Samsung S85F OLED vs Samsung OLED S95H (S99H) (QD-OLED)

For an OLED, the Samsung S85F can truly shine – literally. Under favourable conditions, it is capable of generating brightness exceeding 750 nits. This is hugely significant, as most films are created with displays reaching around 1000 nits in mind. In practice, this means that in scenes with moderately large, bright elements, the image can look simply fantastic. However, it's not always so rosy. When there is a huge amount of light on the screen – whether it's an expansive, bright background or a whole frame filled with white – the S85F has to tone it down. In such scenes, brightness can drop by even four times. This limitation is well-known to essentially every OLED in this price segment, so we do not consider it a particular shortcoming. However, something that deserves praise and sets this model apart from the competition is its colour gamut coverage. Thanks to the QD-OLED panel, our colourimeter recorded values exceeding 100% DCI-P3 coverage and as much as 86% for the ultra-wide BT.2020 gamut. Such results are hard to find even in televisions costing several times more.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2800 nits. Whatever the scene, you can count on powerful HDR effects that are almost blinding, exactly what you expect from a top-tier screen. It is the nature of OLED panels that they cannot sustain the same extreme brightness in very bright, full‑screen frames as they can with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H managed to sustain higher brightness than most Mini LED displays on the market. In terms of brightness, the S99H is currently the best OLED TV we have tested.

Colour gamut coverage

The S99H also handles colour extremely well, which is a direct result of the QD-OLED panel used here. Whether the test scenarios were synthetic test patterns or measurements taken with film material playing in the background, the results remained at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the more demanding BT.2020 colour space it reaches nearly 90%. That is absolute top-tier performance. These results match what we have seen in the new SQD-Mini-LED screens, and in real film scenes even outperform RGB Mini LED displays.

Samsung, as befits a manufacturer with ambitions, has equipped the S85F with a mode called Filmmaker. Its task is simple: to ensure that the colours on the newly purchased television are as true to what the director intended as possible. Sounds great… but, as is often the case, a theory that sounds great does not always translate into perfect practice.

In the tested unit, it quickly became apparent that the image – due to an excess of blue and red – looked as though someone had overdone the saturation a bit. As a result, quite significant colour errors occurred, particularly in 4K content. Moreover, there was a problem with brightness – the S85F could brighten most scenes more than it should, taking away their intended mood.

Fortunately, Samsung televisions, including the S85F, offer an impressive number of settings for advanced calibrators. This means that we could test what this panel is truly capable of when placed in the right hands.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the filmmakers' intent. Out of the box the TV is tuned very well, although it has minor shortcomings. These are mainly a slight drift in the white balance in SDR content and a slightly low gamma. As a result, in darker viewing conditions the picture can be a little too bright compared with the reference gamma of 2.4, which is the standard for watching films with the lights off. These are, of course, minor points, because overall colour reproduction remains at a very good level and the errors in the ColorChecker measurements are not large. However, we know that with a screen of the S99H's class you can, and arguably should, expect even more, which is why we carried out a professional calibration.

Thanks to the vast number of settings in the menu, we managed to bring the S85F to nearly an ideal level. The white balance in SDR content? Literally perfect – deviations do not exceed the value of “1”. So we can confidently say that in materials with not very high dynamics, we have an image close to reference here.

In HDR content, slight issues have arisen, but they are not significant in practice – most errors fall below the threshold of perceptibility, which is the value of “3”. We also managed to tame the S85F when it comes to brightness management – the EOTF curve, even in movies, holds an almost perfect line. This is one of those cases where after calibration, you can comfortably forget about the settings and simply enjoy films and series at the highest level.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration features, we were able to fine-tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and proper image modelling. In this tuned picture profile there really isn't a single thing to criticise or call a flaw. After calibration, the S99H can deliver an essentially reference-quality image.

The tonal transition smoothing function in the S85F works really effectively – it can completely eliminate the problem of visible banding in very poor quality materials, such as those from YouTube. Unfortunately, even the lowest level of this option comes with compromises. Noise reduction is aggressive enough that it can smooth out the film grain that many of us consider a key element of the cinematic experience. At the "Standard" level, we did not notice that this function removed anything significant from the image, so we can recommend this setting. On the other hand, the "High" level is a different story – it can smooth out not only noise but also subtle, desirable details such as the texture of objects.

As for image scaling, the S85F performs very well. The material looks sharp, and the only minor imperfection is slightly visible aliasing of contours. And there’s still the persistent issue with Samsung televisions – overscan. This can cause the frame to be slightly cropped in certain scenes, which is worth keeping in mind when watching very old content.

The proprietary Samsung NQ4 Gen3 processor is responsible for upscaling and digital image processing. It handles upscaling lower-resolution material to 4K very well. The picture is clear without looking artificial or overly sharp. The only rather specific drawback appears with very old material recorded at 480p or below. In such cases the TV can slightly crop the edges of the picture.

The processor also copes quite well with artefacts visible in lower bit-rate material, for example heavily compressed YouTube videos. The noise reduction function effectively smooths the image and reduces posterisation, but it operates quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. Wanting to preserve the source material as faithfully as possible, we decided not to use it. However, if someone prefers a clean, as-smooth-as-possible picture over retaining every detail, it may prove useful.

The S85F is a mind-blowingly fast television – and this is not just an empty phrase for effect. Thanks to the 120 Hz OLED panel, dynamic scenes, whether in games or while watching a live match, look exactly as they should – smoothly, sharply, and without the feeling that something is “slipping away” from the frame. The lightning-fast pixel response time, typical of OLEDs, plays its part here. Transitions between frames are virtually instantaneous, and the picture remains clear even during the fastest camera movements. A ball flying across half the pitch? A car racing in a chase scene? Here, everything is clear and free from the characteristic “trail” of LCDs.

This is exactly what we expect from a good OLED – no compromises when it comes to motion fluidity. The S85F gives the impression that regardless of the pace of the action, we can focus on what is happening on the screen, rather than the imperfections of the image.

Another major advantage of organic OLED panels is their excellent motion handling. Thanks to the pixels' virtually instantaneous response time, the Samsung S99H exhibits virtually no motion blur. Fast-moving objects do not produce visible halos or trailing outlines, so the television performs very well for both watching sport and gaming. One characteristic of OLED screens compared with LCDs, however, is the way they render low-frame-rate material. With very slow camera movement the image can appear noticeably more 'choppy'. This can, however, be fairly effectively mitigated using a frame-interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, so it's easy to find a compromise between smoother motion and preserving the cinematic character of the content.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

The S85F has practically everything on board to become the dream screen for gaming. Four full-fledged HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR, ALLM, a super-detailed Game Bar that clearly shows all parameters – and on top of that, a gem in the form of Game Motion Plus. This motion smoother makes animation in games more enjoyable, while input lag only increases slightly. This is a rare combination, and it’s a big plus for Samsung. Now comes the moment when we need to complain a little. The lack of Dolby Vision in Samsung televisions has become standard, so there’s no point in hoping (unless something changes in a few years) – but the disappearance of HGiG after the software update is something hard to explain. HGiG (which stands for HDR Gaming Interest Group) is a mode that allows for precise reproduction of brightness in HDR games, in accordance with the creators' intentions. Without it, HDR calibration on a console becomes less precise, so we can end up with an image that is too dark in the shadows or excessively overexposed. Perhaps Samsung will fix this in the next update – and we have high hopes for that. Because if HGiG returns, the S85F will become nearly the perfect television for gamers.

The Samsung S99H is also a great TV for gamers. It offers almost every possible and useful feature... well, except for the obvious lack of Dolby Vision for the Xbox console. It's equipped with four full-bandwidth HDMI 2.1 ports that offer the full 48 Gbps. This lets you use VRR frame-rate synchronization and the automatic game mode (ALLM) without any problems. This year Samsung also has no issues properly supporting HGiG, so HDR setup on a console is quick and straightforward. Samsung's TVs are also known for interesting extras. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the minimap or change the displayed image's aspect ratio (PC).

Particularly noteworthy is Samsung's Game Motion Plus feature. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared with the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 frames per second, the S99H can display it much more smoothly than competing models.