The Samsung S90F in the 65-inch version is a television that demonstrates the significant leap in quality that can be achieved with the use of a QD-OLED panel in a mid-range model. Compared to other variants, the S90F stands out as the best – it offers not only perfect blacks and infinite contrast like other options with a WOLED panel, but also noticeably higher brightness and a wider colour palette. This results in more impressive HDR, deeper colours, and smoother tonal transitions, which are impressive in both cinematic productions and in gaming or sports. In everyday use, it is an incredibly versatile television: it easily fits in as an entertainment hub in the living room, a large monitor for PC gaming, or simply a screen for evening film sessions. The Tizen system operates swiftly here, offering a wide selection of applications and integration with SmartThings, delighting those who like to have their smart home under control. Gamers receive a full suite of modern features: four full HDMI 2.1 ports, VRR, ALLM, a Game Bar with additional enhancements, and, most importantly, a remarkably low input lag. Additionally, there is the characteristic pixel response speed of OLEDs, which makes sports and games look simply outstanding. The S90F also defends itself in terms of design: slim bezels, an aesthetic finish, and a panel that resembles a sheet of glass all contribute to its appeal. The only significant limitation to keep in mind is the behaviour of blacks on QD-OLED panels in very challenging, heavily sunlit conditions. In such situations, it can slightly "light up," resembling a dark cherry colour rather than ideal black. However, in the evening, when most of us sit down for films or series – the problem disappears entirely. And then the S90F showcases its full capabilities, providing an image that can confidently be compared to televisions twice its price. This is precisely why the Samsung S90F in the 65-inch version can be called the most cost-effective OLED of 2025. It is a model that combines outstanding picture quality, versatility, and an affordable price in the mid-premium segment. If you are looking for a television that performs well in films, gaming, sports, and everyday viewing, yet you do not want to spend a fortune on absolute flagships – it is hard to find a better choice today.
TCL A400 Pro is one of the most interesting lifestyle TVs we’ve tested so far. Not because it turns the whole idea of the “TV as a picture” on its head. In that respect it does roughly what the competition does: it’s meant to look good, blend into the room and not be just another black slab in the living room. Its real strength lies elsewhere: in picture quality. This is the first TV of this kind that actually gives us an image built on solid blacks and high contrast. Full-fledged Mini-LED backlighting combined with a VA panel means the A400 Pro can show a level of depth that has simply been missing from lifestyle TVs until now. Of course it’s not Mini-LED that you would put shoulder to shoulder with the best LCDs on the market, but in its “picture-focused” category the A400 Pro does something important: it proves that an artistic TV doesn’t have to mean a large compromise in picture quality. What’s important is that it’s not just about blacks and contrast. The A400 Pro has very good colour, supports Dolby Vision and runs Google TV, so day to day it’s simply a convenient, fully fledged TV for films, series and streaming. On top of that there are very strong gaming features, so it performs easily with a console or a PC. And perhaps it’s this versatility that is its biggest surprise. It looks like a lifestyle TV, but it doesn’t force you to give up the features you expect from a regular television.
Paradoxically, the biggest reservations are not really about the image itself. Sure, the number of local dimming zones could be higher and the upscaling doesn’t stand out from the norm. However, given the character of this model what bothers us more are decisions related to the whole concept of a TV on the wall. The lack of a slim wall mount in the box is a strange move, because this type of mounting should be the default here. In addition, the wood-effect bezels are fixed, so they don’t offer the same freedom of personalisation as in other models of this type. And because the casing is thicker, the A400 Pro doesn’t always deliver as flat and subtle a look as you might expect from a TV in this category.
And that is the biggest paradox of the TCL A400 Pro. Picture-wise it can be one of the strongest lifestyle TVs on the market, yet it loses a little where such a product should charm the most. All the same, the overall verdict is very positive. If the design choices mentioned above don’t bother you, the A400 Pro makes a lot of sense. It’s a TV for people who want something nicer than a classic television but don’t want to pay for looks with a big sacrifice in picture quality. That is why the TCL A400 Pro is one of the most interesting models in its class.