Sharp FQ8 vs SAMSUNG S90F (WOLED)

Sharp FQ8 can achieve a maximum brightness exceeding 450 nits, which is a satisfactory result. Although it may seem that this value is not impressive, it still places it among the top televisions in this price range. In our opinion, this is also a value from which we will feel the richness of the image and the operation of any metadata, which cannot be said about darker devices. The television supports the advanced HDR format known as Dolby Vision. It is also equipped with DOLBY Vision IQ technology, which stands out for its ability to automatically adjust brightness and image colours based on the lighting conditions in the room. Unfortunately, it has been poorly implemented, resulting in significant inaccuracies such as artificial brightening of the image. Therefore, we do not recommend using this technology in this model. Additionally, the colour gamut coverage is around 94% thanks to the use of quantum dot technology, enabling vibrant and realistic colours. This set of features ensures that the image is not only intense but also full of details.

Does the S90F handle not only black, but also bright parts of the image? Definitely yes. Tales of OLEDs as “dark screens” can slowly be regarded as a myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR imagery – both in films and series. Most of the scenes we tested look superb, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test pattern from the film The Meg (picture 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be considered that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

The colour reproduction test in Sharp FQ8 was conducted in film mode, which out of the box offers the best visual capabilities, providing viewers with a colour experience closest to reality. Nevertheless, it cannot be described as exceptional, as there are still some shortcomings that affect the overall picture quality. Colour reproduction in Sharp FQ8 for HD content demonstrates significant issues with white balance. On the graph, the red line clearly rises, indicating excessive dominance of the red colour. This is also confirmed by tests using colour samples, which show that many colours deviate towards red. For example, in a scene from a film featuring a child, the image is very warm and unnaturally red. Similar difficulties occur with 4K HDR content, where there is also noticeable excessive presence of the red colour. It is worth noting this, especially for those who value faithful colour reproduction.

Regarding contrast for SDR, at the beginning of the gamma graph there is a strange characteristic, suggesting issues with reproduction. Subsequently, the entire line is below the reference line, indicating that the television does not achieve appropriate brightness and contrast values in standard content. Meanwhile, the EOTF curve for 4K HDR shows significant discrepancies. Such fluctuations indicate difficulties in maintaining consistent brightness reproduction, leading to unpleasant visual effects when viewing HDR content.

The Samsung S90F, like most modern televisions, offers many picture modes, but – in line with our testing tradition – we assessed it in the best one, which is the Filmmaker mode. This way, the image looks significantly more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially muted – just closer to what should be seen. Of course, "more correct" does not mean "ideal". Unfortunately, our S90F unit had considerable issues with white balance, especially in the blue range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more "cinematic" – because it is warmer – but let's not kid ourselves, George Lucas did not film Star Wars in sepia 😉 (you will find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a clear "spike" in brightness – the television brightened the image more than it should have, which made some effects look overly intense and diverged from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you will read about its effects later in the review.

After calibration, for SDR content, the white balance on Sharp FQ8 has been significantly improved, and all lines have come much closer to the reference line. Of course, they are not perfectly straight, but it's hard to expect better results from a television in this price range; they are really very good. Improving white balance means that colours are more natural and accurately reproduced, which positively impacts the overall visual experience. In terms of gamma, the strange jump at the beginning of the graph has not been eliminated, however, after this error, the entire line is much closer to the expected effect.

For HDR content, the white balance is somewhat worse compared to SDR content, but it is still significantly better than before calibration. It is worth noting that the improvement in white balance in HDR contributes to a more consistent and pleasant perception of colours, even though there may still be shortcomings. Regarding the EOTF graph and the associated contrast, our specialists noted that the lack of control over dynamic tone mapping settings hindered the achievement of significant improvement in this area. This leads to uneven brightness representation.

