Samsung OLED S95D vs Haier K85F

Samsung S95D offers excellent HDR performance, delivering consistent effects across all scenes exceeding values of 1500 nits, except for the fifth, where brightness drops to 800 nits. Despite this, the television maintains a high level of picture quality. A significant advantage of QD-OLED technology is its ability to maintain high brightness even in the smallest elements against a black background, which is rare in LCD and mini LED televisions. As a result, every scene dazzles with strong lighting effects, regardless of the size of the illuminated area. Only in the brightest scenes with large light areas does brightness slightly drop, which is typical even for standard OLEDs produced by LG. Additionally, the quantum dot coating has achieved an unprecedented high coverage of the BT.2020 colour gamut at 88%.

Let’s now turn to one of the hottest topics in the world of televisions, namely the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should avoid this model at all costs. The main problem is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what that means – such a value is fine for watching standard SDR content, but it is absolutely insufficient to showcase any real benefits of HDR. The image simply lacks the "power" to generate bright, striking highlights. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with colour reproduction. In this budget build, we won't find any technologies to expand the colour palette, such as quantum dot layers (marketed as "QLED"). As a result, the coverage of the DCI-P3 colour space, which is crucial for HDR materials, is only around 80%. In practice, this means that the image will not only be dark but also devoid of the vibrant, saturated colours that the director wanted to show us.

On the Samsung S95D, the mode that best reproduces colours is the Filmmaker mode. We conduct all our tests in this mode. Although initially, the picture in this mode may appear slightly warmer to the viewer, it provides significantly more detail compared to the standard or dynamic mode, which is always oversaturated and artificial. The Filmmaker mode is therefore the most closely aligned with the vision of filmmakers and ideal for watching high-quality content. It is worth noting, however, that the factory settings are not perfect, despite dealing with premium segment equipment. The image may contain certain errors that affect the overall quality of the displayed scenes. An example is drops in red colour in the white balance, both in HD and HDR content. Colour Checker tests showed that the hues lean towards cooler tones. The image is dominated by blue hues, and the entire colour spectrum is distorted. As can be seen in the picture below, the little boy from the film appears in cooler tones, making him look less natural. When it comes to the brightness characteristics for HD content, it is quite accurate, although there are minor errors. The biggest problem arises when displaying 4K HDR content. The EOTF curve, which seems appropriate at first glance in test patterns, shows that the television sometimes "messes" with the image in real film scenes. This causes the picture to be slightly brightened in some scenes and darkened in others.

Samsung S95D offers quite good factory colour reproduction, but it has some shortcomings that may require calibration to fully utilise the potential of this television. The process is recommended to achieve the most natural and immersive image possible.

Well, how does the television perform with colours straight out of the box, without any interference from our side? The Haier K85F offers a full range of picture modes, such as Dynamic and Eco, but for anyone who wants to watch films according to the creators' intentions, only one really matters: Film mode. That is where we focused our tests, and unfortunately, its name has little to do with reality. The picture in the factory settings is very far from what we could call cinematic fidelity and requires numerous adjustments. Let's start with the white balance, which has a noticeable deficiency of red. In practice, this means that the entire image has a cool, bluish tint. The situation is even worse regarding brightness management, namely the gamma curve (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous impact on the viewing experience. This results in unnatural dimming of SDR content, causing details in shadows to be lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of clipping. Such a combination, namely too cool white combined with chaotic brightness and excessive blue saturation, results in significant errors in colour reproduction. Our measurements on the specialist ColorChecker chart revealed errors (Delta E) regularly reaching and exceeding values of 8-9. Put simply, errors above the threshold of 3 are already easily noticeable to the naked eye, so such a result means that the colours on the screen are simply heavily distorted.

How much can the picture quality of a television change after calibration? After performing calibration on the Samsung S95D, the white balance was significantly improved, eliminating any major errors, which allowed for a more natural and harmonious colour reproduction. In the case of 4K content, there are only minor imperfections, which do not affect the overall picture quality. Thanks to calibration, viewers can now enjoy more balanced tones, allowing for a better representation of the filmmakers' intentions. The contrast has also improved, and the gamma shows even better results. This means that the differences between the light and dark areas of the image have become more pronounced, translating into better depth and detail in scenes. As a result, shadows gained more detail, and bright areas are no longer overwhelming, providing a more realistic visual experience. However, it should be noted that the EOTF curve is slightly below the expected level, which may affect how the television handles dynamic scenes. Nonetheless, after calibration, the overall picture quality has significantly improved, and viewers can now enjoy a visual experience that is more in line with the filmmakers' intentions. The television handles subtle tonal transitions and contrast better, making it more suitable for watching films and high-definition programmes. Ultimately, the picture after calibration is closely aligned with reference quality, making the visual experience even more satisfying.

