Compare: Samsung The Frame LS03D vs TCL A300W NXTVision

Samsung The Frame LS03D (2024) is not an ordinary television that you can place in the corner and forget after two days. Here, it is immediately evident that the manufacturer has focused on something more than just playing films. First, the “Art” mode captures attention – with just a few clicks, we can turn The Frame into a digital gallery, displaying works that, in combination with the matte screen, truly resemble a real framed painting. And speaking of the frame, we have the option to customise its colour to perfectly match our interior. Additionally, the package includes a wall mount, allowing the television to hang almost “flush”, which further enhances the impression of engaging with an image rather than a typical screen. The matte screen provides excellent protection against reflections, which together with high brightness (650 cd/m²) works well in bright sunlight. Furthermore, we have a VA panel with quite decent contrast and a refresh rate of 120 Hz, so when watching sports or playing dynamic titles, everything appears smooth and pleasant to the eye. If we also add a gaming features package – VRR, ALLM and HGiG – it’s clear that Samsung has also considered console and PC enthusiasts. As a result, Samsung The Frame can be both a picturesque decoration for the living room and a reasonably effective gaming monitor. The mentioned One Connect is another useful gadget – it allows us to hide all the cables in one place, with a thin wire connecting the television to this magical box. If we like order, this solution is made for us. Another advantage is the Tizen system – easy to use, fast, and full of applications. We may not find absolutely everything in it (e.g. the Tidal app), but it still provides a wide range for exploring various streaming platforms. Of course, there’s no rose without thorns. The lack of local dimming is noticeable in dark scenes, where blacks become less pronounced. We also need to remember that there is only one HDMI 2.1 port here, so if we want to connect more devices at 4K and 120 Hz, we may feel limited. Additionally, the viewing angles are rather average, so it’s better for the most important viewer (that is us) to sit directly in front of the television. For fans of Dolby Vision, this will also not be an ideal choice, as The Frame LS03D only supports HDR10 and HDR10+. Furthermore, the sound – as with most slim televisions – is mediocre, so it’s worth considering a soundbar if we care about clearer bass and a bit deeper sound. Despite these weaker points, The Frame still makes a great impression. It is striking, stylish, and versatile – perfect for watching the latest hits as well as displaying reproductions of paintings on the wall. If we value an unusual appearance, high brightness, and at the same time want to play with low input lag, this model will be a perfect choice. And although it is not a leader in terms of value for money nor a technological “monster” in terms of picture quality, it has something that simply makes it likable. It is a device that stands out with its unique character and can blend into any interior, attracting attention both in television mode and as a digital art gallery.

At first glance, it is clear that the TCL A300 NXTVision aims to be more than just an ordinary television. It offers an image display mode that – unlike its competitors from Korea, Samsung The Frame – is completely free. Additionally, just like its rivals, it comes with freebies. In the packaging, besides the television, we find extra frames mimicking light wood and a flat wall mount, allowing the television to actually resemble a gallery piece. In terms of everyday use, the standout feature is the Google TV system – extensive, quick, and offering access to a vast number of applications. And if we feel like stepping out of the digital museum and jumping straight into the world of gaming, the A300 can surprise us. Two HDMI 2.1 ports, 144 Hz, VRR, ALLM, and very low input lag ensure that even demanding gamers can feel at home here. Well... perhaps except for those who are sensitive to motion blur – as this remains one of the major issues with this model. There are also downsides. Although the image mode is free – and that is worth appreciating – the quality of the available graphics is clearly lacking compared to what Samsung offers in its paid ART Store. The displayed images resemble photos rather than realistic reproductions of artworks. Unfortunately, the A300 – like the rival Hisense S7NQ – performs poorly here and additionally has certain software issues. The brightness of the television itself also leaves much to be desired – it is the darkest television of the entire "frame trio," which translates to average experiences during the day and limited HDR effect. Nevertheless, the TCL A300 NXTVision is quite a reasonable alternative to Samsung The Frame or S7NQ – especially if we are looking for a cheaper solution without additional fees for access to the "gallery" mode and with an operating system that does not limit us in terms of the number of applications. However, it is essential to remember that this is a proposition with a significant amount of compromises. If we want to save a bit and do not expect top-notch picture quality, then the A300 could be a hit in the picture stakes. Otherwise, it is worth taking a look at its competition.

Samsung The Frame uses a VA panel, which in itself provides quite high contrast. In our tests, the results oscillated around 4000–5000:1, which will be more than enough for most users. However, the lack of local dimming is noticeable, especially on more demanding test slides. In dark scenes, it can be observed that black has a subtle hint of navy blue. During the day or in a well-lit room, this will not be an issue, but during an evening viewing, more discerning viewers may feel a slight deficiency.

The TCL A300, also known as NXTVision, uses a VA panel, so right from the start, one could expect decent contrast. On our test charts, the television indeed showed typical results for this type of panel – in the best case, the contrast reached around 5000:1, which is not a bad result for this segment.

However, it should be noted that the model is not equipped with any local dimming technology, which unfortunately is noticeable in practice. The black levels, though quite deep at times, often lean towards navy blue or grey – especially in darker scenes. In short: for a television without local dimming, it's not bad, but it cannot be compared to models that already have this feature on board.

Samsung The Frame LS03D performs really well with brightness. Results of 700 nits make bright elements on the screen look striking and detailed, whether they illuminate the entire screen or appear as small points of light against a dark background. In more demanding scenes, like the fourth sequence from the film Sicario 2, the black levels are average, but we have already discussed this in the section on contrast. As for brightness – the television definitely excels here. An additional advantage is the quantum dot coating, which is QLED technology. Thanks to this, the colour palette coverage has been improved, although The Frame does not stand out in this regard compared to the competition.

When it comes to brightness, the TCL A300W is definitely the darkest television among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached a mere 400 nits, and on test film patterns, this value dropped to 350 nits. This is definitely too little to experience the true “magic” of bright HDR effects. As a consolation – the television is equipped with a PFS LED coating (which is something like QLED), providing very good coverage of a wide colour gamut, both DCI-P3 and BT.2020. In addition, it has full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the lack of brightness and helps improve the overall perception of content in this quality.

Samsung offers several picture modes on its televisions, but undoubtedly the Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as is often the case with mass production, the differences between units can be considerable, and our tested model was not free from a few issues.

In the case of SDR content, the white balance leaned heavily towards red, with a slight boost in blue. This effect was particularly noticeable in comparison images – for example, in a photograph of a boy whose face was unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which detracted from its depth.

In 4K HDR content, the white balance was again dominated by red, this time in combination with green. Meanwhile, blue clearly lost intensity, which was easy to notice on the Color Checker palette, where colours began to "drift" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the television has a tendency to excessively brighten the image, especially in the darkest elements of scenes.

Overall, while it did not look terrible, it definitely required adjustment. Fortunately, Samsung offers extensive calibration options, which provides the chance for a significant improvement in image quality. Therefore, we proceeded with professional calibration to extract the full potential from this television.

TCL A300 offers several picture modes, but without a doubt, the best is the movie mode. Unfortunately, although it is the best option available, it is not free from errors. In both HD and HDR content, the image has a noticeably too warm hue - it leans slightly towards pink, which is particularly noticeable in scenes with snow. Instead of pure white, we get a pinkish tint that spoils the natural perception of colours.

The management of brightness is also not very good. In the case of older HD material, the image often seems too dark - which is confirmed by the inflated gamma value. Conversely, with HDR content, the effect is the opposite - the image is overly bright, which we observed in scenes from the film Pan. Such a lack of consistency also affects the accuracy of colour reproduction - a test with the ColorChecker showed that many samples clearly deviate from the reference values.

Fortunately, TCL allows for manual adjustment of settings, so we decided to check how the television would perform after our professional calibration. The effects of this adjustment are described below.

After professional calibration, the Filmmaker Mode shows its full potential. The white balance in HD content is exemplary – errors at the level of 0.5 indicate almost perfect colour reproduction accuracy. The image now looks natural, and the colours are precisely as they should be. In 4K HDR content, the effect is not quite as perfect, but it still maintains a really high level. The colours are vibrant, well-saturated, and the overall picture quality can be impressive.

So where does the problem arise, given our praise for colour reproduction? Unfortunately, the entire experience is marred by brightness characteristics. The gamma in HD content looks decent, but in 4K HDR it's not as good. The EOTF curve shows that the television excessively brightens certain parts of the image, which is a result of construction limitations. The lack of local dimming means that the television cannot accurately control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nonetheless, after calibration, Samsung The Frame LS03D offers excellent colour reproduction, particularly in HD content, and the overall appearance is considerably better than before the settings were corrected.

After our professional calibration, the TCL A300 has literally received a new lease of life. The image has stopped being too warm, and the colours finally look as they should – which was confirmed by the ColorChecker test, where the colour samples finally started to hit their marks, at least to some reasonable extent. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect is still present, but that is a characteristic of the technology and not something that can be eliminated even after professional settings.

