Samsung Q7F vs SHARP JP7765E

Unfortunately, the Samsung Q7F is not one of the brighter televisions, and this has a direct impact on the quality of HDR films. The peak brightness of the panel is just around 250 nits, which is definitely too low to speak of true cinematic experiences. In practice, the image in HDR content does not differ significantly from classic SDR, making it difficult to talk about any "wow effect" that usually accompanies us when watching such films. During tests of film scenes, the image simply looked dark, and the brightness almost always hovered around the aforementioned 250 nits. The worst performances were with shots that included small, intensely shining elements – the global dimming technique used reacted very aggressively in these cases, dimming the entire screen to maintain the effect of black. However, it is worth noting the presence of the QLED coating that expands the colour palette. For a budget QLED model, the Q7F performs quite decently here: the coverage of the DCI-P3 palette is about 93%, and BT.2020 reaches 70%. This means that, despite the low brightness, the colours can still look quite vivid and attractive.

So how does the brightness of the Sharp JP7 fare in the most demanding titles? Honestly, at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 PLN (for 55 inches). Watching bright, full-screen scenes, one might feel they are dealing with really good equipment. Unfortunately, though, we have to return to the problem we mentioned earlier regarding local dimming management. When small bright areas appear on a dark background (as in the test scenes from the films Life of Pi or Sicario 2), it is evident how poorly the JP7 handles zones. The television dims them almost to the maximum, crushing the entire HDR effect, which in such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-heavy films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it is worth noting that the panel has the potential for good colour display. It features a PFS (phosphor) filter, which allows for a solid 94% coverage of the DCI-P3 palette. The manufacturer calls its product a “QLED,” even though it is primarily based on the aforementioned PFS filter. Given the recent market battles of manufacturers over what may or may not be called QLED, we leave the question of the correctness of this naming to your assessment. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

The factory colour accuracy of the Samsung Q7F is certainly not one of its strong points. In Filmmaker mode, which theoretically should be the closest to neutral, the issue with white balance immediately stands out. There is too much red on the screen, while blue is lacking. The consequences of this are very easy to notice – white, instead of being neutral, takes on warm, almost slightly orange tones. In the long run, this makes the entire image look somewhat unnatural, and bright areas of the scene may seem unrealistic. The problems become even more evident in HDR content. The graphs show that the television has significant errors in the Color Checker palette, which translates to visible inaccuracies in the actual image. Practically, this means that the colours are not presented as they should be. The Q7F also heavily manipulates brightness; darker elements are overly boosted, losing their cinematic quality, while bright parts may appear dimmed. As a result, the image seems flattened, and contrast, instead of helping to bring out details, only highlights its own limitations. This is particularly frustrating in HDR material, where every detail matters. In scenes where there should be a subtle play of light and shadow, the Q7F either oversteps by brightening too much or conversely – suppresses elements that should draw the eye. This causes the image to lose its depth, and instead of cinematic realism, we have a rather simplified effect.

When it comes to out-of-the-box colours, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural greenish tint. Another issue was the gamma – during full-screen scenes, the television provides excessive brightness, which completely diminishes its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded a value of Delta E 10. For reference: errors above 2-3 are already visible to the human eye, so we are dealing with a significant distortion of reality here.

In HDR mode, the situation is reversed, but not any better. Here, the blue colour dominates the white balance, which gives the image an unnatural, almost “retail” sharpness, reminiscent of aggressive demonstration modes. Furthermore, measurements of the EOTF curve emphasise the retail character of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the cost of fidelity to the content.

After professional calibration, we managed to bring the Q7F into order – at least in terms of SDR content. The picture in this mode looks really good: the white balance has been set correctly, the colours appear natural, and errors in the colour palette have dropped to levels that are practically invisible to the eye. Gamma behaves exemplary, and the only minor drawback is a slight lightening of smaller elements, which results from the lack of local dimming. For everyday watching of television or films in standard quality, the Q7F performs surprisingly well.

It was significantly harder to tame HDR content. Despite adjusting the white balance, the television still heavily manipulates brightness, causing scenes to sometimes look unnatural – what should be subtly darker can be overly brightened, and bright areas of the picture can occasionally appear dimmed. The end result is better than in factory settings, but it is evident that the structural limitations of the Q7F do not allow for the full potential of HDR materials to be fully realised.

We subjected the JP7 to our standard calibration procedure and really... the television gained a new lease of life thanks to it, particularly with SDR content (YouTube, classic television, series, or older films). As a result of our precise adjustment of the white balance and stabilisation of the gamma, colour errors fell to a value of below 3. This is a level at which the human eye has difficulty detecting distortions. In this scenario, the Sharp JP7 delivers an image with truly excellent colour precision, which is a significant advantage in this price class. However, content with HDR turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply would not cooperate. In the JP7 menu, we don't find any option that would allow for real control over brightness management (EOTF). Although a significant portion of the colour errors was reduced, the image still remained unnaturally oversaturated. It's a bit of a shame, as the potential of the mini-LED backlit panel is great, but the software presents a clear barrier here.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you must come to terms with a certain degree of "artificiality" that cannot be circumvented even with professional equipment.

