Samsung Neo QLED QN70F / QN74F / QN77F vs Panasonic W85

The QN70F is a television that can pleasantly surprise when it comes to brightness. In ideal testing conditions, it reaches up to 800 nits, which – for this price range – is a really solid figure. Of course, this result comes from measurement charts, so we decided to check how it performs in practice, with real films. Here, the television somewhat tempers its capabilities. In most tested scenes – for example, in "The Meg" – the actual HDR brightness hovered around 500 nits. This is still a decent result, allowing for enjoyment of HDR effects, although it is far from perfect. On the other hand, we have a QLED screen with a layer of quantum dots, which means very good colour reproduction capabilities. The colours are vibrant and saturated. The QN70F covers about 94% of the DCI-P3 colour space, and in the wider BT.2020 palette, it exceeds 75%, so in this respect, there is nothing to be ashamed of.

Unfortunately, we do not have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it’s hard to talk about any true HDR effect. In practice, this means that scenes which can “shine” and make an impression on other screens simply look like ordinary SDR with a slight boost in colours here. Our measurements and film tests confirmed this – regardless of the content, the W85B will not extract anything more from HDR. Therefore, if someone is looking for a television specifically for HDR, it is better to look towards other models. As consolation, the fact remains that in terms of colours, the W85B performs quite well. It is a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a distinct “washed-out” effect. The colours are saturated, so in everyday viewing, there is no sense that something is strongly amiss.

We tested the QN70F in its best default picture mode, which is Filmmaker Mode. I must admit that in this particular test unit, the factory settings performed quite well. The image was calm, natural, and despite minor deviations – pleasant to watch. The biggest flaw was a slight dominance of red in the white balance, which caused a slight pinkish hue across the entire scene. However, this was not a glaring defect – rather subtle and only noticeable when directly compared to a properly calibrated screen. A somewhat larger issue arose in the brightness characteristic. The television tends to underestimate the brightness of parts of the image that should be displayed more brightly. As a result, some details can appear slightly muted – not so much lost completely, but not resonating as clearly as they should. Nonetheless, as far as televisions in this category and in these settings are concerned – we consider the result a good starting point for further calibration.

When testing the Panasonic W85B, we obviously started with Filmmaker mode, as this is today’s gold standard when it comes to watching content “as the director intended.” The problem is that this television is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often appeared too warm because of this, and in some scenes, it was almost “blazing.” Additionally, there is the issue of brightness management. When we looked at the gamma or EOTF charts, it was clear as day that in most scenes, the television brightens the image more than it should. The effect was simply predictable. Details can get lost, there is flattening, and highlights are blown out across the entire screen. We know, of course, how to correct this, but it must be said honestly that it requires a lot of work during calibration. Out of the box, the W85B does not provide a picture close to reference – it is rather a television that will always interpret colours and brightness a little “in its own way” without professional adjustments. Unfortunately, this is to the viewer’s detriment.

After calibration, the QN70F shows that it can offer a truly high level of colour reproduction. The white balance was nearly perfectly aligned, and the values in the Color Checker test dropped below level 3 – meaning below the threshold at which the average eye can perceive differences. The image looks natural, and the colours are faithfully rendered, without excessive saturation or the coolness known from factory settings. It must be admitted that Samsung provides very extensive calibration options – not only for enthusiasts but also for professionals. The QN70F takes advantage of this potential and, after proper adjustment, can come close to significantly more expensive models in terms of colour accuracy. The only thing that can still be nitpicked is the brightness characteristic. There is still a tendency to lighten the smallest areas of the image – particularly those that should remain darker. However, this is a design feature of this model, not a calibration error. Despite this, the final effect definitely deserves recognition.

Fortunately, calibration made a significant difference for the Panasonic W85B, particularly in SDR content. Here, the improvement was really noticeable – we managed to balance the whites and somewhat tame the tendency of the television to excessively brighten the entire image. The picture became more coherent, and the colours gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we evaluate the post-calibration effect in SDR very positively. The situation is a bit different with HDR. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed significantly better than in the factory settings. However, the same issue we mentioned earlier is still evident – the television interprets the image too much "on its own" and brightens the entire screen. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is more than suitable for daily viewing. However, in HDR, even after adjustments, it remains difficult to unequivocally recommend it for serious viewing sessions.

