SAMSUNG OLED S95F (QD-OLED) vs Hisense UR9S

The new generation of QD-OLED matrices in the Samsung S95F shows its full potential, with brightness results that are truly stunning. In test film scenes like "Life of Pi" or "Sicario 2," where smaller light elements appear – stars, the moon, or headlights – the television managed to achieve over 2000 nits of brightness. This is a result that surpasses even most top-of-the-range Mini-LED models.

The secret lies in the technology itself – instead of a limited number of dimming zones like in Mini-LED televisions, here we have millions of emitting pixels, allowing the television to fully showcase its power without technological compromises. Of course, as this is still an organic panel, in full-screen scenes flooded with white – like in the final sequence of the film The Meg – the brightness drops to around 1400 nits. Nevertheless, the result remains excellent and clearly exceeds what any OLEDs, both QD-OLED and WOLED, have offered so far. The colour reproduction is also particularly noteworthy. Thanks to QD-OLED technology, the television achieves nearly 100% coverage of the DCI-P3 colour space and about 80% in BT.2020. These values make HDR images not only dazzling in brightness but also captivating in the richness of colours.

Hisense UR9S is undoubtedly a show of strength from the Chinese manufacturer when it comes to luminance. On a synthetic test pattern the panel reached as much as 2600 nits, which is an impressive result. However, it is important to clearly separate laboratory results from filmic realities. In real material the UR9S behaves much more... restrained. Maximum brightness peaks in balanced scenes hover around 1500 nits. In demanding, dark shots, where algorithms must at once maintain deep black and precisely light small details, brightness can fall drastically, even to around 400 nits. The discrepancy between the chart and reality is therefore huge. This is a direct consequence of the conservative behaviour of the local dimming system. When a bright object occupies a large part of the frame, the system can easily sustain a high brightness. But in night scenes the priority becomes protecting black and combating the halo effect (unsightly glows around bright edges). To avoid contrast degradation, the TV drastically limits light output. Even so, the UR9S can still produce a very powerful, immersive HDR effect that impresses in bright, spectacular sequences.

Colour gamut coverage

On test patterns the Hisense UR9S performs excellently in terms of colour. Its coverage of the DCI-P3 gamut is almost 100%, and the wide BT.2020 as much as 93%. Those are results even the best QD-OLED TVs do not achieve. But again, synthetic measurements are one thing, films and series another. In real-world scenes the figures fell to 93% for DCI-P3 and 81% for BT.2020. That's still a great result, but the advantage of RGB Mini LED is no longer as dramatic as manufacturers claim in their marketing materials. One could even say that currently their capability is similar to TVs equipped with quantum dots, the so-called QLED. So why does this happen? To a large extent colour reproduction here depends on the specifics of how the backlight zones operate. When a strongly saturated colour sits next to white or another, more complex element, a single zone has to handle both parts of the picture at once. Under those conditions the backlight cannot maintain extreme saturation of a given colour on screen, because the emitted light takes on a more white-like character. In the UR9S this has been refined quite well, but still not enough for the TV to maintain such high colour saturation in every situation.

The best picture mode straight out of the box is undoubtedly Filmmaker Mode – a mode that Samsung has been using for several years, designed to faithfully convey the creators' intent. In SDR content, its implementation is not bad, although some imperfections can be observed. The image is slightly dimmed, and the screen has a subtle pinkish tint due to the dominance of red and blue in the white balance. Colour errors were maintained at a level of 3–4 ΔE units – and for those who are not familiar: a value above 3 is the threshold at which the average human eye starts to notice differences.

However, much greater problems arise in HDR content. Here, the white balance was not such a significant issue – a slight excess of blue did not significantly hinder the viewing experience. The problem became managing brightness. In practice, the television "blasted" the image too much, causing details in the blacks to completely disappear. The final effect was far from expected, and colour errors in this mode became quite pronounced. It's hard to say why such a design decision was made, but it was evident that the factory HDR settings did not allow this television to showcase its full capabilities.

We tested the Hisense UR9S in Filmmaker Mode, which out of the box provides the best image reproduction. With HDR material the TV performed quite well in this regard. The white balance showed no major errors, and the luminance response, although it had the characteristic Hisense profile, was maintained at a reasonable level. The picture was therefore neither excessively brightened nor noticeably colour-distorted. The same mode performed much worse with SDR material, the kind of content we watch most often, such as broadcast television or YouTube. The white balance was strongly shifted towards red and blue, giving the picture a slight pink tint. This also affected the gamma curve. Instead of approaching the reference value of 2.4, it was closer to 2.0, making the image look too bright, particularly in midtones and darker areas. Filmmaker Mode therefore remains the best out-of-the-box choice, but it is not a mode without faults.

After calibration, it was possible to make subtle adjustments to the white balance and significantly improve the image characteristics. In SDR content, the quality has become practically reference-level – most colour errors have fallen below a ΔE value of 1, which is the level at which the human eye can no longer discern differences. This is a result that places the S95F among the very best televisions available on the market.

In HDR materials, the calibration also brought about a significant improvement. The television's tendency to blow out highlights has been brought under control, as confirmed by the analysis of the EOTF curve. A slight tendency to brighten the entire scene or occasional loss of detail in blacks can still be observed, but this does not significantly affect the overall perception. After calibration, the S95F reveals its full potential and can be described as one of the best televisions on the market!

