Samsung S90F QD-OLED vs Samsung S85H

The biggest difference between the 65-inch S90F and the other versions is brightness. The QD-OLED panel can reach up to 1700 nits in laboratory tests, which is over 500 nits more than the variant with a WOLED matrix. This translates to a decidedly stronger and more engaging HDR effect. In most scenes, bright parts of the image look fantastic, and we must admit that we were positively surprised, as we expected results more similar to the WOLED version, but we got an effect that makes a great impression even in films. Just like with every OLED, there are moments when the panel needs to limit its brightness a bit. This mainly refers to full-screen, very demanding scenes – for example, in the last test frame from the film "The Meg," the brightness drops to around 800 nits. However, it is hard to consider this a disadvantage, as it is still an excellent result, unprecedented in OLED televisions in this price range. Everything suggests that the 65-inch S90F could be one of the best choices this year for those looking for a strong OLED at a reasonable price. Another advantage of the QD-OLED matrix in HDR content is its colour gamut coverage. Thanks to quantum dots, the television achieves almost a full 100% of the DCI-P3 colour space and nearly 90% of the BT.2020 colour space. These values place it alongside much more expensive models and make it exceptional in its class.

Interestingly, the new WOLED SE panel has brought a slight improvement in brightness to the S85 series. In the same movie scenes last year's model stayed closer to around 700 nits, while the S85H can reach roughly 800 nits. This isn't a change that completely transforms HDR perception, but that extra brightness is noticeable, especially with pinpoint highlights, specular reflections and stronger special effects. Around 800 nits is already a very good result for an entry-level OLED and in most films it's enough for HDR to have the proper impact. Bright elements can stand out clearly against perfect black, and it's still that contrast that does most of the work. You do need to bear in mind a typical limitation of organic panel technology. When a very bright scene covers a large part of the screen, brightness can drop by almost half. That's the effect of the panel's protection mechanisms, which limit its power with large bright areas.

Colours

The S85H can deliver very pleasing, saturated colours and in most HDR films it looks really good in that respect. We measured around 95% DCI-P3 coverage, so the palette most commonly used in movies is reproduced to a very high degree. Skin tones, greens and stronger reds still have the right intensity, and in normal viewing it's hard to fault them. Only when you look wider at BT.2020 do the limitations of the new OLED SE panel become apparent. Coverage was about 70%, a little less than previous-generation WOLEDs and noticeably less than QD-OLED panels. In films this is not a big loss, because most productions rarely use such highly saturated colours. You're more likely to notice it in games, where creators often opt for more intense colours.

Samsung S90F, like most modern televisions, offers several picture modes, but in line with our tradition, we tested it in the most important one, which is Filmmaker. This setting makes the image look much more natural than in the default, often overly saturated modes. It is neither excessively vivid nor artificially subdued – just closer to what one should actually see. However, this does not mean it is perfect. The S90F had noticeable shortcomings in white balance, mainly in the blue range, which gave a slightly yellowish filter effect on most scenes. One might argue that it looks more "filmic" because it is warmer, but let’s not kid ourselves – George Lucas didn't shoot Star Wars in sepia 😉 (a comparison with the scene can be found, as always, below). In HDR materials, there was also an issue with brightness management. The EOTF curve clearly showed that the television brightens the picture more than it should, leading to some effects appearing too intense and deviating from the reference. Fortunately, a large part of these shortcomings can be eliminated through professional calibration – we will discuss the effects of this procedure further on in the test.

For colour evaluation we naturally chose Filmmaker mode, and in SDR our S85H sample was very well set up from the factory. The largest deviation is in the white balance, where, as brightness rises, there is a slight lack of blue. In practice this means whites and greys have a subtly warmer tint than they should. However, this is not a major fault and during normal viewing it is unlikely to be very noticeable. Gamma also stays close to the reference value, so the image is neither overly bright nor unnecessarily dim. The S85H’s SDR picture quality is therefore very good straight out of the box. A few more imperfections appear in HDR. Here the white balance drifts more with increasing brightness, blue starts to dominate and the red component is clearly lacking. This also translates into larger errors for some colours. They do not yet amount to shifts that completely change the character of the image, but in direct comparison with a reference the difference is easier to spot. Overall, Filmmaker mode is a very good starting point before professional calibration.

Calibration quickly revealed that the S90F has a significant margin of capability. The image in SDR immediately gained a natural quality – classic films no longer looked as if someone had applied a yellowish filter to them, and the colours regained their proper character. It is a return to the atmosphere of the original, without the impression that someone tried to "age" it forcefully. In HDR content, the difference was even more pronounced. The EOTF curve was managed almost to a reference level, and any deviations are so subtle that most viewers won't even notice them. In practice, the S90F shows an image very close to perfection after calibration. Compared to the WOLED version, it performs even better – mainly due to the wider colour gamut coverage, which makes the colours appear fuller and more intense.

Calibration yields very good results on the S85H. First and foremost, it was possible to set the white balance almost perfectly, which removes the slightly too warm character of the image that was previously visible in SDR. Colour reproduction itself also improves markedly, with most errors falling to a very low level and in everyday viewing it is hard to speak of any noticeable inaccuracies. You can also make significant improvements in HDR, although some issues remain due to the TV's inherent characteristics. The S85H does not always hold the brightness curve perfectly; the darkest parts are slightly lifted, and as you approach the panel's limits small deviations are visible in the brightest areas. Added to this is the limited coverage of the wider BT.2020 gamut, which of course cannot be overcome by any calibration. Despite this, the end result is very good and, after calibration, the S85H can produce a really well-tuned, natural image.

