Compare: Samsung QLED Q70D / Q74D / Q77D vs Sony X90L

Samsung Q70D performed in the test just as it should for its category – very well. The strongest points of the television are undoubtedly its efficiency when using a console and the colour reproduction after undergoing the calibration process. The former will certainly not allow gamers to remain indifferent to the range of benefits that Samsung Q70D can offer, and there are indeed many, including this almost exclusive feature for the manufacturer’s units – the ability to smooth out gameplay while maintaining a reasonable input lag, which allows titles running at 30 fps to perform like those at native 60 frames per second. In the context of gaming, one cannot forget the well-implemented HGIG mode, which, when correctly set up, is on par with games using Dolby Vision. One should also not overlook the ease of pairing the television with the Canal+ decoder, which is not such an obvious advantage, but we know that many people struggle with this issue. Staying on the topic of television, it must be acknowledged that the Samsung Q70D offers very good brightness in SDR materials for its price range, making daytime viewing more than comfortable. A downside for the tested television has to be the lack of Dolby Vision, which would have greatly enhanced the maximum brightness of the Samsung Q70D. One should also not overlook the construction flaws of the device, which may (though not necessarily) lead to light bleed, which can be noticed in dark conditions on less bright scenes. What cannot be taken away from Samsung Q70D is the fact that it features one of the better motion smoothing technologies in its price range, which works excellently in the context of sports events or fast-paced action scenes. The system that operates the television runs very smoothly, and the only complaint one might have is the lack of the Tidal app. In summary, the Samsung Q70D is a good continuation of the manufacturer's seventh series, which year after year gains – both in quality and popularity.

Sony X90L is a higher-end model from the Japanese manufacturer that premiered in 2023, but it will successfully continue into 2024 as well. The Sony brand and the name Bravia are associated with excellent picture quality, and this model confirms that reputation – it offers great brightness and very good black levels. Despite having fewer local dimming zones than its competitors, it makes up for this with an advanced algorithm. Additionally, after calibration, the television presents very well-rendered colours, resulting in a natural and cohesive image reminiscent of IMAX cinema. In everyday use, X90L performs excellently, mainly due to the image processor, which effectively scales lower resolution content, and the recording function from the built-in tuner, which is becoming increasingly rare in today’s televisions. Sony is also closely linked with the world of PlayStation, and in this regard, X90L Sony does not disappoint. It is equipped with HDMI 2.1, VRR, ALLM, and a convenient Game Bar, making it a good choice for gamers who expect smooth gameplay and quick response times. However, even in such a successful model, there are some drawbacks. Gamers may be disappointed by the lack of support for HGiG, which could enhance image quality in HDR games. Furthermore, Sony has yet to introduce an update that would reduce input lag in Dolby Vision mode – something achieved in the higher model, the A95L. Those who prefer slimmer devices should know that although Sony X90L looks elegant thanks to its aluminium frame, it is not one of the thinnest televisions on the market. Even though X90L is already a year old, it remains a solid piece of equipment that combines good picture parameters with functionality and support for gamers. It is a successful choice for those seeking a versatile high-end television.

Samsung Q70D and its related models, such as Q77D and Q74D, utilise a VA panel, which in itself should provide decent contrast. Typically, it is several times higher than in IPS/ADS screens that are not equipped with an advanced local dimming system. The contrast results, as you can see, are quite varied, which is caused by the non-uniformity of the panel. Therefore, at times we can achieve good contrast, whereas at other times it is significantly degraded, but generally fairly consistent, not counting light leakage. Let’s take a look at the film scenes we prepared from the films "Oblivion" and "Revenant". As we can see, in the first one, the lights are well separated from each other, which is a positive phenomenon, as visibility of details in the whites in further tests should be equally good. What stands out the most here is the unusual over-sharpening of smoke visible under the light and the navy black in the background. In the frame from the second film, the first thing that stands out is the uneven backlighting of our scene. It was quite significant and heavily affected the perceived image. Nevertheless, the details in the film were well visible.

