Compare: Samsung QLED Q70D / Q74D / Q77D vs Panasonic Z95A

Samsung Q70D performed in the test just as it should for its category – very well. The strongest points of the television are undoubtedly its efficiency when using a console and the colour reproduction after undergoing the calibration process. The former will certainly not allow gamers to remain indifferent to the range of benefits that Samsung Q70D can offer, and there are indeed many, including this almost exclusive feature for the manufacturer’s units – the ability to smooth out gameplay while maintaining a reasonable input lag, which allows titles running at 30 fps to perform like those at native 60 frames per second. In the context of gaming, one cannot forget the well-implemented HGIG mode, which, when correctly set up, is on par with games using Dolby Vision. One should also not overlook the ease of pairing the television with the Canal+ decoder, which is not such an obvious advantage, but we know that many people struggle with this issue. Staying on the topic of television, it must be acknowledged that the Samsung Q70D offers very good brightness in SDR materials for its price range, making daytime viewing more than comfortable. A downside for the tested television has to be the lack of Dolby Vision, which would have greatly enhanced the maximum brightness of the Samsung Q70D. One should also not overlook the construction flaws of the device, which may (though not necessarily) lead to light bleed, which can be noticed in dark conditions on less bright scenes. What cannot be taken away from Samsung Q70D is the fact that it features one of the better motion smoothing technologies in its price range, which works excellently in the context of sports events or fast-paced action scenes. The system that operates the television runs very smoothly, and the only complaint one might have is the lack of the Tidal app. In summary, the Samsung Q70D is a good continuation of the manufacturer's seventh series, which year after year gains – both in quality and popularity.

During the Panasonic Z95A tests, we felt as though we were holding a television that deserves to be called one of the best on the market. When it comes to picture quality, it is exceptional! The OLED with infinite contrast, perfect blacks, and incredible brightness makes watching films a pure pleasure. The micro lens array (MLA) truly made a difference. Thanks to it, the picture gained not only in brightness, reaching a spectacular 1500 nits in HDR content but also improved viewing angles - which are already quite good in regular WOLED panels. As a result, every scene looked so realistic that we felt as if we were part of it. We also checked how it performs in various lighting conditions – it impressed without exception in both dark and bright rooms. We couldn't complain about the sound either. The built-in soundbar with Dolby Atmos surprised us with its spaciousness and dynamics, which is usually lacking in speakers integrated with televisions. This is really solid support for cinematic experiences. The Panasonic Z95A does not disappoint gamers either. We tried out its gaming features – support for ALLM, VRR, a 144 Hz panel, and playing in Dolby Vision at 120 Hz are things that every avid gamer will appreciate. Additionally, there are practical extras such as the ability to record to an external disk and a PiP function, which enhance everyday use of the television. Of course, we also noticed some downsides. The Fire TV operating system from Amazon, although better than in older models, still has its flaws. The absence of certain popular apps, such as Player.pl or TVP VOD, and poorly executed translations in the interface can be frustrating at times, especially in a television in this price range. Panasonic Z95A is a television with a capital "P" like premium. It impresses with its image quality, sound, and functionality. However, its high price may deter some, especially when there are devices on the market offering similar capabilities at a much lower price. However, if the budget is not an issue, Z95A is a television that delivers cinematic experiences at absolutely the highest level.

Samsung Q70D and its related models, such as Q77D and Q74D, utilise a VA panel, which in itself should provide decent contrast. Typically, it is several times higher than in IPS/ADS screens that are not equipped with an advanced local dimming system. The contrast results, as you can see, are quite varied, which is caused by the non-uniformity of the panel. Therefore, at times we can achieve good contrast, whereas at other times it is significantly degraded, but generally fairly consistent, not counting light leakage. Let’s take a look at the film scenes we prepared from the films "Oblivion" and "Revenant". As we can see, in the first one, the lights are well separated from each other, which is a positive phenomenon, as visibility of details in the whites in further tests should be equally good. What stands out the most here is the unusual over-sharpening of smoke visible under the light and the navy black in the background. In the frame from the second film, the first thing that stands out is the uneven backlighting of our scene. It was quite significant and heavily affected the perceived image. Nevertheless, the details in the film were well visible.

The contrast and black levels in the Panasonic Z95A television are at a level that captures the attention of even the most discerning viewers. The Z95A, as befits an OLED, delivers remarkable results in this area. In every tested scene, the contrast is practically infinite, translating into excellent image quality in real-world conditions. During the screening of the film Oblivion, one can see how light sources, such as lamps, fall on the actor, creating an incredibly realistic effect. The Z95A Panasonic reproduces these black details with impressive precision, making even subtle differences in brightness and lighting stand out clearly. As a result, viewers experience a sense of depth and naturalness in the image that is hard to find in LED televisions, which often offer various types of compromises.

The brightness that the Samsung Q70D can offer is at a fairly average level, although it cannot be said that the HDR effect will be unnoticeable. Any brightness above 400 nits allows for a clear distinction between SDR and HDR materials. As was the case in the paragraph about contrast and black levels, this time we can observe that the first scene, featuring a bright sun and a dark foreground, possesses the lowest luminance among the measured ones. The result, which can be considered very good for this price range and class of display, is the latter. In a scene where we see a large light source filling a significant part of the frame, the brightness of the television is at its highest, reaching nearly 500 nits. It is worth noting the quite low coverage of the wide DCI-P3 colour gamut, which occasionally results in noticeable gaps in the colour palette. Additionally, users can enjoy rich colours and high precision in shade reproduction, making movie screenings a special experience. It is also worth noting that the Q70D Samsung panel performs excellently in eliminating blur during dynamic action scenes, which enhances the viewing comfort of sports broadcasts or games.

Panasonic Z95A showcases class when it comes to HDR performance. In luminance tests, it achieves a level of 1800 nits, which has a real impact on movie watching. Scenes from Life of Pi or Gemini Man look fantastic – the television effortlessly renders details and intensity of bright spots, impressing with its power. In more demanding moments, like the final scene from The Meg, one can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic matrices. Nevertheless, a result around 1000 nits can still be considered excellent, still providing very good image quality. Additionally, the television offers excellent coverage of wide colour palettes – as much as 98.6% for DCI-P3 and 74.5% for BT.2020. Thanks to this, colours are not only vivid but also deeply saturated, allowing for a full appreciation of the richness of details, especially in HDR scenes. Such coverage makes the hues look more realistic, and the HDR effect gains in intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables achieving such high luminance and excellent image detail. Because of this, the Panasonic Z95A offers HDR at a level that truly makes a difference.

The best factory mode on the Samsung Q70D is "Filmmaker," and it was this mode that we used during all our tests. Before calibration, it had several flaws that effectively prevented it from conveying the director's intentions. In both SDR and HDR materials, the white balance was dominated by red and green. As a result, there was a characteristic yellow tint on the image, causing white to appear yellowed and resulting in skin tones that were noticeably too warm. The lowered gamma in standard colour gamut materials resulted in a significant drop in contrast, which was already not the highest. This caused detail in the blacks to be accentuated but also led to overexposure in brighter scenes. The EOTF curve, in this case, proved to be much better and only brightened those scenes with relatively low luminance. This was perfectly evident in the section where we measured the television's maximum brightness in HDR materials. At that point, the frame from the film "Billy Lynn" was unnaturally bright and lacking in depth.

The best picture mode on the Panasonic Z95A is undoubtedly the Filmmaker mode. It offers quite a good image reproduction, but it is not free from certain issues that require improvement. Firstly, the white balance, for both 4K and HD content, tends to have a dominance of red and blue hues. This causes a slight pinkish tint to the image, particularly noticeable in bright, white scenes. Such deviations can be seen in the comparative photo below, which illustrates this issue well. The Colour Checker test also confirms these discrepancies, showing slight shifts in the dots towards the mentioned shades.

In terms of gamma brightness characteristics, it performs very well, with only minor problems when brightening small details. A greater challenge is posed by the EOTF curve, which is responsible for controlling brightness in 4K HDR content. Here, there is a slight boost in brightness above the reference value, which sometimes makes the image too bright, especially in more demanding scenes. Although the Filmmaker mode is definitely the best choice on the Z95A, these aspects require refinement to fully utilise the television's potential.

Fortunately, Samsung provides a wide range of calibration tools in all its televisions, including 2-point and 20-point grey scale adjustment as well as advanced CMS. This allowed us to significantly improve the quality of SDR and HDR content. The vast majority of errors have been corrected, and the image that the Samsung Q70D now generates is definitely closer to the reference. Higher deltaE errors in wide dynamic range content are primarily due to the display's insufficient luminance.

After calibration, Panasonic Z95A shows its full potential, offering an almost perfect picture. The television provides immense adjustment capabilities, which we have fully utilised. The white balance after calibration is positively perfect, and errors in SDR content at the level of 0.5 place it in an absolutely reference standard. The same is true for 4K HDR content – the screen tint has been completely eliminated, and the white balance is now exemplary.

The colour palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 are a result that will satisfy both professional calibrators and enthusiasts of cinematic picture quality. Significant changes have also occurred in the brightness characteristic – the EOTF curve has been flattened, eliminating previous issues with excessive brightness. And a small gamma error has been reduced.

Before calibration, the picture was decent, but now it's an entirely different league. It's a real feast for the eyes, the quality of which is hard to compare to anything else. Panasonic Z95A, after fine-tuning the settings, becomes a true master of colour reproduction.

Considering how important lighting is in films and series, the overlapping structures and the fluidity of tonal transitions constitute an extremely significant element in assessing the quality of the image. The colour grading in the tested television stands at a fairly decent level. It cannot be said to be outstanding, but it is also not bad. We assess it as adequate. Brighter scenes perform best here, showing the least amount of stuttering. In scenes recorded in darker settings, slight deficiencies in grading can already be noticed, although this is not an issue that would cause discomfort while watching. This may be disrupted by the bleed of the backlighting, which is clearly visible in the last image.

The tonal transitions in Panasonic Z95A are not disastrous, but in this class of devices, one can expect more. The television struggles with smoothly blending colours, both in dark and light shades. In more demanding scenes, minor imperfections are visible, which can affect the visual experience, particularly for more discerning users. While this is not a disqualifying factor, it is an aspect that needs improvement, especially considering the price and ambitions of this model.

The function responsible for improving gradation has been named "Noise Reduction" in the menu. As we have confirmed, it is worth enabling, as it has a positive effect on tonal transitions. More importantly, it does not negatively affect the film grain or the fine details, which the competition sometimes "blesses" us with.

The image scaling on Samsung Q70D should be rated as average. The manufacturer does not intend to artificially sharpen the image, but rather to leave it naturally softened.

In the case of lower quality materials, the function "Gradation Smoothing" is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – although they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be rated as average, but sufficient to improve the quality of tonal transitions.

As for digital processing, or upscaling, the image looks surprisingly good. It is vivid and pleasant to the eye, which makes lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be noted, such as "jagged" edges, for example, branches in the background. Nevertheless, this does not significantly affect the overall viewing experience, and the television handles these materials in an acceptable manner.

Samsung Q70D is the first model in the manufacturer's portfolio featuring a 120Hz panel. Consequently, its motion smoothing functions are more advanced than those in lower-tier models. Within the menu, we find three functions responsible for improving smoothness: "Motion Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." We will discuss the third one later. The first function is responsible for sharpness in motion, while the second adjusts the level of smoothing. The smoother in Samsung Q70D performs satisfactorily, and each setting brings noticeable changes. Therefore, those who dislike the characteristic juddering in films or are avid sports viewers will be able to achieve a personalised level of smoothing. In the picture, we present a setting with slight smoothing, without the soap opera effect.

The panel used in Samsung Q70D features a fairly good response time for this type of display. Of course, it won't be as sharp as a proverbial razor, but at this price, it is a recommendable choice for all kinds of sports.

Panasonic Z95A, thanks to its 144 Hz panel, offers excellent image fluidity. For films, there is an "Intelligent Frame Creation" feature that enhances fluidity and reduces motion blur. The user has two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in rapidly moving scenes. "Film Smoothness" – adds fluidity by creating additional frames between the originals, making motion appear smoother and more natural with a "soap opera" effect.

Thanks to this, viewers can adjust the settings to their own preferences. Films and less dynamic material look smooth and natural, which should satisfy most users.

The tested television is equipped with four HDMI 2.1 ports. Interestingly, all of them have a bandwidth of 40 Gbps; however, during the conducted tests, we did not find any negative effects related to this state of affairs. Moreover, and more importantly, Samsung Q70D supports all functions resulting from the aforementioned standard. This news will surely please all gamers, as it means that whether using a console or a PC, we can count on the highest possible comfort during gameplay. Given the typical absence of HDR Dolby Vision for this manufacturer, it is significant that the HGIG mode has been correctly implemented and there is no issue with setting the calibration checkerboard. We particularly note that Samsung, as the only manufacturer, allows gameplay with the smoothener turned on, without significant degradation. This means that titles running at 30 fps will be perceived like those with native 60 frames per second.

Samsung, as one of the first manufacturers, introduced the Game Bar to its televisions, which it has consistently refined since then. It contains all the necessary information regarding gameplay parameters that we can change "on the fly".

To summarise: Samsung Q70D performs excellently both with a console and a computer. All functions worked perfectly and there were no issues with them. The ability to enable the smoothener without a significant increase in input lag is a true game changer.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in terms of support for gamers. The television offers virtually everything one could expect from a device in this bracket. Support for ALLM (automatic low latency mode) and VRR (variable refresh rate) ensures smoothness and eliminates tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and additional support for resolutions other than 4K provides greater flexibility, which is a significant advantage for gamers using various configurations.

A unique and quite specific feature is the "Game Bar." Its ball-shaped interface stands out from the competition and allows for quick adjustments of key settings such as VRR, brightness level, or picture mode, without having to interrupt gameplay.

However, in this class of device, there is a minor disappointment – the Panasonic Z95A offers only two HDMI 2.1 ports, instead of four. This is definitely too few for a premium television, especially at a time when many people own more than one device requiring full HDMI 2.1 support, such as a next-gen console or an advanced computer. In this category, it's hard to accept this limitation, especially given the high aspirations of this model. Nevertheless, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.

The latency results in Samsung Q70D are at a high level, regardless of the signal or resolution. All gamers will certainly appreciate the manufacturer's efforts, which allow for a game running in 4K 120 Hz with HDR to have a mere 7 ms latency, which is virtually unnoticeable even in online games. It is worth adding that the lag with the smoothness enhancer switched on increases by about twice, which still means very comfortable gaming in this case.

Panasonic Z95A delights with an exceptional level of input lag, making it one of the best choices for gamers in its class. Regardless of the mode, the television achieves results of around 13 ms at 60 Hz and just 5 ms at 120 Hz, ensuring incredibly smooth and responsive gameplay. Moreover, Panasonic allows playing in Dolby Vision mode with minimal delays. Well done!

After connecting the television to the computer and wanting to use it as a monitor, we can expect a low input lag of 13 ms, which is practically unnoticeable along the mouse-screen-eye line. Thanks to the correct implementation of chroma 4:4:4, the readability of fonts is at a high level, so one can confidently connect the Samsung Q70D to the computer as a monitor and anticipate comfortable work with text.

The subpixel arrangement is BGR, which does not negatively impact the use of the television as a monitor. However, since operating systems are not adapted to such a subpixel format, this may cause slightly less clear outlines. Nevertheless, this is practically negligible and only a handful of people may notice it.

Panasonic Z95A works excellently with computers, offering full chroma 4:4:4 support, which translates to very good font readability. However, one should bear in mind the characteristic way of displaying text of WOLED matrices with a white subpixel, which may be noticeable during prolonged work with documents or browsing websites. This is something worth considering if the television is to be used as a work monitor.

Additionally, the support for G-Sync technology is a plus, which is a great addition for gamers using NVIDIA graphics cards. This means that the Z95A provides smooth gameplay without tearing and delays, making it a versatile device for both work and play.

Due to the VA panel, the performance of the Samsung Q70D in terms of viewing angles is its Achilles' heel. Even a slight shift from the axis results in a significant loss of contrast and a substantial degradation of colours.

The viewing angles on the Panasonic Z95A are excellent, thanks to the use of an OLED panel with MLA technology. This ensures that the picture remains clear, full of detail, and without visible colour shifts even at large angles. In practice, this means that regardless of where we are watching the television from, the picture quality remains at the highest level.

In this respect, the Z95A ranks among the very best, competing for the title of leader with televisions based on QD-OLED panels (Samsung and Sony). It is difficult to find anything better on the market, making this model an ideal choice for larger rooms or screenings with family and friends, where everyone can enjoy a perfect picture.

The satin finish of the panel in the Q70D allows for quite good performance in a strongly sunlit room. It is worth noting that the reflections do not extend beyond their source, thus not spilling over onto the rest of the panel. We also commend the maximum brightness of the television in SDR materials, which is 450 nits, allowing for comfortable content consumption during the day.

