Samsung The Frame Pro vs SONY Bravia 9 II XR95M2

Direct comparison

The Frame Pro / LS03FW

BRAVIA 9 II / XR95M2 / XR9M2

Available screen sizes: 65”75”85”

Available screen sizes: 65”75”85”115”

Panel type: LCD VA

Resolution: 3840x2160

System: Tizen

Model year: 2025

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Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2026

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Overall rating

7.3

8.9

  • Movies and series in UHD quality

    6.8

    8.9

  • Classic TV, YouTube

    6.6

    8.4

  • Sports broadcasts (TV and apps)

    6.8

    8.0

  • Gaming on console

    8.6

    9.2

  • TV as a computer monitor

    8.4

    7.8

  • Watching in bright light

    7.0

    10.0

  • Utility functions

    7.7

    8.8

  • Apps

    9.3

    9.6

  • Sound quality

    6.4

    9.0

Advantages

  • Premium design – symmetrical frame, ability to customise interchangeable frames, effect of a real picture on the wall

  • Wire-free One Connect module – no visible cables by the television, easier arrangement of space

  • Matte screen coating – no reflections even in bright rooms

  • High brightness ratio – up to 900 nits

  • Wide colour gamut – QLED

  • Smooth tonal transitions, virtually no banding

  • High motion fluidity – 144 Hz panel

  • Features for gamers – VRR, ALLM, 144 Hz, Game Bar, low input lag (wired)

  • Tizen system – fast, intuitive, with a full suite of applications and support for AirPlay and voice assistant

  • Art Store – unique feature, television as a digital picture frame

  • Mount included

  • Remarkable black levels for an RGB Mini-LED LCD panel

  • Extremely high HDR and SDR brightness (identical to the Sony BVM-HX3110 director's monitor)

  • Excellent daytime performance thanks to the matte panel

  • Very good colour reproduction

  • Market-leading digital image processing

  • Plenty of features for gamers (VRR, ALLM, HDMI 2.1)

  • Quite good viewing angles (for a VA panel)

  • Refined Google TV operating system and two remotes included

  • Very good sound

  • Support for premium video and audio formats: Dolby Vision, Dolby Atmos, DTS:X

Disadvantages

No like
  • It's hard to call it a true Mini-LED – edge lighting

  • Poor viewing angles (they could be better for improved wall image effect)

  • Missing HGiG* feature

  • Flat sound, little bass. A soundbar will definitely come in handy

  • Issues with font readability and significant delays (input lag) when using the wireless One Connect module.

*The HGiG feature disappeared with the latest TV update. We are monitoring the situation closely and if anything changes in this regard, we will let you know.

  • Only two HDMI 2.1 ports (on a flagship 2026 screen?!)

  • No 98-inch model in the lineup

  • Limited picture calibration features

  • Very noticeable local dimming when viewed at an angle

  • No high refresh-rate modes for PC gamers (above 120 Hz)

Our verdict

Samsung The Frame Pro 2025 is a television that brings a breath of fresh air to the lifestyle model segment. The design is, of course, the main highlight – a symmetrical frame, the possibility of easily changing decorative frames, and above all, the wall image effect thanks to the matte finish and special mount. In everyday use, it makes a great impression, and the Art Store feature combined with the high screen brightness means that the television performs well not only as a display for films and series but also as an element of interior decor. It's also hard not to appreciate the gadgety addition of the wireless One Connect module – the ability to hide the box with ports anywhere in the living room provides significant arrangement flexibility. In terms of image quality, The Frame Pro holds its own quite well. A brightness level of up to 900 nits in peak scenes allows for enjoying HDR effects even in brightly lit rooms, and the VA panel ensures stable yet solid contrast. However, there are quite a few question marks. First and foremost – the naming. The designation "Pro" and the addition of Mini-LED suggest that we are dealing with an advanced local dimming system. Meanwhile, in the 65-inch variant, we counted only 24 zones, all located at the bottom edge of the screen. You probably already know the effect after reading this review. The blacks and contrast are decent, but they are far from what the Mini-LED televisions with full, dense backlighting of the panel offer. The wireless module also raises mixed feelings. While it works fairly well for connecting an amplifier or decoder, gamers and PC users will quickly find that direct connection to the television via MICRO-HDMI is essential. Otherwise, they must reckon with high input lag and poorer font readability. Therefore, it's hard to call The Frame Pro "Pro" in a strictly technological sense – it would be more accurate to say it's "Frame Plus." A fantastic lifestyle television, polished and visually impressive, that would fit perfectly in a bright, modern living room, but at the same time, it doesn't quite meet the level of quality one might expect from a product labelled as Mini-LED. It's a device that will delight with its design and additional features but will leave a slight sense of disappointment for those who were expecting a true breakthrough in image quality.

