Sharp GP6765 vs Philips OLED910

In film mode, the television Sharp GP6765 reaches a brightness level of 300 nits, unfortunately, this is quite an average result. Such brightness is closer to the standard SDR image than to what should be offered by a full HDR experience. As a result, the television is unable to convey the full depth and dynamics of the image that one could expect from a good HDR mode. The visual effects that appear vivid and detailed in other models may seem muted here, and high-contrast scenes will not look as impressive. However, it is worth noting that when comparing this result with televisions in this budget, it is a decent score. A positive feature is the fact that the television supports a wide colour gamut of DCI-P3 at 92.5% thanks to the implementation of quantum dots (Quantum Dot/QLED). This is quite a respectable result, especially in this price category. As a result, the colours are vibrant and more saturated, which certainly affects the picture quality, although it does not fully salvage the HDR experience due to limited brightness.

The OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unattainable in OLEDs. The television also deserves high praise for how it handles full-screen scenes drenched in bright light. Generally, in OLEDs, brightness drops significantly during such scenes, but here it remains at an excellent level – around 1400 nits. These are almost reference values, and combined with the excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

Sharp GP6765 was launched in movie mode, which is the best setting for colour reproduction. Unfortunately, despite this, the quality still falls short of ideal standards. Starting with white balance, in SDR mode, the graph shows significant increases in the case of the red colour. This effect can make the image appear slightly yellowed, leading to distortion of natural skin tones. As a result, viewers may notice that some scenes seem unnatural, and colours lose their authenticity. In HDR mode, the situation changes dramatically – the dominant colour becomes blue. Such a strong shift towards blue also negatively affects the colour balance of the image, which can lead to loss of detail in cool tones. Viewers may feel that the image is somewhat cold and out of balance, which further emphasises the fact that the television does not achieve optimal colour reproduction. Tests carried out using the Colour Checker tool confirm these shifts in several tested samples.

As for contrast, in HD mode, the range shows a significant jump at the beginning of the graph, but then remains close to the reference line at 2.4. This means that in most scenes, the television is able to deliver a satisfactory level of contrast. For the viewer, this translates into better perception of details in shadows and greater depth of the image, which affects their overall experience when watching films and TV programmes. In HDR mode, however, the EOTF curve displays large fluctuations both at the beginning and at the end of the graph. Such fluctuations can lead to inconsistencies in the reproduction of details in bright and dark areas of the image. For the viewer, this means that in scenes with intense light, such as explosions or dynamic actions, crucial details may disappear, and the image can appear blurred. Conversely, in darker parts of the image, the lack of clear differences in shades can cause details to merge into a uniform blob, significantly reducing the quality of viewing. Although movie mode offers the best factory settings in the GP6765, both in terms of colour reproduction and contrast, it still has significant issues.

Unfortunately, when it comes to colour reproduction straight out of the box, the Filmmaker mode on the OLED910 performs really poorly. The television overemphasises the blue colour, and at times it looks almost like a shop display mode. This gives the impression that the manufacturer hasn’t quite tuned the device properly. The effect is that the colours look unnatural, and the whole thing resembles a somewhat exaggerated display from a market exhibition. HDR content is presented much better, where, apart from a slight loss of detail in the blacks, there’s not much to complain about. The problem is that in everyday viewing, it’s the SDR materials that matter the most – and on the OLED910, they simply look poor and fall well short of what we would expect from a television of this class.

After calibration, in film mode, the white balance on the Sharp GP6765 television for SDR content shows a significant improvement. All lines in the graph approach the reference line. Although they are not perfectly straight, the results achieved are satisfactory, considering the price range of this model. Such an improvement in white balance translates to a more natural and accurate colour reproduction, positively affecting the overall visual experience and immersion in the films being watched. As for the gamut, the initial spike on the graph was not removed; however, after this error, the rest of the lines represent the expected effect much better, making the picture more consistent and enjoyable to perceive.

In the case of HDR content, the white balance performs somewhat worse compared to SDR content, but it is still significantly better than before calibration. The improvement in white balance in HDR contributes to greater colour consistency, making watching films more enjoyable, even though there may be some shortcomings. Speaking of contrast, it is difficult to mention a significant improvement here. Our specialists noted that the lack of control over the dynamic tone mapping settings hindered achieving a significant improvement in EOTF, leading to uneven brightness representation.

Despite some shortcomings related to the lack of settings options for dynamic tone mapping, the Sharp GP6765 television has gained a new identity after proper calibration. The enhanced white balance and better colour reproduction in SDR mode make the image more natural and pleasing to the eye. Although there are still areas that require improvement, especially in HDR content, the television offers a satisfying visual experience, making it an interesting choice within its price range.