Panasonic Z95A is equipped with a glossy panel that manages to reduce reflections quite well. However, due to the use of micro lens array (MLA) technology, blacks in bright environments may take on a slightly cherry hue, which is particularly noticeable in brightly lit rooms. In terms of brightness, the average SDR value is around 500 cd/m², which comfortably allows for enjoyable viewing of the television in most living rooms. However, it should be taken into account that in very sunny conditions or with intense artificial lighting, this brightness may prove insufficient to fully eliminate reflections and maintain perfect contrast. Nonetheless, in typical home conditions, Z95A performs very well.

The operation of the Samsung Q70D is powered by the proprietary Tizen system. It is quite a well-known software, as the manufacturer has been developing it in its televisions for a really long time. Its main advantage is smooth performance and the absence of significant stutters, which we can confirm through conducted tests. The greatest downside, however, is its closed nature. Although the app store is quite extensive, we are still at the mercy of the manufacturer. Therefore, we will not be able to install missing items, even from a pendrive. A perfect example of this is this year's discontinuation of support for the Tidal app. On the other hand, a benefit, especially for users of Apple equipment, is the implementation of AirPlay, which allows for easy mirroring of content from a device to the television. Fortunately, Samsung has also provided the option to connect a keyboard and mouse for much quicker navigation through the television's menu. It is worth mentioning that the manufacturer has luckily included a remote that connects via Bluetooth this year, which often did not occur in the past. The Tizen system has one more advantage. It integrates very well with external devices such as the NC+ decoder or soundbars. The connection process is very quick and does not require any special skills.

In summary: The Tizen system is very smoothly functioning software, which is certainly a strong advantage of the television. Although more advanced users may complain about the lack of at least KODI, the rest will be satisfied.

Panasonic Z95A introduces a new operating system, which we believe is a very good move compared to last year's MZ2000 model. The system is called Fire TV and was created by Amazon. It is a novelty in the Polish market, distinguished by its fluidity and responsiveness, providing convenient operation and quick performance in everyday use.

Despite numerous advantages, the system still has a few shortcomings. We won’t find some popular applications on it, such as SkyShowtime, as well as Polish streaming services like Player.pl or TVP VOD. Another drawback is the quality of the interface translation – many functions have been translated in a rather imprecise manner, giving the impression that the translation was done "on the fly". Some names are incomprehensible, especially for those who haven't previously encountered other televisions, which can complicate the use of the device.

In terms of user functions, Z95A performs very well. It includes options such as USB recording, support for the PiP (picture-in-picture) function, AirPlay, and Miracast. As a result, the television offers versatility and meets most of the demands of modern users, although the Fire TV system still requires refinement to fully compete with more established solutions on the market.

The built-in player Samsung Q70D is one of its major advantages. It handled almost all video and audio files prepared for the testing process excellently. The only exceptions in this regard are, of course, the Dolby Vision format (which is not surprising) and less popular codecs. Additionally, credit should be given for the support of Polish characters and the ability to change font colours. However, it performs worse with photo formats, as it only supports JPEG among the popular ones. There is definitely a lack of formats such as PNG or Apple's HEIC.

As we mentioned earlier, the Fire TV system in the Panasonic Z95A has some issues with support for the Polish language, which is unfortunately also noticeable when playing files from a USB drive. The built-in media player does not allow for the correct display of Polish characters, such as "ź", "ć" or "ł", which can be inconvenient for users relying on local subtitles for films. If the correct display of Polish characters is important to the user, it may be necessary to use an external application available in the Amazon store or to stream content through other devices.

The built-in audio system Samsung Q70D, due to its slim design, is not among the most outstanding. The overall sound is fairly balanced, although we wouldn't advise increasing the volume above 2/4 of the scale. However, if we have a home cinema system, a number of codecs await us, notably featuring the most important ones, namely DTS-HD Master Audio and Dolby Atmos.

The sound in Panasonic Z95A is one of its strong points, mainly thanks to the built-in soundbar, which provides impressive audio experiences. Dolby Atmos support makes the sound spatial and full of depth, perfectly fitting into the cinematic experience. Both dialogues and sound effects are clear and dynamic, which will satisfy even the most demanding users. Unfortunately, there is a lack of support for the DTS format, which may be disappointing for those using films or content that require it. Nevertheless, the overall sound quality in Z95A is at a very high level and successfully replaces external audio systems (at a reasonable price) in most home applications.

Samsung QLED Q70D / Q74D / Q77D vs Panasonic Z95A

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound