Samsung Neo QLED QN95D vs Hisense U7S Pro

Samsung QN95D handles HDR exceptionally well, achieving a peak brightness of around 2000 nits. In the tested movie scenes, where the screen is fully lit, the television provides intense and realistic representation of HDR content, significantly enhancing the visual experience. Nevertheless, similar to contrast, the dimming algorithm may sometimes show limitations. Despite the considerable number of Mini LED zones, the television does not surprise the user with incredible brightness. For instance, in scenes from the film "Life of Pi," where a bright moon appears against a dark background, and in excerpts from "Sicario 2," where a strong light effect occurs on a dark background, the television displays very poor results. At such moments, the television attempts to reduce the halo effect by darkening the image to a level reminiscent of SDR quality. As a result, blacks appear deep and uniform, but this comes at the cost of losing some detail in bright areas. It is a compromise aimed at maintaining the best possible quality of black, although it simultaneously causes the image to lose a bit of its dynamism. Despite certain flaws in the operation of the local dimming algorithm, this television deserves praise for its wide coverage of the DCI-P3 colour gamut. This is made possible by the use of a quantum dot coating, also known as QLED technology, which allows for vibrant and rich colours.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering that this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Although in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – the real challenge comes from the aggressively tuned local dimming algorithms. Because of this, small, bright details such as stars or the moon in the night sky are noticeably dimmed. The television tries at all costs to maintain deep blacks, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

One must commend the colour reproduction. The new U7S Pro is a QLED design that provides very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, rather than a solution based on a PFS filter. As a result, the colour saturation has clearly increased, and coverage of the most demanding BT.2020 colour space has surpassed the 81% barrier.

In the category of factory colour reproduction, the television Samsung QN95D was tested in Filmmaker mode, which offers the best settings from the manufacturer. Nevertheless, it is not entirely free from flaws. In the case of HD content, there is a noticeable colour deviation, particularly in white balance, where the red colour clearly dominates the graph. The situation improves with 4K HDR content; however, there are still significant drops in blue colour reproduction. These effects can be observed in a scene from the film "Star Wars," where the protagonist is depicted in overly warm tones.

As for contrast, we can observe an initial large jump on the gamma graph, indicating that the television effectively highlights the brighter parts of the image. However, at the end of the graph, we notice a distinct drop, which may mean that in darker tones, details can be lost. Such a shape of the gamma curve can affect the way users perceive dark scenes, where some details may become too blurred or too dark, causing the image to lose clarity. It is also worth noting the curve responsible for brightness (EOTF), which is quite correct, except for the initial drop.

Although Samsung QN95D boasts impressive parameters and advanced technologies to deserve the title of one of the best televisions on the market, it requires certain adjustments in colour reproduction and contrast to fully utilise its potential.

We tested the U7S Pro model – as we always do – in the best factory-calibrated picture mode, namely Filmmaker Mode. We can evaluate the displayed colours in two ways. The most disappointing was the profile designed for viewing SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly yellowed, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a significant deficiency of the blue component, which drastically affected the overall colour temperature. This is clearly visible on the ColorChecker charts as well as on the graphs of the colour palette itself, where most samples leaned towards yellow. Fortunately, the factory HDR mode fared much better – there, the colour errors were around a Delta E value of 3, which is already a really solid result.

After calibration, the picture on the Samsung QN95D television achieves truly impressive results. The white balance is perfectly aligned, and error readings rarely exceed 2, which means that colours are displayed very accurately. Most samples from the Color Checker test fall within an acceptable error range, confirming that the television reproduces hues excellently. The contrast has also improved significantly, and the gamma curve is more stable, resulting in better visibility of details in both dark and bright scenes. However, it is worth noting the EOTF (Electro-Optical Transfer Function) curve, which shows some discrepancies in film tests. Although the television performs well in most scenes, details in the blacks can still be lost in more extreme cases – this is due to an aggressive dimming algorithm.

