Samsung Neo QLED QN85D / QNX1D vs Haier M90E

Samsung QN85D leaves us with mixed feelings regarding HDR quality. It can shine in synthetic brightness tests, achieving up to 1000 nits – which makes scenes like those from the film 'The Meg' or the beginning of 'Life of Pi', where the screen is entirely bright, look truly impressive. However, in practice, the device has its limitations – especially when smaller bright elements appear on the screen. In such moments, brightness noticeably drops, and the HDR effect loses its impact. At brightness levels around 200-300 nits, the magic of HDR simply fades away, failing to deliver spectacular effects. However, it's not the case that the television completely disappoints – a DCI-P3 colour gamut coverage of 95% is quite decent, although it does not stand out against the best competitors. Colours are well-reproduced, but it's clear that HDR could make a bigger impression if brightness were better controlled.

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

Samsung QN85D TV has been tested in the best available mode – Filmmaker. Although one might expect that its name suggests a mode perfectly tailored for films, it unfortunately has several significant issues.

In terms of white balance for HD content, there is a clear dominance of red and blue, which causes the entire image to take on a pinkish hue – this is also confirmed by Colour Checker tests. This effect disrupts the naturalness of skin tones and many other elements, particularly noticeable in more challenging scenes. Initially, the white balance for 4K HDR content seems correct, but at the end of the graph, there is a significant spike in blue shades, which impacts the final image quality, making the colours appear unnatural.

The gamma brightness characteristics are also not ideal – although it generally stays close to the reference values, there is a slight drop below the 2.4 level, which can affect the perceived depth of shadows. The EOTF curve responsible for 4K content does not present itself any better. There is a noticeable boost relative to the reference curve, which leads to excessive brightening of the image in some areas, thereby losing the cinematic quality that the Filmmaker mode should provide. Although it might initially seem that the effect is cinematic, unfortunately, the number of errors in colour and brightness reproduction is too significant to call it flawless.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

After professional calibration of the Filmmaker mode on the Samsung QN85D television, a significant improvement is noticeable, especially for HD/SDR content. The white balance has been completely stripped of serious errors, and the brightness characteristics for this type of content have been significantly adjusted, allowing for a more natural and realistic image. Television, YouTube movies, and other HD materials now look much better, with appropriately balanced colours and without the excessive hues that previously spoiled the viewing experience.

However, the biggest issues concern 4K HDR content. Despite the calibration, it's difficult to speak of a serious improvement in white balance – the differences are cosmetic rather than crucial. Brightness, which is governed by the EOTF curve, appears to be set in line with the reference level in synthetic tests at first glance, but has its limitations during actual usage in films. When we analyse the EOTF curve in real film scenes, it becomes apparent how the television struggles to maintain brightness consistency. The effect is that mixed scenes still have lifted darkest elements, leading to exaggerated contrasts, while completely dark scenes remain too dark, negatively affecting the visibility of details.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

When checking the smoothness of tonal transitions in low-resolution materials on the Samsung QN85D television, it is worth noting the noise reduction feature, which significantly improves problematic tonal transitions. On the other hand, this feature also has its downsides – it removes film grain, which is an important element of many productions, giving them authenticity, and it can also soften the image. This may appeal to those who prefer a more smoothed image; however, for lovers of the authentic look of films, using this feature should be considered carefully.

As for image scaling, the television performs very well. The model's figure is presented correctly, without noticeable distortions, and the branches in the background do not have excessive artificial sharpness, which is often a problem when scaling lower resolution materials. You can see the high capabilities of the image processor, which can effectively process lower quality materials, ensuring good final quality.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

Samsung QN85D TV is equipped with a 120 Hz refresh rate panel, which should satisfy both gamers and sports fans by providing a smooth and dynamic picture. There are options to enhance fluidity, such as the motion blur and judder reduction feature, which allows for precise adjustment of motion smoothness on a 10-point scale. Motion blur reduction increases the sharpness of fast-moving objects, making action scenes clearer, while judder reduction smooths movement, eliminating the "stuttering" effect. Smearing is generally well controlled, although there are occasional minor shortcomings that may be visible in more demanding scenes, particularly when an object moves against a dark background. Additionally, the TV offers a BFI (Black Frame Insertion) feature at 60 Hz, which can significantly improve the experience of motion fluidity, although at the cost of image flicker, which may be bothersome to some users.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The Samsung QN85D television is an excellent choice for gamers, offering a wide range of features that enhance the gaming experience and make it even more exciting. With a refresh rate of 120 Hz, the image is incredibly smooth, which is crucial during dynamic scenes in action games. The television also features low input lag, ensuring that reactions to the player's commands are nearly instantaneous, translating to better control over the character and events on the screen.

In addition, the QN85D Samsung supports VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) technologies, which optimise image fluidity and reduce delays by automatically adjusting the television to meet the needs of gamers. Furthermore, the Xbox app allows access to cloud gaming without the need for a console, which is a significant advantage for those who want to enjoy their favourite titles without additional hardware – a solution that sets Samsung televisions apart.

The Auto Motion Plus Game feature is another element worth highlighting. This motion smoother creates the impression of a higher frame rate – as a result, games running at 30 fps appear smoother, resembling gameplay at 45 fps, while games at 60 Hz come close to 90 Hz. Most importantly, this feature does not introduce significant lag, ensuring that the gaming experience remains undisturbed. This allows players to enjoy a smoother image without compromising on responsiveness.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.