Samsung Neo QLED QN85D / QNX1D vs Hisense U8Q

Samsung QN85D leaves us with mixed feelings regarding HDR quality. It can shine in synthetic brightness tests, achieving up to 1000 nits – which makes scenes like those from the film 'The Meg' or the beginning of 'Life of Pi', where the screen is entirely bright, look truly impressive. However, in practice, the device has its limitations – especially when smaller bright elements appear on the screen. In such moments, brightness noticeably drops, and the HDR effect loses its impact. At brightness levels around 200-300 nits, the magic of HDR simply fades away, failing to deliver spectacular effects. However, it's not the case that the television completely disappoints – a DCI-P3 colour gamut coverage of 95% is quite decent, although it does not stand out against the best competitors. Colours are well-reproduced, but it's clear that HDR could make a bigger impression if brightness were better controlled.

When it comes to HDR, the Hisense U8Q shows its claws. On paper, that is, in synthetic measurement tests, the television can achieve nearly 4000 nits of peak brightness. This is a value that most models can only envy. In practice, this translates to very strong light effects in films – in some scenes, we managed to measure a real brightness of between 1500 and 2000 nits, which is a level typically reserved for the absolute top tier of televisions on the market.

Of course, it's not always perfect. In small, pinpoint elements, brightness can drop – a good example is scene number 4 from the film Sicario 2, where instead of thousands of nits, we get around 500. But it’s worth noting that the effect does not disappear completely – the light is still visible, and the image does not seem artificially dimmed. This is a typical issue with Mini LEDs, so it's difficult to consider this a major downside.

On the other hand, the colour reproduction is a huge plus. Thanks to additional coatings that enhance colour saturation, the U8Q nearly covers the entire DCI-P3 colour space (98%), and for the wider BT.2020 range, it achieved over 80%. This is an excellent result that makes HDR films look rich, vivid, and simply very cinematic.

Samsung QN85D TV has been tested in the best available mode – Filmmaker. Although one might expect that its name suggests a mode perfectly tailored for films, it unfortunately has several significant issues.

In terms of white balance for HD content, there is a clear dominance of red and blue, which causes the entire image to take on a pinkish hue – this is also confirmed by Colour Checker tests. This effect disrupts the naturalness of skin tones and many other elements, particularly noticeable in more challenging scenes. Initially, the white balance for 4K HDR content seems correct, but at the end of the graph, there is a significant spike in blue shades, which impacts the final image quality, making the colours appear unnatural.

The gamma brightness characteristics are also not ideal – although it generally stays close to the reference values, there is a slight drop below the 2.4 level, which can affect the perceived depth of shadows. The EOTF curve responsible for 4K content does not present itself any better. There is a noticeable boost relative to the reference curve, which leads to excessive brightening of the image in some areas, thereby losing the cinematic quality that the Filmmaker mode should provide. Although it might initially seem that the effect is cinematic, unfortunately, the number of errors in colour and brightness reproduction is too significant to call it flawless.

We must admit that when the U8Q arrived at our editorial office, we were slightly surprised… and positively so. Usually, in televisions, the white balance immediately requires adjustment – it can be too warm or too cold, which immediately leads to strange colour mistakes. Meanwhile, here the situation looks really good straight out of the box. Of course, we are talking about our unit, so there is no guarantee that every model will be equally well calibrated, but in our case, the first impressions were very positive. The only more apparent issue concerned the way the television manages brightness. Looking at the EOTF graph, it is clear that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposure and the impression that the entire scene can be a bit too bright. However, this is not a flaw that undermines the picture, rather an effect characteristic of this model.

After professional calibration of the Filmmaker mode on the Samsung QN85D television, a significant improvement is noticeable, especially for HD/SDR content. The white balance has been completely stripped of serious errors, and the brightness characteristics for this type of content have been significantly adjusted, allowing for a more natural and realistic image. Television, YouTube movies, and other HD materials now look much better, with appropriately balanced colours and without the excessive hues that previously spoiled the viewing experience.

However, the biggest issues concern 4K HDR content. Despite the calibration, it's difficult to speak of a serious improvement in white balance – the differences are cosmetic rather than crucial. Brightness, which is governed by the EOTF curve, appears to be set in line with the reference level in synthetic tests at first glance, but has its limitations during actual usage in films. When we analyse the EOTF curve in real film scenes, it becomes apparent how the television struggles to maintain brightness consistency. The effect is that mixed scenes still have lifted darkest elements, leading to exaggerated contrasts, while completely dark scenes remain too dark, negatively affecting the visibility of details.

