Samsung S85F (WOLED) vs SONY Bravia 9 II XR95M2

For the majority of the time, let's say in 90% of film scenes, viewers will see virtually no difference between the versions of the S85F. When small, but very bright light points appear on the screen – a lantern in a dark alley, an explosion, the sun breaking through the clouds – this WOLED panel (similar to the smaller S85F) performs exceptionally well. Our measurements indicated a peak brightness of around 750 nits. We can state with full confidence: this is a great result that guarantees fantastic HDR effects. The problem arises in a very specific, uncomfortable situation for any OLED. We're talking about the moment when the entire screen must light up at full power brightly. Examples include a scene with a white background, a skiing scene, or our test sequences (5) from the film The Meg. And here, unfortunately, the results diverge significantly to the detriment of the variant with the WOLED panel. Our measurement equipment was able to register a maximum brightness of around 250 to 300 nits in such conditions. To be clear: the same model with a QD-OLED panel in the same test is nearly twice as bright. The second matter: colours. And here, we also have to be honest – QD-OLED has a structural advantage. Why? It's simple. QD-OLED generates colours from three components (red, green, and blue) and does not require an additional white subpixel. The WOLED panel we are testing here uses that white subpixel mainly to boost overall brightness. The effect is that QD-OLED is able to show a slightly wider colour palette and the colours are somewhat "purer". But to be clear: it's not that the colours on this WOLED panel are bad! On the contrary, they are really very good. The coverage of the DCI-P3 film palette at 97% and 71% for the broader BT.2020 palette is still high-end. We just need to honestly admit that this few percentage points of advantage in colour coverage lies with QD-OLED technology and may be noticeable in very specific moments.

The real showcase of the new backlight architecture and Sony’s processor is HDR material reproduction. At the official launch Sony engineers said (not officially 😉) that the brightness of the Bravia 9 II should be almost identical to their professional director’s monitor BVM-HX3110, which is priced at astronomical sums. Our lab tests confirmed those were not empty promises. During synthetic measurements on the L20 test pattern the TV effortlessly exceeded the 4000 nits peak brightness barrier. Most importantly, these spectacular results translate directly to real film scenes. In most of the demanding shots we tested the screen easily maintained brightness around 2500–3000 nits. Regardless of the scene’s character, whether the light was small and pinpoint or flooded almost across the entire screen, the HDR effect was incredibly intense.

Colours

Colours are another key pillar of RGB Mini LED technology (Sony’s True RGB implementation). Specifically for testing these kinds of displays we have permanently introduced a new research section to examine how TVs handle colours in real-world conditions. Traditional tests using synthetic patterns are no longer enough to determine actual colour-gamut coverage. From now on we also measure colour saturation directly in selected film scenes by overlaying measurement points on them. So how do the colours perform?

In synthetic tests the Bravia 9 II achieves excellent results. For the popular DCI-P3 space used for HDR content the colour gamut coverage reached almost 98%, while for the extremely wide and demanding BT.2020 space measurements indicated nearly 90%. However, in real, varied scenes those values fall by a few percentage points. This is a direct result of the nature of zoned RGB backlighting. When differently coloured elements or bright white highlights appear side by side, light from adjacent zones starts to bleed together, producing a slight whitish glow. That naturally affects colour saturation, reducing it slightly. It shows that despite Sony’s brilliant algorithm for controlling the RGB LEDs, the number of zones is still too small to eliminate this effect entirely.

Is that something to complain about? Of course not. The Bravia 9 II’s final colour coverage is ultimately the same as that of a very good QLED TV, and the most important point is this: the vast majority of HDR films and series are distributed in the DCI-P3 colour space. In that standard Sony easily maintains very high colour saturation, regardless of the scene.

When it comes to factory colour reproduction, our test sample in SDR mode suffered from a slight deficit of red and yellow colours. This resulted in a faint yellowish tint visible in shades of white. However, this is not the biggest problem with the S85F. As with the variant with a QD-OLED panel, the main issue with this model is the way it presents HDR content. When we look at the EOTF curve chart, it is easy to see that the television has quite significant problems with strong image clipping. Such behaviour causes the final image in many scenes to become very unnatural.

Contrary to appearances and high expectations, the Bravia 9 II we tested showed some issues with its factory calibration straight out of the box. Looking at the white balance charts, it’s clear it wasn’t perfect. In SDR content the red component was noticeably lacking, so the image leaned toward cooler, bluish tones. In HDR, however, the white balance in that respect was considerably better. So where do the visible errors in image reproduction come from? They result from unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a marked deviation from reference standards. In SDR material the gamma was significantly too high — at extremes it hovered very close to 2.8 instead of the target 2.4. In practice this meant the image looked artificially darkened and seemed washed of colour, with details in darker areas (the shadows) disappearing entirely. The opposite happened with HDR material, where brightness reproduction is governed by the EOTF. That curve was pushed too high above the correct value, causing the image to be artificially brightened across most luminance ranges. As with every TV we test, we subjected this unit to professional calibration. You can see the results and how we managed to correct these factory errors below.

