Samsung QN80F vs Haier M90E

QN80F is quite a bright screen – in synthetic tests, it achieved nearly 1000 nits, which allows for justified expectations regarding HDR content. And indeed, in many scenes, the television can truly shine. Sequences with a lot of light – like shots from the film Life of Pi or wide, bright surfaces in The Meg – look impressive. Brightness remains around 700 nits, which provides a solid effect, sufficient to feel the true "HDR magic." Unfortunately, not every scene looks that good. In materials with small, bright details on a dark background, such as in Sicario 2, the television has issues – it can significantly dim certain elements, sometimes to the point where they disappear from the image. This is the result of a limited number of dimming zones, which forces the device to make compromises: either maintain inky blacks or sacrifice some detail. QN80F usually chooses the former. As a consolation, there is quite decent coverage of a wide colour gamut – DCI-P3 at 93%. This is not the highest score on the market, but it is more than adequate for most content on streaming platforms.

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

We test televisions always in the best available factory mode – in the case of the Samsung QN80F, this is the Filmmaker mode, and indeed, it is this mode that offers settings closest to the creators' intentions. However, this does not mean that everything looks perfect. In SDR content, the biggest problem turned out to be an unbalanced white balance – slight deficiencies in green and a noticeable excess of red led to discernible colour errors, one could even say a pinkish tint on the screen. This was well demonstrated in the colour checker test, where the colours 'escaped' beyond their target fields – to the extent that even a sensitive viewer's eye could catch this without the aid of a meter.

In HDR content, the white balance was much better, but another issue arose – brightness management. The EOTF curve resulted in an overly bright image for most of the time, which could affect the perception of contrast and caused the screen to subtly 'flicker' during dynamic light changes. We have already written more about this in the paragraphs on black levels and HDR. Fortunately, Samsung leaves the user with plenty of options. The QN80F offers a rich set of calibration options, including a 20-point white balance – therefore, we decided to check what this television is really capable of after proper calibration.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

After conducting a thorough calibration, it was possible to bring most of the image parameters to a really good level. The white balance in both SDR and HDR is nearly perfect – the picture is natural, neutral and devoid of the previously noticeable redness. The colours have gained depth, and the overall visual reception has become more pleasant and cohesive. It was also possible to partially master the brightness management, which in the factory version could be problematic. The EOTF chart shows that the television performs significantly better with brightness after calibration – there is no longer excessive dimming of certain elements. In films, it can still be noticed that the QN80F has a tendency to slightly brighten the smallest, light details – however, this is the effect of the device's design and the limited number of dimming zones. In short: not everything can be overcome, but what could be has been improved. After calibration, the QN80F makes a really good impression; it simply looks more mature and professional.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

If, while watching lower quality materials – for example from YouTube – we notice strange colour transitions or unwanted artefacts, it's worth checking the settings and turning on the noise reduction feature. In our opinion, the best setting is at “medium” – it effectively smooths out problematic colour transitions while not blurring the entire image too much. However, one must know this: this option tends to remove film grain. If someone cares about preserving this effect (e.g. in older films), it’s better to simply turn it off – regardless of the level, the grain always disappears.

When it comes to resolution scaling (or so-called upscaling), Samsung – as usual – performs very well in this area. The QN80F may not compete with top models costing tens of thousands, but for its price class, it really does impress. Materials of very low quality (e.g. from SD television or older video files) are noticeably improved and look surprisingly decent. The only noticeable drawback is the typical Samsung issue with overscan – that is, slight cropping of the image edges in very low resolutions, e.g. 576p.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

QN80F is truly a "fast" television. The applied panel offers a refresh rate of up to 144 Hz, which in practice means that the screen keeps up with the action – whether we're watching a film, playing games, or browsing dynamic content online. The image doesn’t stutter, isn’t excessively smeared, and overall looks simply smooth and pleasing to the eye. Of course, the manufacturer hasn’t forgotten about cinema fans – in the settings, we’ll find an option to adjust motion smoothness, allowing us to tailor the effect to our personal preferences. We can maintain a more "framey" appearance (for those who enjoy the classic cinematic vibe) or ramp up the smoothness to a higher level for a theatrical smoothing effect. Importantly, the choice is ours. Watching films and playing on the QN80F is simply a delight.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Samsung QN80F is a television that delivers on almost every front when it comes to gaming. We have a 144 Hz panel, four fully-fledged HDMI 2.1 ports, support for gamers in the form of Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and even one of the best-designed game bars on the market. The cherry on top is the motion smoother, which – uniquely in the world – works in games without significantly increasing input lag. Sounds like an almost perfect television for gamers? And indeed, it is almost that.

[UPDATE] We have updated our reviews of Samsung televisions from the 2025 model year due to the release of firmware version 1131, which restored the critical gaming feature HGiG.

As usual, Samsung does not support Dolby Vision in games, but that no longer surprises anyone. However, it is much more surprising that... the HGIG function has disappeared – the system that allows the console (e.g. PlayStation 5 or Xbox Series X) to precisely adapt HDR tone mapping to the capabilities of the television. In the latest firmware update for the 2025 models, this option simply vanished. It looks more like a mistake than a deliberate move, but it must be honestly noted that at the time of writing the review, the HGIG function is simply not available.

And it is precisely because of this one absence that the QN80F shifts from being nearly perfect for gamers to being 'almost' perfect. It's a shame – because everything else suggested that Samsung could raise the bar very high again in this generation.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.