Samsung S85D vs Hisense E7Q PRO / E79Q PRO

Brightness is a key parameter in televisions, and the S85D Samsung model offers levels comparable to other OLEDs from a few years ago. Although it does not impress in this regard, its enormous advantage is the very competitive price. A peak brightness of 600 nits ensures good image quality in HDR conditions, giving users a taste of cinematic experiences in the comfort of their home. However, as with many budget OLED models, the biggest issue is very bright, full-screen scenes – in such moments, like the final scene from the film “The Meg,” the television can lose even half of its brightness, which is noticeable compared to more expensive OLED models. Despite this, the television offers impressive coverage of the DCI-P3 colour palette at 99%, allowing for vibrant and accurate colours to be displayed.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The Filmmaker mode on the Samsung S85D does offer quite good factory settings, but it is not free from errors, particularly evident in colour reproduction. The white balance chart for HD and HDR content shows clear issues – both red and blue colours are significantly weakened, leading to a dominance of green. The result is an unnatural yellowish hue that can affect the perception of realistic scenes. The Color Checker test clearly shows that the colour samples deviate from expected values – for HD material, the colours can be overly saturated, with a noticeable shift towards green, which is also evident in the white balance chart. Conversely, for 4K HDR content, the colours appear too dull, lacking depth, making the image less appealing and natural. This effect is particularly noticeable in delicate scenes where colour precision plays a key role, which can be disappointing for discerning viewers who expect faithful reproduction of details and colour intensity.

As for brightness, the gamma chart for HD content looks quite good; however, there is a noticeable jump at the end, exceeding a value of 2.4. While this is not a major issue in most scenes, in more demanding sequences it may affect the clarity of bright details. For 4K content, the EOTF curve, responsible for delivering brightness, turns out to be problematic. The initial part of the chart shows a small jump. This phenomenon can result in excessive boosting of brightness in the brightest areas of the image, leading to loss of detail in very bright scenes.

Although Samsung S85D offers quite decent factory settings, especially in Filmmaker mode, it is worth considering manual adjustment of settings to improve some imperfections, particularly in colour reproduction.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, the Filmmaker mode on the Samsung S85D truly impressed. The white balance, regardless of the type of content, has significantly improved, resulting in more natural colours. The Color Checker test shows that colour reproduction errors are now minimal and rarely exceed acceptable values, which indicates accurate colour rendering. The factory colour reproduction left much to be desired, but the situation has now significantly improved – the colours are natural, precise, and look as if they were rendered exactly according to the creators' intentions. This is a huge step forward compared to previous generations, where colours were often distorted or too intense.

The brightness characteristics also benefited from the calibration – it is now more vivid and precise. The gamma, although fairly good previously, has become even more stable, providing a deeper, more natural image. The EOTF curve has been aligned, allowing details in dark areas to be more visible and the contrast more balanced. With all these improvements, the television delivers an image close to reference quality, greatly enhancing the enjoyment of watching films and HDR content.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Samsung S85D performs excellently in scaling images and smoothing tonal transitions. Like in other Samsung models, the television offers three noise reduction modes: off, standard, and high. Although it effectively improves gradations, it unfortunately also removes film grain, which many viewers desire to give the image a cinematic character. This grain often adds authenticity and a certain rawness to films, which is lost after smoothing. Removing the grain can make the image look too sterile and smooth, which detracts from the charm of the original film material. When it comes to scaling images, the Samsung S85D handles lower resolution content beautifully – the model in the picture and the branches in the background were displayed correctly, with no major issues with edge aliasing. The only noticeable drawback is the presence of overscan, which can sometimes cut off parts of the image, which may not please everyone.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

As befits an OLED television, Samsung S85D offers excellent motion fluidity. Equipped with a 120 Hz panel and fast response time, the television provides very smooth playback of dynamic scenes without visible ghosting. For movie enthusiasts, there is a feature called "Image Clarity Settings," which allows adjusting the fluidity of the image to individual preferences on a 10-point scale. Motion blur reduction enhances the sharpness of rapidly moving objects, while motion smoothing smooths out movement, eliminating the "judder" effect. This way, every user can set the appropriate level of clarity that best suits their taste, from a more cinematic effect to sharper, smoother movements.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Samsung S85D OLED is an excellent choice for gamers, thanks to its many modern features that facilitate and enhance gameplay. The television has four full-bandwidth HDMI 2.1 ports, allowing you to connect the latest consoles without worrying about image quality or frame rate limitations. This means support for 4K resolution at 120 Hz, which is ideal for modern titles. Additionally, the Samsung S85D has an ALLM (Auto Low Latency Mode) feature that automatically activates low latency mode when it detects a gaming device. This means you don’t have to manually switch settings – the television takes care of ensuring a fast response time, which is crucial in games where every second counts.

The VRR (Variable Refresh Rate) feature and G-Sync support are additional elements that make gameplay smoother. VRR adjusts the refresh rate to the number of frames generated by the console or computer, eliminating screen tearing and stuttering. This is particularly useful in dynamic games where the frame rate can fluctuate. Auto Motion Plus Game is a feature that Samsung has introduced with gamers in mind, and it is worth appreciating. With it, the image in games becomes smoother – 30 frames per second look like 45, and 60 Hz gains in fluidity, creating an effect close to 90 Hz. At the same time, there is no significant increase in input lag, which remains below 25 ms, making this feature stand out among others available on the market. Gamers can enjoy a smoother image without worrying about a decline in responsiveness.

Samsung has also ensured something extra – the television has a built-in Xbox Game Pass app, which means you can play in the cloud without needing to own a console. This is a great solution for those who want to enjoy gaming without investing in additional hardware. All you need is internet access, and you have a huge library of games at your fingertips. This makes Samsung S85D a fantastic choice for both casual gamers and those who are more advanced.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.