After conducting calibration in Filmmaker mode, we managed to eliminate most of the unwanted effects. In SDR content, the television performs excellently, with its colour reproduction errors not exceeding a value of 2, which is an outstanding result. HDR content looks slightly worse, though still very good. Although we were able to eliminate the significant unnaturalness of the image caused by the excessively high EOTF curve, the most discerning observers may notice that it is not perfectly aligned. It runs slightly below the reference curve, which would suggest that the S85F has minor difficulties in showcasing all the details in the image. We must emphasise here that it is very unlikely that the average viewer will notice any shortcomings in the image. The final effect after calibration is evaluated as exemplary.

Fortunately, with professional calibration, most of the Bravia 9 II’s factory missteps can be effectively eliminated. We managed to precisely correct, above all, the white balance and the gamma curve and EOTF. After these procedures, in everyday use and during film viewings the television looks worlds better. The picture gained proper depth and modelling, the cool tint to whites disappeared, and shadow detail that previously vanished because of an overly high gamma finally became perfectly visible. Although we ultimately rate colour accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if it were not for the complete lack of an advanced colour management system in the television’s menu.

While a basic white balance correction can be carried out here without difficulty, the settings lack options for adjusting specific colours. We tried to tackle this issue in every possible way, both with the traditional method from the remote and via dedicated calibration software for Bravia televisions. Unfortunately, that function has been completely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes its own limitations. It’s a great shame, because without it you cannot push colour reproduction to perfection. A skewed red still catches the eye. One can only hope that Sony will fix this shortcoming in time via an update.

The processing of tonal transitions (gradients) in the S85F is at a high level. The television effectively handles posterisation (the "banding" effect of colours), even with heavily compressed content, e.g., from streaming services. However, using this feature requires a certain compromise. We noticed that the noise reduction algorithm is quite aggressive – even at the lowest setting, it can eliminate natural film grain, which for many viewers is part of the film's aesthetics. The "Standard" setting seems to be a happy medium, not causing a noticeable loss of important details, which is why we can recommend it. However, we advise against using the "High" level, which, in addition to noise, also removes desirable details such as texture or structure of objects on the screen.

The upscaling process of lower resolution content works very well in the S85F. The image is sharpened and clear. The only minor imperfection we managed to observe is occasional, subtle aliasing on the edges. The television still exhibits characteristics typical of this manufacturer, namely active "overscan" (slight image enlargement). It is worth keeping this in mind, especially when watching older content, as it may result in minimal clipping of the original frame.

Digital processing and upscaling have long been Sony’s hallmark, and after testing the Bravia 9 II we can confidently say that nothing has changed in that respect. Sony remains at the forefront of the market. Their proprietary XR image processor, which in this model works alongside the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. The upscaling of lower-resolution material itself is extremely effective and precise. However, what most deserves applause in the XR processor’s operation is its tonal transition smoothing function. The system can reduce posterization in heavily compressed material to virtually zero. Crucially, the algorithm does this in a very intelligent way. It removes only the annoying digital “steps” in gradients without blurring fine texture details or creating an artificial, “plastic” look stripped of film grain. The picture remains sharp, natural and cinematic.

S85F is a model with impressive speed. The use of a 120 Hz OLED panel ensures that dynamic scenes, both in games and during sports broadcasts, meet expectations: smoothly, sharply, and without loss of clarity. A key role here is played by the instant response time of the pixels, which is a natural advantage of OLED technology. Frame transitions are instantaneous, and the image remains clear even during the fastest camera movements. Moving objects, such as a ball on the pitch or a car in a chase scene, are clear and devoid of the characteristic motion blur associated with LCD panels (the so-called "ghosting").

In the Sony Bravia 9 II specification you won't find very high screen refresh rates above 120 Hz, which some more demanding PC gamers may regard as a drawback. However, in everyday use, whether during movie viewing, console gaming or watching sport, it's really hard to have any complaints about motion smoothness. The VA-type panel used here does show slight smearing, natural for this panel type, but the excellent Motionflow motion smoothing algorithms come to the rescue. In the system menu you'll find sliders for blur reduction and smoothing that let you precisely tailor the motion characteristics to your own preferences.

The 85F has practically everything on board to become the dream screen for gaming. It features four full-fledged HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). Additionally, there's a super-detailed Game Bar, which clearly displays all the key parameters. However, the real gem is the Game Motion Plus feature. This motion smoother dedicated to games makes animations more pleasant to the eye while only slightly increasing input lag. This is a rare and well-working combination, for which Samsung deserves great applause.

Now for the moment where we have to complain a bit. The lack of Dolby Vision in Samsung TVs is already a standard, so there's no point in holding out hope (unless something changes in the future). Unfortunately, it's much harder to explain the disappearance of support for HGiG after one of the software updates. HGiG (HDR Gaming Interest Group) is a key mode that allows for precise brightness representation in HDR games, according to the creators' intent. Without it, HDR calibration on consoles becomes less precise, potentially leaving us with images that are too dark in the shadows or excessively blown out in the bright areas. Perhaps Samsung will fix this in the next update – we have high hopes for that. Because if HGiG returns, the S85F will become nearly the perfect TV for gamers.

[UPDATE] We have updated our tests of Samsung TVs from the 2025 model year due to the release of software version 1131, which has restored the HGiG feature essential for gamers.

Aside from a fairly serious design misstep in limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all the key gaming features available on the market. Sony has already accustomed us to such a rich feature set in its previous models. The list of supported technologies is extensive. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), and a fully correct implementation of the HGIG standard and the Dolby Vision format tailored for gamers.