Samsung QN70F offers a distortion reduction feature that enhances the smoothness of tonal transitions. In "Standard" mode, it works quite well – it smooths out problematic transitions without significantly interfering with the structure of the image. Film grain is somewhat reduced, but details such as texture and skin structure remain visible. The "High" mode is much more aggressive. The smoothing is stronger, but it comes at the cost of a noticeable loss of detail. Therefore, in practice, we recommend sticking with the "Standard" setting or completely turning this function off. The improvement in gradation may be less spectacular, but the image retains more naturalness.

When it comes to scaling low-quality content, the QN70F performs very well. Tests with lower resolution images were really very good. Despite slight edge ringing, everything looks clean and clear, even if the original content was very poor. It’s just a pity that the television has an issue with overscan, which cannot be completely turned off. As a result, images with very low resolution may be slightly cropped, which is mainly noticeable on subtitles or interfaces.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or prominent contours. However, the situation is worse when it comes to lower resolution materials. It is precisely there that the television has the most difficulty with "enhancing" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or raising the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an inexpensive piece of equipment. This is thanks to the HCX processor, which Panasonic has been developing for years, and it is noticeable that even in the lower series it can do a good job.

The QN70F is a television with a refresh rate of 144 Hz, which in itself places it among the top when it comes to image fluidity. Whether we are watching dynamic sports broadcasts or playing on a console – the picture looks very good. There is no sense of stuttering, choppiness, or the typical "tearing" associated with weaker models during fast motion. Samsung also allows you to adjust the fluidity to your own preferences. In the picture clarity settings, we find options such as blur reduction and judder reduction – each of which we can adjust independently. This is especially useful when watching content with a lower frame rate and wanting to give it a smoother, more theatrical character – or conversely, to maintain the natural cinematic "feel" of 24 frames.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should cope well with smooth motion. The problem arises when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there is a lack of BFI, or the black frame insertion mode, which on many televisions helps sharpen motion. And suddenly it turns out that despite the strong panel, the W85B offers us no real tools to adjust motion according to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to films or sports, we simply have to accept what the television shows us, because nothing more can be done about it.

Samsung QN70F is truly a solid choice for gamers. Here we have as many as four HDMI 2.1 ports with full bandwidth of 48 Gbps, which means full support for gaming in 4K at a refresh rate of 144 Hz. Additionally, we have all the essential features we expect today: automatic game mode (ALLM), variable refresh rate (VRR), and a very well-designed, intuitive Game Bar that provides information on mode, resolution, and frame rate. Also noteworthy is the Game Motion Plus feature, which allows for the addition of artificial frames to games running at 60 fps or lower. It works surprisingly well and improves the smoothness of gameplay in many titles – especially those where consoles struggle to maintain a stable frame rate – without significant lag.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the crucial gaming feature HGiG.

Unfortunately, there are also some drawbacks. The lack of support for Dolby Vision mode is not surprising – that is a standard at Samsung. But the absence of the HGiG feature is much more disappointing. What's worse, it was removed by a software update, which may come as a shock to users who previously relied on it. Without HGiG, it is impossible to manually set the maximum HDR brightness from the console, resulting in some games appearing slightly washed out – especially if the television misinterprets the tonal range. Why did Samsung, a brand that has set the standards for gaming features for years, choose to take such a step? It's hard to say. At the time of writing this review, the tested television was running on software version 1110 – and to be honest, if you care about full support for gamers, it’s better to temporarily refrain from updates.

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate of the panel itself. Additionally, it features Panasonic's characteristic game tools bar – a "game bar" that allows you to preview key parameters and quickly change them if needed with a single click. This sounds great, but the problem arises when we turn on HDR. Here, the W85B suffers significantly, as there is practically no HGiG implementation – the television poorly manages brightness, and instead of an accurate picture, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and leave everything in SDR. And this is where it gets really interesting, as in this scenario, the W85B shows its better side. Low input lag, high fluidity thanks to 120 Hz – all of this makes gaming look phenomenal. Indeed, HDR can be forgone, but if the priority is responsiveness and smooth gameplay, the W85B offers a lot of fun.