Samsung QLED Q70D / Q74D / Q77D vs Haier Q80FUX

The brightness that the Samsung Q70D can offer is at a fairly average level, although it cannot be said that the HDR effect will be unnoticeable. Any brightness above 400 nits allows for a clear distinction between SDR and HDR materials. As was the case in the paragraph about contrast and black levels, this time we can observe that the first scene, featuring a bright sun and a dark foreground, possesses the lowest luminance among the measured ones. The result, which can be considered very good for this price range and class of display, is the latter. In a scene where we see a large light source filling a significant part of the frame, the brightness of the television is at its highest, reaching nearly 500 nits. It is worth noting the quite low coverage of the wide DCI-P3 colour gamut, which occasionally results in noticeable gaps in the colour palette. Additionally, users can enjoy rich colours and high precision in shade reproduction, making movie screenings a special experience. It is also worth noting that the Q70D Samsung panel performs excellently in eliminating blur during dynamic action scenes, which enhances the viewing comfort of sports broadcasts or games.

Alright, let’s move on to the topic that stirs up so much discussion, namely the capabilities of the television in HDR mode. Let’s state it clearly right away: the Haier Q80FUX is certainly not a brightness demon. The panel of this receiver can generate about 350 nits at peak, which in today’s terms is the absolute minimum to even talk about the presence of High Dynamic Range (HDR). On the positive side, this power is at least stable – regardless of which test pattern or film scene we used, the measurements consistently oscillated in the range of 300-350 nits. These are therefore results that are at best sufficient, definitely far from the dazzling display of capabilities we are accustomed to with more expensive models. Fortunately, there is one aspect in which the Q80FUX compensates for these shortcomings and does so impressively. After all, we are talking about a QLED television (more precisely PFS LED), which means that thanks to the quantum dot filter applied to the panel, it can generate really juicy, vibrant colours. These are not empty promises – a DCI-P3 colour gamut coverage of nearly 95% is an impressive result and directly translates into colours that are very pleasant to the eye and saturated.

The best factory mode on the Samsung Q70D is "Filmmaker," and it was this mode that we used during all our tests. Before calibration, it had several flaws that effectively prevented it from conveying the director's intentions. In both SDR and HDR materials, the white balance was dominated by red and green. As a result, there was a characteristic yellow tint on the image, causing white to appear yellowed and resulting in skin tones that were noticeably too warm. The lowered gamma in standard colour gamut materials resulted in a significant drop in contrast, which was already not the highest. This caused detail in the blacks to be accentuated but also led to overexposure in brighter scenes. The EOTF curve, in this case, proved to be much better and only brightened those scenes with relatively low luminance. This was perfectly evident in the section where we measured the television's maximum brightness in HDR materials. At that point, the frame from the film "Billy Lynn" was unnaturally bright and lacking in depth.

Factory settings for movie mode are rarely perfect, but in the case of the Q80FUX, we were confronted with a noticeable imbalance. In SDR content, the image was decidedly too warm, a result of excessive red in the white balance, giving the whole a slightly sepia tone. Ironically, in HDR materials, the television fell into the opposite extreme – an excess of blue caused an unnatural, cold effect in perception. However, it was not the capricious white balance that was the biggest problem with this television. The real culprit, responsible for the aforementioned issues, was hiding deeper. It turned out that the Q80FUX has completely miscalibrated gamma values and, crucial for HDR, a poorly executed EOTF curve. It was these erroneous factory settings that caused persistent clipping of the brightest parts of the image, overlaying them with that characteristic milky filter. Thus, we found the source of the problem. This state of affairs led to general, significant colour errors, which were easy to catch even for an untrained eye. Like every television we tested, we decided to calibrate this model as well, and the results of these adjustments can be found in the next paragraph.

Fortunately, Samsung provides a wide range of calibration tools in all its televisions, including 2-point and 20-point grey scale adjustment as well as advanced CMS. This allowed us to significantly improve the quality of SDR and HDR content. The vast majority of errors have been corrected, and the image that the Samsung Q70D now generates is definitely closer to the reference. Higher deltaE errors in wide dynamic range content are primarily due to the display's insufficient luminance.

The results of our calibration procedures must, regrettably, be acknowledged as twofold. Generally speaking, the picture is undeniably better than before the corrections; however, the biggest winner of this process turned out to be SDR content. It is precisely there, after correcting the gamma and white balance graphs, that we achieved results that can confidently be called very good. After adjustment, the Q80FUX truly shines in standard dynamics, showing only slight errors in the most difficult skin tone reproductions. Unfortunately, the weakest link remains HDR content. Here lies the paradox: despite having calibrated the white balance to nearly perfection, the overall colour errors still remain at quite a high level. The reason is that the television continues to interpret static HDR10 metadata "in its own way," stubbornly enforcing that unfortunate image burn-out effect, which inevitably leads to significant distortions. Although we have successfully eliminated the factory excess of blue, it is precisely due to this interference of electronics that the screen still tends to stray into somewhat overly cold tones. That is just how this television is.