The Sony X90L television is equipped with a VA panel and in the tested size of 65', it has 88 local dimming zones. It may seem that such a number of zones does not make a great impression, but thanks to the local dimming algorithm, the television handles blacks excellently. This is clearly visible in the first and third test patterns, where the contrast reaches nearly 100,000:1. In more demanding scenes, the X90L does not achieve such spectacular results – a contrast level of 6000:1 is just fine. Light separation performs really well, as confirmed by a scene from the film "Oblivion." However, the small number of dimming zones means that the halo effect is noticeable, especially in the test film from "Sicario 2," where the lights of the helicopter cause quite a significant flare over a large portion of the screen. Despite the limited number of dimming zones, the Sony X90L manages to reproduce blacks quite well. Although it does not match the highest series of miniLED or OLED televisions in terms of black depth and contrast level, it offers solid results that are sufficient for most demanding users.

The brightness that the Samsung Q70D can offer is at a fairly average level, although it cannot be said that the HDR effect will be unnoticeable. Any brightness above 400 nits allows for a clear distinction between SDR and HDR materials. As was the case in the paragraph about contrast and black levels, this time we can observe that the first scene, featuring a bright sun and a dark foreground, possesses the lowest luminance among the measured ones. The result, which can be considered very good for this price range and class of display, is the latter. In a scene where we see a large light source filling a significant part of the frame, the brightness of the television is at its highest, reaching nearly 500 nits. It is worth noting the quite low coverage of the wide DCI-P3 colour gamut, which occasionally results in noticeable gaps in the colour palette. Additionally, users can enjoy rich colours and high precision in shade reproduction, making movie screenings a special experience. It is also worth noting that the Q70D Samsung panel performs excellently in eliminating blur during dynamic action scenes, which enhances the viewing comfort of sports broadcasts or games.

HDR on the Sony X90L TV looks promising. The luminance chart showed that the television has a solid power reserve, reaching a maximum of 1000 nits in synthetic tests. However, how does this perform in real-world scenarios? In scenes such as the opening of Life of Pi or the final sequence from The Meg, the TV is able to deliver this power on HDR content, reaching about 800 nits. Unfortunately, displaying small light elements on a black background, as seen in the scene from Sicario 2, poses greater challenges for the X90L – here the results drop to around 600 nits. Despite this, when compared to competing models with mini-LED technology, the effect looks very good and can shine just enough to impress us. Notably, the colour gamut coverage is commendable, with a score of 96% for DCI-P3 and 76% for BT.2020, indicating good colour reproduction in HDR content.

The best factory mode on the Samsung Q70D is "Filmmaker," and it was this mode that we used during all our tests. Before calibration, it had several flaws that effectively prevented it from conveying the director's intentions. In both SDR and HDR materials, the white balance was dominated by red and green. As a result, there was a characteristic yellow tint on the image, causing white to appear yellowed and resulting in skin tones that were noticeably too warm. The lowered gamma in standard colour gamut materials resulted in a significant drop in contrast, which was already not the highest. This caused detail in the blacks to be accentuated but also led to overexposure in brighter scenes. The EOTF curve, in this case, proved to be much better and only brightened those scenes with relatively low luminance. This was perfectly evident in the section where we measured the television's maximum brightness in HDR materials. At that point, the frame from the film "Billy Lynn" was unnaturally bright and lacking in depth.

The best mode in Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinematic experience, here the colour reproduction out of the box is average. In the case of lower quality content, such as HD – regular television or YouTube – it is worth paying attention to the white balance. It is characterised by a deficiency in red and an excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite decent, but a slight boost could make the image appear washed out and look as if it is behind a light fog.

In 4K HDR content, the situation looks somewhat different. The white balance shows a significant boost in blue, which causes the image to become unnaturally sharp and seem artificial. Such an exaggeration in colour reproduction may not appeal to everyone, especially if one prefers more realistic shades. Additionally, the EOTF curve in Sony X90L appears quite correct at first glance. However, at the end of the graph, some fluctuations can be seen, suggesting that the television is trying to maintain appropriate brightness to avoid overexposing larger elements.

Fortunately, Samsung provides a wide range of calibration tools in all its televisions, including 2-point and 20-point grey scale adjustment as well as advanced CMS. This allowed us to significantly improve the quality of SDR and HDR content. The vast majority of errors have been corrected, and the image that the Samsung Q70D now generates is definitely closer to the reference. Higher deltaE errors in wide dynamic range content are primarily due to the display's insufficient luminance.