The Sony Bravia 9 II is without doubt one of the most advanced televisions that have ever come across our review desk. The Japanese have created a true beast, using an entirely new RGB Mini-LED backlight design that they call True RGB. But the technology alone is only half the success. Only combined with Sony’s finely tuned, years-in-the-making image processing algorithms has a TV emerged that is closer to a director’s vision than any other screen we have tested so far. This is exactly where you see why Sony has long enjoyed such a reputation in the world of imaging. HDR looks spectacular, peak brightness at times seems almost absurd, black levels for an LCD can be surprising, and the colours are at once incredibly vivid and natural. Most importantly, all these elements form a coherent whole. There’s no sense the TV is trying to impress only with specification numbers; it’s simply a pleasure to watch, whether it’s a film, a series or gaming. Beyond the excellent picture quality, don’t forget that it’s simply a complete TV. Google TV runs smoothly and offers virtually all the major apps, gamers get the full set of premium-class features, and support for audio and video formats means it’s hard to complain about the feature set. These are exactly the traits we expect from a device that aspires to be the television of the year 2026.

Are there any drawbacks? Of course there are. Even the Bravia 9 II is not a perfect design. Interestingly, our biggest reservations aren’t about picture quality, because that is absolutely phenomenal. We’re far more surprised by some of the manufacturer’s decisions. In the flagship 2026 model we still get only two HDMI 2.1 ports, which with a console, PC or audio equipment can be simply irritating. The second issue is the lack of a 98-inch version. It’s really hard to understand why a TV of this calibre isn’t available in that increasingly popular size.

So is it worth buying the Bravia 9 II? Our answer is: YES, YES and once again YES. If you’re after a TV from the absolute top end and you value picture quality above all else, it’s currently hard to find a better choice. Sony has not only proven that RGB Mini-LED has enormous potential, but has also shown how the technology should be used. The "True RGB" label didn’t come out of nowhere. Moreover, given the current price of this model, it’s fair to say it has been priced very reasonably against the competition. The Bravia 9 II is not just one of the best TVs of 2026. It’s a television that sets a new benchmark and shows the whole industry what the picture on an RGB Mini-LED TV should look like.

TV appearance

HDMI inputs
0 x HDMI 2.0, 5 x HDMI 2.1 (48Gbps)
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
Other inputs
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Sony S-Center)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Premium
Super Premium
Stand type
Legs
Central
Bezel color
Black
Black
Stand
Fixed, Height adjustment
Fixed
Flat design
Yes
Yes
Accessories
Stand, Wall bracket, One Connect Box
Two remote controls

Contrast and black detail

5.7/10

8.6/10

Local dimming function: Yes, number of zones: 24 (1 x 24)

Local dimming function: Yes, number of zones: 1500 (30 x 50)

Contrast:

Review Samsung The Frame Pro Contrast and black detail

Result

6,250:1

Review Samsung The Frame Pro Contrast and black detail

Result

5,100:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,650:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,350:1

Review Samsung The Frame Pro Contrast and black detail

Result

4,300:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

218,000:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

66,700:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

448,850:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

12,700:1

Review SONY Bravia 9 II XR95M2 Contrast and black detail

Result

4,200:1

Halo effect and black detail visibility:

Check the visibility of bright lights on a dark background. Mini-LEDs often struggle with this. The photo does not compare black levels – that’s what the video below is for.

The video accurately shows differences in contrast and black levels between TVs, as well as potential issues: halo around bright objects or Mini-LED zone operation visible as brightness jumps.

Samsung The Frame Pro has officially been marked as a Mini-LED backlit television, but… is that really the case? In the 65-inch variant we tested, we counted only 24 dimming zones. The number itself seems rather modest, but what's more important is their distribution – they are all located along the bottom edge of the screen. In practice, this means that The Frame Pro should be treated more as edge-lit rather than a fully-fledged Mini-LED with dense, direct local dimming. Samsung has used a similar tactic before, rebranding the Q70 series into Neo QLED televisions – mainly for marketing purposes. How does this translate to the picture? Black levels and contrast appear to be acceptable, but there are none of the effects known from televisions with advanced local dimming, such as in the QN80 series. A large part of this is due to the high-gamut VA panel, which inherently provides solid parameters – a contrast level of around 5000:1 looks good and, importantly, is stable, without significant fluctuations. However, if someone buys The Frame Pro hoping to experience a “true Mini-LED”, they may feel disappointed. We ourselves expected this model to significantly differentiate itself from the classic The Frame series in terms of contrast quality, yet the differences turned out to be smaller or virtually non-existent than one might suggest by the “Pro” designation.

In the 65-inch model we tested, we counted exactly 1,500 independent local dimming zones. Combined with the natively high contrast of the VA panel, this translates into very good results for reproducing dark scenes. Although the number of zones is not as staggering as in classic QD-Mini LED-lit screens, Sony's algorithms more than make up for the difference. Measured contrast reaches very high values, and in easier dark shots dominated by deep blacks the picture can even resemble OLED screens. Of course Mini LED has physical limitations and is not OLED. When small bright elements appear on a dark background, the halo effect remains visible — the characteristic bright glow around a bright point, caused by the backlight zone being much larger than a single pixel. In the Bravia 9 II this phenomenon behaves quite differently from traditional LCD TVs. Thanks to the new architecture, the glows around objects take on the colour of the displayed element. This is clearly visible in a helicopter cockpit scene: the halo glow generated around the instruments is not white-blue but exactly the green tint of the LEDs in the cockpit. To the human eye such an image is far more coherent and gives a greater sense of depth, even if the purely mathematical, measurable contrast at that particular point is not revolutionary. Sony once again proves it has the best local dimming algorithms on the market. The software avoids artificial, abrupt brightenings of the image and handles unwanted side effects of zoned backlighting very deftly. If you're wondering which RGB screen currently manages its backlight zones best, the Bravia 9 II is the answer.

