Samsung Neo QLED QN70F / QN74F / QN77F vs Hisense E7Q PRO / E79Q PRO

The QN70F is a television that can pleasantly surprise when it comes to brightness. In ideal testing conditions, it reaches up to 800 nits, which – for this price range – is a really solid figure. Of course, this result comes from measurement charts, so we decided to check how it performs in practice, with real films. Here, the television somewhat tempers its capabilities. In most tested scenes – for example, in "The Meg" – the actual HDR brightness hovered around 500 nits. This is still a decent result, allowing for enjoyment of HDR effects, although it is far from perfect. On the other hand, we have a QLED screen with a layer of quantum dots, which means very good colour reproduction capabilities. The colours are vibrant and saturated. The QN70F covers about 94% of the DCI-P3 colour space, and in the wider BT.2020 palette, it exceeds 75%, so in this respect, there is nothing to be ashamed of.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

We tested the QN70F in its best default picture mode, which is Filmmaker Mode. I must admit that in this particular test unit, the factory settings performed quite well. The image was calm, natural, and despite minor deviations – pleasant to watch. The biggest flaw was a slight dominance of red in the white balance, which caused a slight pinkish hue across the entire scene. However, this was not a glaring defect – rather subtle and only noticeable when directly compared to a properly calibrated screen. A somewhat larger issue arose in the brightness characteristic. The television tends to underestimate the brightness of parts of the image that should be displayed more brightly. As a result, some details can appear slightly muted – not so much lost completely, but not resonating as clearly as they should. Nonetheless, as far as televisions in this category and in these settings are concerned – we consider the result a good starting point for further calibration.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, the QN70F shows that it can offer a truly high level of colour reproduction. The white balance was nearly perfectly aligned, and the values in the Color Checker test dropped below level 3 – meaning below the threshold at which the average eye can perceive differences. The image looks natural, and the colours are faithfully rendered, without excessive saturation or the coolness known from factory settings. It must be admitted that Samsung provides very extensive calibration options – not only for enthusiasts but also for professionals. The QN70F takes advantage of this potential and, after proper adjustment, can come close to significantly more expensive models in terms of colour accuracy. The only thing that can still be nitpicked is the brightness characteristic. There is still a tendency to lighten the smallest areas of the image – particularly those that should remain darker. However, this is a design feature of this model, not a calibration error. Despite this, the final effect definitely deserves recognition.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Samsung QN70F offers a distortion reduction feature that enhances the smoothness of tonal transitions. In "Standard" mode, it works quite well – it smooths out problematic transitions without significantly interfering with the structure of the image. Film grain is somewhat reduced, but details such as texture and skin structure remain visible. The "High" mode is much more aggressive. The smoothing is stronger, but it comes at the cost of a noticeable loss of detail. Therefore, in practice, we recommend sticking with the "Standard" setting or completely turning this function off. The improvement in gradation may be less spectacular, but the image retains more naturalness.

When it comes to scaling low-quality content, the QN70F performs very well. Tests with lower resolution images were really very good. Despite slight edge ringing, everything looks clean and clear, even if the original content was very poor. It’s just a pity that the television has an issue with overscan, which cannot be completely turned off. As a result, images with very low resolution may be slightly cropped, which is mainly noticeable on subtitles or interfaces.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The QN70F is a television with a refresh rate of 144 Hz, which in itself places it among the top when it comes to image fluidity. Whether we are watching dynamic sports broadcasts or playing on a console – the picture looks very good. There is no sense of stuttering, choppiness, or the typical "tearing" associated with weaker models during fast motion. Samsung also allows you to adjust the fluidity to your own preferences. In the picture clarity settings, we find options such as blur reduction and judder reduction – each of which we can adjust independently. This is especially useful when watching content with a lower frame rate and wanting to give it a smoother, more theatrical character – or conversely, to maintain the natural cinematic "feel" of 24 frames.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Samsung QN70F is truly a solid choice for gamers. Here we have as many as four HDMI 2.1 ports with full bandwidth of 48 Gbps, which means full support for gaming in 4K at a refresh rate of 144 Hz. Additionally, we have all the essential features we expect today: automatic game mode (ALLM), variable refresh rate (VRR), and a very well-designed, intuitive Game Bar that provides information on mode, resolution, and frame rate. Also noteworthy is the Game Motion Plus feature, which allows for the addition of artificial frames to games running at 60 fps or lower. It works surprisingly well and improves the smoothness of gameplay in many titles – especially those where consoles struggle to maintain a stable frame rate – without significant lag.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the crucial gaming feature HGiG.

Unfortunately, there are also some drawbacks. The lack of support for Dolby Vision mode is not surprising – that is a standard at Samsung. But the absence of the HGiG feature is much more disappointing. What's worse, it was removed by a software update, which may come as a shock to users who previously relied on it. Without HGiG, it is impossible to manually set the maximum HDR brightness from the console, resulting in some games appearing slightly washed out – especially if the television misinterprets the tonal range. Why did Samsung, a brand that has set the standards for gaming features for years, choose to take such a step? It's hard to say. At the time of writing this review, the tested television was running on software version 1110 – and to be honest, if you care about full support for gamers, it’s better to temporarily refrain from updates.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.