Samsung OLED S95D vs Hisense UR8S

Samsung S95D offers excellent HDR performance, delivering consistent effects across all scenes exceeding values of 1500 nits, except for the fifth, where brightness drops to 800 nits. Despite this, the television maintains a high level of picture quality. A significant advantage of QD-OLED technology is its ability to maintain high brightness even in the smallest elements against a black background, which is rare in LCD and mini LED televisions. As a result, every scene dazzles with strong lighting effects, regardless of the size of the illuminated area. Only in the brightest scenes with large light areas does brightness slightly drop, which is typical even for standard OLEDs produced by LG. Additionally, the quantum dot coating has achieved an unprecedented high coverage of the BT.2020 colour gamut at 88%.

UR8S is a slightly higher-end Mini-LED, so you could expect a lot in terms of brightness. And indeed, on a synthetic test pattern peak brightness reached around 2200 nits. That’s a very good result, but as always what’s much more important is what the TV does in normal film scenes. Here the results are a bit more uneven. In bright scenes, where there’s a lot of light on screen, the UR8S can deliver really strong HDR. Brightness then reaches about 1500 nits, so the image is very intense and has plenty of punch. It’s worse with small bright elements on a dark background. The TV clearly dims them to keep good blacks and to prevent excessive bloom. As a result things like single stars or tiny reflections can be only around 200 nits. And here HDR is no longer as impressive. So you can see that the local dimming algorithm works effectively, but it also has its cost: sometimes it simply sacrifices the brightness of small details in favour of contrast.

Colours

With RGB Mini-LED TVs colours should be judged a little differently than usual. If we look solely at the panel’s native capabilities, the UR8S performs excellently. We measured around 94% coverage of BT.2020 and practically full DCI-P3. These are among the highest values currently found in LCD TVs and this is where the potential of the RGB backlight is most obvious. The problem is that this potential is not always realised in real scenes. When we ran the same measurements on test patterns with a film background applied, saturation of some colours began to fall noticeably. Individual zones are not always able to control the three RGB components so precisely when the scene becomes more complex. This is most visible with blue and magenta. On simple test patterns they can look very strong, but in more demanding scenes samples of those colours visibly shrink. So the UR8S’s capabilities are enormous, it’s just that the TV cannot fully make use of them in every scene.

On the Samsung S95D, the mode that best reproduces colours is the Filmmaker mode. We conduct all our tests in this mode. Although initially, the picture in this mode may appear slightly warmer to the viewer, it provides significantly more detail compared to the standard or dynamic mode, which is always oversaturated and artificial. The Filmmaker mode is therefore the most closely aligned with the vision of filmmakers and ideal for watching high-quality content. It is worth noting, however, that the factory settings are not perfect, despite dealing with premium segment equipment. The image may contain certain errors that affect the overall quality of the displayed scenes. An example is drops in red colour in the white balance, both in HD and HDR content. Colour Checker tests showed that the hues lean towards cooler tones. The image is dominated by blue hues, and the entire colour spectrum is distorted. As can be seen in the picture below, the little boy from the film appears in cooler tones, making him look less natural. When it comes to the brightness characteristics for HD content, it is quite accurate, although there are minor errors. The biggest problem arises when displaying 4K HDR content. The EOTF curve, which seems appropriate at first glance in test patterns, shows that the television sometimes "messes" with the image in real film scenes. This causes the picture to be slightly brightened in some scenes and darkened in others.

Samsung S95D offers quite good factory colour reproduction, but it has some shortcomings that may require calibration to fully utilise the potential of this television. The process is recommended to achieve the most natural and immersive image possible.

For assessing the out-of-the-box colours we used Filmmaker mode, which is intended to show an image that is as close as possible to how the material was prepared. Looking at the white balance alone, the UR8S performs quite well. There is no strong tint that immediately jumps out, although as brightness increases a little too much blue and red start to appear, with a simultaneous shortfall of green. Colour errors therefore show up in measurements, but the image itself does not look bad. We have far greater reservations about how the UR8S manages picture brightness. In SDR the gamma sits around 1.9–2.0 for most of the range instead of the target 2.4. In practice this simply means the picture is too bright, especially in the midtones. Shadows are lifted too much, causing the image to lose some depth. A similar tendency is visible in HDR. The EOTF curve is above the reference value for a large part of its range, so the UR8S again brightens the image more than it should. This is not due to a lack of brightness — the TV has plenty — but to the way it manages that brightness. As a result, HDR content can look very striking, but not always precisely as it should.

