Samsung OLED S90D / S94D (WRGB OLED) vs SHARP JP7765E

In the tested film scenes, the television Samsung S90D achieves impressive brightness results, exceeding the 1000 nits barrier in the first four shots, which can be considered an outstanding result. In the case of the last shot, where a full-screen flash of sunlight is visible, the brightness drops to around 500 nits, but still remains at a very good level. Additionally, the television impresses with a DCI-P3 colour gamut coverage measurement of 98%, ensuring an extraordinarily rich and realistic colour reproduction, further enhancing the picture quality. This result makes the Samsung S90D an ideal choice for those expecting high-quality images in a variety of lighting conditions.

So how does the brightness of the Sharp JP7 fare in the most demanding titles? Honestly, at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 PLN (for 55 inches). Watching bright, full-screen scenes, one might feel they are dealing with really good equipment. Unfortunately, though, we have to return to the problem we mentioned earlier regarding local dimming management. When small bright areas appear on a dark background (as in the test scenes from the films Life of Pi or Sicario 2), it is evident how poorly the JP7 handles zones. The television dims them almost to the maximum, crushing the entire HDR effect, which in such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-heavy films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it is worth noting that the panel has the potential for good colour display. It features a PFS (phosphor) filter, which allows for a solid 94% coverage of the DCI-P3 palette. The manufacturer calls its product a “QLED,” even though it is primarily based on the aforementioned PFS filter. Given the recent market battles of manufacturers over what may or may not be called QLED, we leave the question of the correctness of this naming to your assessment. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

The S90D television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more discerning users. This mode may seem a bit too warm, and users who switched from Standard mode may experience a slight shock. It is worth noting that this situation is caused by poor settings, such as in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device exhibits drops in blue colour, making colours warmer than they should be. In practice, this means that some shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma graph indicates slight fluctuations, resulting in a minimally darker image, especially in shadows. This can affect less defined details in darker scenes. Conversely, in 4K HDR materials, the EOTF curve is above the recommended line, leading to overly bright displays in certain parts of the image, which can cause clipping in the brightest areas. Overall, Samsung S90D presents a solid picture right out of the box, but for the best effects, especially with more demanding content, additional calibration is recommended.

When it comes to out-of-the-box colours, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural greenish tint. Another issue was the gamma – during full-screen scenes, the television provides excessive brightness, which completely diminishes its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded a value of Delta E 10. For reference: errors above 2-3 are already visible to the human eye, so we are dealing with a significant distortion of reality here.

In HDR mode, the situation is reversed, but not any better. Here, the blue colour dominates the white balance, which gives the image an unnatural, almost “retail” sharpness, reminiscent of aggressive demonstration modes. Furthermore, measurements of the EOTF curve emphasise the retail character of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the cost of fidelity to the content.

After calibration, the Samsung S90D television in movie mode looks even better than one might have expected. The white balance, for both HD and 4K HDR content, has been improved almost to perfection. Although minor flaws can still be noticed, they are minimal enough not to significantly affect the picture quality. The colours are more balanced, which translates to a natural reproduction of details, especially in scenes requiring a precise colour palette. It is worth noting that this model in this size is equipped with a WOLED panel, which has less coverage of the wide colour gamut and does not offer as rich colours as, for example, the 65-inch version, which is equipped with a QD-OLED panel.

Contrast has also seen significant improvement. The gamma graph post-calibration is much closer to the expected line, providing better balance between bright and dark areas of the image. The EOTF curve, which prior to calibration showed issues with overexposed scenes, now presents better results. This effect allows for greater detail retention in bright parts of the image, especially in HDR materials.

We subjected the JP7 to our standard calibration procedure and really... the television gained a new lease of life thanks to it, particularly with SDR content (YouTube, classic television, series, or older films). As a result of our precise adjustment of the white balance and stabilisation of the gamma, colour errors fell to a value of below 3. This is a level at which the human eye has difficulty detecting distortions. In this scenario, the Sharp JP7 delivers an image with truly excellent colour precision, which is a significant advantage in this price class. However, content with HDR turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply would not cooperate. In the JP7 menu, we don't find any option that would allow for real control over brightness management (EOTF). Although a significant portion of the colour errors was reduced, the image still remained unnaturally oversaturated. It's a bit of a shame, as the potential of the mini-LED backlit panel is great, but the software presents a clear barrier here.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you must come to terms with a certain degree of "artificiality" that cannot be circumvented even with professional equipment.