The S90F performs really well here, although there are some comments that recur with most Samsung televisions. The noise reduction feature can effectively smooth out unwanted colour transitions in poorer materials, such as television or YouTube, making them simply look better. However, it should be noted that it operates quite aggressively and can also soften elements we wouldn't want to touch, like facial details. Therefore, if we want to use it, it’s best to set it to 'medium' and be aware of the compromise it entails. The upscaling itself is at a high level – low-quality materials are upscaled towards a 4K-like image. The only caveat is that the S90F can still struggle with so-called overscan, meaning it slightly trims edges with very poor materials like 576p and lower.

Samsung has fitted the S85H with the same proprietary AI NQ4 Gen2 processor used in last year’s S85F and, in terms of digital image processing, it performs quite well. Upscaling is one of the model’s stronger points. Lower-resolution material is well sharpened, edges look natural, and the picture does not feel overly artificial. One caveat is a typical Samsung trait: at very low resolutions you cannot completely disable overscan, so the TV may slightly crop the left edge of the image. The "noise reduction" function also works very well, smoothing weaker tonal transitions. The processor can effectively remove posterisation and other imperfections visible in lower-quality material. However, you need to be careful with the strength of this function, because Samsung can be quite aggressive here. When it is activated, small image details, such as the texture of skin or clothing, can start to disappear along with the unwanted artefacts.

S90F is an OLED with a refresh rate of 144 Hz, but in practice, it primarily indicates how it performs at 120 Hz, as this frequency is most significant when watching sports. The QD-OLED panel is no different in this regard from WOLED panels – the response of the pixels is nearly instantaneous, so motion is rendered with surgical precision. The result is predictable. The image is virtually devoid of motion blur, making gaming on consoles, matches, or other sports broadcasts incredibly enjoyable on the S90F.

Fans of films and series have not been overlooked either. Like every Samsung television with a refresh rate of 120 Hz and above, the S90F features a proprietary motion smoothing technology called "Image Clarity." Here, we find two sliders – blur reduction and judder reduction – which allow for improved fluidity of materials recorded at 24 frames and tailoring the effect to personal preferences.

The S85H uses an OLED panel, so it performs excellently for motion blur. Pixels respond virtually instantly, so moving objects do not leave the characteristic trailing seen on some LCD TVs. This is especially noticeable in sport and fast-paced games, where the picture remains very clean even during rapid motion. The panel itself runs at 120 Hz. That is more than sufficient for films, TV series, sport and console gaming. It is a pity Samsung did not include a higher refresh rate aimed at PC gamers, as more and more TVs now offer 144 or even 165 Hz at 4K. However, that does not affect motion handling in films or sport.

You also have a classic motion-smoothing feature with two settings, blur reduction and judder reduction. So you can decide whether films should retain their cinematic 24 frames per second or whether you prefer to smooth them a little. The S85H gives plenty of freedom here, and the interpolation works well and, with sensible settings, does not generate too many artefacts.

The S90F is a television that truly brings a lot of joy when gaming. To start, we have four full-fledged HDMI 2.1 ports, which means you can connect all consoles and PCs without worrying about which device has priority. This is a convenient and practical solution that is by no means a given with other manufacturers. Additionally, there are key features such as automatic game mode (ALLM), which automatically switches the screen to low-latency settings, and VRR frame synchronization that operates in a wide range from 48 to 144 Hz. As a result, the picture remains smooth regardless of whether we're playing fast-paced online shooters or more leisurely narrative titles. The Game Bar also deserves a mention – a panel that allows quick access to several useful additions. For example, you can enable an additional crosshair in the centre of the screen, enlarge the minimap, or, in the case of PC, change the aspect ratio. Lastly, there is also the unique Game Motion Plus mode from Samsung. Its purpose is to smooth out older or poorly optimized titles, and it actually works pretty well. Thanks to this mode, even less polished games can look better and provide a more enjoyable gaming experience than on other televisions that theoretically offer the same technical specifications.

The Samsung S85H is very well prepared for gaming, essentially regardless of whether you connect a console or a PC. The manufacturer hasn't skimped on ports and all four HDMI ports support full HDMI 2.1. That means you can use 4K at 120 Hz, VRR and ALLM without worrying which input your console is plugged into. With multiple devices that matters a lot, because you don't have to choose between a console, a PC or a soundbar connected via eARC. The feature set itself is very comprehensive. The S85H supports VRR, FreeSync and automatic game mode switching, and Samsung also offers its extensive Game Bar where you can quickly check key signal parameters and change settings without leaving the game. The only notable omission is Dolby Vision, which will matter mainly to Xbox owners. This, incidentally, is typical of Samsung TVs. Game Motion Plus performs very well, and it's one of the features that have set Samsung TVs apart for years. It smooths motion in games running at 30 or 60 fps, but does so without as much increase in input lag as a conventional motion interpolator. In practice, with slower-paced games, racing titles or action games this can really improve the perceived motion, especially if you're sensitive to low frame rates.