Generally speaking: after calibration, the A300 performs significantly better and gains a completely new quality.

This is one of the best televisions we have had the opportunity to test in terms of the smoothness of tonal transitions. Any potential imperfections are so minor that you really have to strain your eyes to notice them. They are subtle enough that we only deducted a symbolic fraction of points in this category. Without a doubt, this is one of the greatest advantages of this model. It is possible that such a good effect is partly due to the matte screen coating, which gently masks any irregularities in the colour gradation. The smoothness of tonal transitions in Samsung The Frame LS03D is at a level that will satisfy even exceptionally demanding users. Kudos to LS03D!

TCL A300 NXTVision is another frame-style television that handles transitions of tones really well. It's hard to find distinct bands or sharp transitions between shades of the same colour – the overall appearance is natural and smooth.

However, it must be admitted that among the three tested models (The Frame and S7NQ), TCL performs the worst in this category. In darker and lighter scenes, slight imperfections can be noticed. Nonetheless, looking at it as a whole, for a television in this price range – it presents itself really solidly. It may not be the best of the bunch, but it maintains a very good level.

It’s time to check how Samsung The Frame LS03D performs with older, lower-quality materials. We already know that the fluidity of tonal transitions is at a very high level here, so we were curious to see how the television would handle smoothing them out.

The noise reduction feature in the "Standard" setting does its job well – tonal transitions are noticeably smoothed out, and at the same time, the image does not lose too much detail. However, it is worth noting that this effect also smooths out film grain, so its use will be a matter of individual preference.

When it comes to image scaling, the television also performed really well. The test chart turned out solid – the model was reproduced correctly, with clear details. The branches in the background, though slightly frayed in places, generally appear natural and do not stand out as imperfections.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker material? The television is equipped with a tonal transition smoothing function, but its effectiveness can be described in one word: "random." In one scene it could work and improve the gradation, but when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of A300's strong points. On the test chart, the main character actually looked better than on the raw signal, but with thin lines – such as fonts or background details – there was noticeable jaggedness and aliasing. On the positive side, the television does not crop the image and has no problems with overscan, but the overall quality of scaling is rather average.

Firstly, it is worth noting that the model we tested in the size of 55 inches, like the 65, 75 and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series only offer 60 Hz panels, which is worth keeping in mind when making a purchase. As for improving motion fluidity, the television offers a feature called “Picture Clarity”. This is a classic motion smoother that gives users the ability to adjust it using two sliders:

Motion blur reduction – this controls the sharpening of the image in dynamic scenes. The higher the value, the less blur during quick camera movements or moving objects. However, overly aggressive settings may cause the image to become unnatural, appearing like a “soap opera”.

Judder reduction – this slider influences the smoothness of frame playback, particularly in materials with a lower frame rate, such as films (24 fps). Higher settings can smooth motion but may also lead to excessive “plasticity” of the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to one’s own preferences. It is worth experimenting with the settings to find the perfect balance between fluidity and a natural appearance of the image. We recommend setting them as shown in the picture.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth and the image is clear even during fast-paced scenes. Additionally, the television offers motion enhancement functionality called "Motion," where we find two sliders on a 10-point scale. These allow you to adjust the effect to your own preferences – from a classic, cinematic look with visible frames to a very smooth (though somewhat unnatural) image reminiscent of soap opera effects. This way, everyone can find a setting that suits them.

The Frame LS03D in the 2024 version has been equipped with four HDMI ports, but only one of them supports the 2.1 standard with a bandwidth of 40 Gb/s. This is important information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC.

In terms of features for gamers, The Frame truly has a lot to boast about. Here we find ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and HGiG. It is worth highlighting that HGiG has been very well implemented here, which is particularly important as the television does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG turns out to be a better standard for gaming.

Samsung has also not forgotten about features that enhance gaming comfort. Game Bar is an advanced panel for gamers that allows for quick adjustment of screen settings without the need to dig through the television's menu. We can even change the aspect ratio from 16:9 to a panoramic 21:9, which may be a significant advantage for some gamers.

However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoothness enhancer dedicated to games that adds additional frames of animation without significantly affecting input lag. The effect is truly noticeable – the image appears much smoother, which fans of dynamic titles will particularly appreciate.

In summary – Samsung The Frame LS03D is a television that offers a solid set of features for gamers. While the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions makes gaming on this television a truly enjoyable experience.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. Here, we find practically everything one could expect from gaming equipment: two full-bandwidth HDMI 2.1 ports, 144 Hz refresh rate, VRR support, and ALLM.