Television S90D performs very well at smoothing tonal transitions. Thanks to the applied technology, the transitions between colours are more fluid and natural. There is also the option to use noise reduction, which further smooths tonal transitions, which can be useful in certain situations. However, it is worth remembering that enabling noise reduction can also lead to the smoothing of desirable film grain, which in turn could reduce the cinematic atmosphere of the image. For this reason, caution is advised when using this feature, as it is better to leave the natural grain that adds character and authenticity to the viewed content.

Samsung, as always, does not disappoint and excels in the area of scaling images from lower resolutions. The S90D Samsung television effectively processes lower resolutions, as can be seen in the visible image. The outline of the model is clear and accurate and, as a result, looks natural and detailed. Moreover, the branches of the trees are well-rendered, showing no significant jaggedness, which could diminish the image quality. Thanks to effective scaling, even materials in lower resolution present attractively on the screen, pleasing users who prefer various sources of content such as regular antenna/cable television.

In the case of lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and sharp, without the overscan effect, meaning no cropped edges. Of course, it is not at the level of top models, and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs significantly worse, which, apart from the upscaling, effectively does not exist. In the JP7 menu, we will not find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the panel in a very raw form, which, with heavily compressed materials (e.g. from YouTube), leads to visible posterisation. Either it is a flaw in the software or a very strange design decision, because in earlier Sharp models this function was available and, crucially, worked with noticeable effect. Here, we are left to deal with whatever the source provides us, without any digital support from the image processor.

Samsung S90D TV is equipped with a 120 Hz panel, with the possibility of "overclocking" to 144 Hz with the appropriate PC configuration, providing exceptional motion fluidity. Samsung has been offering a variety of sharpness settings on a ten-point scale for years, allowing users to adjust the display to their preferences. In the UFO test, thanks to the use of an OLED panel, there's no sign of any smearing. The pixel response is instantaneous and perfectly captures dynamic movements. In this aspect, OLED technology is considered one of the best on the market. The picture is extremely sharp and detailed, even during fast actions, making the S90D TV an ideal choice for gamers and sports enthusiasts.

The motion fluidity on the Sharp JP7 is quite mediocre, and the reason is simple: the television uses a 60Hz panel. This instantly makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a smoothness feature, which we can control in films using a slider called De-judder. Lower settings provide a more raw, "cinematic" (framey) image, while higher settings add artificial smoothness. We suggest setting it somewhere in the middle of the scale, that is in the range of 3-5 – this is the best compromise to avoid the soap opera effect while also eliminating the tiring stuttering of the image. Interestingly, in the menu, we also find a "motion blur removal" slider, which usually indicates the presence of a 120Hz panel. However, with the JP7, it does not enhance the image at all and serves rather as a dummy – it is meant to look good in the settings, but technically it has no right to operate on this panel.

The Samsung S90D TV is perfectly adapted to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). With these technologies, gamers can enjoy smoother and more responsive gameplay, significantly affecting comfort and performance during intense gaming sessions. An additional advantage of the television is the special Game Bar, which allows for easy management of game settings. This functionality enables quick adjustments to parameters such as changing the TV's screen aspect ratio, which can be useful in various games and types of gameplay. Users can easily customise their preferences, making the use of the TV during gaming even more convenient and enjoyable. As for PC users, the TV pleasantly surprises. When connected to a computer, the panel is capable of achieving a refresh rate of 144Hz, and users of Nvidia or AMD graphics cards can enjoy features such as G-Sync and FreeSync. It should be noted, however, that the TV does not support Dolby Vision, which may be a drawback - but it's worth bearing in mind that Dolby Vision is not as popular for games as it is for films. Nevertheless, the S90D TV still offers excellent features for gamers, making it a great choice for gaming enthusiasts who seek top-notch picture quality and modern technological solutions.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual player, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM Mode: Automatically switches the television to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as the functionality here is minimal. Aside from enabling ALLM, there’s only a game-specific motion smoother which we recommend avoiding as it introduces very noticeable artifacts and worsens responsiveness.

• Dolby Vision Gaming: For Microsoft consoles.

Unfortunately, the list of shortcomings is significantly longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another shortcoming is VRR, which means that during frame drops, we are exposed to screen tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally over-bright image with cut-off details. Sharp JP7 is a proposition solely for very casual gamers.