Upscaling and digital image processing on the Q7F is a bit of a sine wave. On one hand, we have really nice upscaling – weaker sources look better than one might expect. The image becomes clearer, sharper, and even older films or terrestrial television perform adequately. Samsung has been strong in this area for years, and the Q7F confirms that. On the other hand… there are some issues. The television has a problem with overscan – part of the image is simply cut off, and it doesn't look very elegant. Additionally, we were let down by a feature called "noise reduction", which should improve the smoothness of tonal transitions in weaker materials. In other Samsungs, it works relatively well, but here it makes practically no difference – the banding in gradients is still there. It's a bit of a shame, as one could have expected more from a model that is aimed at users looking for a display for SDR content.

In the case of lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and sharp, without the overscan effect, meaning no cropped edges. Of course, it is not at the level of top models, and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs significantly worse, which, apart from the upscaling, effectively does not exist. In the JP7 menu, we will not find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the panel in a very raw form, which, with heavily compressed materials (e.g. from YouTube), leads to visible posterisation. Either it is a flaw in the software or a very strange design decision, because in earlier Sharp models this function was available and, crucially, worked with noticeable effect. Here, we are left to deal with whatever the source provides us, without any digital support from the image processor.

Ghosting and motion smoothness in the Q7F are probably the most budget-friendly elements of this television. The 60 Hz panel makes itself known, with noticeable ghosting, especially in dynamic scenes, and it's rather difficult to regard this model as equipment designed for watching sports or playing fast-paced games. In tests with the little green man, a long trail was left behind, similarly to how a ball in a football match would leave streaks.

On the plus side, the presence of motion smoothing must be acknowledged. In films, it actually makes a difference – especially since most material is recorded at 24 frames per second. Here we can decide whether we prefer a more "cinematic" image, with slight judder typical of cinema, or a smoother, more "television" approach. This part works quite well and helps to improve the viewing experience for series and films.

The motion fluidity on the Sharp JP7 is quite mediocre, and the reason is simple: the television uses a 60Hz panel. This instantly makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a smoothness feature, which we can control in films using a slider called De-judder. Lower settings provide a more raw, "cinematic" (framey) image, while higher settings add artificial smoothness. We suggest setting it somewhere in the middle of the scale, that is in the range of 3-5 – this is the best compromise to avoid the soap opera effect while also eliminating the tiring stuttering of the image. Interestingly, in the menu, we also find a "motion blur removal" slider, which usually indicates the presence of a 120Hz panel. However, with the JP7, it does not enhance the image at all and serves rather as a dummy – it is meant to look good in the settings, but technically it has no right to operate on this panel.

The features for gamers in the Samsung Q7F is a topic that evokes a lot of mixed emotions. On one hand – no sensible person expected miracles here, after all, it is a 60 Hz television and it was clear from the start that this would not be hardware for squeezing the maximum out of a console or PC. On the other hand, since the manufacturer promised specific solutions in promotional materials, it is natural that we wanted to see them in practice. Initially, it’s quite good. The automatic game mode (ALLM) works, so there’s no need to manually fiddle with settings; the console switches the television to low-latency mode itself. Additionally, we have the Game Bar, which looks impressive and allows you to check a few basic parameters without leaving the game. And this is where the good news ends.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the critical gaming feature HGiG.

The biggest problem with the Q7F is VRR, or rather its absence. Indeed, the relevant icon appears in the menu, it can even be seen in the Game Bar, but throughout the entire test, the function remained inactive and could not be activated in any way. The issue with HGiG is even more painful; this option was actually available at the beginning, but after the software update, it disappeared completely, which is simply irresponsible. Therefore, the Q7F is only suitable for absolute basics. Sure, one can turn on the console, play more relaxed titles, and enjoy low input lag, but if someone is counting on more advanced features that the manufacturer promised, they will be disappointed. This is not a television that one buys with gaming in mind, and it’s better to be aware of this before making a purchase.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual player, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM Mode: Automatically switches the television to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as the functionality here is minimal. Aside from enabling ALLM, there’s only a game-specific motion smoother which we recommend avoiding as it introduces very noticeable artifacts and worsens responsiveness.

• Dolby Vision Gaming: For Microsoft consoles.

Unfortunately, the list of shortcomings is significantly longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another shortcoming is VRR, which means that during frame drops, we are exposed to screen tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally over-bright image with cut-off details. Sharp JP7 is a proposition solely for very casual gamers.