Despite the shortcomings resulting from the inability to adjust settings for dynamic tone mapping, Sharp FQ8 has gained a new perspective after proper calibrations. The improved white balance and better colour reproduction in SDR mode make the image more natural and pleasing to the eye. Although there are still areas for improvement, especially in HDR content, the television offers satisfying visual experiences, making it a noteworthy choice in its price range.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older films in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics returns to its rightful place (you’re welcome, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Yes, the most demanding users may spot minimal deviations in brightness, but honestly – most viewers won’t even notice that. And it's no wonder, because the vast majority of errors are below a ΔE value of 3, which is below the threshold of visibility. After calibration, the S90F (WOLED) truly becomes an excellent display – one that provides nearly perfect picture quality.

The "10-bit colour reproduction" feature in Sharp FQ8 performs reasonably well, as we can see in the image with bulbs that shows slight connections between grey shades. For the best results, it is recommended to set medium, which does not reveal issues with grain smoothing or blurring of essential image elements. Alternatively, the "low" setting also proves to be safer and delivers positive effects.

As for upscaling, the Sharp FQ8 television plays back video without overscan, allowing for full use of the screen. The branches shown in the image are noticeably jagged, while the edges of the trousers appear without clear jaggedness, positively affecting the overall image quality. Additionally, the television offers an AI Super Resolution feature, which artificially sharpens jagged elements, enhancing their clarity.

Digital Image Processing in the S90F:

Fortunately, Samsung, as in most of its models, effectively manages the unwanted posterisation effect in the S90F. The feature responsible for this aspect is noise reduction, which does a decent job of smoothing tonal transitions and eliminating unnatural colour connections – of course, within its limitations. Unfortunately, it operates rather aggressively, so using it comes with compromises. In addition to improving gradation, it can also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you want to preserve the original texture of the material?

Image Scaling in the S90F:

In this year's model, Samsung implemented its own AI processor – NQ4 Gen3, which does quite well with upscaling. In our test scenes, the television effectively "pulled up" lower quality towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing facade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival materials – e.g. a VHS tape of your parents' wedding – you must expect that the lower part of the image may be cut off. The image adaptation function to resolution simply does not work here as it should.

Sharp FQ8 is equipped with a 120 Hz panel, with the possibility of achieving 144 Hz on PC, which in theory should translate to smooth motion rendering. The television offers functions for improving the smoothness of films and reducing motion blur, which is important for more dynamic content. However, the lack of Black Frame Insertion (BFI) technology combined with an average response time of the panel does not yield positive results. The effect is slight blurring of moving objects, and this may be more noticeable when watching sports or during intense gaming.

The S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is fluid, clear, and there’s no room for any ghosting or blurring that sometimes plagues cheaper LCDs.

The television is also equipped with motion smoothness settings, allowing you to customise everything to your preference. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to that soap opera effect), or more cinematic, with the classic 24-frame 'choppiness'. The choice is yours; Samsung doesn’t impose anything.

Sharp FQ8 offers several significant features dedicated to gamers that can enhance the gameplay experience. First and foremost, the television is equipped with HDMI 2.1, which comes with certain advantages. ALLM (Auto Low Latency Mode) switches the television to a mode with minimal input lag when a gaming device is detected. VRR (Variable Refresh Rate) reduces screen stutter by adjusting the refresh rate to the number of frames generated by the console or computer, providing smoother experiences, especially in dynamic games. Additionally, the television supports G-Sync technology, which synchronises the image with the graphics card, eliminating stuttering and screen tearing. Despite these advantages, FQ8 also has some limitations. The lack of support for HGiG (HDR Gaming Interest Group) means that the television does not optimise dynamic range for HDR games. The Dolby Vision mode, although theoretically offering better image quality in games supporting this format, suffers from very high input lag.

When it comes to gaming features – the S90F has absolutely nothing to fault. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find the Game Bar – a practical tool that allows you to quickly glance at picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus also deserves a mention – Samsung's proprietary motion enhancer that is the only one truly functioning sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It is also worth mentioning the HGiG feature, which – much to our slight surprise – works correctly. We're mentioning this because Samsung clearly broke something in one of the last updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes practically impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for updates and information from the manufacturer.