Sony offers a range of tools for improving image quality, including two additional picture modes that we decided to utilise during testing and to apply calibration to. This solution significantly facilitates the calibration process and is very effective, provided the appropriate tools are available. In the case of HD content, the white balance was almost perfectly aligned – only one shade of grey exceeds the error value of "1", which is an excellent result. The same can be said for the brightness characteristic (gamma), which presents itself nearly perfectly, with microscopic deviations on the order of 0.01.

In the case of 4K HDR content, the situation is not quite so ideal. Although the white balance has been greatly improved, it has not been possible to completely eliminate the dominance of blue colour. Nevertheless, the errors on the Colour Checker test only occasionally exceed the value of "2", which means that image distortions are practically imperceptible. As for the EOTF curve, it is worth activating the filter in the top right corner "EOTF in Films" – the graph looks correct, but the television encounters difficulties when illuminating very small elements, which is due to the limited number of dimming zones. Despite these minor errors, it is thanks to the calibration that the IMAX Enhanced mode on the Sony X90L makes watching films feel like a true cinema experience.

Considering how important lighting is in films and series, the overlapping structures and the fluidity of tonal transitions constitute an extremely significant element in assessing the quality of the image. The colour grading in the tested television stands at a fairly decent level. It cannot be said to be outstanding, but it is also not bad. We assess it as adequate. Brighter scenes perform best here, showing the least amount of stuttering. In scenes recorded in darker settings, slight deficiencies in grading can already be noticed, although this is not an issue that would cause discomfort while watching. This may be disrupted by the bleed of the backlighting, which is clearly visible in the last image.

The fluidity of tonal transitions in Sony X90L is excellent. The gradation is beautiful on high-quality sources such as 4K streaming. One can only notice slight cuts on more demanding gradients, but the overall effect is very good and should satisfy even the more discerning viewers.

The function responsible for improving gradation has been named "Noise Reduction" in the menu. As we have confirmed, it is worth enabling, as it has a positive effect on tonal transitions. More importantly, it does not negatively affect the film grain or the fine details, which the competition sometimes "blesses" us with.

The image scaling on Samsung Q70D should be rated as average. The manufacturer does not intend to artificially sharpen the image, but rather to leave it naturally softened.

The Sony X90L television features a tone transition smoothing function known as Soft Gradation, which is extremely effective. Even at the "low" option, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which provides a natural effect and ensures that everything looks cohesive. It's clear that the engineers really focused on this aspect, creating a solution that is impressive and performs well in daily use. Because of this, even when watching content such as regular television or YouTube, where the image is not inherently stunning, one can enjoy a smooth, cohesive, and visually pleasing experience.

Samsung Q70D is the first model in the manufacturer's portfolio featuring a 120Hz panel. Consequently, its motion smoothing functions are more advanced than those in lower-tier models. Within the menu, we find three functions responsible for improving smoothness: "Motion Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." We will discuss the third one later. The first function is responsible for sharpness in motion, while the second adjusts the level of smoothing. The smoother in Samsung Q70D performs satisfactorily, and each setting brings noticeable changes. Therefore, those who dislike the characteristic juddering in films or are avid sports viewers will be able to achieve a personalised level of smoothing. In the picture, we present a setting with slight smoothing, without the soap opera effect.

The panel used in Samsung Q70D features a fairly good response time for this type of display. Of course, it won't be as sharp as a proverbial razor, but at this price, it is a recommendable choice for all kinds of sports.

Sony X90L with a 120 Hz panel is an excellent choice for both gamers and cinema enthusiasts. The television is equipped with the Motion Flow smoothing feature, which allows for adjusting motion fluidity using two sliders: "smoothness" and "clarity." The "smoothness" slider controls the level of fluidity in motion, which helps reduce image stuttering, while "clarity" is used to minimize blur and enhance motion sharpness, which is particularly useful in dynamic scenes.

