Samsung The Frame 2025 (LS03F) vs Samsung S85F (WOLED)

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks impressive on paper. But as we know, laboratory tests are one thing, and real film scenes are quite another. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, the peak brightness remained at around 550–650 nits. This is a sufficient value to feel the difference between standard picture quality and that of HDR – bright highlights, reflections on water, or moonlight are presented clearly and spectacularly.

It is also worth remembering that the LS03F is a QLED television, which translates into solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. This is not the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

For the majority of the time, let's say in 90% of film scenes, viewers will see virtually no difference between the versions of the S85F. When small, but very bright light points appear on the screen – a lantern in a dark alley, an explosion, the sun breaking through the clouds – this WOLED panel (similar to the smaller S85F) performs exceptionally well. Our measurements indicated a peak brightness of around 750 nits. We can state with full confidence: this is a great result that guarantees fantastic HDR effects. The problem arises in a very specific, uncomfortable situation for any OLED. We're talking about the moment when the entire screen must light up at full power brightly. Examples include a scene with a white background, a skiing scene, or our test sequences (5) from the film The Meg. And here, unfortunately, the results diverge significantly to the detriment of the variant with the WOLED panel. Our measurement equipment was able to register a maximum brightness of around 250 to 300 nits in such conditions. To be clear: the same model with a QD-OLED panel in the same test is nearly twice as bright. The second matter: colours. And here, we also have to be honest – QD-OLED has a structural advantage. Why? It's simple. QD-OLED generates colours from three components (red, green, and blue) and does not require an additional white subpixel. The WOLED panel we are testing here uses that white subpixel mainly to boost overall brightness. The effect is that QD-OLED is able to show a slightly wider colour palette and the colours are somewhat "purer". But to be clear: it's not that the colours on this WOLED panel are bad! On the contrary, they are really very good. The coverage of the DCI-P3 film palette at 97% and 71% for the broader BT.2020 palette is still high-end. We just need to honestly admit that this few percentage points of advantage in colour coverage lies with QD-OLED technology and may be noticeable in very specific moments.

When it comes to image quality straight out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. We noticed clear deviations in white balance in both HD and 4K HDR content. The image was heavily skewed towards red and blue, giving the screen a characteristic pinkish tint. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. At such moments, the screen clearly took on pink tones, which is also visible in the attached comparison photo. As for the brightness characteristics – it wasn’t as bad as one might expect with such colour inaccuracies. The analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically ruin the viewing experience.

When it comes to factory colour reproduction, our test sample in SDR mode suffered from a slight deficit of red and yellow colours. This resulted in a faint yellowish tint visible in shades of white. However, this is not the biggest problem with the S85F. As with the variant with a QD-OLED panel, the main issue with this model is the way it presents HDR content. When we look at the EOTF curve chart, it is easy to see that the television has quite significant problems with strong image clipping. Such behaviour causes the final image in many scenes to become very unnatural.

After calibration, the movie mode has gained a completely new quality. The issue of the pink tint, which had been clearly visible before, especially in bright scenes, has been effectively eliminated. Colours now look much more natural, and the white balance no longer dominates the rest of the image. It is no longer the same exaggerated "box picture" – everything now has coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, this is within the limits of what the design allows without local dimming – one cannot speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode called Filmmaker.

After conducting calibration in Filmmaker mode, we managed to eliminate most of the unwanted effects. In SDR content, the television performs excellently, with its colour reproduction errors not exceeding a value of 2, which is an outstanding result. HDR content looks slightly worse, though still very good. Although we were able to eliminate the significant unnaturalness of the image caused by the excessively high EOTF curve, the most discerning observers may notice that it is not perfectly aligned. It runs slightly below the reference curve, which would suggest that the S85F has minor difficulties in showcasing all the details in the image. We must emphasise here that it is very unlikely that the average viewer will notice any shortcomings in the image. The final effect after calibration is evaluated as exemplary.