The proper implementation of the HGIG mode also deserves praise – something that competitor Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which older console or PC owners will appreciate.

In addition, there is an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is really well-prepared for top-level gaming – it's just a shame that issues with smearing slightly tarnish its overall image as a gaming device.

In terms of latency, The Frame LS03D is truly impressive. 13 ms for 60 Hz content and 8 ms for 120 Hz are results that will satisfy even the most demanding gamers. Such low values mean that responses to controller movements are almost instantaneous. In dynamic games, such as shooters or racing games, every fraction of a second matters – this is where Samsung LS03D excels.

In terms of input lag, the TCL A300 performs really well. Values below 10 ms at a refresh rate of 120 Hz are something many gamers dream of – such low lag is practically unnoticeable, both during everyday gaming and in more demanding e-sports titles. One might criticise the result of 23 ms in Dolby Vision mode at 60 frames, but it is still a sufficiently low value that it's hard to have serious objections. In this category, the A300 really excels.

Using a computer on The Frame is truly a pleasant experience. The fonts are clear and well-rendered thanks to support for chroma 4:4:4. There is no blurring or fuzziness, which often occurs in cheaper televisions. Of course, if someone looks very closely at small text, they may notice minimal imperfections, but that's really a minor detail that doesn't interfere with everyday tasks. It is also suitable for PC gaming. The 120 Hz panel, support for G-Sync, and really low input lag ensure that games run smoothly and without delays.

If we plan to use the TCL A300 as a monitor for a computer, we may be pleasantly surprised. The television performs really well in this role. It is equipped with a 144 Hz panel, supports G-Sync, and, as we have already mentioned, offers very low input lag, so gaming on it with a connected PC is a pure pleasure.

Working with text is also possible, though with some limitations. The TCL A300 has slight issues displaying dark fonts and thin lines – this stems from the subpixel structure, which in everyday use can be somewhat bothersome, although it looks better in photos than in reality.

The television supports chroma 4:4:4, but only up to 120 Hz. Therefore, we have indicated that this feature is available, but with a limitation – if we care about perfectly readable fonts, it is advisable to stick to a refresh rate of 120 Hz. At 144 Hz, the sharpness of the text may suffer slightly.

The viewing angles of the Samsung The Frame LS03D are average, which is typical for a VA panel. Here lies a bit of a problem – this television is supposed to serve as a display for images and works of art, which are not always viewed head-on. When viewed at an angle, colours begin to lose their intensity, and blacks turn into shades of grey. This is not at a level that completely ruins the experience, but if the television is to be placed where it will often be viewed from the side, the effect may be noticeable. It's a shame, as better viewing angles would be a significant advantage for a television of this purpose.

The viewing angles on the TCL A300 NXTVision are – let's be honest – mediocre. The television is equipped with a VA panel, which inherently has rather limited angles and unfortunately this is evident here. The video below speaks for itself – even a slight deviation from the axis results in a noticeable drop in contrast and colour saturation. It's a shame that this is yet another frame-style television that has done absolutely nothing about it. After all, we don't always have the opportunity to sit perfectly straight on – especially if the device is also intended to serve a decorative function in the living room.

Samsung The Frame is equipped with a matte panel that excels at suppressing direct light reflections. This means that even in a brightly lit room, the image remains clear, and reflections do not interfere with viewing. Of course, as is often the case with matte finishes, there is a trade-off – colours lose some intensity, and black may appear more washed out during the day. Fortunately, the television compensates for this with a brightness level of 650 cd/m². This ensures that the image is bright, clear, and well visible even in a heavily sunlit room.

The TCL A300 NXTVision is equipped with a matte panel very similar to the one found in one of its Chinese competitors – the Hisense S7NQ model. Such a surface handles reflections fairly well, although it must be said that it performs worse than Samsung's The Frame, which offers a significantly higher level in this regard. As is often the case with matte displays, blacks lose their depth during the day and appear more gray than black – and this is no different here. Unfortunately, the fact that the A300 is the darkest television of the three tested does not help either. As a result, it has a real problem standing out in brightly lit rooms.

Samsung The Frame LS03D is a television that stands out from other models and is difficult to describe in a traditional way. Of course, it includes all the standard Smart TV features thanks to the Tizen system. The system operates responsively, is comprehensive, and offers a wide selection of applications. The remote control supports voice commands in Polish, and additional devices can be connected via Bluetooth – just like in many other televisions. But that's not the essence of this model.

