Samsung S90D / S94D 48" (WRGB OLED) vs Samsung Q7F

In the tested film scenes, the television Samsung OLED 48 S90D achieves impressive brightness results, surpassing 800 nits in the first four shots, which can be considered a very good result. In the case of the final shot, where a fullscreen flash of sunlight is visible, the brightness drops to around 400 nits, but still remains at an acceptable level. However, it's worth noting that this model in larger sizes offers higher values, exceeding the "barrier" of 1000 nits. Additionally, speaking of the DCI-P3 colour space coverage at 97% is an excellent result, which guarantees extremely rich and realistic colour reproduction, further enhancing image quality. However, once again it should be remembered that the panel in the 65' variant equipped with a QD-OLED panel will be even better in this aspect. For those hesitating in choosing the size of the S90D model, it is worth mentioning that the larger versions of this television offer better HDR effects, and consequently, higher scores in our tests.

Unfortunately, the Samsung Q7F is not one of the brighter televisions, and this has a direct impact on the quality of HDR films. The peak brightness of the panel is just around 250 nits, which is definitely too low to speak of true cinematic experiences. In practice, the image in HDR content does not differ significantly from classic SDR, making it difficult to talk about any "wow effect" that usually accompanies us when watching such films. During tests of film scenes, the image simply looked dark, and the brightness almost always hovered around the aforementioned 250 nits. The worst performances were with shots that included small, intensely shining elements – the global dimming technique used reacted very aggressively in these cases, dimming the entire screen to maintain the effect of black. However, it is worth noting the presence of the QLED coating that expands the colour palette. For a budget QLED model, the Q7F performs quite decently here: the coverage of the DCI-P3 palette is about 93%, and BT.2020 reaches 70%. This means that, despite the low brightness, the colours can still look quite vivid and attractive.

The S90D Samsung television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more demanding users. This mode can seem overly warm, and users switching from Standard mode may experience a slight shock. It's worth noting that this state of affairs is caused by poor settings, such as in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device shows drops in blue, causing colours to become warmer than they should be. In practice, this means that some shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma graph indicates slight fluctuations, causing the image to be minimally darker, especially in shadows. This may affect less distinct details in darker scenes. Conversely, in 4K HDR materials, the EOTF curve is situated above the recommended line, leading to some parts of the image being displayed too brightly, which can cause clipping in the brightest areas. Overall, the Samsung S90D presents a solid image right out of the box, but for the best results, especially with more demanding content, additional calibration is recommended.

The factory colour accuracy of the Samsung Q7F is certainly not one of its strong points. In Filmmaker mode, which theoretically should be the closest to neutral, the issue with white balance immediately stands out. There is too much red on the screen, while blue is lacking. The consequences of this are very easy to notice – white, instead of being neutral, takes on warm, almost slightly orange tones. In the long run, this makes the entire image look somewhat unnatural, and bright areas of the scene may seem unrealistic. The problems become even more evident in HDR content. The graphs show that the television has significant errors in the Color Checker palette, which translates to visible inaccuracies in the actual image. Practically, this means that the colours are not presented as they should be. The Q7F also heavily manipulates brightness; darker elements are overly boosted, losing their cinematic quality, while bright parts may appear dimmed. As a result, the image seems flattened, and contrast, instead of helping to bring out details, only highlights its own limitations. This is particularly frustrating in HDR material, where every detail matters. In scenes where there should be a subtle play of light and shadow, the Q7F either oversteps by brightening too much or conversely – suppresses elements that should draw the eye. This causes the image to lose its depth, and instead of cinematic realism, we have a rather simplified effect.

After calibration, the television Samsung OLED 48 S90D in film mode looks even better than one could have presumed. The white balance, for both HD and 4K HDR content, has been improved to nearly perfection. Although minor errors can still be noticed, they are so minimal that they do not significantly affect the quality of the image. The colours are more balanced, which translates to a natural representation of details, particularly in scenes requiring a precise colour palette. It is worth adding that this model in the 48' size is equipped with a WOLED panel that has a different characteristic compared to larger sizes and has a smaller coverage of a wide colour gamut, not offering such rich colours as, for example, the 65-inch version, which is fitted with a QD-OLED panel.

The contrast has also undergone significant improvement. The gamma graph after calibration is much closer to the expected line, providing a better balance between the bright and dark parts of the image. The EOTF curve, which before calibration showed issues with overexposed scenes, now displays better results. This effect allows for greater detail preservation in the bright parts of the image, especially in HDR material.

After professional calibration, we managed to bring the Q7F into order – at least in terms of SDR content. The picture in this mode looks really good: the white balance has been set correctly, the colours appear natural, and errors in the colour palette have dropped to levels that are practically invisible to the eye. Gamma behaves exemplary, and the only minor drawback is a slight lightening of smaller elements, which results from the lack of local dimming. For everyday watching of television or films in standard quality, the Q7F performs surprisingly well.

It was significantly harder to tame HDR content. Despite adjusting the white balance, the television still heavily manipulates brightness, causing scenes to sometimes look unnatural – what should be subtly darker can be overly brightened, and bright areas of the picture can occasionally appear dimmed. The end result is better than in factory settings, but it is evident that the structural limitations of the Q7F do not allow for the full potential of HDR materials to be fully realised.