HDR effect quality

5.8/10

9.3/10

Supported formats
HDR10, HDR10+, HLG
HDR10, Dolby Vision, HLG
Color gamut coverage
DCI P3: 92.2%, Bt.2020: 71.2%
DCI P3: 98.7%, Bt.2020: 90.0%

Luminance measurements in HDR:

Review Samsung The Frame Pro Brightness measurement

Result

745 nit

Review Samsung The Frame Pro Brightness measurement

Result

458 nit

Review Samsung The Frame Pro Brightness measurement

Result

476 nit

Review Samsung The Frame Pro Brightness measurement

Result

446 nit

Review Samsung The Frame Pro Brightness measurement

Result

660 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

3003 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2717 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2755 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2230 nit

Review SONY Bravia 9 II XR95M2 Brightness measurement

Result

2033 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

The photos show two HDR10 movies. 'Pan' is one of the brightest productions ever made, while 'Billy Lynn' (soldier) has brightness typical of streaming (Netflix, Prime, HBO MAX). Notice the intensity of effects and detail in whites.

Static HDR10

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

Dynamic: HDR10+

Dynamic: Dolby Vision

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

HDR luminance chart:

SONY Bravia 9 II XR95M2

Samsung The Frame Pro

Samsung The Frame Pro is one of the relatively bright televisions. In synthetic tests, we managed to achieve values around 900 nits, which is quite a respectable result for a lifestyle model. In full-screen scenes, such as the board from the film The Meg or the initial sequence in Life of Pi, brightness maintained a level of 700–800 nits. These values allow you to fully enjoy the HDR effects and convey their cinematic magic. However, the situation becomes complicated when smaller, point light sources appear on the screen. The edge lighting used here, equipped with the ability to locally dim entire strips, does not manage these well. Sometimes, small elements are overly dimmed, which weakens the effect, or conversely – they are significantly brightened, but at the cost of losing the depth of black in that part of the image. This can be compared to light beams reminiscent of a laser beam spreading in dense fog – the effect is noticeable and bright, yet at the same time, it is quite unnatural and distracting. Fortunately, the colour aspect performs better. Thanks to the use of a quantum dot filter (QLED), colours are saturated, and the reproduction of the DCI-P3 palette exceeds 92%. Generally, films or series watched in HDR on The Frame Pro showcase a rich colour palette, even if contrast and the functioning of the dimming algorithms can sometimes distract us.

The real showcase of the new backlight architecture and Sony’s processor is HDR material reproduction. At the official launch Sony engineers said (not officially 😉) that the brightness of the Bravia 9 II should be almost identical to their professional director’s monitor BVM-HX3110, which is priced at astronomical sums. Our lab tests confirmed those were not empty promises. During synthetic measurements on the L20 test pattern the TV effortlessly exceeded the 4000 nits peak brightness barrier. Most importantly, these spectacular results translate directly to real film scenes. In most of the demanding shots we tested the screen easily maintained brightness around 2500–3000 nits. Regardless of the scene’s character, whether the light was small and pinpoint or flooded almost across the entire screen, the HDR effect was incredibly intense.

Colours

Colours are another key pillar of RGB Mini LED technology (Sony’s True RGB implementation). Specifically for testing these kinds of displays we have permanently introduced a new research section to examine how TVs handle colours in real-world conditions. Traditional tests using synthetic patterns are no longer enough to determine actual colour-gamut coverage. From now on we also measure colour saturation directly in selected film scenes by overlaying measurement points on them. So how do the colours perform?

In synthetic tests the Bravia 9 II achieves excellent results. For the popular DCI-P3 space used for HDR content the colour gamut coverage reached almost 98%, while for the extremely wide and demanding BT.2020 space measurements indicated nearly 90%. However, in real, varied scenes those values fall by a few percentage points. This is a direct result of the nature of zoned RGB backlighting. When differently coloured elements or bright white highlights appear side by side, light from adjacent zones starts to bleed together, producing a slight whitish glow. That naturally affects colour saturation, reducing it slightly. It shows that despite Sony’s brilliant algorithm for controlling the RGB LEDs, the number of zones is still too small to eliminate this effect entirely.

Is that something to complain about? Of course not. The Bravia 9 II’s final colour coverage is ultimately the same as that of a very good QLED TV, and the most important point is this: the vast majority of HDR films and series are distributed in the DCI-P3 colour space. In that standard Sony easily maintains very high colour saturation, regardless of the scene.