The function responsible for improving gradation has been named "Noise Reduction" in the menu. As we have confirmed, it is worth enabling, as it has a positive effect on tonal transitions. More importantly, it does not negatively affect the film grain or the fine details, which the competition sometimes "blesses" us with.

The image scaling on Samsung Q70D should be rated as average. The manufacturer does not intend to artificially sharpen the image, but rather to leave it naturally softened.

If there is one area where Haier clearly shows it still has a long way to go compared to the market leaders, it is digital image processing. The upscaling, well... is just alright. And that’s really about all that can be said about it. It does what is expected of it: it ensures that lower resolution signals do not scare us with harsh pixelation on the screen and do not look like a forcibly enlarged postage stamp. However, it is far from the finesse and “intelligent” sharpening that more experienced players in this market have developed over the years. The biggest shortcoming of the Q80FUX software is the almost complete lack of any additional "cleaning" and smoothing functions for the image. The receiver does not offer any noise reduction or gradient improvement mechanisms. This means that with older or heavily compressed materials, we simply have to come to terms with the fact that any imperfections in tonal transitions or blending of colours, which we mentioned earlier, will continually accompany us during the viewing.

Samsung Q70D is the first model in the manufacturer's portfolio featuring a 120Hz panel. Consequently, its motion smoothing functions are more advanced than those in lower-tier models. Within the menu, we find three functions responsible for improving smoothness: "Motion Blur Reduction," "Judder Reduction," and "Clear Motion (LED)." We will discuss the third one later. The first function is responsible for sharpness in motion, while the second adjusts the level of smoothing. The smoother in Samsung Q70D performs satisfactorily, and each setting brings noticeable changes. Therefore, those who dislike the characteristic juddering in films or are avid sports viewers will be able to achieve a personalised level of smoothing. In the picture, we present a setting with slight smoothing, without the soap opera effect.

The panel used in Samsung Q70D features a fairly good response time for this type of display. Of course, it won't be as sharp as a proverbial razor, but at this price, it is a recommendable choice for all kinds of sports.

The issue of motion fluidity and blurring is largely predetermined by the use of a 60-hertz panel, which naturally makes it difficult to recommend this receiver to enthusiasts of very dynamic content. Fortunately, in the Q80FUX, we find a few options (although, as we shall see shortly, in reality only one) that are supposed to improve the experience with older film productions. There is a "De-Judder" slider available, which actually controls the smoothness of the image and allows us to adjust it to our preferences: from raw, cinematic frame rates to a more theatrical, smoothed presentation. However, a true surprise awaits us just beside it in the menu. There is also a second slider, supposedly dedicated to removing blur – a feature we typically encounter in 120Hz panels to combat motion blur in sports. However, as we expected, recalling memories from the tests of the K85F model, this slider here is merely a façade. Its adjustment does absolutely nothing to the image and it simply appears to be an oversight by the product engineers who left a non-functional option in the software for this type of panel.

The tested television is equipped with four HDMI 2.1 ports. Interestingly, all of them have a bandwidth of 40 Gbps; however, during the conducted tests, we did not find any negative effects related to this state of affairs. Moreover, and more importantly, Samsung Q70D supports all functions resulting from the aforementioned standard. This news will surely please all gamers, as it means that whether using a console or a PC, we can count on the highest possible comfort during gameplay. Given the typical absence of HDR Dolby Vision for this manufacturer, it is significant that the HGIG mode has been correctly implemented and there is no issue with setting the calibration checkerboard. We particularly note that Samsung, as the only manufacturer, allows gameplay with the smoothener turned on, without significant degradation. This means that titles running at 30 fps will be perceived like those with native 60 frames per second.

Samsung, as one of the first manufacturers, introduced the Game Bar to its televisions, which it has consistently refined since then. It contains all the necessary information regarding gameplay parameters that we can change "on the fly".

To summarise: Samsung Q70D performs excellently both with a console and a computer. All functions worked perfectly and there were no issues with them. The ability to enable the smoothener without a significant increase in input lag is a true game changer.

Stepping into the realm of gaming, the Haier Q80FUX proves to be quite a decent companion for the "casual gamer". Onboard, we find highly desired features such as VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). However, the biggest surprise is something else altogether. Although we are not dealing with a 4K@120Hz panel here, the television is capable of accepting and displaying a 120Hz signal at a lower resolution (Full HD). This is a very useful feature that allows for a conscious switch of the console to a lower resolution mode in exchange for significantly higher smoothness, which is a compromise entirely acceptable in the gaming world.

We won’t particularly complain about the lack of extras like the "Game Bar", as it's merely a nice addition. The most concerning issues arise when we delve into the world of HDR in gaming. Due to the television constantly adapting the signal "in its own way", setting the brightness on the console according to the HGIG standard is nearly impossible to achieve as per instructions. Worse still, in the Dolby Vision mode for gaming, the input lag increases to around 50 ms, which is a value high enough to render this mode practically unusable. However, in general, we would not recommend gaming on this television in HDR mode, so these are not such grave shortcomings. What is most pleasing is the presence of 120Hz in Full HD, which makes the Q80FUX a rather nice television for the occasional gamer.