Samsung S85D vs Hisense U7Q PRO

Brightness is a key parameter in televisions, and the S85D Samsung model offers levels comparable to other OLEDs from a few years ago. Although it does not impress in this regard, its enormous advantage is the very competitive price. A peak brightness of 600 nits ensures good image quality in HDR conditions, giving users a taste of cinematic experiences in the comfort of their home. However, as with many budget OLED models, the biggest issue is very bright, full-screen scenes – in such moments, like the final scene from the film “The Meg,” the television can lose even half of its brightness, which is noticeable compared to more expensive OLED models. Despite this, the television offers impressive coverage of the DCI-P3 colour palette at 99%, allowing for vibrant and accurate colours to be displayed.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

The Filmmaker mode on the Samsung S85D does offer quite good factory settings, but it is not free from errors, particularly evident in colour reproduction. The white balance chart for HD and HDR content shows clear issues – both red and blue colours are significantly weakened, leading to a dominance of green. The result is an unnatural yellowish hue that can affect the perception of realistic scenes. The Color Checker test clearly shows that the colour samples deviate from expected values – for HD material, the colours can be overly saturated, with a noticeable shift towards green, which is also evident in the white balance chart. Conversely, for 4K HDR content, the colours appear too dull, lacking depth, making the image less appealing and natural. This effect is particularly noticeable in delicate scenes where colour precision plays a key role, which can be disappointing for discerning viewers who expect faithful reproduction of details and colour intensity.

As for brightness, the gamma chart for HD content looks quite good; however, there is a noticeable jump at the end, exceeding a value of 2.4. While this is not a major issue in most scenes, in more demanding sequences it may affect the clarity of bright details. For 4K content, the EOTF curve, responsible for delivering brightness, turns out to be problematic. The initial part of the chart shows a small jump. This phenomenon can result in excessive boosting of brightness in the brightest areas of the image, leading to loss of detail in very bright scenes.

Although Samsung S85D offers quite decent factory settings, especially in Filmmaker mode, it is worth considering manual adjustment of settings to improve some imperfections, particularly in colour reproduction.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

After calibration, the Filmmaker mode on the Samsung S85D truly impressed. The white balance, regardless of the type of content, has significantly improved, resulting in more natural colours. The Color Checker test shows that colour reproduction errors are now minimal and rarely exceed acceptable values, which indicates accurate colour rendering. The factory colour reproduction left much to be desired, but the situation has now significantly improved – the colours are natural, precise, and look as if they were rendered exactly according to the creators' intentions. This is a huge step forward compared to previous generations, where colours were often distorted or too intense.

The brightness characteristics also benefited from the calibration – it is now more vivid and precise. The gamma, although fairly good previously, has become even more stable, providing a deeper, more natural image. The EOTF curve has been aligned, allowing details in dark areas to be more visible and the contrast more balanced. With all these improvements, the television delivers an image close to reference quality, greatly enhancing the enjoyment of watching films and HDR content.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

Samsung S85D performs excellently in scaling images and smoothing tonal transitions. Like in other Samsung models, the television offers three noise reduction modes: off, standard, and high. Although it effectively improves gradations, it unfortunately also removes film grain, which many viewers desire to give the image a cinematic character. This grain often adds authenticity and a certain rawness to films, which is lost after smoothing. Removing the grain can make the image look too sterile and smooth, which detracts from the charm of the original film material. When it comes to scaling images, the Samsung S85D handles lower resolution content beautifully – the model in the picture and the branches in the background were displayed correctly, with no major issues with edge aliasing. The only noticeable drawback is the presence of overscan, which can sometimes cut off parts of the image, which may not please everyone.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

As befits an OLED television, Samsung S85D offers excellent motion fluidity. Equipped with a 120 Hz panel and fast response time, the television provides very smooth playback of dynamic scenes without visible ghosting. For movie enthusiasts, there is a feature called "Image Clarity Settings," which allows adjusting the fluidity of the image to individual preferences on a 10-point scale. Motion blur reduction enhances the sharpness of rapidly moving objects, while motion smoothing smooths out movement, eliminating the "judder" effect. This way, every user can set the appropriate level of clarity that best suits their taste, from a more cinematic effect to sharper, smoother movements.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Samsung S85D OLED is an excellent choice for gamers, thanks to its many modern features that facilitate and enhance gameplay. The television has four full-bandwidth HDMI 2.1 ports, allowing you to connect the latest consoles without worrying about image quality or frame rate limitations. This means support for 4K resolution at 120 Hz, which is ideal for modern titles. Additionally, the Samsung S85D has an ALLM (Auto Low Latency Mode) feature that automatically activates low latency mode when it detects a gaming device. This means you don’t have to manually switch settings – the television takes care of ensuring a fast response time, which is crucial in games where every second counts.

The VRR (Variable Refresh Rate) feature and G-Sync support are additional elements that make gameplay smoother. VRR adjusts the refresh rate to the number of frames generated by the console or computer, eliminating screen tearing and stuttering. This is particularly useful in dynamic games where the frame rate can fluctuate. Auto Motion Plus Game is a feature that Samsung has introduced with gamers in mind, and it is worth appreciating. With it, the image in games becomes smoother – 30 frames per second look like 45, and 60 Hz gains in fluidity, creating an effect close to 90 Hz. At the same time, there is no significant increase in input lag, which remains below 25 ms, making this feature stand out among others available on the market. Gamers can enjoy a smoother image without worrying about a decline in responsiveness.

Samsung has also ensured something extra – the television has a built-in Xbox Game Pass app, which means you can play in the cloud without needing to own a console. This is a great solution for those who want to enjoy gaming without investing in additional hardware. All you need is internet access, and you have a huge library of games at your fingertips. This makes Samsung S85D a fantastic choice for both casual gamers and those who are more advanced.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.