Factory color reproduction

5.5/10

6.2/10

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

We achieved the best results, of course, in Filmmaker mode, which immediately showed that Samsung had put effort into the factory settings. In SDR content – the type most commonly viewed – The Frame Pro performed really well. The white balance and gamma were almost perfectly matched, giving the image a natural and cohesive appearance. Admittedly, there were some noticeable errors, particularly in skin tones and reds, which could be overly saturated, giving everything a slightly "warmed-up" character, but this didn’t significantly detract from the viewing experience in everyday use. For HDR content, the situation was similar regarding the white balance. This was at a good level; however, the biggest issue turned out to be brightness management. The EOTF curve was set in such a way that in many scenes, the image appeared blown out, with the brightest areas losing detail and turning into uniform patches of light. This severely undermined realism and caused the colours to appear overly sharpened. Fortunately, Samsung provides the option for manual adjustment of the curve in their televisions, so we opted for calibration, and its results can be seen below.

Contrary to appearances and high expectations, the Bravia 9 II we tested showed some issues with its factory calibration straight out of the box. Looking at the white balance charts, it’s clear it wasn’t perfect. In SDR content the red component was noticeably lacking, so the image leaned toward cooler, bluish tones. In HDR, however, the white balance in that respect was considerably better. So where do the visible errors in image reproduction come from? They result from unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a marked deviation from reference standards. In SDR material the gamma was significantly too high — at extremes it hovered very close to 2.8 instead of the target 2.4. In practice this meant the image looked artificially darkened and seemed washed of colour, with details in darker areas (the shadows) disappearing entirely. The opposite happened with HDR material, where brightness reproduction is governed by the EOTF. That curve was pushed too high above the correct value, causing the image to be artificially brightened across most luminance ranges. As with every TV we test, we subjected this unit to professional calibration. You can see the results and how we managed to correct these factory errors below.

Color reproduction after calibration

8.5/10

9/10

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

After calibration, the SDR mode looks absolutely perfect. We managed to eliminate the overly strong red saturation, which previously gave the image a somewhat excessively warm character. Colours have become more balanced, which resulted in a natural and pleasant reception of everyday content – from television to films and series from streaming or materials on YouTube. In HDR mode, the most work was required on the EOTF curve, which factory settings caused excessive brightening of the entire image. Calibration allowed us to largely "tame" this problem – the image stopped being overexposed, and details in bright areas became more visible. Of course, the limitations are set by the design of the television itself, as edge lighting reveals its constraints, and the smallest elements of light can still be overblown or blend into the background. However, this is a matter of technology, not just calibration. After the correction, The Frame Pro is significantly more enjoyable to watch, and it is certainly worth considering if you want to maximise the television's capabilities.

Fortunately, with professional calibration, most of the Bravia 9 II’s factory missteps can be effectively eliminated. We managed to precisely correct, above all, the white balance and the gamma curve and EOTF. After these procedures, in everyday use and during film viewings the television looks worlds better. The picture gained proper depth and modelling, the cool tint to whites disappeared, and shadow detail that previously vanished because of an overly high gamma finally became perfectly visible. Although we ultimately rate colour accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if it were not for the complete lack of an advanced colour management system in the television’s menu.

While a basic white balance correction can be carried out here without difficulty, the settings lack options for adjusting specific colours. We tried to tackle this issue in every possible way, both with the traditional method from the remote and via dedicated calibration software for Bravia televisions. Unfortunately, that function has been completely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes its own limitations. It’s a great shame, because without it you cannot push colour reproduction to perfection. A skewed red still catches the eye. One can only hope that Sony will fix this shortcoming in time via an update.

Smoothness of tonal transitions

9.5/10

9.5/10

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

Here Samsung really deserves huge applause. The Frame Pro has turned out to be one of the best televisions of this year when it comes to the smoothness of tonal transitions. During tests, we were practically unable to notice any clear issues with colour blending – the gradients looked smooth and natural, and the typical "banding" that many televisions present simply did not appear. Indeed, in very dark scenes, one can notice minimal imperfections, but you really have to squint to see them – even the trained eye of our editorial team had difficulty with this. Therefore, in everyday viewing, there is no chance that anything will disrupt your experience. This is a major plus, as it is in darker scenes that televisions most often struggle. You won't experience that here.

Huge credit is due to Sony for the smoothness of tonal transitions, which has been significantly improved compared with last year's Bravia 9. Colour gradation here is at a very high level and, most importantly, this effect is repeatable regardless of the nature of the displayed scene. Both in super-bright areas of the picture and in very dark, demanding gradients, the TV performs excellently, effectively eliminating the irritating phenomenon of posterisation (that is, the appearance of visible 'steps' and bands in colour transitions, for example in shots of the sky or in fog). The only minimal slip-ups in this respect can be seen when watching Dolby Vision content. In such content the gradation is occasionally slightly worse than with an HDR10 signal, but the differences are so subtle and marginal that for the average viewer they will remain completely imperceptible.

Image scaling and smoothness of tonal transitions

7.5/10

8.5/10

Image without overscan on the SD signal
No
OK
Smooth transition function
OK
OK

Smooth transition function

The match photo shows how the TV smooths weak tonal transitions in low-quality video.

Image scaling SD (576i)

The model photo shows how it handles upscaling of SD material.