The Samsung OLED 48 S90D television performs very well in smoothing tonal transitions. Thanks to the applied technology, the transitions between colours are more fluid and natural. There is also the option to use the noise reduction function, which further smooths tonal transitions, which can be useful in certain situations. However, it is worth remembering that enabling noise reduction can also lead to the smoothing of desired film grain, which in turn can reduce the cinematic atmosphere of the image. For this reason, caution is advised when using this function, as it is better to leave the natural grain that adds character and authenticity to the content being viewed.

Samsung, as always, does not disappoint and excels at scaling images from lower resolutions. The S90D OLED 48 Samsung television effectively processes lower resolutions, as seen in the visible image. The outline of the model is clear and correct, looking natural and detailed as a result. Moreover, the branches of trees are well replicated, showing no strong jaggedness that could detract from the quality of the image. Thanks to effective scaling, even lower resolution materials look attractive on the screen, satisfying users who prefer a variety of content sources such as regular aerial/cable television.

Upscaling and digital image processing on the Q7F is a bit of a sine wave. On one hand, we have really nice upscaling – weaker sources look better than one might expect. The image becomes clearer, sharper, and even older films or terrestrial television perform adequately. Samsung has been strong in this area for years, and the Q7F confirms that. On the other hand… there are some issues. The television has a problem with overscan – part of the image is simply cut off, and it doesn't look very elegant. Additionally, we were let down by a feature called "noise reduction", which should improve the smoothness of tonal transitions in weaker materials. In other Samsungs, it works relatively well, but here it makes practically no difference – the banding in gradients is still there. It's a bit of a shame, as one could have expected more from a model that is aimed at users looking for a display for SDR content.

The S90D television is equipped with a 120 Hz panel, with the possibility of "overclocking" to 144 Hz with the appropriate PC configuration, ensuring exceptional motion fluidity. For years, Samsung has offered a variety of image sharpness settings on a ten-point scale, allowing users to customise the display to their preferences. In the UFO test, thanks to the use of an OLED panel, there is no sign of any blurring. The pixel response is instantaneous and perfectly captures dynamic movements. In this aspect, OLED technology is considered one of the best on the market. The image is incredibly sharp and detailed, even during fast action, making the S90D OLED 48 Samsung television an ideal choice for gamers and sports enthusiasts.

Ghosting and motion smoothness in the Q7F are probably the most budget-friendly elements of this television. The 60 Hz panel makes itself known, with noticeable ghosting, especially in dynamic scenes, and it's rather difficult to regard this model as equipment designed for watching sports or playing fast-paced games. In tests with the little green man, a long trail was left behind, similarly to how a ball in a football match would leave streaks.

On the plus side, the presence of motion smoothing must be acknowledged. In films, it actually makes a difference – especially since most material is recorded at 24 frames per second. Here we can decide whether we prefer a more "cinematic" image, with slight judder typical of cinema, or a smoother, more "television" approach. This part works quite well and helps to improve the viewing experience for series and films.

The Samsung OLED 48 S90D television is excellently tailored to the needs of gamers, offering four HDMI 2.1 ports that support features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HGIG (HDR Gaming Interest Group). With these technologies, gamers can enjoy smoother gameplay and faster screen responsiveness, significantly enhancing comfort during long gaming sessions. Additionally, the Game Bar feature allows for easy adjustments of settings such as screen ratios, which can be particularly useful in various types of games. For PC users, the television offers an impressive refresh rate of 144Hz, and Nvidia and AMD graphics cards support G-Sync and FreeSync, further improving image fluidity. Although the lack of Dolby Vision support may be a downside, it is worth noting that this technology is not as widely used in games as it is in films. Nevertheless, the S90D still offers excellent features for gamers, making it an outstanding choice for those seeking high-quality visuals and advanced gaming technologies.

Features for gamers in the Samsung Q7F is a topic that evokes quite a lot of mixed feelings. On the one hand – no sensible person expected miracles here, as it is after all a 60 Hz television and it was clear from the start that it would not be a device for squeezing the maximum out of a console or PC. On the other hand, since the manufacturer promised specific solutions in promotional materials, it is natural that we wanted to see them in practice. At the outset, it’s quite decent. The automatic game mode (ALLM) works, so there’s no need to manually fiddle with the settings; the console automatically switches the television to low-latency mode. Additionally, we have the Game Bar, which looks impressive and allows you to check a few basic parameters without leaving the game. And this is where the good news ends.

The biggest problem with the Q7F is VRR, or rather its absence. Yes, an appropriate icon appears in the menu, and you can even see it in the Game Bar, but throughout the entire test, the feature remained inactive and could not be enabled in any way. The situation with HGiG is even more painful; this option was indeed available at the beginning, but after a software update, it completely vanished, which is simply unprofessional. Therefore, the Q7F is only suited for the absolute basics. Of course, you can turn on the console, play some calmer titles, and enjoy low input lag, but if someone is counting on more advanced features that the manufacturer promised, they will be disappointed. This is not a television to buy with gaming in mind, and it's better to be aware of that before making a purchase.