Well, is there anything that can be done about this picture? Can professional calibration save the situation? The answer is both yes and no. It must be clearly stated that there are certain limitations we cannot overcome. The constraints of the design itself, meaning simply a poor panel and its narrow colour coverage, make it impossible to expect a reasonable HDR effect – we won't mislead you on that. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is indeed for watching such content, after calibration, that this television starts to make sense. We managed to somewhat tame the white balance. Although the television only offers basic 2-point adjustment (rather than precise 20-point), so it's not perfect, we successfully eliminated that unpleasant, cold "chill" in the picture. Above all, however, we noted a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the television can finally display images without artificially dimming or brightening them. The conclusion is simple: even with such a cheap television, professional adjustment of the settings can achieve a lot and extract the maximum potential from it.

How does the television handle tonal transitions in lower-quality materials? Generally speaking, the S95D performs exceptionally well. On the screen with the light bulb, there are virtually no transitions between shades of grey, making it one of the best televisions we have tested in this regard.

Regarding digital processing, the entire image — from branches to model figures — has been well rendered, without any jagged edges or heavily visible contours. However, we must draw attention to one issue: the image is slightly cropped. Nevertheless, the television performs excellently, and details in lower-quality materials are still noticeable and well-defined.

Let's move on to digital processing and image scaling, specifically how the Haier K85F handles lower resolution signals, such as those from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – overscan that is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this happens on every source, even 1080p. To see the full frame, you have to dig through the screen settings each time and manually switch the format to "expand to 16:9". It's a detail, but it's devilishly frustrating. The very act of scaling content to 4K resolution can be summed up in one word: acceptable. And that's about it. The image processor does not strip details from the picture, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's alright, but nothing more. However, the biggest and most noticeable shortcoming in the digital processing section is the absence of a smooth tonal transition feature. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not provide such a solution, condemning us to watch the imperfections of the panel and low-quality materials in full view.

The Samsung S95D television, equipped with a refresh rate of 120 Hz (and even 144 Hz in the appropriate PC configuration), offers excellent motion smoothness. Samsung provides a variety of image sharpness settings on a ten-point scale, allowing users to adjust the display according to their preferences - whether the image should be more cinematic/frame-like or more theatrical/smooth. In UFO tests, the OLED matrix shows its advantages, eliminating any blurring. The lightning-fast pixel response means that dynamic movements are reproduced with unparalleled precision.

The matrix in the K85F model operates at a native refresh rate of 60 Hz, which right from the start sets certain expectations regarding image fluidity. However, we must admit that we were very positively surprised when we found two separate sliders for motion control in the settings menu: one labelled as "Motion Blur Reduction" and the other "De-Judder". Such generosity in this price segment is an absolute rarity, as typically manufacturers offer at most one shared option. Unfortunately, our enthusiasm waned as quickly as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for motion blur reduction is simply a dummy. Its adjustment brings absolutely no visible effect on the screen, so only one of the two options works.

The Samsung S95D TV is perfectly suited to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). The HDMI 2.1 ports do not provide full bandwidth of 48Gb, but they are still sufficient for achieving appropriate resolution and smoothness. Thanks to these technologies, gamers can enjoy smoother and more responsive gameplay, which significantly impacts comfort and performance during intense gaming sessions. One of the biggest advantages is the Xbox app, which allows for cloud gaming without the need for a console. Through it, gamers can access a wide range of titles directly on the TV, enjoying high image quality and smooth gameplay. Additionally, the S95D offers a Game Bar feature that enables easy management of game settings, including quick adjustments of parameters such as changing the aspect ratio, which can be extremely useful in various games and gaming modes. It is also worth mentioning the support for G-Sync and FreeSync, which is a huge plus for users of Nvidia and AMD graphics cards. Despite the lack of support for Dolby Vision, the TV still offers excellent features that make it an ideal choice for console gaming enthusiasts. Overall, the S95D combines modern technologies with outstanding picture quality, creating a complete package for any gamer.

Let's move on to features for gamers, although we must emphasise at the outset that this is more of a proposal for the "casual" ones. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing ploy. What good is a modern port if the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which deprives the HDMI 2.1 port of its most significant advantage. It's a shame. (That’s why we mark it as HDMI 2.0 in our tests). Another curious peculiarity is the television's reaction to attempts to calibrate HDR from the console level. Changes to brightness settings cause very unnatural image behaviour, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, one shouldn't worry too much about this, because as we've mentioned numerous times, we simply do not recommend using any HDR content on this screen. However, to avoid being too negative, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise, is support for VRR, or Variable Refresh Rate. While it works within a very modest range of 48-60 Hz, its mere presence is commendable. As a result, the image in games can experience less "tearing," which significantly improves the gaming experience.