SAMSUNG S90F (WOLED) vs Blaupunkt UGC5500S

Does the S90F handle not only black, but also bright parts of the image? Definitely yes. Tales of OLEDs as “dark screens” can slowly be regarded as a myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR imagery – both in films and series. Most of the scenes we tested look superb, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test pattern from the film The Meg (picture 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be considered that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

Here, too, we will not mince words – if you are looking for a television strictly for cinematic experiences in HDR, you have come to the wrong place. The Blaupunkt UGC5500S is unfortunately not a machine designed for such challenges. This is primarily due to its very low brightness, which we measured during our tests. A result of around 250 nits on film scenes speaks for itself. It is simply too little to even talk about any real HDR effect. Quite frankly, everything displayed here in this format can be confidently regarded as a somewhat “enhanced” SDR mode. We expected this, as virtually every device in this price range falters in this area, but we feel obliged to warn you about it. Manufacturers love to boast about HDR compatibility with stickers on their boxes, but in reality, this format simply does not exist here – it lacks the “fuel” of brightness.

The situation is particularly difficult for Blaupunkt, as we are dealing with a panel that has a very basic coverage of the DCI-P3 colour palette, reaching only about 80%. You will not find any advanced coatings to extend these capabilities (such as quantum dots), which means that scenes that should ideally burst with richly saturated colours appear simply under-saturated on this screen. Therefore, we have a specific piece of advice for you: do not force the HDR mode on this model. If you have the option in the streaming app settings – simply turn it off. By sticking to the classic SDR mode, you can be sure that the television will not attempt to “enhance” something that it cannot handle hardware-wise.

The Samsung S90F, like most modern televisions, offers many picture modes, but – in line with our testing tradition – we assessed it in the best one, which is the Filmmaker mode. This way, the image looks significantly more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially muted – just closer to what should be seen. Of course, "more correct" does not mean "ideal". Unfortunately, our S90F unit had considerable issues with white balance, especially in the blue range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more "cinematic" – because it is warmer – but let's not kid ourselves, George Lucas did not film Star Wars in sepia 😉 (you will find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a clear "spike" in brightness – the television brightened the image more than it should have, which made some effects look overly intense and diverged from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you will read about its effects later in the review.

We also took a close look at how Blaupunkt handles colours in movie mode, and here the matter is, in short, twofold. Once again, we need to clearly separate what we see in standard SDR format from what happens when HDR is turned on, as these are two entirely different worlds. Let’s start with the better side of the coin. If you plan to watch classic television, YouTube, or older films on this television, you can count on really reasonably well-tuned colours. In our test unit, the white balance in movie mode performed exceptionally well, which honestly surprised us. Of course, to avoid being overly optimistic, we did notice some shortcomings. Looking at the gamma charts, we observed that the processor struggles with appropriately dimming the image in its brightest areas. Additionally, there is quite a strong, at times excessively aggressive red saturation, which resulted in visible errors in reproducing certain shades. Nevertheless, in general terms, the image in SDR is simply solid and can be watched without a grimace on one’s face. Unfortunately, the charm disappears the moment we again enter the HDR world. Here, Blaupunkt behaves as if we suddenly switched it to shop mode, and in its worst version. The excess blue in the white balance is so significant that it is almost blinding, ruining any realism of the scene. Moreover, the television interprets brightness very loosely, which, when analysing the EOTF curve, clearly showed that for most of the time, the colours appear simply washed out and lacking in depth. This is, by the way, perfectly visible through the colour errors that become evident in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which feels forced and lacking appropriate refinement.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older films in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics returns to its rightful place (you’re welcome, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Yes, the most demanding users may spot minimal deviations in brightness, but honestly – most viewers won’t even notice that. And it's no wonder, because the vast majority of errors are below a ΔE value of 3, which is below the threshold of visibility. After calibration, the S90F (WOLED) truly becomes an excellent display – one that provides nearly perfect picture quality.

It may sound like a joke – pulling out professional measuring equipment for a television costing around a thousand złotys / 250 dollars, but we wouldn’t be ourselves if we didn’t check it out. The question is: does such cheap equipment give us any room for manoeuvre when it comes to calibration? To your surprise, the answer is: yes, and very much so. In the Blaupunkt UGC5500S menu, we found surprisingly many options that allowed us to really work on the picture. These are not just empty sliders; they are specific tools that we could utilise using our measuring sensors and software. In SDR mode, the effects were visible to the naked eye. We successfully eliminated the problem we mentioned earlier – that excessive, almost artificial red saturation. We also fixed the issue of improper dimming in the brightest parts of the image. After calibration, the standard format image became significantly more balanced and simply correct. When it came to HDR, the situation was again more complicated. While we managed to 'tame' that aggressive blue tint in the white balance, it was clear that we were fighting somewhat in vain. Even after adjusting the settings, the television still tried to interfere with the image in its own way, as if the electronics knew better than us how the scene should look. Additionally, there is a hardware barrier that no slider can overcome – colours in HDR still remain under-saturated. This is simply due to the quality of the panel itself; it physically cannot produce the most vibrant colours. To sum up this topic: if any of you ask whether it is possible to calibrate a television for a 'thousand', we answer with full conviction: it is possible.

Digital Image Processing in the S90F:

Fortunately, Samsung, as in most of its models, effectively manages the unwanted posterisation effect in the S90F. The feature responsible for this aspect is noise reduction, which does a decent job of smoothing tonal transitions and eliminating unnatural colour connections – of course, within its limitations. Unfortunately, it operates rather aggressively, so using it comes with compromises. In addition to improving gradation, it can also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you want to preserve the original texture of the material?

Image Scaling in the S90F:

In this year's model, Samsung implemented its own AI processor – NQ4 Gen3, which does quite well with upscaling. In our test scenes, the television effectively "pulled up" lower quality towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing facade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival materials – e.g. a VHS tape of your parents' wedding – you must expect that the lower part of the image may be cut off. The image adaptation function to resolution simply does not work here as it should.

If you expect the processor in this model to magically "fix" the poor-quality signal from cable TV or old films from YouTube, we must disappoint you. The capabilities of this television end at absolutely basic upscaling, which is simply stretching the image to a higher resolution. It does this adequately in that the image is not blurry, but there's no mention of any intelligent sharpening or adding details here. Worse still, Blaupunkt is completely devoid of any features for reducing unwanted tonal transitions. If the material being watched has what is known as banding (that is, ugly "steps" instead of a smooth transition of colours, e.g., in the sky), this television will display it in all its glory. Additionally, the television has a tendency to slightly crop the edges of the image. Instead of displaying 100% of what the source sends, Blaupunkt slightly enlarges the frame, causing us to lose details at the very edges of the screen. In summary: in the category of digital "enhancing" of images, Blaupunkt simply performs poorly. We receive a raw, unprocessed signal, with all its flaws.

The S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is fluid, clear, and there’s no room for any ghosting or blurring that sometimes plagues cheaper LCDs.

The television is also equipped with motion smoothness settings, allowing you to customise everything to your preference. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to that soap opera effect), or more cinematic, with the classic 24-frame 'choppiness'. The choice is yours; Samsung doesn’t impose anything.

When it comes to motion fluidity, Blaupunkt has nothing to defend itself with. A 60 Hz panel at this price is standard, so none of us were expecting an impeccably sharp image in fast action scenes or during a match. However, the biggest drawback of this model is that you won't find any digital motion smoothers in the menu. The manufacturer has not given us any room for manoeuvre – nothing can be smoothed out or adjusted to our personal preferences. The image is always "raw," and we receive it exactly as the source transmits it. For fans of cinematic "jumping" of the image, this might be good, but the rest of us simply have to get used to the lack of any motion enhancement.

When it comes to gaming features – the S90F has absolutely nothing to fault. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find the Game Bar – a practical tool that allows you to quickly glance at picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus also deserves a mention – Samsung's proprietary motion enhancer that is the only one truly functioning sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It is also worth mentioning the HGiG feature, which – much to our slight surprise – works correctly. We're mentioning this because Samsung clearly broke something in one of the last updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes practically impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for updates and information from the manufacturer.

When it comes to gaming on the Blaupunkt, we weren't expecting miracles, and indeed – the list of features is not very long. However, there are two interesting points worth mentioning, as they might be significant for some of you at this price. The first plus is that the TV quickly detects the connected console. Thanks to the ALLM (Auto Low Latency Mode) feature, the device knows when you start gaming and automatically switches to low-latency mode. This is convenient because you don't have to fiddle with settings each time to prevent input lag from ruining the fun. The second point is a genuine surprise that caught us off guard. Although it has a 60 Hz panel, the Blaupunkt can display images at 120 Hz at Full HD resolution. Sure, you lose the details of 4K, but for those playing more dynamic, online shooters where smoothness is more important than resolution, this is a really nice and unexpected addition in such an inexpensive device. Besides these two points, you won't find anything more here. There are no advanced smoothness enhancement systems for gamers or extensive gaming menu bars. This is a simple screen for occasional gaming.