SAMSUNG S90F (WOLED) vs Samsung QN85F

Does the S90F handle not only black, but also bright parts of the image? Definitely yes. Tales of OLEDs as “dark screens” can slowly be regarded as a myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR imagery – both in films and series. Most of the scenes we tested look superb, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test pattern from the film The Meg (picture 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be considered that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

Although more than twice the number of dimming zones compared to its predecessor did not translate into a spectacular jump in black levels and contrast, we definitely felt it in the HDR effect itself. The QN85F is up to 50% brighter than last year's model, making a huge impression in dynamic scenes. The peak brightness can reach almost 1700–1800 nits, which is truly impressive for Mini-LED in this class. The best part is that almost regardless of the scene being watched, the HDR effect remains strong and vibrant. In four out of five test scenes, brightness was maintained around 1000 nits, a level that in most cases allows the viewer to experience the true magic of this format. Of course, in scene number 4 from the film Sicario 2, the limitations of Mini-LED technology become apparent – the brightness of the helicopter’s small light drops to around 500 nits. This result is not stellar, but it is still much more acceptable than last year's model. Samsung therefore deserves applause, as the improvement in brightness in the QN85F is drastic compared to its predecessor. However, it is a shame about a certain trend visible in this year's televisions – the manufacturer has worsened the colour gamut coverage. Although the QN85F has a QLED panel, its score of around 90% DCI-P3 is average, and in the most demanding films, it can lead to less vibrant colours than its predecessor. Despite this shortcoming, the overall HDR effect stands at an excellent level and truly makes a big impression in this class of devices.

The Samsung S90F, like most modern televisions, offers many picture modes, but – in line with our testing tradition – we assessed it in the best one, which is the Filmmaker mode. This way, the image looks significantly more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially muted – just closer to what should be seen. Of course, "more correct" does not mean "ideal". Unfortunately, our S90F unit had considerable issues with white balance, especially in the blue range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more "cinematic" – because it is warmer – but let's not kid ourselves, George Lucas did not film Star Wars in sepia 😉 (you will find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a clear "spike" in brightness – the television brightened the image more than it should have, which made some effects look overly intense and diverged from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you will read about its effects later in the review.

Samsung QN85F offers several preset picture modes, but by default, when the television is turned on, it starts in "Eco" mode. And we could actually end the discussion here, because for such a model, using this setting makes no sense – the picture is washed out, unpleasant, and far from what we expect from a television of this class. We therefore carried out our tests in the best of the available modes, which is the Filmmaker mode. Its purpose is to faithfully reproduce what the directors saw during the filming of the movies, and indeed this is the setting that performs best among all factory options. However, this does not mean that it is without flaws.

Both in SDR and HDR, the QN85F quite strongly emphasised warm colours. This resulted from deficiencies in white balance, where there was a distinct lack of blue. Additionally, the picture was sometimes overexposed – as indicated by both the gamma brightness characteristic and the EOTF curve, which showed that the television tends to blow out scenes. In SDR, the colour reproduction errors (Delta E levels of 4-5) were still acceptable, but in HDR the discrepancies became quite large and clearly deviated from what the creators intended to show us. Fortunately, Samsung provides a wide range of calibration tools in its televisions, so – as always – we proceeded with professional calibration to see how much could be improved.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older films in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics returns to its rightful place (you’re welcome, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Yes, the most demanding users may spot minimal deviations in brightness, but honestly – most viewers won’t even notice that. And it's no wonder, because the vast majority of errors are below a ΔE value of 3, which is below the threshold of visibility. After calibration, the S90F (WOLED) truly becomes an excellent display – one that provides nearly perfect picture quality.

After calibrating the film mode, we managed to tame the colours in both modes to near perfection – most of them did not exceed an error value of 3, which is the threshold of perception by the human eye. The image became more natural, fuller, and at the same time free from bloom, which was noticeable right after taking the television out of the box. This shows the great potential of the QN85F and how well it responds to precise settings. However, this does not change the fact that certain technological barriers cannot be overcome. Despite the enormous benefits of calibration, there are still limitations of the panel itself. Although the number of dimming zones has doubled compared to its predecessor, the algorithms controlling the backlighting can manipulate brightness in their own way. Sometimes this leads to slight colour inaccuracies or gently visible halo effects around bright objects. Nevertheless, the experience after calibration is truly pleasant and demonstrates how good a screen the QN85F can be if we just take a moment for proper settings.

Digital Image Processing in the S90F:

Fortunately, Samsung, as in most of its models, effectively manages the unwanted posterisation effect in the S90F. The feature responsible for this aspect is noise reduction, which does a decent job of smoothing tonal transitions and eliminating unnatural colour connections – of course, within its limitations. Unfortunately, it operates rather aggressively, so using it comes with compromises. In addition to improving gradation, it can also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you want to preserve the original texture of the material?

