The Samsung S90F in the 65-inch version is a television that demonstrates the significant leap in quality that can be achieved with the use of a QD-OLED panel in a mid-range model. Compared to other variants, the S90F stands out as the best – it offers not only perfect blacks and infinite contrast like other options with a WOLED panel, but also noticeably higher brightness and a wider colour palette. This results in more impressive HDR, deeper colours, and smoother tonal transitions, which are impressive in both cinematic productions and in gaming or sports. In everyday use, it is an incredibly versatile television: it easily fits in as an entertainment hub in the living room, a large monitor for PC gaming, or simply a screen for evening film sessions. The Tizen system operates swiftly here, offering a wide selection of applications and integration with SmartThings, delighting those who like to have their smart home under control. Gamers receive a full suite of modern features: four full HDMI 2.1 ports, VRR, ALLM, a Game Bar with additional enhancements, and, most importantly, a remarkably low input lag. Additionally, there is the characteristic pixel response speed of OLEDs, which makes sports and games look simply outstanding. The S90F also defends itself in terms of design: slim bezels, an aesthetic finish, and a panel that resembles a sheet of glass all contribute to its appeal. The only significant limitation to keep in mind is the behaviour of blacks on QD-OLED panels in very challenging, heavily sunlit conditions. In such situations, it can slightly "light up," resembling a dark cherry colour rather than ideal black. However, in the evening, when most of us sit down for films or series – the problem disappears entirely. And then the S90F showcases its full capabilities, providing an image that can confidently be compared to televisions twice its price. This is precisely why the Samsung S90F in the 65-inch version can be called the most cost-effective OLED of 2025. It is a model that combines outstanding picture quality, versatility, and an affordable price in the mid-premium segment. If you are looking for a television that performs well in films, gaming, sports, and everyday viewing, yet you do not want to spend a fortune on absolute flagships – it is hard to find a better choice today.