Samsung S90D / S94D 48" (WRGB OLED) vs Samsung Q8F

In the tested film scenes, the television Samsung OLED 48 S90D achieves impressive brightness results, surpassing 800 nits in the first four shots, which can be considered a very good result. In the case of the final shot, where a fullscreen flash of sunlight is visible, the brightness drops to around 400 nits, but still remains at an acceptable level. However, it's worth noting that this model in larger sizes offers higher values, exceeding the "barrier" of 1000 nits. Additionally, speaking of the DCI-P3 colour space coverage at 97% is an excellent result, which guarantees extremely rich and realistic colour reproduction, further enhancing image quality. However, once again it should be remembered that the panel in the 65' variant equipped with a QD-OLED panel will be even better in this aspect. For those hesitating in choosing the size of the S90D model, it is worth mentioning that the larger versions of this television offer better HDR effects, and consequently, higher scores in our tests.

In terms of brightness, the Samsung Q8F performs surprisingly well for a television without local dimming. In measurements, it reaches up to 500 nits, which in practice means that most movie and series scenes look pleasing, and it cannot be accused of lacking the 'HDR effect'. In films such as Life of Pi or The Meg, the screen was able to burst with brightness and deliver a light effect at a satisfying level. It struggles more in difficult moments — during dark scenes with individual bright points. The global dimming used causes the television to dim the image to maintain deep blacks, but at the expense of detail brightness. This is clearly visible in the scene from Sicario 2, where the helicopter lights dropped to around 200 nits. This is a conscious design decision that gives the impression of deeper blacks, but somewhat takes away the brightness from individual elements, and one must simply keep this in mind. In terms of colour reproduction, the Q8F uses quantum dot technology, which widens the colour gamut. A coverage of the DCI-P3 palette at 91% can be considered a decent result, although it is not a record-breaking figure compared to other QLEDs.

The S90D Samsung television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more demanding users. This mode can seem overly warm, and users switching from Standard mode may experience a slight shock. It's worth noting that this state of affairs is caused by poor settings, such as in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device shows drops in blue, causing colours to become warmer than they should be. In practice, this means that some shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma graph indicates slight fluctuations, causing the image to be minimally darker, especially in shadows. This may affect less distinct details in darker scenes. Conversely, in 4K HDR materials, the EOTF curve is situated above the recommended line, leading to some parts of the image being displayed too brightly, which can cause clipping in the brightest areas. Overall, the Samsung S90D presents a solid image right out of the box, but for the best results, especially with more demanding content, additional calibration is recommended.

We decided to check out the Filmmaker mode, as it provided us with the best image straight out of the box. However, this does not mean it was perfect. The white balance had too much blue and red, resulting in the white taking on a slight mauve-pink hue. Such an imbalance affected the visibility of practically all colours, as can be seen in the comparison photo below. The brightness characteristics in SDR content were quite well adjusted, though in HDR material we noticed that the television did not always manage its global dimming effectively — at times the screen was too dim, while at other moments it could suddenly brighten. Fortunately, issues related to colours can be effectively corrected with calibration tools, so we decided to get to work.

After calibration, the television Samsung OLED 48 S90D in film mode looks even better than one could have presumed. The white balance, for both HD and 4K HDR content, has been improved to nearly perfection. Although minor errors can still be noticed, they are so minimal that they do not significantly affect the quality of the image. The colours are more balanced, which translates to a natural representation of details, particularly in scenes requiring a precise colour palette. It is worth adding that this model in the 48' size is equipped with a WOLED panel that has a different characteristic compared to larger sizes and has a smaller coverage of a wide colour gamut, not offering such rich colours as, for example, the 65-inch version, which is fitted with a QD-OLED panel.

The contrast has also undergone significant improvement. The gamma graph after calibration is much closer to the expected line, providing a better balance between the bright and dark parts of the image. The EOTF curve, which before calibration showed issues with overexposed scenes, now displays better results. This effect allows for greater detail preservation in the bright parts of the image, especially in HDR material.

After calibration, we managed to correct the white balance to near perfection. Older SDR content looks fantastic — most errors fall within a value range of 2, which is well below the threshold of perceivability for the human eye. In HDR, we also brought the white balance to an acceptable level, but another issue arises here. So why are there still relatively large errors in colour reproduction? This mainly stems from the limited colour palette and the way the television manages brightness. The global dimming technique used does not give the user control in the settings, so when analysing the EOTF curve in HDR films, it is apparent that the Q8F can modify luminance independently. This can be regarded as a certain limitation, but despite this, the picture after calibration is still much more pleasant to view than in the factory version.

