Samsung OLED S95H (S99H) (QD-OLED) vs Samsung S90H (WOLED)

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2800 nits. Whatever the scene, you can count on powerful HDR effects that are almost blinding, exactly what you expect from a top-tier screen. It is the nature of OLED panels that they cannot sustain the same extreme brightness in very bright, full‑screen frames as they can with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H managed to sustain higher brightness than most Mini LED displays on the market. In terms of brightness, the S99H is currently the best OLED TV we have tested.

Colour gamut coverage

The S99H also handles colour extremely well, which is a direct result of the QD-OLED panel used here. Whether the test scenarios were synthetic test patterns or measurements taken with film material playing in the background, the results remained at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the more demanding BT.2020 colour space it reaches nearly 90%. That is absolute top-tier performance. These results match what we have seen in the new SQD-Mini-LED screens, and in real film scenes even outperform RGB Mini LED displays.

Samsung S90H in the WOLED variant is still an exceptionally bright TV for its price bracket, although compared with the QD-OLED version it is slightly dimmer. The difference is not as significant as in last year’s F series, where the gap could reach as much as 500 nits. Here the parameters of both panels are very similar, and differences in peak brightness are only in the order of 100–150 nits. In small-area measurements the S90H on the WOLED panel easily reaches levels close to 1500 nits. Such a reserve of power allows HDR dynamics to be reproduced phenomenally; all highlights, light reflections and explosions have the necessary punch, exactly as the creators intended in the editing studio. As with most OLED displays, when a very bright scene fills the whole screen protection systems activate and brightness naturally falls to around 700 nits. It is worth emphasising that this is still an excellent result on the market. Often noticeably better than many Mini LED screens in the same segment.

Colour gamut coverage

The biggest difference between the two S90H variants lies in colour reproduction and saturation. This results directly from the different construction of the WOLED panel, which uses an additional white subpixel. As a consequence, colours at very high brightness do not reach the same intense saturation, and the volume of the wide gamut is somewhat more limited than in QD-OLED. That does not change the fact that in everyday use these differences will be hard for most viewers to spot. The DCI-P3 space we measured reaches nearly 99% on the WOLED panel, which means that in the vast majority of real film scenes both variants will present an almost identical picture. The true distance only reveals itself in rarer, exceptionally demanding productions that use the ultra-wide BT.2020 gamut. Due to the specifics of the WOLED panel’s construction, coverage of that standard is about 15% lower compared with the S90HAT with a QD-OLED panel, so the brightest, heavily lit colours in HDR may appear slightly less vivid.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the filmmakers' intent. Out of the box the TV is tuned very well, although it has minor shortcomings. These are mainly a slight drift in the white balance in SDR content and a slightly low gamma. As a result, in darker viewing conditions the picture can be a little too bright compared with the reference gamma of 2.4, which is the standard for watching films with the lights off. These are, of course, minor points, because overall colour reproduction remains at a very good level and the errors in the ColorChecker measurements are not large. However, we know that with a screen of the S99H's class you can, and arguably should, expect even more, which is why we carried out a professional calibration.

In Filmmaker mode, which we strongly recommend switching on straight out of the box, the S90H offers very good factory colour tuning. Colours are natural and faithful to the creators' intent, without the irritating oversaturation found in more aggressive presets. However, as is often the case without full calibration, no two units are identical. In our test the white balance was slightly lacking in blue, causing the image to lean a little towards warmer, yellowish tones. This was most noticeable in bright scenes, such as the snowy sequences from Star Wars. Additionally, the gamma curve was slightly low at 2.2, which produced a minor lift in shadow detail. In HDR mode the tuning was somewhat better, showing only a slight undersaturation in the red region.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration features, we were able to fine-tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and proper image modelling. In this tuned picture profile there really isn't a single thing to criticise or call a flaw. After calibration, the S99H can deliver an essentially reference-quality image.

After a full calibration it’s fair to say the S90H in WOLED guise looks almost perfect. In SDR mode colour inaccuracies drop to ultra-low levels and Delta E values very rarely exceed 2. That’s a phenomenal result, so if you care about perfectly faithful colour reproduction it’s definitely worth considering calibration. The calibrated HDR mode also performs very well, with the white balance stabilised and earlier deviations eliminated. After professional fine-tuning it’s really hard to find anything to criticise, because the TV delivers an image with almost reference-level naturalness and three-dimensionality. The slightly lower score in this category compared with the QD-OLED variant is solely due to the aforementioned limitation in saturation in extremely bright scenes; the tuning options and colour fidelity themselves are at the highest level.