Although the fluidity of tonal transitions in 4K HDR materials on The Frame Pro is not a problem at all, naturally, with a weaker signal - television, HD materials, or older Full HD films - imperfections may arise. Therefore, it is crucial how the television copes with these limitations thanks to its image processor. The noise reduction function works really effectively here. At the medium setting, it eliminates unwanted bands or artefacts, smoothing the image in a noticeable yet not excessive way. However, it's worth noting that Samsung tends to be aggressive in its approach - even at the lowest level of this function, it can "consume" film grain. So it's advisable to use it judiciously and adjust the settings to the material being viewed.

The upscaling itself is at a high level. The Frame Pro can effectively enhance older materials to a native 4K resolution while maintaining good sharpness and readability. Films and series in lower quality simply look better here. However, it should be mentioned that there is a minor drawback - typical for many Samsung televisions. With very old sources of poor quality, you may notice clipping of the image edges on the left side of the screen. It's not a problem that will ruin the viewing experience, but it's worth knowing that it might occur.

Digital processing and upscaling have long been Sony’s hallmark, and after testing the Bravia 9 II we can confidently say that nothing has changed in that respect. Sony remains at the forefront of the market. Their proprietary XR image processor, which in this model works alongside the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. The upscaling of lower-resolution material itself is extremely effective and precise. However, what most deserves applause in the XR processor’s operation is its tonal transition smoothing function. The system can reduce posterization in heavily compressed material to virtually zero. Crucially, the algorithm does this in a very intelligent way. It removes only the annoying digital “steps” in gradients without blurring fine texture details or creating an artificial, “plastic” look stripped of film grain. The picture remains sharp, natural and cinematic.

Blur and motion smoothness

7.8/10

8.1/10

Maximum refresh rate of the panel
144Hz
120Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Yes, 60Hz (image flickers)
Yes, 60Hz (image flickers)
BFI function 120Hz
No
Yes, 240Hz (double contours)
Brightness drop with BFI
70%
76%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Image flickers in this mode

Blur (4K@144Hz):

Blur ():

The smoothness of motion in The Frame Pro is not only due to the matrix, which operates with a refresh rate of up to 144 Hz, but also the image processor and the smoothing system. It is thanks to this that we can adjust the way films or sports broadcasts are displayed to our own preferences. There are sliders for reducing blurring and reducing judder – the first function improves the sharpness of fast movements, while the second helps to soften the effect of a "jumping" image during camera pans. So, everyone can choose between a cinematic motion character and a smoother, more "television" style.

In the Sony Bravia 9 II specification you won't find very high screen refresh rates above 120 Hz, which some more demanding PC gamers may regard as a drawback. However, in everyday use, whether during movie viewing, console gaming or watching sport, it's really hard to have any complaints about motion smoothness. The VA-type panel used here does show slight smearing, natural for this panel type, but the excellent Motionflow motion smoothing algorithms come to the rescue. In the system menu you'll find sliders for blur reduction and smoothing that let you precisely tailor the motion characteristics to your own preferences.

Console compatibility and gaming features

8.2/10

9.4/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    48 - 120Hz
  • Dolby Vision Game Mode
    No
    Yes
  • Correct implementation of HGIG
    No
    Yes
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    No
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

Samsung The Frame Pro does not pretend to be just a “living room” television; here, gamers will also find something for themselves. The manufacturer has ensured a full range of gaming features: we have support for variable refresh rate (VRR), automatic low latency mode (ALLM), refresh rates up to 144 Hz, and compatibility with both G-Sync and FreeSync Premium Pro. Additionally, there is the well-known Game Bar panel, which is a quick menu where key parameters can be checked on the fly—from refresh rates to enabled image processing modes. Are there any downsides? Indeed, The Frame Pro does not support Dolby Vision in game mode, but this is hard to consider a serious issue—most gamers use HDR10 anyway... which means HGIG mode. Exactly. The biggest surprise turned out to be the latest software update. Samsung… completely removed this option from The Frame PRO. In practice, this means that the television independently interprets HDR tone mapping in games, and the user has no way to enable settings developed for consoles. This is a step backwards that may disappoint more knowledgeable gamers hoping for full compliance with HGiG guidelines. We can only hope that this issue will be resolved quickly.

An interesting feature of The Frame Pro is also the unusual arrangement of HDMI 2.1 ports. There are as many as five available—four are located in the One Connect box, and the fifth, in micro HDMI version, is directly on the television. This is quite an unusual solution, but rather practical. Samsung clearly suggests that this is the port to which you should connect your console or computer. Why? Because it minimises potential delays associated with communication through the wireless One Connect, and in the case of gaming, every millisecond matters. We have written separately about input lag, but it can already be revealed here that by connecting equipment directly to the television, we achieve the absolute maximum in response speed.

Aside from a fairly serious design misstep in limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all the key gaming features available on the market. Sony has already accustomed us to such a rich feature set in its previous models. The list of supported technologies is extensive. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), and a fully correct implementation of the HGIG standard and the Dolby Vision format tailored for gamers.