The Samsung OLED 48 S90D television performs very well in smoothing tonal transitions. Thanks to the applied technology, the transitions between colours are more fluid and natural. There is also the option to use the noise reduction function, which further smooths tonal transitions, which can be useful in certain situations. However, it is worth remembering that enabling noise reduction can also lead to the smoothing of desired film grain, which in turn can reduce the cinematic atmosphere of the image. For this reason, caution is advised when using this function, as it is better to leave the natural grain that adds character and authenticity to the content being viewed.

Samsung, as always, does not disappoint and excels at scaling images from lower resolutions. The S90D OLED 48 Samsung television effectively processes lower resolutions, as seen in the visible image. The outline of the model is clear and correct, looking natural and detailed as a result. Moreover, the branches of trees are well replicated, showing no strong jaggedness that could detract from the quality of the image. Thanks to effective scaling, even lower resolution materials look attractive on the screen, satisfying users who prefer a variety of content sources such as regular aerial/cable television.

Let’s check how the Q8F performs with older content, which often has poor quality. Let's start with the positives: the upscaling, or raising the image to a higher resolution, works really well. The television handles both traditional television and YouTube material quite competently, without giving the impression that we are dealing with something completely unattractive. It performs less well with very low resolutions, such as 576p — the image can be cropped, and unfortunately, the overscan issue cannot be turned off. Moreover, the digital processing itself appears less effective. The noise reduction feature, instead of eliminating unwanted disturbances, smooths out almost everything: film grain (which is desirable for many viewers) disappears along with the texture of the image, and the faces of the actors start to resemble characters from cheap Turkish soap operas. Therefore, it’s hard to consider this option useful — it’s best to leave it completely turned off. Perhaps Samsung will refine the operation of this function in future updates, but for now, it’s difficult to view it as anything other than an unnecessary addition.

The S90D television is equipped with a 120 Hz panel, with the possibility of "overclocking" to 144 Hz with the appropriate PC configuration, ensuring exceptional motion fluidity. For years, Samsung has offered a variety of image sharpness settings on a ten-point scale, allowing users to customise the display to their preferences. In the UFO test, thanks to the use of an OLED panel, there is no sign of any blurring. The pixel response is instantaneous and perfectly captures dynamic movements. In this aspect, OLED technology is considered one of the best on the market. The image is incredibly sharp and detailed, even during fast action, making the S90D OLED 48 Samsung television an ideal choice for gamers and sports enthusiasts.

Due to the applied 60 Hz matrix, it is difficult to call the Q8F a television designed for gaming or watching sports. The panel is not particularly fast, which makes motion blur noticeably visible. If you were hoping for spectacular, even 'stadium-like' experiences during broadcasts, you may feel slightly disappointed. Fortunately, in the case of films and series, Samsung has not abandoned the motion blur reduction feature. This is nothing but a motion smoother that allows you to improve the fluidity of productions recorded at 24 or 30 frames per second. This way, you can decide for yourself whether you prefer a smoother, 'television' image or to maintain a cinematic character. It all depends on the viewer's preferences, and the ability to adjust this parameter is undoubtedly a plus.

The Samsung OLED 48 S90D television is excellently tailored to the needs of gamers, offering four HDMI 2.1 ports that support features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HGIG (HDR Gaming Interest Group). With these technologies, gamers can enjoy smoother gameplay and faster screen responsiveness, significantly enhancing comfort during long gaming sessions. Additionally, the Game Bar feature allows for easy adjustments of settings such as screen ratios, which can be particularly useful in various types of games. For PC users, the television offers an impressive refresh rate of 144Hz, and Nvidia and AMD graphics cards support G-Sync and FreeSync, further improving image fluidity. Although the lack of Dolby Vision support may be a downside, it is worth noting that this technology is not as widely used in games as it is in films. Nevertheless, the S90D still offers excellent features for gamers, making it an outstanding choice for those seeking high-quality visuals and advanced gaming technologies.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

It is not entirely clear what Samsung has meddled with this year regarding its televisions, but the Q8F is not free from all the confusion surrounding updates and shortcomings. While its older cousin, the Q67D, could still be recommended to casual gamers with a clear conscience, it is difficult to find a reason to do so here. Apart from the automatic game mode and the attractively designed Game Bar, we receive practically nothing that could attract gaming enthusiasts. The lack of proper HGiG implementation is a significant issue, especially since after the 1126 update, the feature simply disappeared. The situation regarding VRR is even worse. Although it is listed in the manufacturer's brochures and appears in the Game Bar, we were unable to activate it. The Xbox Series X console did not allow activation at all, and the option remained greyed out and inactive. It is hard to praise such a television even to casual gamers, which is a pity, as Samsung had a strong bargaining chip in the gaming segment for years.