LS03F has been equipped with the NQ4 processor, which is responsible for improving image quality – particularly in lower quality materials. In practice, this works surprisingly well, especially when it comes to older content and recordings with lower resolution. Activating the "noise reduction" function yields noticeable effects. The TV effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear advancement – previously, this function often smoothed everything too much, including details that it shouldn't remove. In this year's model, smoothing still occurs, but in a much more acceptable manner. Textures of materials, skin, and fabric details are no longer subdued as strongly as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the TV, which may not appeal to everyone. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tape recordings or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – so-called overscan. This can lead to a situation where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

The processing of tonal transitions (gradients) in the S85F is at a high level. The television effectively handles posterisation (the "banding" effect of colours), even with heavily compressed content, e.g., from streaming services. However, using this feature requires a certain compromise. We noticed that the noise reduction algorithm is quite aggressive – even at the lowest setting, it can eliminate natural film grain, which for many viewers is part of the film's aesthetics. The "Standard" setting seems to be a happy medium, not causing a noticeable loss of important details, which is why we can recommend it. However, we advise against using the "High" level, which, in addition to noise, also removes desirable details such as texture or structure of objects on the screen.

The upscaling process of lower resolution content works very well in the S85F. The image is sharpened and clear. The only minor imperfection we managed to observe is occasional, subtle aliasing on the edges. The television still exhibits characteristics typical of this manufacturer, namely active "overscan" (slight image enlargement). It is worth keeping this in mind, especially when watching older content, as it may result in minimal clipping of the original frame.

The new feature in The Frame for 2025 is a display with a refresh rate of 144 Hz. Yes – in a television that is mainly associated with displaying works of art, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports events. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a display rate of 120 Hz and above, it allows you to adjust motion smoothness according to your preferences. You can set a more cinematic reproduction while maintaining frame rate or opt for full motion smoothing. The range of options is broad, allowing you to tailor the effect to your own taste – whether the viewing experience is meant to resemble classic cinema or a show on a modern theatre screen.

*this part of the test refers to the LS03FAU model in sizes 55 and 65 inches, which is equipped with a 144Hz panel, while sizes 43 and 50 inches have 60Hz displays, and thus perform much worse in terms of motion smoothness.

S85F is a model with impressive speed. The use of a 120 Hz OLED panel ensures that dynamic scenes, both in games and during sports broadcasts, meet expectations: smoothly, sharply, and without loss of clarity. A key role here is played by the instant response time of the pixels, which is a natural advantage of OLED technology. Frame transitions are instantaneous, and the image remains clear even during the fastest camera movements. Moving objects, such as a ball on the pitch or a car in a chase scene, are clear and devoid of the characteristic motion blur associated with LCD panels (the so-called "ghosting").

As we mentioned earlier – although The Frame is likely to display images and works of art most of the time, Samsung recognised that a Van Gogh enthusiast could just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything needed to become a full-fledged gaming television.

On board, we find support for ALLM (Automatic Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates effortlessly and features an advanced Game Bar – already known from other Samsung models – which allows for a quick preview and change of the most important gaming-related settings. For this, it earns extra points from us. The proprietary motion smoother Auto Motion Plus Game is also worth mentioning, which – it is worth emphasising – operates without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically invisible manner in terms of delays. The effect? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames per second. This solution can realistically improve the gaming experience in more demanding titles – particularly on consoles, which do not always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there is not much to particularly criticise here. However, there is a different issue entirely. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it is not there. This is a significant hindrance when configuring the console for proper HDR content display in games. It is hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG returns – and we hope it will – The Frame LS03F can confidently aspire to be called a genuine gaming television. Not just as a decoration on the wall, but as equipment that truly provides joy in gaming.

The 85F has practically everything on board to become the dream screen for gaming. It features four full-fledged HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). Additionally, there's a super-detailed Game Bar, which clearly shows all the key parameters. However, the real gem is the Game Motion Plus feature. This motion smoother dedicated to games makes the animation more visually pleasing, while only slightly increasing input lag. This is a rare and well-functioning combination for which Samsung deserves great applause.

Now comes the moment where we must do a bit of complaining. The lack of Dolby Vision in Samsung TVs has become standard, so there's no point in hoping (unless something changes in the future). Unfortunately, it is much harder to explain the disappearance of support for HGiG after one of the software updates. HGiG (HDR Gaming Interest Group) is a key mode that allows for accurate reproduction of brightness in HDR games, according to the creators' intent. Without it, HDR calibration on the console becomes less precise, which can lead to an image that is too dark in the shadows or overly washed out in bright areas. Perhaps Samsung will fix this in the next update – we have high hopes for that. Because if HGiG returns, the S85F will become an almost perfect television for gamers.