Sharp FQ8 vs Hisense U7Q

Sharp FQ8 can achieve a maximum brightness exceeding 450 nits, which is a satisfactory result. Although it may seem that this value is not impressive, it still places it among the top televisions in this price range. In our opinion, this is also a value from which we will feel the richness of the image and the operation of any metadata, which cannot be said about darker devices. The television supports the advanced HDR format known as Dolby Vision. It is also equipped with DOLBY Vision IQ technology, which stands out for its ability to automatically adjust brightness and image colours based on the lighting conditions in the room. Unfortunately, it has been poorly implemented, resulting in significant inaccuracies such as artificial brightening of the image. Therefore, we do not recommend using this technology in this model. Additionally, the colour gamut coverage is around 94% thanks to the use of quantum dot technology, enabling vibrant and realistic colours. This set of features ensures that the image is not only intense but also full of details.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The colour reproduction test in Sharp FQ8 was conducted in film mode, which out of the box offers the best visual capabilities, providing viewers with a colour experience closest to reality. Nevertheless, it cannot be described as exceptional, as there are still some shortcomings that affect the overall picture quality. Colour reproduction in Sharp FQ8 for HD content demonstrates significant issues with white balance. On the graph, the red line clearly rises, indicating excessive dominance of the red colour. This is also confirmed by tests using colour samples, which show that many colours deviate towards red. For example, in a scene from a film featuring a child, the image is very warm and unnaturally red. Similar difficulties occur with 4K HDR content, where there is also noticeable excessive presence of the red colour. It is worth noting this, especially for those who value faithful colour reproduction.

Regarding contrast for SDR, at the beginning of the gamma graph there is a strange characteristic, suggesting issues with reproduction. Subsequently, the entire line is below the reference line, indicating that the television does not achieve appropriate brightness and contrast values in standard content. Meanwhile, the EOTF curve for 4K HDR shows significant discrepancies. Such fluctuations indicate difficulties in maintaining consistent brightness reproduction, leading to unpleasant visual effects when viewing HDR content.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

After calibration, for SDR content, the white balance on Sharp FQ8 has been significantly improved, and all lines have come much closer to the reference line. Of course, they are not perfectly straight, but it's hard to expect better results from a television in this price range; they are really very good. Improving white balance means that colours are more natural and accurately reproduced, which positively impacts the overall visual experience. In terms of gamma, the strange jump at the beginning of the graph has not been eliminated, however, after this error, the entire line is much closer to the expected effect.

For HDR content, the white balance is somewhat worse compared to SDR content, but it is still significantly better than before calibration. It is worth noting that the improvement in white balance in HDR contributes to a more consistent and pleasant perception of colours, even though there may still be shortcomings. Regarding the EOTF graph and the associated contrast, our specialists noted that the lack of control over dynamic tone mapping settings hindered the achievement of significant improvement in this area. This leads to uneven brightness representation.

Despite the shortcomings resulting from the inability to adjust settings for dynamic tone mapping, Sharp FQ8 has gained a new perspective after proper calibrations. The improved white balance and better colour reproduction in SDR mode make the image more natural and pleasing to the eye. Although there are still areas for improvement, especially in HDR content, the television offers satisfying visual experiences, making it a noteworthy choice in its price range.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

The "10-bit colour reproduction" feature in Sharp FQ8 performs reasonably well, as we can see in the image with bulbs that shows slight connections between grey shades. For the best results, it is recommended to set medium, which does not reveal issues with grain smoothing or blurring of essential image elements. Alternatively, the "low" setting also proves to be safer and delivers positive effects.

As for upscaling, the Sharp FQ8 television plays back video without overscan, allowing for full use of the screen. The branches shown in the image are noticeably jagged, while the edges of the trousers appear without clear jaggedness, positively affecting the overall image quality. Additionally, the television offers an AI Super Resolution feature, which artificially sharpens jagged elements, enhancing their clarity.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

Sharp FQ8 is equipped with a 120 Hz panel, with the possibility of achieving 144 Hz on PC, which in theory should translate to smooth motion rendering. The television offers functions for improving the smoothness of films and reducing motion blur, which is important for more dynamic content. However, the lack of Black Frame Insertion (BFI) technology combined with an average response time of the panel does not yield positive results. The effect is slight blurring of moving objects, and this may be more noticeable when watching sports or during intense gaming.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

Sharp FQ8 offers several significant features dedicated to gamers that can enhance the gameplay experience. First and foremost, the television is equipped with HDMI 2.1, which comes with certain advantages. ALLM (Auto Low Latency Mode) switches the television to a mode with minimal input lag when a gaming device is detected. VRR (Variable Refresh Rate) reduces screen stutter by adjusting the refresh rate to the number of frames generated by the console or computer, providing smoother experiences, especially in dynamic games. Additionally, the television supports G-Sync technology, which synchronises the image with the graphics card, eliminating stuttering and screen tearing. Despite these advantages, FQ8 also has some limitations. The lack of support for HGiG (HDR Gaming Interest Group) means that the television does not optimise dynamic range for HDR games. The Dolby Vision mode, although theoretically offering better image quality in games supporting this format, suffers from very high input lag.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.