How much can the picture quality of a television change after calibration? After performing calibration on the Samsung S95D, the white balance was significantly improved, eliminating any major errors, which allowed for a more natural and harmonious colour reproduction. In the case of 4K content, there are only minor imperfections, which do not affect the overall picture quality. Thanks to calibration, viewers can now enjoy more balanced tones, allowing for a better representation of the filmmakers' intentions. The contrast has also improved, and the gamma shows even better results. This means that the differences between the light and dark areas of the image have become more pronounced, translating into better depth and detail in scenes. As a result, shadows gained more detail, and bright areas are no longer overwhelming, providing a more realistic visual experience. However, it should be noted that the EOTF curve is slightly below the expected level, which may affect how the television handles dynamic scenes. Nonetheless, after calibration, the overall picture quality has significantly improved, and viewers can now enjoy a visual experience that is more in line with the filmmakers' intentions. The television handles subtle tonal transitions and contrast better, making it more suitable for watching films and high-definition programmes. Ultimately, the picture after calibration is closely aligned with reference quality, making the visual experience even more satisfying.

Hisense provides plenty of calibration options and, in SDR, these can yield a very good result. After calibration, the white balance is practically even across the entire range, and colour errors fall to very low values. The UR8S can be adjusted very precisely here. HDR is somewhat different. The white balance itself can also be noticeably improved, although at the highest brightness levels larger deviations begin to appear. The most interesting aspect, however, is the behaviour of the EOTF curve. Even after it has been correctly set on test patterns, the UR8S still tends to interpret brightness in its own way when watching films. Depending on the scene, parts of the image are slightly brightened while others are dimmed relative to how they should appear. This shows that the algorithms controlling the local dimming have a significant influence on the final image. Calibration therefore allows colours to be improved very effectively, but we are not able to completely 'turn off' the way the UR8S manages brightness in HDR.

How does the television handle tonal transitions in lower-quality materials? Generally speaking, the S95D performs exceptionally well. On the screen with the light bulb, there are virtually no transitions between shades of grey, making it one of the best televisions we have tested in this regard.

Regarding digital processing, the entire image — from branches to model figures — has been well rendered, without any jagged edges or heavily visible contours. However, we must draw attention to one issue: the image is slightly cropped. Nevertheless, the television performs excellently, and details in lower-quality materials are still noticeable and well-defined.

A big plus of the UR8S is the use of the MediaTek Pentonic 800 processor, and digital image processing is one of this model's stronger points. The TV handles smoothing tonal transitions very well, especially with lower-quality content. The feature responsible for this effect works effectively without overprocessing the picture. Even on the medium setting it can noticeably reduce visible banding and unevenness without heavily blurring details. Upscaling itself also performs very well. Lower-resolution content is displayed cleanly, edges look natural, and the image is not overly sharpened. The UR8S simply copes very well with a weaker signal, and in this respect it is one of its most notable strengths.

The Samsung S95D television, equipped with a refresh rate of 120 Hz (and even 144 Hz in the appropriate PC configuration), offers excellent motion smoothness. Samsung provides a variety of image sharpness settings on a ten-point scale, allowing users to adjust the display according to their preferences - whether the image should be more cinematic/frame-like or more theatrical/smooth. In UFO tests, the OLED matrix shows its advantages, eliminating any blurring. The lightning-fast pixel response means that dynamic movements are reproduced with unparalleled precision.

The UR8S is equipped with a panel with a native 180 Hz refresh rate, so right from the start it offers excellent motion handling. The panel itself performs really well here, although some limitations typical of VA panels are still visible. Motion blur is relatively minor for this type of screen, but with faster motion (especially on darker backgrounds) it can still be noticed, particularly when compared with the same image on OLED TVs.

The Samsung S95D TV is perfectly suited to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). The HDMI 2.1 ports do not provide full bandwidth of 48Gb, but they are still sufficient for achieving appropriate resolution and smoothness. Thanks to these technologies, gamers can enjoy smoother and more responsive gameplay, which significantly impacts comfort and performance during intense gaming sessions. One of the biggest advantages is the Xbox app, which allows for cloud gaming without the need for a console. Through it, gamers can access a wide range of titles directly on the TV, enjoying high image quality and smooth gameplay. Additionally, the S95D offers a Game Bar feature that enables easy management of game settings, including quick adjustments of parameters such as changing the aspect ratio, which can be extremely useful in various games and gaming modes. It is also worth mentioning the support for G-Sync and FreeSync, which is a huge plus for users of Nvidia and AMD graphics cards. Despite the lack of support for Dolby Vision, the TV still offers excellent features that make it an ideal choice for console gaming enthusiasts. Overall, the S95D combines modern technologies with outstanding picture quality, creating a complete package for any gamer.

In terms of gamer features the UR8S performs really well. The TV supports practically everything you can expect from a modern console or PC display. It offers ALLM, VRR and 4K at 120 Hz. There is also Dolby Vision in Game Mode, so when using, for example, the Xbox Series X you do not have to give up that HDR format. PC gamers get even more options. The panel can run at 4K at 180 Hz, and dropping to Full HD can raise the refresh rate to as much as 330 Hz. There is also a Game Bar that lets you quickly check key information and change gaming-related settings. The only clear omission is a correct implementation of HGiG. With it enabled the TV still alters HDR brightness mapping, so we do not get the effect intended by that standard. Aside from that, the UR8S is very well prepared for both consoles and a powerful PC.