Samsung QLED Q80D vs Hisense U7Q

In the context of HDR, the Samsung Q80D television achieves very positive brightness results in the tested film scenes, where the frame is filled with light, reaching values from 600 to 900 nits, allowing the user to experience a great juiciness of the image. Such results allow the user to feel the difference between HDR and SDR quality. Unfortunately, problems arise in situations where small light effects occur against a dark background. In such cases (e.g. test pattern 4 from the film Sicario 2), a noticeable drop in brightness can be observed, caused by the large sizes of the dimming zones used here. This limitation, combined with the dimming algorithm, affects how the television handles small bright elements against a dark background. At that point, we may perceive an unwanted lack of brightness, and the HDR effect resembles that of SDR.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

In "Filmmaker" mode, which is the best choice out of the box, the Samsung Q80D TV shows solid colour reproduction. For SDR content, a visible drop at the beginning of the gamma curve suggests that details in dark scenes may be less pronounced, impacting the overall viewing experience. Regarding white balance in SDR content, while it is generally accurate, significant drops in blue colour when screen coverage exceeds 70% can result in less natural hues in bright and dark scenes. Users may notice that some blue elements in the image may appear less intense, and the overall colour will have a warmer tint.

In contrast, for HDR content, the EOTF curve being above the reference line for most of the time indicates that the TV may struggle with accurately reproducing brightness and details in the brighter areas of the image, which may be disadvantageous for the viewer. It is also worth noting the substantial drop at the beginning of this graph, indicating that the TV has difficulties reproducing brightness in the darker areas of the image, as seen in the contrast and black tests, where several scenes were unable to showcase the full capabilities of the TV's brightness. In terms of its white balance, the initially good results on the graph are promising, but the sharp drop in red colour, which significantly falls down, combined with a large increase in blue colour, may lead to inaccuracies in reproducing certain skin tones and other key colours. This phenomenon may be noticeable to viewers in scenes where colour details are crucial.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

The film mode after calibration looks significantly better than the one you can see when taken out of the box. Samsung offers an advanced range of calibration tools in its televisions. Among them are 2- and 20-point greyscale adjustment and CMS (Colour Management System). Both in HDR and SDR mode, the white balance has improved significantly, although there are minor errors at the end of the graph in the case of HDR content. The contrast has also been greatly improved, and the gamma curve responsible for SDR shows better results. However, when it comes to HDR, the EOTF curve in the television seems to be at an ideal level at first glance. Yet, when we delve deeper and enable the EOTF graph while watching films, we may notice that all the lines of the curve are above the reference line. One could even say that the television is "cheating" when playing film materials. Such a situation, where the EOTF curve is above the reference line, makes the screen – although it may seem brighter, which some users may find attractive – lose detail in the darker parts of the image. In practice, this means that in scenes with a lot of shadows or dark elements, the television is unable to accurately render the details that should be visible.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

Samsung Q80D performs very well with low-quality materials. The noise reduction works on the principle of gentle grading, making it very effective in smoothing out unwanted image disturbances. Unfortunately, this same effectiveness also causes elements that should not be smoothed, such as film grain, to become blurred. For those who value a pliable, smoothed image more, this can be seen as a significant advantage, especially for lower-quality content.

When it comes to image scaling, Samsung Q80D stands out positively in this aspect, significantly enhancing viewing comfort. The television handles the conversion of lower-resolution materials well, improving their quality and detail. For example, in the attached image with the model, there are no visible artifacts or excessive fraying of branches, which attests to the advanced image processing technology.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The Samsung Q80D television stands out very positively in terms of motion fluidity and motion blur reduction, primarily due to the applied 120Hz panel and above-average response time of the panel. Users have two options for adjusting fluidity: "Motion Smoothing," which allows for adjustment of smoothness on a 10-point scale, and "Blur Reduction," particularly effective at higher refresh rates, improving the sharpness of rapidly moving objects. In the UFO test, no motion blur is visible behind the moving object, and the image is not cloned forward, indicating a lack of overshoot effect.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The Samsung Q80D television is a true gem for gamers. It is equipped with four HDMI 2.1 ports, which is a rarity, especially in this price range. This allows users to enjoy features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and 120Hz in 4K resolution. These features ensure smoothness and responsiveness of the image, which is a key aspect during dynamic gameplay. The television also supports HGIG (HDR Gaming Interest Group), enabling optimal display of HDR content in games. Additionally, it is equipped with a Game Bar that allows quick access to gaming settings. Users of Nvidia graphics cards will also be pleased thanks to the implementation of G-Sync. This feature eliminates stuttering and screen tearing. The only downside is the lack of support for Dolby Vision mode, which may be disappointing for users looking for this HDR format. It is also worth mentioning that since 2022, thanks to a partnership with Microsoft, Samsung televisions offer the Xbox Game Pass application, allowing for cloud gaming. This is an additional advantage for gamers who want to access a wide library of games without the need for a console.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.