The proprietary Samsung NQ4 Gen3 processor is responsible for upscaling and digital image processing. It handles upscaling lower-resolution material to 4K very well. The picture is clear without looking artificial or overly sharp. The only rather specific drawback appears with very old material recorded at 480p or below. In such cases the TV can slightly crop the edges of the picture.

The processor also copes quite well with artefacts visible in lower bit-rate material, for example heavily compressed YouTube videos. The noise reduction function effectively smooths the image and reduces posterisation, but it operates quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. Wanting to preserve the source material as faithfully as possible, we decided not to use it. However, if someone prefers a clean, as-smooth-as-possible picture over retaining every detail, it may prove useful.

In terms of posterisation reduction itself, Samsung has kept the solutions known from last year’s models. The dedicated gradient-smoothing function performs quite well and can effectively mask unwanted tonal banding, which is useful on a WOLED panel that is slightly more prone to banding. However, you should be aware of its aggressive behaviour. This mechanism, alongside the artefacts themselves, can clean up fine film grain and gently soften detail. Ultimately it is a matter of compromise, but if you want an absolutely faithful reproduction, it is safer to leave this option off.

Similarly, in the area of scaling it is difficult to call this a breakthrough. The S90H uses the same NQ4 Gen3 processor as its predecessor, so the upscaling quality was almost identical. The chip sharpens lower-resolution material very well, extracting a satisfying level of detail. Samsung still has not dealt with the longstanding overscan issue, though. With some older recordings or archive footage the edges of the image can be slightly cropped. It’s a minor flaw, but it’s a pity the manufacturer still hasn’t eliminated it.

Another major advantage of organic OLED panels is their excellent motion handling. Thanks to the pixels' virtually instantaneous response time, the Samsung S99H exhibits virtually no motion blur. Fast-moving objects do not produce visible halos or trailing outlines, so the television performs very well for both watching sport and gaming. One characteristic of OLED screens compared with LCDs, however, is the way they render low-frame-rate material. With very slow camera movement the image can appear noticeably more 'choppy'. This can, however, be fairly effectively mitigated using a frame-interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, so it's easy to find a compromise between smoother motion and preserving the cinematic character of the content.

In terms of motion handling, the S90H is simply excellent. This year's panel offers a boosted refresh rate of up to 165 Hz, though in practice the benefit will mainly be for gamers connecting a high-end PC. For films, series or sports broadcasts such a high refresh rate makes no difference and the picture looks exactly the same as at the standard 120 Hz. Regardless of the source, however, the OLED panel's lightning-fast response time does its job, so motion is clean and the ghosting or smearing familiar from LCD screens simply does not occur here.

The Samsung S99H is also a great TV for gamers. It offers almost every possible and useful feature... well, except for the obvious lack of Dolby Vision for the Xbox console. It's equipped with four full-bandwidth HDMI 2.1 ports that offer the full 48 Gbps. This lets you use VRR frame-rate synchronization and the automatic game mode (ALLM) without any problems. This year Samsung also has no issues properly supporting HGiG, so HDR setup on a console is quick and straightforward. Samsung's TVs are also known for interesting extras. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the minimap or change the displayed image's aspect ratio (PC).

Particularly noteworthy is Samsung's Game Motion Plus feature. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared with the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 frames per second, the S99H can display it much more smoothly than competing models.

Players should feel at home with the S90H, because Samsung has left few reasons to complain in that respect. The TV has four HDMI 2.1 ports, each of which supports VRR, ALLM and high refresh rates. There’s also the Game Bar, a handy menu that lets you quickly check key parameters and change settings without leaving the game. Importantly, Samsung has also improved HGiG mode. In last year’s models it could cause problems when used with a console, but on the S90H it now works as it should. What really stands out against the competition is the Game Motion Plus feature. It’s a special motion smoothing mode for games that works best with titles running at 30 or 60 fps. Motion becomes noticeably smoother, while latency remains at a reasonable level. In our measurements it was under 50 ms, so gaming is still comfortable. That’s important, because on many TVs enabling a similar smoothing feature causes such a large increase in input lag that controls become noticeably sluggish. Samsung has managed to find a good compromise here. There’s still no Dolby Vision Gaming, but in practice Game Motion Plus may prove to be a much more useful feature.