Fortunately, it quickly turned out that it was not the panel causing the problems, but rather the way Philips factory-calibrated the OLED910. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily adjusted the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural appearance. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colours presented in accordance with the creators' intent. In SDR content, the effect was outstanding, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can confidently be referred to as a reference in terms of colour quality.

On the Sharp GP6765 television, the "10-bit colour reproduction" feature performs well in the tested scene with light bulbs. Setting this option to "medium" yields satisfactory results, as there are no issues with grain smoothing or blurring of significant elements of the image. Setting it to "low" also produces positive results, offering a clear picture without negatively impacting the details. Such smoothing options for tonal transitions contribute to an improvement in visual quality, enabling more natural colour transitions.

In the context of image scaling, the Sharp GP6765 television has its strengths, such as the absence of overscan when displaying test material. This allows viewers to enjoy a full picture without losing any detail from the edges. However, in the tested scene with the model, there are some shortcomings. The branches and trousers do not look their best. Their outlines appear slightly jagged, suggesting that effective edge smoothing techniques have not been applied. This causes some details to look slightly distorted, which can affect the overall visual experience.

The previously visible colour banding can largely be mitigated thanks to a feature called "distortion reduction." Like in the OLED820, it is best set to a medium level, as it then produces fairly decent results – smoothing out unwanted tonal transitions while not taking away too much detail from the image. Although at times the effect may be slightly too aggressive, this function can be considered useful for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material featuring a model had a soft look characteristic of Philips – at times almost too soft – but this can be easily corrected with the sharpness slider, allowing you to adjust the image to your own preferences. It's also worth noting that the television has no issues with overscan, which still occurs in some competitor models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

When it comes to trailing and motion smoothness, the Sharp GP6765 television performs rather mediocrely. It is equipped with a 60 Hz refresh rate panel, which suffices in the context of films. The television has a motion enhancement feature called "Motion Improvement". Thanks to this feature, we can control the fluidity of motion, allowing us to choose whether the image should appear with film-like frames or be smoother - theatrical. This enhancer should satisfy most users who focus on film content. However, when it comes to sports or gaming, Sharp does not perform at its best. In the tested scene with the UFO alien, there is noticeable blurriness, suggesting that the low response time of the panel negatively impacts the sharpness of moving objects. Such effects can be particularly frustrating during dynamic sequences where quick movements are common. For those who prefer watching sports or intense video games, the limitations in motion smoothness may be discouraging, making the Sharp GP6765 not necessarily the ideal choice in this category.

OLED910 is a television with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the panel used is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of the OLED panel – lightning-fast pixel response time and the absence of motion blur, the image is impeccably sharp and quick, even in dynamic action scenes. The traditional motion smoother from Philips, called “Motion Style,” also deserves praise. We can easily adjust it to our preferences: the “Fluidity” slider is responsible for films and allows you to choose between a more “filmy,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports, where it’s worth setting it to the maximum value to ensure that the image is clear and distinct during very fast shots.

The functionality of Sharp's GP6765 for gamers leaves much to be desired. Although this model is equipped with HDMI 2.1 ports, which in theory should offer a range of modern conveniences, in practice the situation is far worse. The only feature that truly utilises the capabilities of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the lack of support for key features such as Variable Refresh Rate (VRR) or HDR Gaming Interest Group (HGIG) makes this television a less attractive choice for gamers. VRR is crucial for eliminating issues with tearing and stuttering, which is particularly important in dynamic games where image fluidity is key. Meanwhile, HGIG allows for optimal HDR reproduction, enhancing immersion and visual quality. While it might seem that the implementation of Dolby Vision would bring significant benefits, it is completely useless for gamers due to the very high input lag in this mode.

One could say that the presence of HDMI 2.1 ports in Sharp GP6765 is a marketing trap that may mislead users into thinking that the HDMI standard automatically entails all its conveniences. Expecting full functionality, which should go hand in hand with HDMI 2.1, could lead to disappointment.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they can comfortably utilise that potential. On consoles, the most important thing is still 120 Hz, and everything works perfectly here. There's VRR, an automatic gaming mode, and even Dolby Vision in games and HGiG mode, so we really get a full package of gaming features. Philips has also added a Game Bar, which is a quick menu that displays basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and fulfils its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing for a TV in this class. If someone connects two consoles and something additional through eARC - like a soundbar (which doesn't make much sense in this model but I'll discuss that in the paragraph about sound) - they'll have to do some adjustments. Other than that, the OLED910 has everything we expect from a gaming television.