The greatest strength of Samsung The Frame is its design. The "Art" mode allows you to display thousands of high-resolution images, which, combined with a matte display, look truly exceptional. The effect is surprisingly realistic and hard to compare with any other television.

The bezels may not be the thinnest on the market, but you can customise them in terms of colour and style to perfectly blend with your interior. (Sold separately) And while the bezels themselves are not ultra-thin, the entire construction is sleek and elegant. The wall mount, which is included (its value is approximately £80), also deserves special attention. With it, the television can be mounted practically flat against the wall, with no gap, which further emphasises the "picture" effect.

And what about the cables? Samsung thought of that too. The Frame has been equipped with a One Connect module – an external box where all devices are connected. Only one nearly invisible cable runs to the television, which transmits both the signal and power. The box can be easily hidden in a cabinet or behind furniture, which means nothing disrupts the aesthetics of the interior.

Samsung The Frame LS03D is more than just an ordinary television – it is a thoughtfully designed decorative element that combines the modern functionality of Smart TV with exceptional design and practical solutions. Although it lacks typical features such as USB recording or PiP, it is not a model created with a classic approach to television in mind. LS03D the frame is a television that is easy to love for its innovation, originality, and how wonderfully it fits into any interior.

The TCL A300 is a television styled to resemble a painting, which can successfully masquerade as a work of art during everyday use, hanging on the wall. It is equipped with a special image display mode, additional frames in a light wood tone, and a flat wall mount that allows the television to be hung like a true picture – flush against the wall.

A significant advantage of the image mode is that it is completely free. We have access to dozens of works from which we can choose the one to be displayed in standby mode – instead of a black screen, the picture we selected remains on the wall. The quality of the graphic reproductions is decent, but it must be admitted that it clearly falls short of that from the Samsung ART Store. Although access to images there is paid, the quality of the scans is significantly better – you can see the texture of the paint, the canvas, and the details. In the TCL A300, it resembles high-quality photographs more than realistic reproductions of artworks. Additionally, the implementation of the image mode in the system leaves much to be desired. For example – if we set the brightness in image mode to 10%, that same value automatically transfers to the normal viewing mode, where we could comfortably set the brightness to 50% or even 100%. This works in the opposite direction too – when we set the brightness to 100% in normal mode, switching to gallery mode displays the images with that same maximum brightness, shining too intensely and losing the entire effect of a “picture on the wall.” These are minor but annoying errors that can ruin the experience of what was intended to be visually subtle and elegant.

Moving on to more classic features – the A300 runs on the Google TV system, which currently offers by far the largest selection of applications (the full list available below). The well-functioning voice assistant with support for the Polish language is also a major plus. As standard – as in most TCL televisions – the USB recording function or picture-in-picture (PiP) mode is missing.

The built-in media player in Samsung The Frame handles most popular video and audio formats without major issues. Video files, even those with subtitles that we have added, play smoothly and without interruptions. The same goes for audio files – here too, there are no significant surprises. The situation is somewhat worse when it comes to handling photo formats. The built-in player has certain limitations and does not support all possible types of graphic files. However, nowadays, most people use wireless photo transfer, so for many users, this will not be a major problem.

The built-in player in the TCL A300 works as it should – most popular video and photo files play without any issues. There is a lack of support for the HEIC format from Apple (which is quite common in many televisions), but most users still use AirPlay, so this shouldn't be a major problem. If someone is not satisfied with the default player, the Google TV system offers considerable options – it's easy to install an alternative app that better suits our tastes. Nevertheless, it must be acknowledged that the factory solution is entirely sufficient for everyday use.

The sound on the Samsung The Frame is… well, quite average. The slim design of the television, while looking impressive, doesn’t allow much space for decent speakers. As a result, the sound is flat and lacks dynamism – exactly like most televisions in this category. Samsung is clearly aware of this, as it offers a special series S of soundbars, specifically created for its "lifestyle" televisions, which includes the The Frame.

When it comes to sound, the TCL A300W – like its competitors – plays quite... flat, after all, we are talking about a super flat television. For everyday watching of news or series, this level is entirely sufficient, but during film screenings, we may clearly miss depth and space. On the plus side, it is worth noting that the television supports both Dolby Atmos and the increasingly rare DTS:X – which offers more options when connecting an external audio system. It is also worth mentioning that the A300 PRO model has been equipped with a dedicated, flat soundbar. And not just any soundbar – it performs better than most of the televisions we have tested.

Samsung The Frame LS03D vs TCL A300W NXTVision

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound