Samsung Neo QLED QN70F / QN74F / QN77F vs Samsung The Frame 2025 (LS03F)

The QN70F is a television that can pleasantly surprise when it comes to brightness. In ideal testing conditions, it reaches up to 800 nits, which – for this price range – is a really solid figure. Of course, this result comes from measurement charts, so we decided to check how it performs in practice, with real films. Here, the television somewhat tempers its capabilities. In most tested scenes – for example, in "The Meg" – the actual HDR brightness hovered around 500 nits. This is still a decent result, allowing for enjoyment of HDR effects, although it is far from perfect. On the other hand, we have a QLED screen with a layer of quantum dots, which means very good colour reproduction capabilities. The colours are vibrant and saturated. The QN70F covers about 94% of the DCI-P3 colour space, and in the wider BT.2020 palette, it exceeds 75%, so in this respect, there is nothing to be ashamed of.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks impressive on paper. But as we know, laboratory tests are one thing, and real film scenes are quite another. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, the peak brightness remained at around 550–650 nits. This is a sufficient value to feel the difference between standard picture quality and that of HDR – bright highlights, reflections on water, or moonlight are presented clearly and spectacularly.

It is also worth remembering that the LS03F is a QLED television, which translates into solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. This is not the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

We tested the QN70F in its best default picture mode, which is Filmmaker Mode. I must admit that in this particular test unit, the factory settings performed quite well. The image was calm, natural, and despite minor deviations – pleasant to watch. The biggest flaw was a slight dominance of red in the white balance, which caused a slight pinkish hue across the entire scene. However, this was not a glaring defect – rather subtle and only noticeable when directly compared to a properly calibrated screen. A somewhat larger issue arose in the brightness characteristic. The television tends to underestimate the brightness of parts of the image that should be displayed more brightly. As a result, some details can appear slightly muted – not so much lost completely, but not resonating as clearly as they should. Nonetheless, as far as televisions in this category and in these settings are concerned – we consider the result a good starting point for further calibration.

When it comes to image quality straight out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. We noticed clear deviations in white balance in both HD and 4K HDR content. The image was heavily skewed towards red and blue, giving the screen a characteristic pinkish tint. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. At such moments, the screen clearly took on pink tones, which is also visible in the attached comparison photo. As for the brightness characteristics – it wasn’t as bad as one might expect with such colour inaccuracies. The analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically ruin the viewing experience.

After calibration, the QN70F shows that it can offer a truly high level of colour reproduction. The white balance was nearly perfectly aligned, and the values in the Color Checker test dropped below level 3 – meaning below the threshold at which the average eye can perceive differences. The image looks natural, and the colours are faithfully rendered, without excessive saturation or the coolness known from factory settings. It must be admitted that Samsung provides very extensive calibration options – not only for enthusiasts but also for professionals. The QN70F takes advantage of this potential and, after proper adjustment, can come close to significantly more expensive models in terms of colour accuracy. The only thing that can still be nitpicked is the brightness characteristic. There is still a tendency to lighten the smallest areas of the image – particularly those that should remain darker. However, this is a design feature of this model, not a calibration error. Despite this, the final effect definitely deserves recognition.

After calibration, the movie mode has gained a completely new quality. The issue of the pink tint, which had been clearly visible before, especially in bright scenes, has been effectively eliminated. Colours now look much more natural, and the white balance no longer dominates the rest of the image. It is no longer the same exaggerated "box picture" – everything now has coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, this is within the limits of what the design allows without local dimming – one cannot speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode called Filmmaker.

Samsung QN70F offers a distortion reduction feature that enhances the smoothness of tonal transitions. In "Standard" mode, it works quite well – it smooths out problematic transitions without significantly interfering with the structure of the image. Film grain is somewhat reduced, but details such as texture and skin structure remain visible. The "High" mode is much more aggressive. The smoothing is stronger, but it comes at the cost of a noticeable loss of detail. Therefore, in practice, we recommend sticking with the "Standard" setting or completely turning this function off. The improvement in gradation may be less spectacular, but the image retains more naturalness.

When it comes to scaling low-quality content, the QN70F performs very well. Tests with lower resolution images were really very good. Despite slight edge ringing, everything looks clean and clear, even if the original content was very poor. It’s just a pity that the television has an issue with overscan, which cannot be completely turned off. As a result, images with very low resolution may be slightly cropped, which is mainly noticeable on subtitles or interfaces.

