Samsung OLED S90D / S94D (WRGB OLED) vs LG OLED B5

In the tested film scenes, the television Samsung S90D achieves impressive brightness results, exceeding the 1000 nits barrier in the first four shots, which can be considered an outstanding result. In the case of the last shot, where a full-screen flash of sunlight is visible, the brightness drops to around 500 nits, but still remains at a very good level. Additionally, the television impresses with a DCI-P3 colour gamut coverage measurement of 98%, ensuring an extraordinarily rich and realistic colour reproduction, further enhancing the picture quality. This result makes the Samsung S90D an ideal choice for those expecting high-quality images in a variety of lighting conditions.

The LG B5 is a moderately bright OLED television. Regardless of the scene, it can generate around 500 nits of peak brightness. Interestingly, it achieves this even in full-screen shots saturated with white, where most OLEDs typically struggle. So is this screen suitable for HDR films? Indeed – and very much so, because such brightness allows you to truly feel the magic of HDR effects. However, it is worth noting that compared to last year's B4 model, the new B5 is darker – by about 100 nits. It may seem like a small amount, but at such average peak values, it makes quite a significant difference. Fortunately, the television compensates with another advantage – excellent coverage of the DCI-P3 and BT.2020 colour gamut. As a result, HDR films look really colourful, vibrant, and impress even in more demanding scenes.

The S90D television has been tested in Filmmaker mode, which offers good colour reproduction, although with some imperfections that may be noticeable to more discerning users. This mode may seem a bit too warm, and users who switched from Standard mode may experience a slight shock. It is worth noting that this situation is caused by poor settings, such as in the white balance, rather than the Filmmaker mode itself. In both SDR and HDR content, the device exhibits drops in blue colour, making colours warmer than they should be. In practice, this means that some shades, such as sky blue or skin tones, may appear less natural and more tinged with pink or yellow. The Colour Checker test confirms these deviations, showing shifts towards warmer tones. In SDR content, the gamma graph indicates slight fluctuations, resulting in a minimally darker image, especially in shadows. This can affect less defined details in darker scenes. Conversely, in 4K HDR materials, the EOTF curve is above the recommended line, leading to overly bright displays in certain parts of the image, which can cause clipping in the brightest areas. Overall, Samsung S90D presents a solid picture right out of the box, but for the best effects, especially with more demanding content, additional calibration is recommended.

We tested the B5 in Filmmaker mode and... we would love to see more TVs like this straight out of the box. Truly. The white balance is set very well – there's practically nothing to complain about. Well, if one were to nitpick, one might notice a slight deficiency in blue, which makes the overall image seem slightly yellowish. But that’s just our editorial quibbling. Most of you probably wouldn’t even notice it. We also have minimal reservations about brightness management in HDR format. The EOTF curve – which is responsible for how the TV distributes brightness in a scene – is slightly below ideal. In practice, it may happen that the darkest parts of the image are displayed too dark and simply… disappear. But these are details that only come out in measurements. Generally: we are impressed. However, we also know that LG TVs respond very well to professional calibration. You can achieve almost reference-quality picture from them, so – while it's already very good out of the box – we allowed ourselves to go a step further and refine everything to perfection.

After calibration, the Samsung S90D television in movie mode looks even better than one might have expected. The white balance, for both HD and 4K HDR content, has been improved almost to perfection. Although minor flaws can still be noticed, they are minimal enough not to significantly affect the picture quality. The colours are more balanced, which translates to a natural reproduction of details, especially in scenes requiring a precise colour palette. It is worth noting that this model in this size is equipped with a WOLED panel, which has less coverage of the wide colour gamut and does not offer as rich colours as, for example, the 65-inch version, which is equipped with a QD-OLED panel.

Contrast has also seen significant improvement. The gamma graph post-calibration is much closer to the expected line, providing better balance between bright and dark areas of the image. The EOTF curve, which prior to calibration showed issues with overexposed scenes, now presents better results. This effect allows for greater detail retention in bright parts of the image, especially in HDR materials.

We must admit that we didn't have much work with the LG B5. It's one of those televisions that look good right from the start, but after calibration… they can really impress. The white balance was brought to almost perfect levels – to the point of errors that are invisible to the human eye, unless you are a professional colourist with a magnifying glass at the screen. We also managed to master the tendency of the television to slightly dim the darkest details, particularly in HDR scenes. After proper tuning, everything looks cohesive: black remains deep but does not consume information. Highlights maintain their natural sparkle, and colours align with the director's vision. This is truly one of those models that shows you don't have to spend a fortune to have an almost reference-quality picture. If you can opt for professional calibration – it’s definitely worth it in the case of the B5.

Television S90D performs very well at smoothing tonal transitions. Thanks to the applied technology, the transitions between colours are more fluid and natural. There is also the option to use noise reduction, which further smooths tonal transitions, which can be useful in certain situations. However, it is worth remembering that enabling noise reduction can also lead to the smoothing of desirable film grain, which in turn could reduce the cinematic atmosphere of the image. For this reason, caution is advised when using this feature, as it is better to leave the natural grain that adds character and authenticity to the viewed content.

