Samsung OLED S95D vs Hisense S7NQ CanvasTV

Samsung S95D offers excellent HDR performance, delivering consistent effects across all scenes exceeding values of 1500 nits, except for the fifth, where brightness drops to 800 nits. Despite this, the television maintains a high level of picture quality. A significant advantage of QD-OLED technology is its ability to maintain high brightness even in the smallest elements against a black background, which is rare in LCD and mini LED televisions. As a result, every scene dazzles with strong lighting effects, regardless of the size of the illuminated area. Only in the brightest scenes with large light areas does brightness slightly drop, which is typical even for standard OLEDs produced by LG. Additionally, the quantum dot coating has achieved an unprecedented high coverage of the BT.2020 colour gamut at 88%.

When it comes to the brightness of the television and how it handles bright elements while watching films, it is simply average – similar to the case with contrast. The average brightness level of the Hisense S7NQ is around 500 nits. This is a value that allows one to feel the beginnings of true HDR, but it is definitely too little to speak of remarkable effects. However, the television should be praised for its colour gamut coverage – films look very colourful and vibrant. Thanks to the use of PFS LED (QLED) coating, the device is capable of covering over 90% of the DCI-P3 colour palette and over 72% of the wider BT.2020 palette. For a television of this class – these are really very good results.

On the Samsung S95D, the mode that best reproduces colours is the Filmmaker mode. We conduct all our tests in this mode. Although initially, the picture in this mode may appear slightly warmer to the viewer, it provides significantly more detail compared to the standard or dynamic mode, which is always oversaturated and artificial. The Filmmaker mode is therefore the most closely aligned with the vision of filmmakers and ideal for watching high-quality content. It is worth noting, however, that the factory settings are not perfect, despite dealing with premium segment equipment. The image may contain certain errors that affect the overall quality of the displayed scenes. An example is drops in red colour in the white balance, both in HD and HDR content. Colour Checker tests showed that the hues lean towards cooler tones. The image is dominated by blue hues, and the entire colour spectrum is distorted. As can be seen in the picture below, the little boy from the film appears in cooler tones, making him look less natural. When it comes to the brightness characteristics for HD content, it is quite accurate, although there are minor errors. The biggest problem arises when displaying 4K HDR content. The EOTF curve, which seems appropriate at first glance in test patterns, shows that the television sometimes "messes" with the image in real film scenes. This causes the picture to be slightly brightened in some scenes and darkened in others.

Samsung S95D offers quite good factory colour reproduction, but it has some shortcomings that may require calibration to fully utilise the potential of this television. The process is recommended to achieve the most natural and immersive image possible.

Let's now check how the Hisense S7NQ CanvasTV performs in colour reproduction in the best factory mode, which is Filmmaker. Right from the start, it is clear that it is decidedly better than in dynamic or standard modes, but there are still a few things to nitpick. Regarding image quality from an HD signal, the colours are slightly inaccurate – there is a dominance of cooler shades of blue and a lack of red. This makes the image appear somewhat too cool.

A similar effect can also be observed with 4K content, but there it is much more noticeable. The excessive exposure of blue tones and the lack of red result in the image appearing distinctly cold. However, the biggest problem with this television is not the colours themselves but the way brightness is managed. The tested unit slightly boosted brightness compared to the reference value. While this results in better visibility of details, it comes at the cost of significantly brightened blacks – causing the entire image to seem more "flat".

A similar phenomenon was noticed in the 4K signal – the slightly elevated curve at the beginning of the EOTF chart shows that the television has a tendency to overexpose certain scenes. Fortunately, this effect can be improved with professional calibration, which we will discuss in the next point.

How much can the picture quality of a television change after calibration? After performing calibration on the Samsung S95D, the white balance was significantly improved, eliminating any major errors, which allowed for a more natural and harmonious colour reproduction. In the case of 4K content, there are only minor imperfections, which do not affect the overall picture quality. Thanks to calibration, viewers can now enjoy more balanced tones, allowing for a better representation of the filmmakers' intentions. The contrast has also improved, and the gamma shows even better results. This means that the differences between the light and dark areas of the image have become more pronounced, translating into better depth and detail in scenes. As a result, shadows gained more detail, and bright areas are no longer overwhelming, providing a more realistic visual experience. However, it should be noted that the EOTF curve is slightly below the expected level, which may affect how the television handles dynamic scenes. Nonetheless, after calibration, the overall picture quality has significantly improved, and viewers can now enjoy a visual experience that is more in line with the filmmakers' intentions. The television handles subtle tonal transitions and contrast better, making it more suitable for watching films and high-definition programmes. Ultimately, the picture after calibration is closely aligned with reference quality, making the visual experience even more satisfying.

The results we achieved after calibrating the Hisense S7NQ are really very good. Thanks to the calibration, we managed to eliminate the excessive exposure of blue tones and deficiencies in red with HD signal. A similar, albeit slightly weaker effect was also achieved with 4K HDR content. Managing brightness in HD material has also been improved – the television no longer has issues with brightening the image "across the board."

However, there are things that cannot be bypassed. The characteristic of the EOTF curve has practically not changed, and the lack of local dimming means that the smallest elements on the screen will always be slightly overexposed. One simply has to come to terms with this when choosing a television with a similar type of backlighting. Despite this, the final effect is very good and should fully satisfy the vast majority of users.

How does the television handle tonal transitions in lower-quality materials? Generally speaking, the S95D performs exceptionally well. On the screen with the light bulb, there are virtually no transitions between shades of grey, making it one of the best televisions we have tested in this regard.

Regarding digital processing, the entire image — from branches to model figures — has been well rendered, without any jagged edges or heavily visible contours. However, we must draw attention to one issue: the image is slightly cropped. Nevertheless, the television performs excellently, and details in lower-quality materials are still noticeable and well-defined.

Equally important is how the television handles tonal transitions on a poor signal – for example, in older films, television, or on YouTube. Unfortunately, despite the presence of the "Smooth and Gradient Picture" feature, which was supposedly meant to improve this aspect, its performance is truly poor. It's barely noticeable that it has any real impact on the visibility of colour transitions.

The image scaling is also lacking. Yes, it can be observed that the television tries to "enhance" the quality, but the end result is far from ideal. The image often appears slightly jagged, which is particularly noticeable in the example of tree branches in the background. Additionally, the Hisense S7NQ has a clear tendency to crop the image at lower resolutions, causing subtitles in news items or finer details in the image to be missed.

The Samsung S95D television, equipped with a refresh rate of 120 Hz (and even 144 Hz in the appropriate PC configuration), offers excellent motion smoothness. Samsung provides a variety of image sharpness settings on a ten-point scale, allowing users to adjust the display according to their preferences - whether the image should be more cinematic/frame-like or more theatrical/smooth. In UFO tests, the OLED matrix shows its advantages, eliminating any blurring. The lightning-fast pixel response means that dynamic movements are reproduced with unparalleled precision.

When it comes to motion fluidity, the television performs remarkably well. Although the S7NQ was designed primarily for displaying static elements – such as images – the manufacturer has implemented a 144 Hz refresh rate matrix. As a result, sports and games look really good on it.

For materials that are not recorded at a high frame rate, the manufacturer has provided two features that allow you to adjust the picture to your own preferences. "Motion blur reduction" and "judder reduction" operate on a 10-point scale, allowing you to choose between a more cinematic image – with characteristic frame jumps – and a smooth effect reminiscent of a "soap opera". How to set this up? That’s a personal matter – we leave the decision to you.

The Samsung S95D TV is perfectly suited to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). The HDMI 2.1 ports do not provide full bandwidth of 48Gb, but they are still sufficient for achieving appropriate resolution and smoothness. Thanks to these technologies, gamers can enjoy smoother and more responsive gameplay, which significantly impacts comfort and performance during intense gaming sessions. One of the biggest advantages is the Xbox app, which allows for cloud gaming without the need for a console. Through it, gamers can access a wide range of titles directly on the TV, enjoying high image quality and smooth gameplay. Additionally, the S95D offers a Game Bar feature that enables easy management of game settings, including quick adjustments of parameters such as changing the aspect ratio, which can be extremely useful in various games and gaming modes. It is also worth mentioning the support for G-Sync and FreeSync, which is a huge plus for users of Nvidia and AMD graphics cards. Despite the lack of support for Dolby Vision, the TV still offers excellent features that make it an ideal choice for console gaming enthusiasts. Overall, the S95D combines modern technologies with outstanding picture quality, creating a complete package for any gamer.

Although the S7NQ is a "picture" type television, it can indeed be used for gaming. Really. Here you can find almost everything (except for the HGiG mode) that a modern gaming television needs. The 144 Hz panel and two full-fledged HDMI 2.1 ports allow for the hassle-free connection of two consoles, such as the PlayStation 5 or Xbox Series X/S.

The television supports Automatic Low Latency Mode (ALLM) and Variable Refresh Rate (VRR), with no stuttering or issues. It also handles displaying high frame rates at lower resolutions without any trouble. Hisense deserves praise for a very attractive Game Bar – it displays all available picture options, and additionally, we have the ability to enlarge the minimap or turn on the crosshair (because sometimes someone might actually want to "aim" 😉).

The only missing element – as we mentioned earlier – is the lack of a proper implementation of the HGiG mode. It is specifically responsible for automatically adjusting the picture in games as the creators intended. It's a shame, because that’s the only thing preventing the Hisense S7NQ from being a full-fledged gaming "beast".