Input lag

9.9/10

10/10

SDR

1080p60
14 ms
13 ms
1080p120
9 ms
8 ms
2160p60
14 ms
13 ms
2160p120
8 ms
8 ms

HDR

2160p60
14 ms
12 ms
2160p120
9 ms
7 ms
4320p60

Dolby Vision

2160p60 DV
13 ms
2160p120 DV
7 ms

The Frame Pro in wired mode records truly excellent results. Latencies range from 9 to 14 ms, providing smooth and immediate response in games. These are values that can easily be considered reference – even in dynamic titles, the action proceeds without delays, and the controls are precise and predictable. The situation changes when the wireless One Connect module comes into play. While it allows you to hide cables and enjoy greater freedom of arrangement in the room, it significantly worsens the input lag results. In tests conducted at a distance of 2–3 meters from the television, with no furniture obstructing the path, the values jumped to 50 ms. While this is acceptable when watching films because input lag does not concern us at all, it becomes problematic in games and severely detracts from the experience. It’s a bit of a paradox – on one hand, we have a television that in wired mode offers some of the best results on the market, while on the other, Samsung promotes a solution that proves to be quite detrimental for gamers. After all, the console is one of the key devices we usually connect to the television...

For the record, here are our wireless measurements from a distance of 2-3m:

SDR

HDR

1080p60 Hz: 39

2160p60 Hz HDR: 40

1080p120 Hz: 25

2160p120 Hz HDR: 25

2160p60 Hz: 40

2160p120 Hz: 25

Paired with a rich package of gaming features comes a parameter hugely important to every gamer: input lag. Here the new Bravia 9 II is simply flawless. Our laboratory tests showed that input lag in "Game" mode is super low. The values we recorded during measurements are completely imperceptible to the human eye and place this model among the very best.

Compatibility with PC

8.4/10

7.8/10

Chroma 444 (max. resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Very Good
Readability of dark text and shapes
Average
Good
Input lag in PC mode (4K, max. refresh rate)
8ms
8ms
Matrix subpixel arrangement
BGR
RGB
Max refresh rate
144Hz
120Hz
G-Sync
Yes
Yes

The photo shows the legibility of small fonts. Ideally, lines should be the same thickness on both light and dark text, with minimal pixel gaps.

Connecting The Frame Pro to a computer via cable is basically no philosophy - it works as it should. The image is clear, the fonts look good, you can comfortably manage daily tasks in Word or Excel, and then launch a game, and it’s still fine. However, the real fun begins when we use the wireless module. And here the whole paradox of this television emerges again - a solution that was supposed to make life easier in theory can actually complicate it quite a bit in practice. It’s not just about the aforementioned delays that can be immediately felt when using the mouse, but also about the overall readability of the image. The fonts start to look simply worse, at times you can see what seem like slight stripes, and the letters lose their sharpness, making text work quite exhausting. And it’s really strange that such a simple thing as displaying letters on the screen can fall apart here due to the wireless module. Therefore, if someone plans to use The Frame Pro with a computer - whether for work or gaming - it’s really worth connecting it via cable from the start. Otherwise, you can quickly become frustrated and instead of enjoying a large screen, you’ll feel like your eyes are fighting with the television for every paragraph of text.

The Bravia 9 II is also excellent as a powerful PC display. Although there are no special PC modes here that would allow pushing the refresh rate above 120 Hz, as a very large monitor the TV performs superbly. Full-frame synchronisation works flawlessly and is compatible with the most common technologies from graphics card manufacturers – both G-Sync and FreeSync can be enabled without any problem.

A very pleasant surprise and a positive change is the modification of the panel's subpixel layout. In the new Sony model the BGR arrangement has been replaced by a structurally more conventional RGB. This change has directly translated into better readability of fonts and other small interface elements in Windows/macOS compared with the first-generation Bravia 9. Admittedly, at very close viewing distances a trained eye may notice that the edges of dark text on a light background are not "perfectly" sharp, but in everyday use, whether working with documents or gaming, this is completely unnoticeable.

Viewing angles

3.1/10

6/10

Brightness drop at an angle of 45 degrees
73%
58%

The Frame Pro features a VA panel, which immediately means that viewing angles are not its strong point. Just sitting a bit to the side reveals how the screen starts to lose quality – brightness drops, colours fade, and blacks, which look solid from a central perspective, suddenly resemble more of a dark grey velvet than deep tar. This is most noticeable at around a 40–45 degree angle – there, the image clearly brightens, and colour saturation decreases significantly. Overall, this is nothing new, as most LCD televisions with VA panels behave this way. At the cost of better blacks compared to IPS panels, we get worse viewing angles.

The Bravia 9 II is fitted with a VA-type LCD panel. Naturally its strongest point is high native contrast, but unfortunately this comes at the cost of weaker viewing angles. Importantly, because a new, deeply matte screen coating has been used, the manufacturer had to forgo special wide-angle filters. Does that mean the viewing angles are simply poor? Not entirely. When you view the panel from a moderate angle (say around 45 degrees), colour saturation and brightness remain at a perfectly acceptable level. This comes down to the specifics of the RGB backlight. Because the backlight takes on the hue of the image being displayed, what we see appears much more natural to the human eye. We perceive such an image as more coherent compared with conventional Mini LED screens with quantum dots. On the other hand, when comparing the visibility of zone operation at a steep angle with a standard Mini LED, the halo effect and the panel’s zonal division were more pronounced on the Sony screen.

Daytime performance

7/10

10/10

Panel finish
Matte
Matte
Reflection suppression
Very Good
Very Good
Black levels during daytime
Good
Average

Panel brightness

SONY Bravia 9 II XR95M2: 1980 cd/m2

Samsung The Frame Pro: 614 cd/m2

The Frame series has been distinguished by its matte screen coating for several years, and The Frame Pro from 2025 is no exception. It is thanks to this that you can rest assured that light reflections will not irritate you even in a brightly lit living room. Samsung has refined this technology to near perfection over the years, and today it can confidently be said that it is the best matte screen available in televisions. The colours still look good and do not drastically lose saturation, as is the case with cheaper, Chinese designs. The blacks also remain at a decent level, although it must be admitted that in extremely bright lighting conditions, the colours can slightly flatten and lose depth. However, this is a small price to pay for the complete lack of reflections on the screen – and this can be priceless in everyday use. The brightness must also be noted as a plus – around 600 nits in SDR mode ensures that the image cuts through daylight effortlessly and will look satisfactory in most rooms.

High brightness combined with the new coating makes the Bravia 9 II one of the best TVs on the market for viewing in demanding conditions. The average brightness in SDR content is around 2000 nits, and smaller highlights can hit as much as 4000 nits. In practice this means the picture remains readable even when direct, south-facing sunlight pours into the living room. The key factor is the new, deeply matte panel coating. Unlike the glossy screen finish of the previous model, this filter is exceptionally effective at diffusing reflections. When direct light from a window or lamp falls on the screen, you don’t see the annoying reflection of your own face or the furniture.

The natural trade-off of a matte finish is a slight reduction in perceived colour saturation and black depth compared with perfectly glossy panels; in very bright light the image can appear a touch flatter. This is, however, a fully justified and almost symbolic price to pay for a dramatic improvement in usability. If you’re looking for a TV for a living room with large windows and want to forget once and for all about troublesome daytime reflections, the Bravia 9 II will be ideal in that respect.

Panel details

Backlight Type
Mini-LED QLED
RGB MINI-LED
Software version during testing
T-RSMFDEUC-0090-1126.0, E2500007, BT-S
114.602.030.1EUA
Image processor
MT5897 5gb ram

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Samsung The Frame Pro TV Panel details
Review SONY Bravia 9 II XR95M2 TV Panel details
Review Samsung The Frame Pro TV Panel details
Review SONY Bravia 9 II XR95M2 TV Panel details

Samsung The Frame Pro

SONY Bravia 9 II XR95M2

TV features

7.7/10

8.8/10

  • System
    Tizen
    Google TV
  • System performance
    Good
    Very good
  • HDMI inputs
    0 x HDMI 2.0, 5 x HDMI 2.1 48Gbps
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Sony S-Center)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    Yes
  • Recording programming
    No
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim)
    Yes
    Yes
  • Backlit remote control
    No
    Yes
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    Yes

Smart features:

  • AirPlay
    Yes
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review Samsung The Frame Pro TV features
Review SONY Bravia 9 II XR95M2 TV features
Review SONY Bravia 9 II XR95M2 TV features
Review SONY Bravia 9 II XR95M2 TV features
Review SONY Bravia 9 II XR95M2 TV features

Sound connection options

  • HDMI audio
    eARC (HDMI), ARC (HDMI)
    eARC (HDMI), ARC (HDMI)
  • Other audio outputs
    Toslink (Optical audio)
    Toslink (Optical audio), AuxiliaryOutput-Mini-Jack (Sony S-Center)
  • Wireless audio
    Bluetooth, Samsung Q-Symphony (Speaker extension)
    Bluetooth, Samsung Q-Symphony (Speaker extension)

Supported audio formats (external HDMI eARC audio):

  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    No
  • DTS:X in DTS-HD MA
    No
    Yes
  • DTS-HD Master Audio
    No
    Yes

Senior accessibility

  • Numeric keyboard on TV
    No
    Yes
  • Font size adjustment
    Yes
    Yes
  • Audio description
    Yes
    Yes

Smart Features

Samsung The Frame Pro runs on the Tizen operating system, which has long been a hallmark of the Korean manufacturer. It is one of the most refined smart TV environments – fast, stable, and intuitive. Practically all popular streaming applications are available here, and the interface operates smoothly with minimal delays. It also supports features such as AirPlay 2, screen mirroring, and the ability to control the television using voice commands via Bixby, Alexa, or Google Assistant.

Television Functions

As for classic television functions – as is the case with almost every Samsung – this is not the device's strongest suit. We receive a clear EPG guide, teletext support, the ability to connect headphones via Bluetooth, and that’s about it. More advanced tools known from televisions (e.g. recording to USB or PiP) are not to be found here. However, this is standard in Samsung's offering. The manufacturer has been setting trends for several years and focuses mainly on smart features, while traditional television is treated somewhat neglectfully.

Art Store and Interchangeable Frames – a Unique Element of the Series

What has distinguished the The Frame series from the very beginning of its existence is the Art Mode and the Art Store application. Thanks to it, we can display reproductions of artworks on the screen, from classics to modern graphics. The service is indeed paid (in the form of a subscription or a one-off annual fee), but it ensures that the materials are prepared in the highest quality, making the displayed images look almost like they were painted. This element, along with the option of exchanging the television's frames, makes The Frame Pro serve a dual purpose as a television as well as a design element in the interior.

Wireless One Connect Module

The second unique element of The Frame PRO is the One Connect wireless module, which houses all HDMI ports and other connections. Thanks to this, the television itself can hang on the wall almost like a real painting, while all the electronics and cables can be placed in a separate box set even a few meters away. The device is powered via USB-C and handles all of the television's "thinking" processes. While this solution has its limitations for gamers or those using PCs (delays, deterioration of font quality), it works excellently for connecting an amplifier, decoder, or individual multimedia devices. It is a very "gadgety" solution, but in everyday use, it proves to be simply convenient and allows for better space arrangement in the living room.

Classic features and two remotes

When discussing such an advanced TV, it's easy to focus only on processors and nits, but the Bravia 9 II is also an excellent set in the most down-to-earth aspects. A great example is the return to traditional solutions many competitors have already forgotten. That includes full support for recording TV programs directly to external USB storage.

The Japanese maker's traditional, very practical approach is apparent as soon as you open the box. Sony is one of the few players on the market (maybe the only one right now? 🤔) that still includes not one but two remotes. The first is a nod to older users and traditionalists. It may look like a design from the 2000s, but it offers a full, physical numeric keypad, which makes quickly jumping through cable or satellite channels much easier. The second remote belongs to a completely different school. It's a compact smart remote that's beautifully balanced, sits great in the hand, and the icing on the cake is automatic button backlighting. An interesting fact is that, according to Sony, it is made largely from recycled materials.

Smart TV: Google TV

When you turn the TV on with that remote, you'll be greeted by Google TV. In this model the platform has received excellent optimization. The menu responds immediately to commands, and animations don't drop frames, which used to be a pain in older models. Although the interface can sometimes be overloaded with sponsored recommendations for movies and series (unfortunately a sign of the times), the system makes up for it with an absolutely unrivaled app library.

An additional unique selling point of Sony's platform is built-in access to the Sony Pictures Core app. It's Sony's own streaming service that, thanks to massive data throughput, can deliver images with extremely low compression, offering quality unattainable by other VOD platforms.

Apps

9.3/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
OK
Apple_music
OK
Eleven_sports
OK
Xbox Game Pass
OK
GeForce NOW
OK
Amazon Luna
OK
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce NOW
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Playing files from USB

9.1/10

8.9/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
Yes
PNG
Yes
No
GIF
No
No
WebP
No
No
TIFF
No
No
BMP
Yes
No
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

The Frame Pro handles multimedia playback from USB memory correctly. Most popular formats for films, music, or photos work without major issues and the television manages them efficiently. During testing, we noticed only one inconvenience – HEIC format files, which is a standard used by Apple, do not open even though the system sees them and displays them in the player. For those who frequently transfer photos from an iPhone, this might be a slight annoyance, but apart from that, the player performs its task well and it is hard to have any significant complaints about it.

Playback of files from an external drive or USB stick works smoothly and quickly. The interface loads the contents of the drive instantly. However, we have some reservations about the built-in player's default capabilities. While the list of supported audio and video codecs is fairly extensive, the TV was surprisingly limited when it came to handling image files. It really only supports the classic JPG format and Apple's HEIC format, which is great news for iPhone users. Unfortunately, even such a popular format as PNG was missing from the list. Fortunately, thanks to Google TV, this problem can be solved easily. Simply download a third-party player from the app store, which will open any missing file format without a hitch.

Sound

6.4/10

9/10

  • Maximum volume
    84dB
    93dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    Yes
  • DTS-HD Master Audio
    No
    Yes

The sound on the Frame Pro is not one of the television's strengths. The slim casing means there is virtually no bass, which makes it sound rather flat and average. On the other hand, the television plays loudly – it can easily fill a medium or even larger living room. Dialogues are clear, but when it comes to special effects or music, there is a lack of depth. This is definitely a piece of equipment for which it is worth purchasing a soundbar, preferably from the designer Samsung S series. Thanks to the decorative frames, it can be matched to the decor along with the Frame Pro.

The two-year-old Bravia 9 has got us used to the idea that you can extract really pleasant sound from a regular, slim TV without a built-in soundbar. The new Bravia 9 II goes a step further and amplifies those impressions even more. In our view, the engineers have chiefly improved the low end. The bass, which was somewhat lacking in the previous model and often sounded too flat, is now much stronger, deeper and noticeably more dynamic.

As a result, watching films (especially those with explosions) or simply listening to music becomes far more enjoyable. The built-in sound system can easily replace a basic soundbar that lacks an external subwoofer. As ever, huge credit is due to Sony for its approach to licences and audio formats. In addition to the obvious and popular Dolby Atmos standard, there is full support for DTS:X. That's great news for film fans with a large collection of 4K Ultra HD discs. In terms of built-in audio, the Bravia 9 II is an absolute masterpiece.

Sound Quality Test

Acoustic Measurements

84dBC (Max)

75dBC

93dBC (Max)

75dBC

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