Image Scaling in the S90F:

In this year's model, Samsung implemented its own AI processor – NQ4 Gen3, which does quite well with upscaling. In our test scenes, the television effectively "pulled up" lower quality towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing facade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival materials – e.g. a VHS tape of your parents' wedding – you must expect that the lower part of the image may be cut off. The image adaptation function to resolution simply does not work here as it should.

Although the native tonal transitions on the QN85F with 4K material perform excellently, we do not always deal with content in the highest resolution. At that point, it becomes crucial how the television handles upscaling and digital image processing. This process is managed by Samsung's proprietary processor – AI NQ4 Gen2. In practice, it operates very efficiently. If visible colour banding or other undesirable phenomena occur on the screen, for instance, in materials from YouTube, they can easily be smoothed out using the "noise reduction" feature. Set to a medium level, it improves tonal transitions without excessively blurring desired details. However, it is important to remember that – as with most Samsung televisions – this function heavily interferes with the film grain. Therefore, during cinematic screenings, it is wise to use it cautiously to avoid losing the natural character of the image.

The upscaling itself looks very good. Test materials in lower resolutions were displayed sharply and clearly, with a great deal of detail. The only downside remains the issue of overscan, which is the trimming of the edges of the screen. In most situations, this is not noticeable, but with very old materials below HD quality, there may be cases where a fragment of the image from the left side gets slightly cut off.

The S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is fluid, clear, and there’s no room for any ghosting or blurring that sometimes plagues cheaper LCDs.

The television is also equipped with motion smoothness settings, allowing you to customise everything to your preference. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to that soap opera effect), or more cinematic, with the classic 24-frame 'choppiness'. The choice is yours; Samsung doesn’t impose anything.

Motion smoothing and fluidity in the QN85F is a topic worth discussing in more detail, as the television is equipped not with a standard 120 Hz panel, but with a 144 Hz one. The extra hertz will mainly be appreciated by PC gamers, but the mere presence of such an option can be seen as a nice addition and a sign of the times – it’s hard to complain about the trend towards faster panels, as in practice, each of us would prefer the image to be as smooth as possible. However, the most important thing is how the television handles typical 120 Hz refresh rates – in the case of consoles, sports, or films recorded at 24 or 30 frames per second. Here, the QN85F performs really well. In films, one can easily adjust the character of the image thanks to the "image clarity" function, where we find two adjustable sliders. Key for screenings is the one responsible for reducing judder. Lower values give the image a more cinematic character with preserved "frame rate," while higher values lead to strong smoothing reminiscent of television theatre.

When it comes to gaming features – the S90F has absolutely nothing to fault. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find the Game Bar – a practical tool that allows you to quickly glance at picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus also deserves a mention – Samsung's proprietary motion enhancer that is the only one truly functioning sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It is also worth mentioning the HGiG feature, which – much to our slight surprise – works correctly. We're mentioning this because Samsung clearly broke something in one of the last updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes practically impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for updates and information from the manufacturer.

The Samsung QN85F makes a really great impression in terms of gaming features. It has four HDMI 2.1 ports, so we can easily connect multiple devices simultaneously. There is also variable refresh rate (VRR) which prevents screen tearing, as well as an automatic game mode (ALLM) that allows the television to switch to the appropriate settings when we start the console. Additionally, it supports refresh rates of up to 144 Hz – something that PC gamers will particularly appreciate, but the mere fact that such an option is available shows that Samsung is fully committed to supporting gamers. The Game Bar panel also deserves praise. It provides a quick overview of the most important parameters – from frame rate to refresh mode, even including shortcuts to picture settings. Instead of navigating through the entire menu, everything is at hand, which proves to be very convenient in practice. However, the most interesting addition is the Motion Plus gaming feature. It's effectively a motion smoother adapted for the gaming world. When enabled, the image becomes smoother, sometimes looking as if we've gained several extra frames, and importantly – the response time doesn’t increase enough to hinder gameplay. This solution truly sets Samsung's 120Hz televisions apart from competitors.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the crucial gaming feature HGiG.

The only major downside remains the lack of proper HGiG support. This is a standard responsible for correct tone mapping in HDR games, meaning that brightness and contrast are displayed as intended by the creators. Without HGiG, we have to adjust brightness manually, which doesn’t always yield perfect results. The feature was available in previous models, but it vanished from the QN85F after one of the updates. We hope that Samsung will quickly resolve this issue, and we will keep checking to see if it has been fixed.