Samsung The Frame LS03D vs Sony Bravia 3 50' (VA)

Samsung The Frame LS03D performs really well with brightness. Results of 700 nits make bright elements on the screen look striking and detailed, whether they illuminate the entire screen or appear as small points of light against a dark background. In more demanding scenes, like the fourth sequence from the film Sicario 2, the black levels are average, but we have already discussed this in the section on contrast. As for brightness – the television definitely excels here. An additional advantage is the quantum dot coating, which is QLED technology. Thanks to this, the colour palette coverage has been improved, although The Frame does not stand out in this regard compared to the competition.

Interestingly, the 50-inch version of the Bravia 3 performs slightly better in terms of brightness than its larger variants. In measurements, it achieved around 370 nits, which still does not compete with top-tier televisions, but is sufficient to suggest a semblance of HDR effect. For some users, this level will be acceptable, while others will view it as typical for SDR content, where striking highlights or strong contrasts are not expected. It must be clearly stated that the Bravia 3 is not a television for those looking to extract the maximum quality from the most challenging film materials.

This does not mean, however, that everything performs averagely. Sony has equipped this model with an additional PFS filter, which works similarly to solutions used in QLED televisions. As a result, the coverage of the DCI-P3 colour gamut has increased to over 91 percent. In everyday use, this means more vivid, saturated colours and also a more pleasing image texture. Even though it lacks strong lighting effects, films and series can look significantly more appealing than with its predecessor, the X75WL.

Samsung offers several picture modes on its televisions, but undoubtedly the Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as is often the case with mass production, the differences between units can be considerable, and our tested model was not free from a few issues.

In the case of SDR content, the white balance leaned heavily towards red, with a slight boost in blue. This effect was particularly noticeable in comparison images – for example, in a photograph of a boy whose face was unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which detracted from its depth.

In 4K HDR content, the white balance was again dominated by red, this time in combination with green. Meanwhile, blue clearly lost intensity, which was easy to notice on the Color Checker palette, where colours began to "drift" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the television has a tendency to excessively brighten the image, especially in the darkest elements of scenes.

Overall, while it did not look terrible, it definitely required adjustment. Fortunately, Samsung offers extensive calibration options, which provides the chance for a significant improvement in image quality. Therefore, we proceeded with professional calibration to extract the full potential from this television.

Sony Bravia 3 was primarily tested in film mode, which immediately proved to be the best choice among the factory settings. It is not an ideal picture, but compared to the eco mode that the television offers right out of the box, the difference is clear and it is a positive one. In film mode, one can notice a certain issue: the image appears too warm, which results from the lack of blue in the white balance. Nevertheless, in SDR content, the final effect can still be regarded as quite decent and satisfying for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the image in this mode. All of this means that HDR in the Bravia 3 edition is unconvincing and can spoil the impression left by a quite decent SDR content setup. Fortunately, this is not a hopeless situation. Various errors can be mitigated to some extent, and some can even be completely corrected through professional calibration. Therefore, we decided to check how the television would perform after such adjustments.

After professional calibration, the Filmmaker Mode shows its full potential. The white balance in HD content is exemplary – errors at the level of 0.5 indicate almost perfect colour reproduction accuracy. The image now looks natural, and the colours are precisely as they should be. In 4K HDR content, the effect is not quite as perfect, but it still maintains a really high level. The colours are vibrant, well-saturated, and the overall picture quality can be impressive.

So where does the problem arise, given our praise for colour reproduction? Unfortunately, the entire experience is marred by brightness characteristics. The gamma in HD content looks decent, but in 4K HDR it's not as good. The EOTF curve shows that the television excessively brightens certain parts of the image, which is a result of construction limitations. The lack of local dimming means that the television cannot accurately control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nonetheless, after calibration, Samsung The Frame LS03D offers excellent colour reproduction, particularly in HD content, and the overall appearance is considerably better than before the settings were corrected.

Calibration allowed us to extract significantly more from the ChooseTV 3 than we could have expected at first. Firstly, it was possible to address the lack of blue, which had previously caused a noticeable warming of the image. After a slight adjustment to the white balance, most of the errors in the Color Checker measurements for SDR content practically disappeared. The shades of white became more natural, and the brightness management in gamma stabilised to a nearly perfect level, not exceeding the threshold of human eye perception. Therefore, it can confidently be said that in SDR content, after a few adjustments in settings, the ChooseTV 3 performs really brilliantly. Much worse, although still definitely better than before calibration, are the HDR contents. The white balance was brought into order, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect is also improved, although far from ideal – many errors still exceed the threshold of four, or even five delta E units, meaning they remain visible to the human eye. It was already clear earlier that the ChooseTV 3 is not a television designed to impress with HDR quality. Nonetheless, it is pleasing to note that in SDR content, after calibration, the image can look truly excellent, and in this category, the television positively surprised us.

It’s time to check how Samsung The Frame LS03D performs with older, lower-quality materials. We already know that the fluidity of tonal transitions is at a very high level here, so we were curious to see how the television would handle smoothing them out.

The noise reduction feature in the "Standard" setting does its job well – tonal transitions are noticeably smoothed out, and at the same time, the image does not lose too much detail. However, it is worth noting that this effect also smooths out film grain, so its use will be a matter of individual preference.

When it comes to image scaling, the television also performed really well. The test chart turned out solid – the model was reproduced correctly, with clear details. The branches in the background, though slightly frayed in places, generally appear natural and do not stand out as imperfections.

Bravia 3 brings something more than just a shared name to the Sony television family. It stands out primarily for its ability to enhance the quality of inferior materials thanks to the processor used. Of course, we won't find the advanced XR chip known from more expensive models here, but nevertheless, it's worth noting that the image at lower resolutions looked surprisingly good. The upscaling worked effectively, and most parts of the screen were free from the typical excessive edge tearing characteristic of budget constructions. The feature enhancing the smoothness of tonal transitions is also noteworthy. In the high setting, it performs really well, effectively masking gradation imperfections without significant loss of detail. It does happen, however, that the algorithm overly smooths elements that should remain sharp – for example, faces – but overall, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower-quality content.

Firstly, it is worth noting that the model we tested in the size of 55 inches, like the 65, 75 and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series only offer 60 Hz panels, which is worth keeping in mind when making a purchase. As for improving motion fluidity, the television offers a feature called “Picture Clarity”. This is a classic motion smoother that gives users the ability to adjust it using two sliders:

Motion blur reduction – this controls the sharpening of the image in dynamic scenes. The higher the value, the less blur during quick camera movements or moving objects. However, overly aggressive settings may cause the image to become unnatural, appearing like a “soap opera”.

Judder reduction – this slider influences the smoothness of frame playback, particularly in materials with a lower frame rate, such as films (24 fps). Higher settings can smooth motion but may also lead to excessive “plasticity” of the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to one’s own preferences. It is worth experimenting with the settings to find the perfect balance between fluidity and a natural appearance of the image. We recommend setting them as shown in the picture.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that may appeal to those more sensitive to the way images are displayed. This refers to the proprietary motion smoother, Motion Flow, which offers users a considerable amount of adjustment options. With it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic judder that many associate with a filmic atmosphere. These functions work with content shot at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which is the kind of material we encounter daily. It is precisely at this point that the motion smoother turns out to be one of the most important features in everyday use of the television, and here the Bravia 3 performs quite well.

The Frame LS03D in the 2024 version has been equipped with four HDMI ports, but only one of them supports the 2.1 standard with a bandwidth of 40 Gb/s. This is important information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC.

In terms of features for gamers, The Frame truly has a lot to boast about. Here we find ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and HGiG. It is worth highlighting that HGiG has been very well implemented here, which is particularly important as the television does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG turns out to be a better standard for gaming.

Samsung has also not forgotten about features that enhance gaming comfort. Game Bar is an advanced panel for gamers that allows for quick adjustment of screen settings without the need to dig through the television's menu. We can even change the aspect ratio from 16:9 to a panoramic 21:9, which may be a significant advantage for some gamers.

However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoothness enhancer dedicated to games that adds additional frames of animation without significantly affecting input lag. The effect is truly noticeable – the image appears much smoother, which fans of dynamic titles will particularly appreciate.

In summary – Samsung The Frame LS03D is a television that offers a solid set of features for gamers. While the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions makes gaming on this television a truly enjoyable experience.

Bravia 3 is not a device for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports puts an end to that discussion before it can even begin. This is a television for casual gamers who, after work, will fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has included a few nice extras so that it isn't all so bare. ALLM works as it should, automatically switching the television to game mode (low latency). There's even a simple Game Bar, which is clear and straightforward. However, the biggest curiosity here is the PlayStation Portal app. Thanks to it, you can launch games from the PS5 wirelessly and see them immediately on the television screen. It sounds great, but it only takes a few minutes to feel significant delays. In our opinion, it is more of a showcase of capabilities than something you can use on a daily basis. If someone really wants to play, it is better to connect the console with an HDMI cable and forget about wireless issues.