Nevertheless, these minor imperfections do not detract from the overall picture quality. After calibration, the Samsung QN95D impresses with its visual quality, offering an exceptional experience that will certainly satisfy anyone looking for a top-tier television.

We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.

The Samsung QN95D television handles tonal transitions even in lower quality materials, thanks to the noise reduction feature employed, which functions like a gentle gradation. This feature is extremely effective, smoothing out the image and eliminating unwanted noise while significantly improving the quality of the displayed material. However, as is often the case, too much effectiveness can lead to unintended side effects. In some materials, this feature may also blur elements that should remain sharp, such as film grain.

Despite this, the television performs well in the context of image scaling, eliminating larger jagged edges. In a scene where branches are visible, they are not excessively artificially sharpened, allowing for a natural appearance, and the model does not have an artificial outline. Overall, this means that even in more challenging conditions, the film material presents itself satisfactorily on the Samsung QN95D. The only downside when watching HD/SD content (such as regular terrestrial television) is the fact that we have a slightly cropped image – this is caused by the so-called overscan, which cannot be turned off.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling performance is equally impressive, meaning the television’s ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring the model simply looked attractive.

The panel in Samsung QN95 performs very well in terms of motion blur and smoothness of movement. With a refresh rate of 120 Hz and features for reducing blur and judder, the picture settings can be customised to personal preferences, whether for watching films or for dynamic sports broadcasts. The user has the option to adjust the smoothness of the image on a 10-point scale – from a more frame-like appearance reminiscent of traditional film to a smooth, almost theatrical effect, which works particularly well for sports transmissions.

The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it is important to remember that these highest figures do not significantly matter in everyday use, as most content is still limited to a maximum of 120 Hz (for example, when gaming on a console). Nevertheless, the television handles motion quite well and performs really decently for an LCD construction.

There is little to criticise about the fluidity itself. In the menu, we find a motion smoother called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow for manual configuration of the smoother, which works well in both films and sports, effectively enhancing the raw television signal.

Samsung QN95D offers quite a few features that gamers will appreciate. First and foremost, the television supports variable refresh rate (VRR), which allows for smoother gameplay, eliminating issues with tearing, especially during dynamic scenes. We also find the auto low latency mode (ALLM) feature, which automatically switches the television to low latency mode when it detects a connected console or computer, ensuring more responsive controls.

Furthermore, the QN95D Samsung has a game mode that reduces input lag to a very low level, which is crucial in games where reflexes play an important role. With a high refresh rate of 120 Hz, the picture is exceptionally smooth, significantly enhancing the experience of fast-paced action games and sports productions. The television also supports G-Sync and FreeSync technologies, which further enhance gameplay smoothness and improve user comfort. An interesting addition is the 'Game Bar' – a special menu that provides quick access to all game-related settings, allowing easy adjustments of picture and parameters to suit user preferences without the need to interrupt gameplay.

Although the Samsung QN95D does not support Dolby Vision – which is quite obvious for Samsung televisions – it does offer the HGiG feature, which ensures appropriate picture quality in HDR games, in line with the creators' vision.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for a gamer. Hisense has not spared any expense and has included as many as 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won’t need to juggle cables as each port will handle the full set of features. We have an automatic game mode (ALLM) and VRR, which operates in a wide range from 48 Hz to an impressive 330 Hz. Of course, that 330 Hz is currently a gimmick for owners of powerful PCs, as consoles will be limited to 120 Hz, but it’s good to have that buffer for the future. The Game Bar also works very well during gaming. It’s a handy menu bar for gamers, where you can quickly change the picture mode, enable a crosshair in the centre of the screen, and even change the display aspect ratio to ultra-wide without having to exit to the main television settings, which will be appreciated by fans of PC simulators. The only downside worth mentioning is the improper implementation of the HGiG format in games. The issue is that the television ignores instructions from the console regarding the image generated in HDR10 and continues to forcefully interfere with the image it produces, trying to "enhance" it in its own way. This makes proper HDR configuration in the console menu (where you set brightness on symbols/checkerboard) somewhat difficult.