Of course, we wouldn’t be ourselves if we didn’t make adjustments to the white balance. After calibration, we managed to equalise the SDR signal to practically perfection – older films, YouTube content, and classic television looked almost ideal on the U8Q. This is truly an exceptional level that shows this model can do a lot if given a bit of help. Unfortunately, the situation is different with HDR content. The colours themselves don’t pose many problems, but the U8Q’s biggest issue remains the EOTF brightness characteristics. In practice, the television tends to “over-expose” beyond how the image should look in its original form. It’s that slight "bleeding" that we noticed earlier in comparisons with the best screens on the market. It’s a bit of a shame that this characteristic can’t be fully tamed – if we could maintain equally good control over brightness in HDR as in SDR, we would be dealing with an absolutely reference-quality image.

When checking the smoothness of tonal transitions in low-resolution materials on the Samsung QN85D television, it is worth noting the noise reduction feature, which significantly improves problematic tonal transitions. On the other hand, this feature also has its downsides – it removes film grain, which is an important element of many productions, giving them authenticity, and it can also soften the image. This may appeal to those who prefer a more smoothed image; however, for lovers of the authentic look of films, using this feature should be considered carefully.

As for image scaling, the television performs very well. The model's figure is presented correctly, without noticeable distortions, and the branches in the background do not have excessive artificial sharpness, which is often a problem when scaling lower resolution materials. You can see the high capabilities of the image processor, which can effectively process lower quality materials, ensuring good final quality.

Hisense U8Q handles lower quality materials quite well. The television can smooth out tonal transitions thanks to the "Smooth and Gradient Picture" feature – it works best when set to Medium. At this setting, it nicely dims unwanted bands and unevenness in the picture, but importantly, it does not remove the film grain or fine details.

The upscaling itself is also at a good level. Images from lower resolutions appear smooth and soft, sometimes even overly so – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily corrected with the sharpness slider, allowing the picture to be adjusted to personal preferences.

Samsung QN85D TV is equipped with a 120 Hz refresh rate panel, which should satisfy both gamers and sports fans by providing a smooth and dynamic picture. There are options to enhance fluidity, such as the motion blur and judder reduction feature, which allows for precise adjustment of motion smoothness on a 10-point scale. Motion blur reduction increases the sharpness of fast-moving objects, making action scenes clearer, while judder reduction smooths movement, eliminating the "stuttering" effect. Smearing is generally well controlled, although there are occasional minor shortcomings that may be visible in more demanding scenes, particularly when an object moves against a dark background. Additionally, the TV offers a BFI (Black Frame Insertion) feature at 60 Hz, which can significantly improve the experience of motion fluidity, although at the cost of image flicker, which may be bothersome to some users.

Hisense U8Q features a panel that can refresh the image up to 165 Hz in 4K resolution. In practice, this will primarily be utilised by PC gamers, but as the saying goes – it’s better to have it than not 😊. For films and series, we have a built-in smoothness enhancer called Ultra Motion Smoothness. In the settings, it can be easily adjusted to suit personal preferences – whether we want a more “cinematic” frame rate or a smooth, theatrical spectacle.

The Samsung QN85D television is an excellent choice for gamers, offering a wide range of features that enhance the gaming experience and make it even more exciting. With a refresh rate of 120 Hz, the image is incredibly smooth, which is crucial during dynamic scenes in action games. The television also features low input lag, ensuring that reactions to the player's commands are nearly instantaneous, translating to better control over the character and events on the screen.

In addition, the QN85D Samsung supports VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) technologies, which optimise image fluidity and reduce delays by automatically adjusting the television to meet the needs of gamers. Furthermore, the Xbox app allows access to cloud gaming without the need for a console, which is a significant advantage for those who want to enjoy their favourite titles without additional hardware – a solution that sets Samsung televisions apart.

The Auto Motion Plus Game feature is another element worth highlighting. This motion smoother creates the impression of a higher frame rate – as a result, games running at 30 fps appear smoother, resembling gameplay at 45 fps, while games at 60 Hz come close to 90 Hz. Most importantly, this feature does not introduce significant lag, ensuring that the gaming experience remains undisturbed. This allows players to enjoy a smoother image without compromising on responsiveness.

In terms of features, the Hisense U8Q has practically everything one could expect from a modern gaming television. Thanks to the new processor, the manufacturer managed to implement as many as three HDMI 2.1 ports, so there is no problem connecting several consoles or a computer. On top of that, it includes all the key technologies – Game Bar with parameter preview, variable refresh rate (VRR), automatic low latency mode (ALLM)… in a word, a complete set.

But as is often the case with Hisense, it fell a bit short of perfection. The biggest drawback remains the lack of support for the HGiG format, which allows the brightness of the television to be adjusted to the console and maximises HDR in games. It’s a shame, because if this element were included, we would have a device practically made for gamers. As it stands, the U8Q remains “only” a very good choice 😉