news. It might seem that the biggest downside is the lack of a 120 Hz panel, but in this price range, that is actually the norm, and it is hard to expect anything more. However, the worst part is that the television does not have any features to improve motion smoothness. There is a lack of any supporting systems, both in films and in sports. We must come to terms with the fact that the image on the PUS7000 is processed "raw". This means that during dynamic scenes or fast camera movements, the motion can appear choppy or unclear. We do not have the option to enable any smoothers that would reduce this effect.

The functionality of Sharp's GP6765 for gamers leaves much to be desired. Although this model is equipped with HDMI 2.1 ports, which in theory should offer a range of modern conveniences, in practice the situation is far worse. The only feature that truly utilises the capabilities of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the lack of support for key features such as Variable Refresh Rate (VRR) or HDR Gaming Interest Group (HGIG) makes this television a less attractive choice for gamers. VRR is crucial for eliminating issues with tearing and stuttering, which is particularly important in dynamic games where image fluidity is key. Meanwhile, HGIG allows for optimal HDR reproduction, enhancing immersion and visual quality. While it might seem that the implementation of Dolby Vision would bring significant benefits, it is completely useless for gamers due to the very high input lag in this mode.

One could say that the presence of HDMI 2.1 ports in Sharp GP6765 is a marketing trap that may mislead users into thinking that the HDMI standard automatically entails all its conveniences. Expecting full functionality, which should go hand in hand with HDMI 2.1, could lead to disappointment.

Although the PUS7000 is not marketed as a gaming television, it does not perform as poorly in this category as one might expect. While it is true that we won’t find support for 120 Hz refresh rates, which is understandable at this price point, the manufacturer has ensured several important features that genuinely enhance the gaming experience on consoles. The most important of these are the VRR and ALLM technologies. VRR is responsible for synchronising the screen with the number of frames generated by the console. This prevents the image from tearing and keeps it consistent even during sudden drops in frame rate while gaming. In contrast, ALLM is a solution that automatically switches the television to the lowest latency mode as soon as it detects a signal from the console. All these parameters are easily accessible thanks to the Game Bar feature. This is a special control panel for gamers that can be summoned on screen at any time. It allows for a quick preview of the current settings and connection status without interrupting gameplay, which is a very convenient solution.