Sharp FQ8 vs Haier M90E

Sharp FQ8 can achieve a maximum brightness exceeding 450 nits, which is a satisfactory result. Although it may seem that this value is not impressive, it still places it among the top televisions in this price range. In our opinion, this is also a value from which we will feel the richness of the image and the operation of any metadata, which cannot be said about darker devices. The television supports the advanced HDR format known as Dolby Vision. It is also equipped with DOLBY Vision IQ technology, which stands out for its ability to automatically adjust brightness and image colours based on the lighting conditions in the room. Unfortunately, it has been poorly implemented, resulting in significant inaccuracies such as artificial brightening of the image. Therefore, we do not recommend using this technology in this model. Additionally, the colour gamut coverage is around 94% thanks to the use of quantum dot technology, enabling vibrant and realistic colours. This set of features ensures that the image is not only intense but also full of details.

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

The colour reproduction test in Sharp FQ8 was conducted in film mode, which out of the box offers the best visual capabilities, providing viewers with a colour experience closest to reality. Nevertheless, it cannot be described as exceptional, as there are still some shortcomings that affect the overall picture quality. Colour reproduction in Sharp FQ8 for HD content demonstrates significant issues with white balance. On the graph, the red line clearly rises, indicating excessive dominance of the red colour. This is also confirmed by tests using colour samples, which show that many colours deviate towards red. For example, in a scene from a film featuring a child, the image is very warm and unnaturally red. Similar difficulties occur with 4K HDR content, where there is also noticeable excessive presence of the red colour. It is worth noting this, especially for those who value faithful colour reproduction.

Regarding contrast for SDR, at the beginning of the gamma graph there is a strange characteristic, suggesting issues with reproduction. Subsequently, the entire line is below the reference line, indicating that the television does not achieve appropriate brightness and contrast values in standard content. Meanwhile, the EOTF curve for 4K HDR shows significant discrepancies. Such fluctuations indicate difficulties in maintaining consistent brightness reproduction, leading to unpleasant visual effects when viewing HDR content.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

After calibration, for SDR content, the white balance on Sharp FQ8 has been significantly improved, and all lines have come much closer to the reference line. Of course, they are not perfectly straight, but it's hard to expect better results from a television in this price range; they are really very good. Improving white balance means that colours are more natural and accurately reproduced, which positively impacts the overall visual experience. In terms of gamma, the strange jump at the beginning of the graph has not been eliminated, however, after this error, the entire line is much closer to the expected effect.

For HDR content, the white balance is somewhat worse compared to SDR content, but it is still significantly better than before calibration. It is worth noting that the improvement in white balance in HDR contributes to a more consistent and pleasant perception of colours, even though there may still be shortcomings. Regarding the EOTF graph and the associated contrast, our specialists noted that the lack of control over dynamic tone mapping settings hindered the achievement of significant improvement in this area. This leads to uneven brightness representation.

Despite the shortcomings resulting from the inability to adjust settings for dynamic tone mapping, Sharp FQ8 has gained a new perspective after proper calibrations. The improved white balance and better colour reproduction in SDR mode make the image more natural and pleasing to the eye. Although there are still areas for improvement, especially in HDR content, the television offers satisfying visual experiences, making it a noteworthy choice in its price range.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

The "10-bit colour reproduction" feature in Sharp FQ8 performs reasonably well, as we can see in the image with bulbs that shows slight connections between grey shades. For the best results, it is recommended to set medium, which does not reveal issues with grain smoothing or blurring of essential image elements. Alternatively, the "low" setting also proves to be safer and delivers positive effects.

As for upscaling, the Sharp FQ8 television plays back video without overscan, allowing for full use of the screen. The branches shown in the image are noticeably jagged, while the edges of the trousers appear without clear jaggedness, positively affecting the overall image quality. Additionally, the television offers an AI Super Resolution feature, which artificially sharpens jagged elements, enhancing their clarity.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

Sharp FQ8 is equipped with a 120 Hz panel, with the possibility of achieving 144 Hz on PC, which in theory should translate to smooth motion rendering. The television offers functions for improving the smoothness of films and reducing motion blur, which is important for more dynamic content. However, the lack of Black Frame Insertion (BFI) technology combined with an average response time of the panel does not yield positive results. The effect is slight blurring of moving objects, and this may be more noticeable when watching sports or during intense gaming.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Sharp FQ8 offers several significant features dedicated to gamers that can enhance the gameplay experience. First and foremost, the television is equipped with HDMI 2.1, which comes with certain advantages. ALLM (Auto Low Latency Mode) switches the television to a mode with minimal input lag when a gaming device is detected. VRR (Variable Refresh Rate) reduces screen stutter by adjusting the refresh rate to the number of frames generated by the console or computer, providing smoother experiences, especially in dynamic games. Additionally, the television supports G-Sync technology, which synchronises the image with the graphics card, eliminating stuttering and screen tearing. Despite these advantages, FQ8 also has some limitations. The lack of support for HGiG (HDR Gaming Interest Group) means that the television does not optimise dynamic range for HDR games. The Dolby Vision mode, although theoretically offering better image quality in games supporting this format, suffers from very high input lag.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.