Samsung Neo QLED QN95D vs Hisense U7Q PRO

Samsung QN95D handles HDR exceptionally well, achieving a peak brightness of around 2000 nits. In the tested movie scenes, where the screen is fully lit, the television provides intense and realistic representation of HDR content, significantly enhancing the visual experience. Nevertheless, similar to contrast, the dimming algorithm may sometimes show limitations. Despite the considerable number of Mini LED zones, the television does not surprise the user with incredible brightness. For instance, in scenes from the film "Life of Pi," where a bright moon appears against a dark background, and in excerpts from "Sicario 2," where a strong light effect occurs on a dark background, the television displays very poor results. At such moments, the television attempts to reduce the halo effect by darkening the image to a level reminiscent of SDR quality. As a result, blacks appear deep and uniform, but this comes at the cost of losing some detail in bright areas. It is a compromise aimed at maintaining the best possible quality of black, although it simultaneously causes the image to lose a bit of its dynamism. Despite certain flaws in the operation of the local dimming algorithm, this television deserves praise for its wide coverage of the DCI-P3 colour gamut. This is made possible by the use of a quantum dot coating, also known as QLED technology, which allows for vibrant and rich colours.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

In the category of factory colour reproduction, the television Samsung QN95D was tested in Filmmaker mode, which offers the best settings from the manufacturer. Nevertheless, it is not entirely free from flaws. In the case of HD content, there is a noticeable colour deviation, particularly in white balance, where the red colour clearly dominates the graph. The situation improves with 4K HDR content; however, there are still significant drops in blue colour reproduction. These effects can be observed in a scene from the film "Star Wars," where the protagonist is depicted in overly warm tones.

As for contrast, we can observe an initial large jump on the gamma graph, indicating that the television effectively highlights the brighter parts of the image. However, at the end of the graph, we notice a distinct drop, which may mean that in darker tones, details can be lost. Such a shape of the gamma curve can affect the way users perceive dark scenes, where some details may become too blurred or too dark, causing the image to lose clarity. It is also worth noting the curve responsible for brightness (EOTF), which is quite correct, except for the initial drop.

Although Samsung QN95D boasts impressive parameters and advanced technologies to deserve the title of one of the best televisions on the market, it requires certain adjustments in colour reproduction and contrast to fully utilise its potential.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

After calibration, the picture on the Samsung QN95D television achieves truly impressive results. The white balance is perfectly aligned, and error readings rarely exceed 2, which means that colours are displayed very accurately. Most samples from the Color Checker test fall within an acceptable error range, confirming that the television reproduces hues excellently. The contrast has also improved significantly, and the gamma curve is more stable, resulting in better visibility of details in both dark and bright scenes. However, it is worth noting the EOTF (Electro-Optical Transfer Function) curve, which shows some discrepancies in film tests. Although the television performs well in most scenes, details in the blacks can still be lost in more extreme cases – this is due to an aggressive dimming algorithm.

Nevertheless, these minor imperfections do not detract from the overall picture quality. After calibration, the Samsung QN95D impresses with its visual quality, offering an exceptional experience that will certainly satisfy anyone looking for a top-tier television.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

The Samsung QN95D television handles tonal transitions even in lower quality materials, thanks to the noise reduction feature employed, which functions like a gentle gradation. This feature is extremely effective, smoothing out the image and eliminating unwanted noise while significantly improving the quality of the displayed material. However, as is often the case, too much effectiveness can lead to unintended side effects. In some materials, this feature may also blur elements that should remain sharp, such as film grain.

Despite this, the television performs well in the context of image scaling, eliminating larger jagged edges. In a scene where branches are visible, they are not excessively artificially sharpened, allowing for a natural appearance, and the model does not have an artificial outline. Overall, this means that even in more challenging conditions, the film material presents itself satisfactorily on the Samsung QN95D. The only downside when watching HD/SD content (such as regular terrestrial television) is the fact that we have a slightly cropped image – this is caused by the so-called overscan, which cannot be turned off.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

The panel in Samsung QN95 performs very well in terms of motion blur and smoothness of movement. With a refresh rate of 120 Hz and features for reducing blur and judder, the picture settings can be customised to personal preferences, whether for watching films or for dynamic sports broadcasts. The user has the option to adjust the smoothness of the image on a 10-point scale – from a more frame-like appearance reminiscent of traditional film to a smooth, almost theatrical effect, which works particularly well for sports transmissions.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Samsung QN95D offers quite a few features that gamers will appreciate. First and foremost, the television supports variable refresh rate (VRR), which allows for smoother gameplay, eliminating issues with tearing, especially during dynamic scenes. We also find the auto low latency mode (ALLM) feature, which automatically switches the television to low latency mode when it detects a connected console or computer, ensuring more responsive controls.

Furthermore, the QN95D Samsung has a game mode that reduces input lag to a very low level, which is crucial in games where reflexes play an important role. With a high refresh rate of 120 Hz, the picture is exceptionally smooth, significantly enhancing the experience of fast-paced action games and sports productions. The television also supports G-Sync and FreeSync technologies, which further enhance gameplay smoothness and improve user comfort. An interesting addition is the 'Game Bar' – a special menu that provides quick access to all game-related settings, allowing easy adjustments of picture and parameters to suit user preferences without the need to interrupt gameplay.

Although the Samsung QN95D does not support Dolby Vision – which is quite obvious for Samsung televisions – it does offer the HGiG feature, which ensures appropriate picture quality in HDR games, in line with the creators' vision.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.