Samsung S85F (WOLED) vs Samsung S90H (WOLED)

For the majority of the time, let's say in 90% of film scenes, viewers will see virtually no difference between the versions of the S85F. When small, but very bright light points appear on the screen – a lantern in a dark alley, an explosion, the sun breaking through the clouds – this WOLED panel (similar to the smaller S85F) performs exceptionally well. Our measurements indicated a peak brightness of around 750 nits. We can state with full confidence: this is a great result that guarantees fantastic HDR effects. The problem arises in a very specific, uncomfortable situation for any OLED. We're talking about the moment when the entire screen must light up at full power brightly. Examples include a scene with a white background, a skiing scene, or our test sequences (5) from the film The Meg. And here, unfortunately, the results diverge significantly to the detriment of the variant with the WOLED panel. Our measurement equipment was able to register a maximum brightness of around 250 to 300 nits in such conditions. To be clear: the same model with a QD-OLED panel in the same test is nearly twice as bright. The second matter: colours. And here, we also have to be honest – QD-OLED has a structural advantage. Why? It's simple. QD-OLED generates colours from three components (red, green, and blue) and does not require an additional white subpixel. The WOLED panel we are testing here uses that white subpixel mainly to boost overall brightness. The effect is that QD-OLED is able to show a slightly wider colour palette and the colours are somewhat "purer". But to be clear: it's not that the colours on this WOLED panel are bad! On the contrary, they are really very good. The coverage of the DCI-P3 film palette at 97% and 71% for the broader BT.2020 palette is still high-end. We just need to honestly admit that this few percentage points of advantage in colour coverage lies with QD-OLED technology and may be noticeable in very specific moments.

Samsung S90H in the WOLED variant is still an exceptionally bright TV for its price bracket, although compared with the QD-OLED version it is slightly dimmer. The difference is not as significant as in last year’s F series, where the gap could reach as much as 500 nits. Here the parameters of both panels are very similar, and differences in peak brightness are only in the order of 100–150 nits. In small-area measurements the S90H on the WOLED panel easily reaches levels close to 1500 nits. Such a reserve of power allows HDR dynamics to be reproduced phenomenally; all highlights, light reflections and explosions have the necessary punch, exactly as the creators intended in the editing studio. As with most OLED displays, when a very bright scene fills the whole screen protection systems activate and brightness naturally falls to around 700 nits. It is worth emphasising that this is still an excellent result on the market. Often noticeably better than many Mini LED screens in the same segment.

Colour gamut coverage

The biggest difference between the two S90H variants lies in colour reproduction and saturation. This results directly from the different construction of the WOLED panel, which uses an additional white subpixel. As a consequence, colours at very high brightness do not reach the same intense saturation, and the volume of the wide gamut is somewhat more limited than in QD-OLED. That does not change the fact that in everyday use these differences will be hard for most viewers to spot. The DCI-P3 space we measured reaches nearly 99% on the WOLED panel, which means that in the vast majority of real film scenes both variants will present an almost identical picture. The true distance only reveals itself in rarer, exceptionally demanding productions that use the ultra-wide BT.2020 gamut. Due to the specifics of the WOLED panel’s construction, coverage of that standard is about 15% lower compared with the S90HAT with a QD-OLED panel, so the brightest, heavily lit colours in HDR may appear slightly less vivid.

When it comes to factory colour reproduction, our test sample in SDR mode suffered from a slight deficit of red and yellow colours. This resulted in a faint yellowish tint visible in shades of white. However, this is not the biggest problem with the S85F. As with the variant with a QD-OLED panel, the main issue with this model is the way it presents HDR content. When we look at the EOTF curve chart, it is easy to see that the television has quite significant problems with strong image clipping. Such behaviour causes the final image in many scenes to become very unnatural.

In Filmmaker mode, which we strongly recommend switching on straight out of the box, the S90H offers very good factory colour tuning. Colours are natural and faithful to the creators' intent, without the irritating oversaturation found in more aggressive presets. However, as is often the case without full calibration, no two units are identical. In our test the white balance was slightly lacking in blue, causing the image to lean a little towards warmer, yellowish tones. This was most noticeable in bright scenes, such as the snowy sequences from Star Wars. Additionally, the gamma curve was slightly low at 2.2, which produced a minor lift in shadow detail. In HDR mode the tuning was somewhat better, showing only a slight undersaturation in the red region.

After conducting calibration in Filmmaker mode, we managed to eliminate most of the unwanted effects. In SDR content, the television performs excellently, with its colour reproduction errors not exceeding a value of 2, which is an outstanding result. HDR content looks slightly worse, though still very good. Although we were able to eliminate the significant unnaturalness of the image caused by the excessively high EOTF curve, the most discerning observers may notice that it is not perfectly aligned. It runs slightly below the reference curve, which would suggest that the S85F has minor difficulties in showcasing all the details in the image. We must emphasise here that it is very unlikely that the average viewer will notice any shortcomings in the image. The final effect after calibration is evaluated as exemplary.

After a full calibration it’s fair to say the S90H in WOLED guise looks almost perfect. In SDR mode colour inaccuracies drop to ultra-low levels and Delta E values very rarely exceed 2. That’s a phenomenal result, so if you care about perfectly faithful colour reproduction it’s definitely worth considering calibration. The calibrated HDR mode also performs very well, with the white balance stabilised and earlier deviations eliminated. After professional fine-tuning it’s really hard to find anything to criticise, because the TV delivers an image with almost reference-level naturalness and three-dimensionality. The slightly lower score in this category compared with the QD-OLED variant is solely due to the aforementioned limitation in saturation in extremely bright scenes; the tuning options and colour fidelity themselves are at the highest level.

The processing of tonal transitions (gradients) in the S85F is at a high level. The television effectively handles posterisation (the "banding" effect of colours), even with heavily compressed content, e.g., from streaming services. However, using this feature requires a certain compromise. We noticed that the noise reduction algorithm is quite aggressive – even at the lowest setting, it can eliminate natural film grain, which for many viewers is part of the film's aesthetics. The "Standard" setting seems to be a happy medium, not causing a noticeable loss of important details, which is why we can recommend it. However, we advise against using the "High" level, which, in addition to noise, also removes desirable details such as texture or structure of objects on the screen.

The upscaling process of lower resolution content works very well in the S85F. The image is sharpened and clear. The only minor imperfection we managed to observe is occasional, subtle aliasing on the edges. The television still exhibits characteristics typical of this manufacturer, namely active "overscan" (slight image enlargement). It is worth keeping this in mind, especially when watching older content, as it may result in minimal clipping of the original frame.

In terms of posterisation reduction itself, Samsung has kept the solutions known from last year’s models. The dedicated gradient-smoothing function performs quite well and can effectively mask unwanted tonal banding, which is useful on a WOLED panel that is slightly more prone to banding. However, you should be aware of its aggressive behaviour. This mechanism, alongside the artefacts themselves, can clean up fine film grain and gently soften detail. Ultimately it is a matter of compromise, but if you want an absolutely faithful reproduction, it is safer to leave this option off.

Similarly, in the area of scaling it is difficult to call this a breakthrough. The S90H uses the same NQ4 Gen3 processor as its predecessor, so the upscaling quality was almost identical. The chip sharpens lower-resolution material very well, extracting a satisfying level of detail. Samsung still has not dealt with the longstanding overscan issue, though. With some older recordings or archive footage the edges of the image can be slightly cropped. It’s a minor flaw, but it’s a pity the manufacturer still hasn’t eliminated it.

S85F is a model with impressive speed. The use of a 120 Hz OLED panel ensures that dynamic scenes, both in games and during sports broadcasts, meet expectations: smoothly, sharply, and without loss of clarity. A key role here is played by the instant response time of the pixels, which is a natural advantage of OLED technology. Frame transitions are instantaneous, and the image remains clear even during the fastest camera movements. Moving objects, such as a ball on the pitch or a car in a chase scene, are clear and devoid of the characteristic motion blur associated with LCD panels (the so-called "ghosting").

In terms of motion handling, the S90H is simply excellent. This year's panel offers a boosted refresh rate of up to 165 Hz, though in practice the benefit will mainly be for gamers connecting a high-end PC. For films, series or sports broadcasts such a high refresh rate makes no difference and the picture looks exactly the same as at the standard 120 Hz. Regardless of the source, however, the OLED panel's lightning-fast response time does its job, so motion is clean and the ghosting or smearing familiar from LCD screens simply does not occur here.

The 85F has practically everything on board to become the dream screen for gaming. It features four full-fledged HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). Additionally, there's a super-detailed Game Bar, which clearly displays all the key parameters. However, the real gem is the Game Motion Plus feature. This motion smoother dedicated to games makes animations more pleasant to the eye while only slightly increasing input lag. This is a rare and well-working combination, for which Samsung deserves great applause.

Now for the moment where we have to complain a bit. The lack of Dolby Vision in Samsung TVs is already a standard, so there's no point in holding out hope (unless something changes in the future). Unfortunately, it's much harder to explain the disappearance of support for HGiG after one of the software updates. HGiG (HDR Gaming Interest Group) is a key mode that allows for precise brightness representation in HDR games, according to the creators' intent. Without it, HDR calibration on consoles becomes less precise, potentially leaving us with images that are too dark in the shadows or excessively blown out in the bright areas. Perhaps Samsung will fix this in the next update – we have high hopes for that. Because if HGiG returns, the S85F will become nearly the perfect TV for gamers.

[UPDATE] We have updated our tests of Samsung TVs from the 2025 model year due to the release of software version 1131, which has restored the HGiG feature essential for gamers.

Players should feel at home with the S90H, because Samsung has left few reasons to complain in that respect. The TV has four HDMI 2.1 ports, each of which supports VRR, ALLM and high refresh rates. There’s also the Game Bar, a handy menu that lets you quickly check key parameters and change settings without leaving the game. Importantly, Samsung has also improved HGiG mode. In last year’s models it could cause problems when used with a console, but on the S90H it now works as it should. What really stands out against the competition is the Game Motion Plus feature. It’s a special motion smoothing mode for games that works best with titles running at 30 or 60 fps. Motion becomes noticeably smoother, while latency remains at a reasonable level. In our measurements it was under 50 ms, so gaming is still comfortable. That’s important, because on many TVs enabling a similar smoothing feature causes such a large increase in input lag that controls become noticeably sluggish. Samsung has managed to find a good compromise here. There’s still no Dolby Vision Gaming, but in practice Game Motion Plus may prove to be a much more useful feature.