Samsung Neo QLED QN95D vs Samsung The Frame 2026 (LS03H)

Samsung QN95D handles HDR exceptionally well, achieving a peak brightness of around 2000 nits. In the tested movie scenes, where the screen is fully lit, the television provides intense and realistic representation of HDR content, significantly enhancing the visual experience. Nevertheless, similar to contrast, the dimming algorithm may sometimes show limitations. Despite the considerable number of Mini LED zones, the television does not surprise the user with incredible brightness. For instance, in scenes from the film "Life of Pi," where a bright moon appears against a dark background, and in excerpts from "Sicario 2," where a strong light effect occurs on a dark background, the television displays very poor results. At such moments, the television attempts to reduce the halo effect by darkening the image to a level reminiscent of SDR quality. As a result, blacks appear deep and uniform, but this comes at the cost of losing some detail in bright areas. It is a compromise aimed at maintaining the best possible quality of black, although it simultaneously causes the image to lose a bit of its dynamism. Despite certain flaws in the operation of the local dimming algorithm, this television deserves praise for its wide coverage of the DCI-P3 colour gamut. This is made possible by the use of a quantum dot coating, also known as QLED technology, which allows for vibrant and rich colours.

The Frame 2026 is a genuinely bright TV. Its peak brightness reaches around 650 nits and, importantly, it maintains similar levels regardless of the type of scene being displayed. It doesn’t really matter whether we’re watching a very bright full-screen image or just a small highlight occupying part of the screen. The backlight remains powerful, allowing bright parts of the image to stand out clearly.

This gives The Frame a solid foundation for HDR. Bright highlights can look impactful, and the picture doesn’t appear flat or overly dim. Unfortunately, there is a compromise. Without local dimming, the TV cannot darken the black areas surrounding very bright objects.

This is clearly visible in scenes 2 and 4 of our test procedure. Bright elements look impressive, but at the same time, the blacks around them become noticeably raised. As a result, the image loses some of its depth, especially when watching in a dark room. This is why The Frame performs best with HDR in bright and moderately bright scenes, where its high brightness works to its advantage. In darker scenes, the situation is quite the opposite.

Colours

The Frame also performs well when it comes to colour reproduction. As a QLED TV, it can display a wide colour gamut and produce rich, saturated colours. DCI-P3 coverage reaches around 94%, while BT.2020 comes in at around 72%. These are good results, and you can see the difference in actual content.

Colours look vivid without appearing washed out, particularly in bright and colourful scenes. Animations and other content with plenty of saturated colours can look really good on The Frame. With this type of material, the TV shows one of its stronger sides.

In the category of factory colour reproduction, the television Samsung QN95D was tested in Filmmaker mode, which offers the best settings from the manufacturer. Nevertheless, it is not entirely free from flaws. In the case of HD content, there is a noticeable colour deviation, particularly in white balance, where the red colour clearly dominates the graph. The situation improves with 4K HDR content; however, there are still significant drops in blue colour reproduction. These effects can be observed in a scene from the film "Star Wars," where the protagonist is depicted in overly warm tones.

As for contrast, we can observe an initial large jump on the gamma graph, indicating that the television effectively highlights the brighter parts of the image. However, at the end of the graph, we notice a distinct drop, which may mean that in darker tones, details can be lost. Such a shape of the gamma curve can affect the way users perceive dark scenes, where some details may become too blurred or too dark, causing the image to lose clarity. It is also worth noting the curve responsible for brightness (EOTF), which is quite correct, except for the initial drop.

Although Samsung QN95D boasts impressive parameters and advanced technologies to deserve the title of one of the best televisions on the market, it requires certain adjustments in colour reproduction and contrast to fully utilise its potential.

For assessing the factory colour output we chose the Filmmaker Mode. If you’re encountering it for the first time, it’s a mode designed to reproduce a film or series as faithfully as possible. The TV then switches off most of the extra picture enhancement features, and the colours and luminance characteristics are intended to be as close as possible to what the creators of the material intended. And it must be admitted that The Frame 2026 performs really well in this respect straight out of the box. The biggest deviation is visible in the white balance. As brightness increases the blue starts to drop out and green increases slightly. As a result the picture shifts toward warmer tones. White is therefore not perfectly neutral, and in some scenes you can notice a slightly warmer cast.

The luminance response for both the gamma and EOTF curves looks good. Across most of the range they stay fairly close to the target, although in the darkest parts of the picture there is a larger deviation. In practice some details emerging from black may therefore be rendered a little more strongly. However, this is not an error that stands out during normal viewing. Overall Filmmaker Mode is a good starting point here. However the picture is a little too warm by default and not all hues land exactly where they should.

After calibration, the picture on the Samsung QN95D television achieves truly impressive results. The white balance is perfectly aligned, and error readings rarely exceed 2, which means that colours are displayed very accurately. Most samples from the Color Checker test fall within an acceptable error range, confirming that the television reproduces hues excellently. The contrast has also improved significantly, and the gamma curve is more stable, resulting in better visibility of details in both dark and bright scenes. However, it is worth noting the EOTF (Electro-Optical Transfer Function) curve, which shows some discrepancies in film tests. Although the television performs well in most scenes, details in the blacks can still be lost in more extreme cases – this is due to an aggressive dimming algorithm.

Nevertheless, these minor imperfections do not detract from the overall picture quality. After calibration, the Samsung QN95D impresses with its visual quality, offering an exceptional experience that will certainly satisfy anyone looking for a top-tier television.

After calibration we mainly managed to remove that warmer tint and better even out the white balance. We also smoothed the brightness response a little, which made the picture more neutral and predictable. There are, however, things calibration won't fix here. It's mainly the black behaviour, which stems from the backlight design and the lack of local dimming. In some scenes blacks will therefore still be slightly lifted and you simply have to accept that. It's more a characteristic of this model than something that can be fixed with the settings. HDR is also a limitation. Samsung doesn't allow full freedom when working with the widest colour gamut, so not all colours can be reproduced perfectly. In normal viewing it's probably hard to notice, but it's worth being aware of.

The Samsung QN95D television handles tonal transitions even in lower quality materials, thanks to the noise reduction feature employed, which functions like a gentle gradation. This feature is extremely effective, smoothing out the image and eliminating unwanted noise while significantly improving the quality of the displayed material. However, as is often the case, too much effectiveness can lead to unintended side effects. In some materials, this feature may also blur elements that should remain sharp, such as film grain.

Despite this, the television performs well in the context of image scaling, eliminating larger jagged edges. In a scene where branches are visible, they are not excessively artificially sharpened, allowing for a natural appearance, and the model does not have an artificial outline. Overall, this means that even in more challenging conditions, the film material presents itself satisfactorily on the Samsung QN95D. The only downside when watching HD/SD content (such as regular terrestrial television) is the fact that we have a slightly cropped image – this is caused by the so-called overscan, which cannot be turned off.

As with many of Samsung’s newer TVs, this one also uses the NQ4 AI processor, only the older, second-generation version. And you have to admit it handles digital image processing quite well. Lower-resolution material is sharpened effectively, and after upscaling to 4K it still looks natural. The TV can also somewhat "tidy up" weaker sources, like older recordings or lower-quality broadcasts. That doesn't, of course, mean it will suddenly turn poor footage into 4K, but at closer viewing distances the difference compared with simpler models with weaker processors is easy to spot. Edges are clearer, and fine details don't get lost as much to signal compression.

Samsung also offers a few additional image-enhancing features, but as usual it's best to use them sparingly. At stronger settings, noise reduction can very effectively reduce posterization, but it also noticeably interferes with the image. The picture then simply starts to look very artificial, for example by heavily smoothing characters' faces. So it makes the most sense with really poor sources when various types of noise are seriously distracting.

The panel in Samsung QN95 performs very well in terms of motion blur and smoothness of movement. With a refresh rate of 120 Hz and features for reducing blur and judder, the picture settings can be customised to personal preferences, whether for watching films or for dynamic sports broadcasts. The user has the option to adjust the smoothness of the image on a 10-point scale – from a more frame-like appearance reminiscent of traditional film to a smooth, almost theatrical effect, which works particularly well for sports transmissions.

Samsung again used a panel with a maximum refresh rate of 144 Hz. Refresh rates up to 120 Hz primarily offer greater possibilities with material that contains a lot of motion. The TV can use additional motion-smoothing systems that can improve fluidity in sports and other fast-moving content. However, a high refresh rate alone does not solve everything. The Frame still uses a VA panel, which has a fairly slow response time, and consequently fairly pronounced motion blur. With rapidly moving objects, especially on a dark background, trails are easy to notice. There is also a slight doubling of edges, which can be visible even when additional motion-enhancement systems are switched off. We saw similar behaviour in last year's The Frame 2025, and it's a shame Samsung hasn't addressed this issue. The 144 Hz itself provides a good foundation, but the panel's response time still limits this TV.

Samsung QN95D offers quite a few features that gamers will appreciate. First and foremost, the television supports variable refresh rate (VRR), which allows for smoother gameplay, eliminating issues with tearing, especially during dynamic scenes. We also find the auto low latency mode (ALLM) feature, which automatically switches the television to low latency mode when it detects a connected console or computer, ensuring more responsive controls.

Furthermore, the QN95D Samsung has a game mode that reduces input lag to a very low level, which is crucial in games where reflexes play an important role. With a high refresh rate of 120 Hz, the picture is exceptionally smooth, significantly enhancing the experience of fast-paced action games and sports productions. The television also supports G-Sync and FreeSync technologies, which further enhance gameplay smoothness and improve user comfort. An interesting addition is the 'Game Bar' – a special menu that provides quick access to all game-related settings, allowing easy adjustments of picture and parameters to suit user preferences without the need to interrupt gameplay.

Although the Samsung QN95D does not support Dolby Vision – which is quite obvious for Samsung televisions – it does offer the HGiG feature, which ensures appropriate picture quality in HDR games, in line with the creators' vision.

In terms of gaming features, The Frame is practically on a par with Samsung’s top televisions. When a console is connected the TV automatically switches to Game Mode thanks to ALLM, so we do not have to change settings manually each time. There is also VRR, which matches the screen refresh rate to the number of frames produced by the console or PC. This helps avoid the characteristic screen tearing when frame rates drop. The Frame of course supports 4K at 120 Hz, so you can take advantage of the capabilities of the PlayStation 5 or Xbox Series X in games that offer higher frame rates. HGiG also works correctly. With HDR properly configured on the console, the TV does not try to brighten the picture further on its own, so bright effects in games are displayed as they should be. Samsung also includes a Game Bar. It is a handy menu you can bring up without leaving the game. There you can check VRR operation and the current frame rate, and quickly change the most important gaming-related settings. With a PC the possibilities are even greater, because the aforementioned Full HD mode lets you increase the refresh rate up to 240 Hz. There is essentially one feature missing that Samsung has already got us used to, namely Dolby Vision Gaming. Xbox owners will notice this most, as that console can use Dolby Vision in games. There is one more thing worth mentioning specific to this model. Its One Connect module has only one HDMI 2.1 port, so you must plug the console or PC into that port if you want to use 4K at 120 Hz. Fortunately Samsung did not combine this port with eARC. The soundbar can therefore be connected separately (3) and you still have a full HDMI 2.1 available for the console.