After calibration the biggest improvement was in SDR mode, although we also refined the HDR picture. Hisense offers a lot of calibration settings in the menu, so we were able to precisely correct the white balance and the remaining image errors. The most important change was removing the pink tint that had previously been clearly visible in SDR material. After calibration the picture looks much more natural, especially in everyday content such as TV or YouTube.

Colour reproduction errors on the ColorChecker chart are very small after calibration. The vast majority of colours fall below values of 2 to 3, which is at a level very difficult to discern with the human eye. The only thing we could not completely eliminate is the tone-mapping approach characteristic of Hisense TVs in HDR. It affects how brightness is distributed in films and can subtly 'enhance' the image, rather than sticking exactly to the creators' intent. For less experienced viewers this can produce a stronger 'wow' effect, but it will not always fully match how the material should look.

The Samsung S95F offers a noise reduction feature that is responsible for smoothing tonal transitions. It works very effectively, but in practice, it can be overly aggressive. Materials of lower quality – e.g., older recordings or videos from YouTube – become soft and plastic when this feature is activated, resembling an image digitally smoothed in a graphic program. Unfortunately, the natural film grain, which often adds authenticity to the image, disappears in the process. Fortunately, the television does not lose too many fine details, such as in skin textures or elements of the surroundings. Therefore, this feature is best used with discretion – depending on preferences, one can achieve a smooth image that is less natural, or one that is truer to the original. In our opinion, the most universal choice is the “Standard” setting.

The image scaling performs significantly better. The television handles materials of lower resolution well – even content at 576p looks quite decent, although a slight blockiness can be noticed. Overall, the effect is very good, although it somewhat falls short of what Sony Bravia 8 (II) or LG G5 can achieve. It is also worth mentioning a minor imperfection of the S95F – in older materials, overscan may occur, causing a slight trimming of the left edge of the image.

For the past two years digital picture processing has been one of Hisense's strengths, and the UR9S is no exception. The manufacturer uses the Hi-View AI Engine RGB processor, which in practice is built on the well-known MediaTek Pentonic 800 platform, previously used, among others, in the U8Q model. The TV handles upscaling lower-resolution material to 4K very well, and copes with low-bitrate content where compression artefacts are common. Thanks to a feature called "Smooth and Gradient Picture", the image remains detailed without appearing over-sharpened or artificially smoothed. When watching regular broadcast TV or older, lower-quality material, the UR9S can get a surprising amount out of them. In terms of digital picture processing, this is one of the most refined LCD TVs we've had the chance to test.

The Samsung S95F shows phenomenal performance in terms of motion fluidity. The panel operates at a native resolution of 4K with a refresh rate of up to 165 Hz, and combined with QD-OLED organic technology, it delivers incredible results. Sports and games look stunning – the image is fast, dynamic, and very natural. Additionally, the built-in motion smoother and motion blur reduction system allow you to tailor the character of the picture to your own preferences. You can opt for a more "frame-like" effect with visible film structure or a smooth, theatrical spectacle. Every viewer will find a setting that suits them.

The Hisense UR9S is one of the first televisions on the market with a 4K panel and a 170 Hz refresh rate. In the larger sizes, 75 and 85 inches, this goes up to 180 Hz. However, such a high refresh rate will be useful mainly to owners of very high-performance PCs. Most films and TV series are still watched at 24 fps, and sports broadcasts at 50 fps, so for everyday use panel response time and the operation of the motion smoothing are more important. In that respect the UR9S performs very well. Panel smearing is minimal, as confirmed by our UFO test. Moving objects do not leave a pronounced trail, so the picture remains clear even in fast scenes.

The advantages of low motion blur and excellent motion fluidity characteristic of OLED panels are just the beginning, as the Samsung S95F has been designed with gamers in mind. The manufacturer has equipped it with four HDMI 2.1 ports – although limited to a bandwidth of 40 Gb/s, in practice this has no impact on compatibility with consoles or PCs. We get a full suite of gaming features: variable refresh rate (VRR), automatic game mode (ALLM), as well as a very well-implemented HGiG standard, which ensures that HDR titles look exactly as their creators intended. Completing the package is the Game Bar – a clear settings hub where we can preview and change all key image parameters with one motion. The proprietary motion smoother, Game Motion Plus, also deserves commendation, as it can smooth out animations, which is particularly useful in productions running at 60 frames, where stability is not always exemplary. While support for Dolby Vision in games is lacking, it’s hard to view this as a serious drawback – Samsung compensates with other solutions. This is one of the best, if not the best, gaming televisions available on the market today.

Hisense UR9S is very well prepared for gaming. All three HDMI ports are HDMI 2.1 and offer the full 48 Gb/s bandwidth. The TV supports 4K at 170 Hz, and on larger screen sizes even 180 Hz. It also includes VRR, ALLM, NVIDIA G-Sync and AMD FreeSync, so in terms of basic features there is little to criticise. PC gamers can additionally enable DLG mode. After switching the resolution to Full HD the refresh rate can increase to as much as 330 Hz. That's probably an option for a relatively small group of users, but it shows how much headroom the panel has. Hisense has also added a Game Bar that lets you quickly change key settings, check the refresh rate or enable an on-screen crosshair and minimap zoom.

The biggest drawback remains the lack of a properly working HGiG. The TV still uses its own tone mapping, which makes configuring HDR on a console a bit more difficult. In our case values around 1500 to 2000 nits worked best, but it's worth checking which setting keeps all the detail in the brightest parts of the image.