Samsung S90H (QD-OLED) vs Hisense UR8S

The Samsung S90H is a genuinely bright TV for the mid-range OLED segment. In synthetic tests its peak brightness reached around 1650 nits. That’s an impressive result in this class, roughly 50% higher than what we have seen from previous models in this price bracket. Most importantly, these tests translate directly to real video material. In four out of five film clips we tested, the S90H’s brightness ranged between 1300 and 1500 nits. That headroom allows it to reproduce most HDR films with very high dynamic range and without obvious compromises, especially in material mastered to 1000–1500 nits. In practice light effects, reflections and explosions have the appropriate punch, and the picture does not appear dimmed. Of course, on full-screen very bright scenes the result is naturally lower and drops to around 900 nits. This is a direct result of the OLED panel’s protection systems working to prevent overload. Even in this scenario there is little to complain about. Those 900 nits across the whole screen is still a very high level, ensuring excellent dynamic range in HDR content.

Colour has always been a major strength of QD-OLED TVs, and the S90H is no exception. The DCI-P3 colour space we measured reached a full 100% (actually 99.9%), while coverage of the much wider BT.2020 gamut hit about 89%. That’s an excellent result, enabling very saturated and vivid colours in HDR content. It’s worth emphasising that QD-OLED’s advantage over WOLED panels is not limited to palette coverage alone. In practice it’s mainly visible in the higher brightness of saturated colours, that is in a greater colour volume. As a result, intense reds, greens and blues in HDR look more vibrant and more striking.

UR8S is a slightly higher-end Mini-LED, so you could expect a lot in terms of brightness. And indeed, on a synthetic test pattern peak brightness reached around 2200 nits. That’s a very good result, but as always what’s much more important is what the TV does in normal film scenes. Here the results are a bit more uneven. In bright scenes, where there’s a lot of light on screen, the UR8S can deliver really strong HDR. Brightness then reaches about 1500 nits, so the image is very intense and has plenty of punch. It’s worse with small bright elements on a dark background. The TV clearly dims them to keep good blacks and to prevent excessive bloom. As a result things like single stars or tiny reflections can be only around 200 nits. And here HDR is no longer as impressive. So you can see that the local dimming algorithm works effectively, but it also has its cost: sometimes it simply sacrifices the brightness of small details in favour of contrast.

Colours

With RGB Mini-LED TVs colours should be judged a little differently than usual. If we look solely at the panel’s native capabilities, the UR8S performs excellently. We measured around 94% coverage of BT.2020 and practically full DCI-P3. These are among the highest values currently found in LCD TVs and this is where the potential of the RGB backlight is most obvious. The problem is that this potential is not always realised in real scenes. When we ran the same measurements on test patterns with a film background applied, saturation of some colours began to fall noticeably. Individual zones are not always able to control the three RGB components so precisely when the scene becomes more complex. This is most visible with blue and magenta. On simple test patterns they can look very strong, but in more demanding scenes samples of those colours visibly shrink. So the UR8S’s capabilities are enormous, it’s just that the TV cannot fully make use of them in every scene.

The next stage of the test was to check how the S90H handles colour reproduction without any calibration. As always, we carried out the measurements in Filmmaker Mode, the best factory picture preset. And here Samsung really deserves praise. The factory tuning is at a very high level, and a few years ago this was not one of its strong points. The average colour error (Delta E) remained around 3, which is below the level at which most people can notice any inaccuracies. Only in the brightest shades of grey did the values slightly approach 4, but even then it's hard to regard this as a real problem while watching. For out-of-the-box settings, the result is simply excellent.

For assessing the out-of-the-box colours we used Filmmaker mode, which is intended to show an image that is as close as possible to how the material was prepared. Looking at the white balance alone, the UR8S performs quite well. There is no strong tint that immediately jumps out, although as brightness increases a little too much blue and red start to appear, with a simultaneous shortfall of green. Colour errors therefore show up in measurements, but the image itself does not look bad. We have far greater reservations about how the UR8S manages picture brightness. In SDR the gamma sits around 1.9–2.0 for most of the range instead of the target 2.4. In practice this simply means the picture is too bright, especially in the midtones. Shadows are lifted too much, causing the image to lose some depth. A similar tendency is visible in HDR. The EOTF curve is above the reference value for a large part of its range, so the UR8S again brightens the image more than it should. This is not due to a lack of brightness — the TV has plenty — but to the way it manages that brightness. As a result, HDR content can look very striking, but not always precisely as it should.

All right, but you know we wouldn't be ourselves if we didn't also check how far we could push the S90H after professional calibration. And there was no big surprise. Since the factory settings were already very good, there wasn't much room for improvement. Even so, we managed to refine the picture to near perfection. After calibration the mean colour reproduction errors fell below the threshold of perception, with Delta E values under 2 for both SDR and HDR material. We also improved the brightness response, so the image more faithfully reflects the creators' intent and maintains appropriate tonality across the whole luminance range. After professional calibration the S90H therefore becomes a display very close to reference.

Will the difference be spectacular for everyone? Not necessarily. The factory settings already deliver a very high level, so in everyday viewing some people may not notice a dramatic jump. Much also depends on the individual unit. Our sample was very well tuned straight out of the box, but that doesn't mean every S90H will perform at the same level. Even identical models can differ from each other in terms of factory calibration. That's exactly why professional calibration makes sense: it allows a specific unit to be brought to the highest possible accuracy, rather than relying on a bit of luck when buying.

Hisense provides plenty of calibration options and, in SDR, these can yield a very good result. After calibration, the white balance is practically even across the entire range, and colour errors fall to very low values. The UR8S can be adjusted very precisely here. HDR is somewhat different. The white balance itself can also be noticeably improved, although at the highest brightness levels larger deviations begin to appear. The most interesting aspect, however, is the behaviour of the EOTF curve. Even after it has been correctly set on test patterns, the UR8S still tends to interpret brightness in its own way when watching films. Depending on the scene, parts of the image are slightly brightened while others are dimmed relative to how they should appear. This shows that the algorithms controlling the local dimming have a significant influence on the final image. Calibration therefore allows colours to be improved very effectively, but we are not able to completely 'turn off' the way the UR8S manages brightness in HDR.

In this respect Samsung has changed practically nothing compared with last year’s model, which is actually quite good news. The feature responsible for smoothing tonal transitions still very effectively limits the posterisation effect. However, you should remember that it works rather aggressively, because besides the artefacts themselves it can also remove film grain and slightly soften fine image detail. As always, this is therefore a matter of compromise and personal preference. If you want the most faithful reproduction of the source material possible, we recommend leaving this function turned off.

There is also little to be said about upscaling in terms of revolution. The S90H uses the same proprietary NQ4 Gen3 image processor as its predecessor, so scaling quality has remained practically unchanged. The TV handles lower-resolution material well, effectively improving its sharpness. However, the overscan problem has still not been solved. With some older material, especially archival recordings, it may happen that a portion of the image at the edges is cropped. It’s a minor flaw, but a shame Samsung has left this issue unchanged for another year running.

A big plus of the UR8S is the use of the MediaTek Pentonic 800 processor, and digital image processing is one of this model's stronger points. The TV handles smoothing tonal transitions very well, especially with lower-quality content. The feature responsible for this effect works effectively without overprocessing the picture. Even on the medium setting it can noticeably reduce visible banding and unevenness without heavily blurring details. Upscaling itself also performs very well. Lower-resolution content is displayed cleanly, edges look natural, and the image is not overly sharpened. The UR8S simply copes very well with a weaker signal, and in this respect it is one of its most notable strengths.

In terms of motion handling the S90H delivers a very high level. A new feature here is a panel with a refresh rate of up to 165 Hz, although in practice that will mainly benefit PC gamers. Films, series and sports broadcasts do not use such high refresh rates, so when watching them the difference compared with the standard 120 Hz will not be noticeable. That said, thanks to the OLED panel's lightning-fast response time motion is very clean and the picture does not suffer from the motion blur typical of many LCDs. Samsung has equipped the television with extensive motion-smoothness settings. You get two sliders: judder reduction and blur reduction, which let you easily tailor the picture's character to your own preferences. You can easily achieve a very smooth image when watching sport, but you can just as well preserve a more cinematic feel at the typical 24 frames per second. It all depends on which effect you prefer.

The UR8S is equipped with a panel with a native 180 Hz refresh rate, so right from the start it offers excellent motion handling. The panel itself performs really well here, although some limitations typical of VA panels are still visible. Motion blur is relatively minor for this type of screen, but with faster motion (especially on darker backgrounds) it can still be noticed, particularly when compared with the same image on OLED TVs.

From the outset the Samsung S90H feels like a TV designed with gamers in mind, and it's easy to see why. The manufacturer has equipped it with almost everything you could expect from a modern gaming screen. You get as many as four full-bandwidth HDMI 2.1 ports, support for ALLM and VRR, and very high refresh rates. There's also a clear Game Bar that lets you instantly check key picture parameters or change settings without leaving the game. Another very welcome improvement is the HGiG behaviour. Last year it could cause quite a few problems, but on the S90H it works exactly as it should.

Samsung's ace up its sleeve remains its proprietary Game Motion Plus mode. The feature works similarly to the motion smoothing used for films: it improves animation smoothness in games while keeping input lag at a very reasonable level. For titles running at 30 or 60 fps, with the right settings input lag did not exceed 40 ms in our tests. That's a very good result, especially since with many manufacturers enabling similar features results in delays several times higher. Game Motion Plus does not, of course, replace Dolby Vision Gaming, as it's a completely different type of feature, but overall it's a gaming addition that many players may find more noticeable. Smoother motion in 30/60 fps games often makes a bigger difference than HDR itself (which, incidentally, is often poorly implemented in games).

In terms of gamer features the UR8S performs really well. The TV supports practically everything you can expect from a modern console or PC display. It offers ALLM, VRR and 4K at 120 Hz. There is also Dolby Vision in Game Mode, so when using, for example, the Xbox Series X you do not have to give up that HDR format. PC gamers get even more options. The panel can run at 4K at 180 Hz, and dropping to Full HD can raise the refresh rate to as much as 330 Hz. There is also a Game Bar that lets you quickly check key information and change gaming-related settings. The only clear omission is a correct implementation of HGiG. With it enabled the TV still alters HDR brightness mapping, so we do not get the effect intended by that standard. Aside from that, the UR8S is very well prepared for both consoles and a powerful PC.