Samsung, as always, does not disappoint and excels in the area of scaling images from lower resolutions. The S90D Samsung television effectively processes lower resolutions, as can be seen in the visible image. The outline of the model is clear and accurate and, as a result, looks natural and detailed. Moreover, the branches of the trees are well-rendered, showing no significant jaggedness, which could diminish the image quality. Thanks to effective scaling, even materials in lower resolution present attractively on the screen, pleasing users who prefer various sources of content such as regular antenna/cable television.

LG B5 really positively surprised us in terms of handling lower quality content. Thanks to the enhancement and smoothing features, materials in HD resolution or even SD gain a second life. Importantly – when this option is activated at the "low" or "medium" level, we do not feel that the image is artificially softened or smoothed out unnecessarily. Details remain intact, film grain does not disappear, and the edges of objects do not look washed out 😉. This is truly a useful tool – especially if you are watching terrestrial television, archival materials, or content from YouTube in lower resolutions. The image is clear, coherent, and simply pleasant to the eye.

Scaling as such works very well – even content of poor quality is reproduced with surprising fidelity. Unfortunately, there was a slight hiccup. Although the menu contains the option to disable overscan, the television still has issues with correctly displaying images of very low resolution. It may seem like a detail, but when watching older materials – it can be irritating.

Samsung S90D TV is equipped with a 120 Hz panel, with the possibility of "overclocking" to 144 Hz with the appropriate PC configuration, providing exceptional motion fluidity. Samsung has been offering a variety of sharpness settings on a ten-point scale for years, allowing users to adjust the display to their preferences. In the UFO test, thanks to the use of an OLED panel, there's no sign of any smearing. The pixel response is instantaneous and perfectly captures dynamic movements. In this aspect, OLED technology is considered one of the best on the market. The picture is extremely sharp and detailed, even during fast actions, making the S90D TV an ideal choice for gamers and sports enthusiasts.

LG B5 is a television with a 120 Hz OLED panel. It may not sound as impressive as the marketing claims of “144 Hz” or “165 Hz” found in gaming monitors, but honestly? The smoothness is excellent nonetheless. The picture is sharp, fluid and simply enjoyable to watch – even when there is a lot happening on screen. The organic panel does its job – the pixel response time is almost instantaneous, meaning there’s no sign of smearing or blurring that can spoil dynamic shots. Sport, fast-paced games – everything looks clear and distinct.

We also have the classic LG smoothness enhancer, TruMotion. This allows you to smooth out films shot at 24 frames per second – which, to put it bluntly, is most of what you watch on Netflix or from Blu-ray discs. If you set lower values on the “De-Judder” slider, you’ll get a picture closer to a cinematic look – with a slight judder, but without any artificiality. Higher settings? A soap opera effect is guaranteed. Fortunately, LG gives you the option to tune everything to your liking.

The Samsung S90D TV is perfectly adapted to the needs of gamers, offering four HDMI 2.1 ports that support key features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and HDR Gaming Interest Group (HGIG). With these technologies, gamers can enjoy smoother and more responsive gameplay, significantly affecting comfort and performance during intense gaming sessions. An additional advantage of the television is the special Game Bar, which allows for easy management of game settings. This functionality enables quick adjustments to parameters such as changing the TV's screen aspect ratio, which can be useful in various games and types of gameplay. Users can easily customise their preferences, making the use of the TV during gaming even more convenient and enjoyable. As for PC users, the TV pleasantly surprises. When connected to a computer, the panel is capable of achieving a refresh rate of 144Hz, and users of Nvidia or AMD graphics cards can enjoy features such as G-Sync and FreeSync. It should be noted, however, that the TV does not support Dolby Vision, which may be a drawback - but it's worth bearing in mind that Dolby Vision is not as popular for games as it is for films. Nevertheless, the S90D TV still offers excellent features for gamers, making it a great choice for gaming enthusiasts who seek top-notch picture quality and modern technological solutions.

There are already a few televisions on the market with the label “for gamers” that, in practice, don’t understand what that means. The LG B5 is not one of them. Everything here is spot on – there are four HDMI 2.1 ports, it has 120 Hz, VRR, and ALLM, and it even has a Game Bar that is actually useful, not just looks good in the brochure. You connect your console – it works. You set 4K at 120 Hz – it works. You have an Xbox and want to play in Dolby Vision – it works too. And this is not in the sense of “theoretically supports”; it really turns on, looks good, and you don’t need to fiddle with the settings for half an hour. Additionally, there’s the HGiG picture mode that LG implemented correctly – which means HDR in games doesn’t turn the screen into a flash lamp, but shows exactly what it should. There are no surprises here, no strange limitations, no “buts.” And you know what? That’s how it should be. Cheers to the LG B5!