The tested television is equipped with four HDMI 2.1 ports. Interestingly, all of them have a bandwidth of 40 Gbps; however, during the conducted tests, we did not find any negative effects related to this state of affairs. Moreover, and more importantly, Samsung Q70D supports all functions resulting from the aforementioned standard. This news will surely please all gamers, as it means that whether using a console or a PC, we can count on the highest possible comfort during gameplay. Given the typical absence of HDR Dolby Vision for this manufacturer, it is significant that the HGIG mode has been correctly implemented and there is no issue with setting the calibration checkerboard. We particularly note that Samsung, as the only manufacturer, allows gameplay with the smoothener turned on, without significant degradation. This means that titles running at 30 fps will be perceived like those with native 60 frames per second.

Samsung, as one of the first manufacturers, introduced the Game Bar to its televisions, which it has consistently refined since then. It contains all the necessary information regarding gameplay parameters that we can change "on the fly".

To summarise: Samsung Q70D performs excellently both with a console and a computer. All functions worked perfectly and there were no issues with them. The ability to enable the smoothener without a significant increase in input lag is a true game changer.

Sony X90L is a television that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth playback of high-resolution games at a high frame rate. Gamers can also take advantage of the ALLM feature, which automatically switches the television to low latency mode, and VRR, which ensures smooth gameplay without image stuttering. The Game Bar is an additional advantage – an intuitive tool that provides quick access to the most important gaming settings and features, facilitating control over gameplay.

Unfortunately, when it comes to HDR in games, the Sony X90L has its limitations. There is a lack of support for HGiG, a standard that many gamers consider crucial for precise HDR reproduction in games. While the television supports Dolby Vision, which could theoretically improve image quality in games, the practical application of this feature is problematic. Dolby Vision in game mode is associated with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, it is not possible to enable Dolby Vision alongside VRR. This means that despite its numerous advantages, gamers seeking the ideal HDR in games may feel a sense of disappointment.

The latency results in Samsung Q70D are at a high level, regardless of the signal or resolution. All gamers will certainly appreciate the manufacturer's efforts, which allow for a game running in 4K 120 Hz with HDR to have a mere 7 ms latency, which is virtually unnoticeable even in online games. It is worth adding that the lag with the smoothness enhancer switched on increases by about twice, which still means very comfortable gaming in this case.

Input lag in Sony X90L can be assessed as decent, although it is not outstanding. In Dolby Vision mode, the television operates only at 60 Hz, and the additional high input lag complicates matters as it makes gameplay practically unplayable. For games at the popular frequency of 60 Hz, the input lag is about 25 ms – this is an acceptable result, but for more demanding gamers, it may prove disappointing.

However, those more advanced gamers who have equipment supporting higher refresh rates can expect better results. With a 120 Hz signal, the input lag drops to around 12 ms, providing significantly better responsiveness and smoother gameplay, meeting the expectations of more demanding users.

After connecting the television to the computer and wanting to use it as a monitor, we can expect a low input lag of 13 ms, which is practically unnoticeable along the mouse-screen-eye line. Thanks to the correct implementation of chroma 4:4:4, the readability of fonts is at a high level, so one can confidently connect the Samsung Q70D to the computer as a monitor and anticipate comfortable work with text.

The subpixel arrangement is BGR, which does not negatively impact the use of the television as a monitor. However, since operating systems are not adapted to such a subpixel format, this may cause slightly less clear outlines. Nevertheless, this is practically negligible and only a handful of people may notice it.

Cooperation with the PC in Sony X90L is at a good level. The X90L television supports chroma 4:4:4, which ensures quite good font visibility, important while working or browsing content on a large screen. Although there are minimal issues with font legibility on a dark background, it is not bothersome enough to pose a major problem in everyday use.

An additional advantage for PC users is the 120 Hz refresh rate and support for G-Sync functionality. As a result, gamers can expect smoother gameplay without the effect of stuttering or tearing, which significantly enhances comfort and the gaming experience.

Due to the VA panel, the performance of the Samsung Q70D in terms of viewing angles is its Achilles' heel. Even a slight shift from the axis results in a significant loss of contrast and a substantial degradation of colours.

The viewing angles on the Sony X90L are unfortunately very poor, which is typical for VA panels. The picture quality degrades when viewed at an angle, which can be problematic when watching from a greater distance or with a larger group of people. It's a shame that the manufacturer did not use a coating to widen the viewing angles, which could significantly improve this aspect and make the television more versatile for different room layouts.