LS03F has been equipped with the NQ4 processor, which is responsible for improving image quality – particularly in lower quality materials. In practice, this works surprisingly well, especially when it comes to older content and recordings with lower resolution. Activating the "noise reduction" function yields noticeable effects. The TV effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear advancement – previously, this function often smoothed everything too much, including details that it shouldn't remove. In this year's model, smoothing still occurs, but in a much more acceptable manner. Textures of materials, skin, and fabric details are no longer subdued as strongly as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the TV, which may not appeal to everyone. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tape recordings or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – so-called overscan. This can lead to a situation where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

The QN70F is a television with a refresh rate of 144 Hz, which in itself places it among the top when it comes to image fluidity. Whether we are watching dynamic sports broadcasts or playing on a console – the picture looks very good. There is no sense of stuttering, choppiness, or the typical "tearing" associated with weaker models during fast motion. Samsung also allows you to adjust the fluidity to your own preferences. In the picture clarity settings, we find options such as blur reduction and judder reduction – each of which we can adjust independently. This is especially useful when watching content with a lower frame rate and wanting to give it a smoother, more theatrical character – or conversely, to maintain the natural cinematic "feel" of 24 frames.

The new feature in The Frame for 2025 is a display with a refresh rate of 144 Hz. Yes – in a television that is mainly associated with displaying works of art, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports events. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a display rate of 120 Hz and above, it allows you to adjust motion smoothness according to your preferences. You can set a more cinematic reproduction while maintaining frame rate or opt for full motion smoothing. The range of options is broad, allowing you to tailor the effect to your own taste – whether the viewing experience is meant to resemble classic cinema or a show on a modern theatre screen.

*this part of the test refers to the LS03FAU model in sizes 55 and 65 inches, which is equipped with a 144Hz panel, while sizes 43 and 50 inches have 60Hz displays, and thus perform much worse in terms of motion smoothness.

The Samsung QN70F is truly a solid choice for gamers. Here, we find as many as four HDMI 2.1 ports with full bandwidth of 48 Gbps, meaning full support for gaming in 4K at a refresh rate of 144 Hz. Additionally, it includes all the essential features we expect today: automatic game mode (ALLM), variable refresh rate (VRR), and a very well-designed, intuitive Game Bar showing information about mode, resolution, and frame rate.

Also noteworthy is the Game Motion Plus feature, which allows artificial frames to be added to games running at 60 fps or less. This works surprisingly well and in many titles – particularly those where consoles struggle to maintain a stable framerate – it improves the fluidity of gameplay without significant delay.

Unfortunately, there are some drawbacks. The lack of support for Dolby Vision mode is not surprising – it’s a standard with Samsung. However, the absence of the HGiG feature is much more disappointing. Worse still, it was removed with a software update, which may leave users who previously relied on it quite puzzled. Without HGiG, it is impossible to manually set the maximum HDR brightness from the console, resulting in some games appearing slightly washed out – especially if the television misinterprets the tonal range. Why Samsung, a brand that has set standards for gaming features for years, decided to take such a step is hard to say. At the time of writing this review, the tested television was running on software version 1110 – and frankly, if you care about full support for gamers, it’s better to hold off on updates for the time being.

As we mentioned earlier – although The Frame is likely to display images and works of art most of the time, Samsung recognised that a Van Gogh enthusiast could just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything needed to become a full-fledged gaming television.

On board, we find support for ALLM (Automatic Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates effortlessly and features an advanced Game Bar – already known from other Samsung models – which allows for a quick preview and change of the most important gaming-related settings. For this, it earns extra points from us. The proprietary motion smoother Auto Motion Plus Game is also worth mentioning, which – it is worth emphasising – operates without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically invisible manner in terms of delays. The effect? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames per second. This solution can realistically improve the gaming experience in more demanding titles – particularly on consoles, which do not always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there is not much to particularly criticise here. However, there is a different issue entirely. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it is not there. This is a significant hindrance when configuring the console for proper HDR content display in games. It is hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG returns – and we hope it will – The Frame LS03F can confidently aspire to be called a genuine gaming television. Not just as a decoration on the wall, but as equipment that truly provides joy in gaming.