The satin finish of the panel in the Q70D allows for quite good performance in a strongly sunlit room. It is worth noting that the reflections do not extend beyond their source, thus not spilling over onto the rest of the panel. We also commend the maximum brightness of the television in SDR materials, which is 450 nits, allowing for comfortable content consumption during the day.

The performance of the television Sony X90L during the day is very good. The satin matrix effectively dampens reflections, which minimises glare and keeps the image clear even in bright rooms. An SDR brightness level of 785 cd/m² allows for comfortable viewing of standard television and lower quality materials regardless of the time of day. As a result, the X90L will perform excellently in both well-lit living rooms and more sunlit spaces.

The operation of the Samsung Q70D is powered by the proprietary Tizen system. It is quite a well-known software, as the manufacturer has been developing it in its televisions for a really long time. Its main advantage is smooth performance and the absence of significant stutters, which we can confirm through conducted tests. The greatest downside, however, is its closed nature. Although the app store is quite extensive, we are still at the mercy of the manufacturer. Therefore, we will not be able to install missing items, even from a pendrive. A perfect example of this is this year's discontinuation of support for the Tidal app. On the other hand, a benefit, especially for users of Apple equipment, is the implementation of AirPlay, which allows for easy mirroring of content from a device to the television. Fortunately, Samsung has also provided the option to connect a keyboard and mouse for much quicker navigation through the television's menu. It is worth mentioning that the manufacturer has luckily included a remote that connects via Bluetooth this year, which often did not occur in the past. The Tizen system has one more advantage. It integrates very well with external devices such as the NC+ decoder or soundbars. The connection process is very quick and does not require any special skills.

In summary: The Tizen system is very smoothly functioning software, which is certainly a strong advantage of the television. Although more advanced users may complain about the lack of at least KODI, the rest will be satisfied.

Sony X90L offers a rich set of features, starting with the Google TV system, which is the heart of entertainment. This solution provides access to a vast array of applications and streaming services, and the interface is intuitive and straightforward. With the support of a voice assistant, using the television becomes even more convenient – just one command is enough to find your favourite films, series, or music. Google TV operates smoothly and allows for full personalisation, making everyday use enjoyable and hassle-free.

The television also offers a number of user-friendly features. It supports AirPlay and Miracast, enabling easy content sharing from mobile devices. Additionally, other devices can be connected via Bluetooth, which enhances versatility and user convenience. For those who prefer traditional television viewing, there is even a recording feature available without the need for an external decoder, which is a significant advantage for fans of live shows.

In terms of design, Sony X90L may not be the sleekest, but its appearance is impressive thanks to a metal frame that adds elegance. The television is equipped with a base that can be positioned in three different ways, allowing for adjustments according to different spaces and user preferences.

The built-in player Samsung Q70D is one of its major advantages. It handled almost all video and audio files prepared for the testing process excellently. The only exceptions in this regard are, of course, the Dolby Vision format (which is not surprising) and less popular codecs. Additionally, credit should be given for the support of Polish characters and the ability to change font colours. However, it performs worse with photo formats, as it only supports JPEG among the popular ones. There is definitely a lack of formats such as PNG or Apple's HEIC.

Sony X90L handles the playback of most popular file formats from USB without any issues, which is a big plus for those who often access external content. However, it is worth mentioning a slight downside – the built-in player does not allow for changing the font colour in subtitles, which may be problematic for some. Fortunately, thanks to the extensive Google TV system, users have a wide range of options. Alternative media players, which offer more personalisation options, can be easily installed.

The built-in audio system Samsung Q70D, due to its slim design, is not among the most outstanding. The overall sound is fairly balanced, although we wouldn't advise increasing the volume above 2/4 of the scale. However, if we have a home cinema system, a number of codecs await us, notably featuring the most important ones, namely DTS-HD Master Audio and Dolby Atmos.

The sound on the Sony X90L is pleasant and clear, and the presence of bass makes the audio richer. The television performs well when playing music, offering satisfactory audio experiences. An additional advantage is the support for Dolby Atmos and DTS technologies, which provide a more spatial and immersive sound. As a result, films, games, and music gain depth and realism, creating a better experience for the user.

Samsung QLED Q70D / Q74D / Q77D vs Sony X90L

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound